PDD Group Ltd
PDD Group Ltd
Page Metadata Update
PDD Group Ltd
PDD Group Ltd
Blog Post
  • In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies. [...]

PDD Group Ltd
PDD Group Ltd
SlideShare Presentation
  • As part of London Design Festival, we collaborated with Karim Samuels, a local graffiti expert, to explore how the culture, environments and systems that graffiti writers and street artists work within affect what they make. Our exhibit, which included the six posters here, showed some key insights into how context impacts the artists and writers across 5 cities spanning the US, Latin America, ...

PDD Group Ltd
PDD Group Ltd
SlideShare Presentation
  • Polly Shelton, Human Sciences Consultant at PDD, presented this 20 minute talk at UK UPA (Usability Professional’s Association) and London Ergonomics Group (LEG) joint event on Medical Device Usability on the 26th January 2012. Polly discusses the human centred design process as it applies to medical devices. She outlines the process, regulatory requirements in Europe and the US and talks throug...

PDD Group Ltd
PDD Group Ltd
Blog Post
  • As part of their Australasian tour, Punk forefathers The Damned will play their Hong Kong show this month, only their second live performance in this territory to date. Mentioned in the same breath as The Clash and The Sex Pistols, the legendary British rockers are currently celebrating the 40th anniversary of their 1977 debut ‘Damned Damned Damned’ – the first punk record ever released in the UK....

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