Penguin Strategies
Penguin Strategies
Blog Post
  •   So you've made it out of the gate, your idea is officially a startup, and your startup is officially gaining traction. You have customers and are earning some decent revenue but now you need to take this to another level. You need to scale and turn this into a viable business but how exactly do you achieve that? Which strategies can you implement to reach your major goals?   Thi...

Penguin Strategies
Penguin Strategies
Blog Post
  •   Most advice about business blogging emphasizes the importance of capturing and retaining your audience’s attention. And that’s true: In the digital world, there’s no such thing as polite tolerance for rambling, boring stories.   But that doesn’t necessarily mean that a popular blog post is a successful one. Social metrics are a nice feel-good, and the mantra of “the more eyeballs,...

Penguin Strategies
Penguin Strategies
Blog Post
Penguin Strategies
Penguin Strategies
Blog Post
  • If you were ever been put in charge of writing marketing emails for your company, you know that they can get out of hand fast — especially if they’re drafted by committee. By the time everyone on your team has a say, your message can be bogged down by all sorts of extra words and extraneous ideas that are sure to turn off your customers.

Penguin Strategies
Penguin Strategies
Blog Post
  •   At the beginning of November 2016, Google announced that they were adopting mobile-first indexing. This announcement followed the news that a greater proportion of people were searching on mobile devices than using desktop devices. While responsive web design has long been important to savvy website owners, mobile-first means that mobile optimization should no longer be a bolt-on or...

Penguin Strategies
Penguin Strategies
Blog Post
  •   Paid social media campaigns are a vital tool for anyone who wants to promote their brand. Even if you’re opting for a free social media campaign, the time you spend translates to real money; you need to make sure you’re hitting your target audience and that you’re getting real results from that platform.

Penguin Strategies
Penguin Strategies
Blog Post
  • 1   Advertising your company has never been easy, and since the era of Mad Men, it has only become more competitive and complicated. In particular, online advertising can be a frustrating endeavor for large organizations as well as small- and medium-sized businesses.   The reality is that most companies that use Google AdWords don’t do a very good job. They put in the bare m...

Penguin Strategies
Penguin Strategies
Blog Post
  •   When you spend endless time and resources developing gated content for your users – and let’s be honest, premium content does take a whole lot of effort to put together – you’re doing it with a purpose in mind: generally, to gather more qualified leads or to move people closer to conversion.

Penguin Strategies
Penguin Strategies
Blog Post
  • For many marketers, targeting Reddit is a no-brainer. It’s the 7th most popular website in the United States and gets a reported 10+ million unique visitors per month – a massive audience in rabid search of new content to consume.   "For cybersecurity marketing professionals, Reddit is a slam dunk marketing opportunity." - Click to Tweet   For cybersecurity marketing professionals...

Penguin Strategies
Penguin Strategies
Blog Post
  •   You’ve heard about how important content marketing is. You’ve implemented several different marketing strategies by now but haven’t seen any significant results.   Now you’re starting to wonder, “What is the big deal about content, it doesn’t drive conversions at all!”

Penguin Strategies
Penguin Strategies
Blog Post
  • During your childhood, you learned about ecosystems and how all the organisms within the ecosystem work together to keep it functioning. A simple example of this would be the sun shines down on the fertile ground and helps plants grow. The plants feed and house bugs and birds. The birds eat the bugs that are harming the plants, and once the bird digests the insects, their droppings the...

Penguin Strategies
Penguin Strategies
Blog Post
  • While most companies today already use some form of online lead generation, how they do so is frequently evolving. If businesses want to keep up with the times, it becomes important to periodically evaluate the current lead generation strategy and see if there are better opportunities out there.

Penguin Strategies
Penguin Strategies
Blog Post
  • Conferences offer an amazing networking and marketing opportunity. The good ones attract thousands of visitors, many of whom could be interested in your products or services. However, while the attendees of the average conference and trade show may be the perfect fit for your company, you’re also competing with hundreds of other booths – all of which are trying to attract their attenti...

Penguin Strategies
Penguin Strategies
Blog Post
  •   There once was a time when making the most of a marketing tradeshow meant filling a bag with as much swag as you could grab during the tradeshow, finding someone who already had their wallet open to buy your drinks after it, and then monopolizing the hotel waffle maker in the morning before doing it all over again.

Penguin Strategies
Penguin Strategies
Blog Post
  •   In the marketing world, “done is better than good” is a phrase that comes up quite a bit. The idea is that marketing itself is a quantity-based industry, not necessarily a quality-based industry, and that the time it takes to perfect a marketing strategy is time that could be better spent churning out new content and new strategies.   Yet in the rush to get content published withi...

Penguin Strategies
Penguin Strategies
Blog Post
  •   Rebecca Corliss leads Team Development and Culture for HubSpot's famous marketing team. Having joined HubSpot back in 2008, Rebecca has seen the company grow from fewer than 50 employees to over 1,400 today. Content Israel is grateful to have had the opportunity to host her at our conference, where she shared her insights and expertise in content marketing. Below is a synopsis of so...

Penguin Strategies
Penguin Strategies
Blog Post
  • Marketing is a dynamic field. Every year, there are new trends, new strategies, and new ways of approaching the always changing needs of the modern business. That’s why marketing conferences are some of the most highly attended events in the professional world. They are a chance to learn about the latest strategies, network, and gain insights from some of the leading names in marketing...

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