Penguin Strategies
Penguin Strategies
Blog Post
  • As a tech leader, you probably spend a lot of time convincing people they need your tech solution when the value eludes them. Startups can feel the pain of customer acquisition even more than established tech companies because they are still in the proof phase. Not fair, but reality. This is where a smart brand narrative for a technology company can position you as a high profile tech business.

Penguin Strategies
Penguin Strategies
Blog Post
  • HubSpot User Group (HUG) events are all about giving local marketers the opportunity to learn from each other, share best practices and of course network. The events are held every quarter and are hosted by various Marketing agencies. This year, Penguin Strategies, a B2B Tech Marketing agency, hosted the first HUG of 2018 held at Microsoft Accelerator, Tel Aviv. With over 100 persons in attend...

Penguin Strategies
Penguin Strategies
Blog Post
  • With so many new trends in the marketing field, it is so hard to keep up! Attending marketing conferences helps you learn the most current strategies, newest trends, meet other marketing professionals like you, and hear from some of the top names in the game. With so many different ones to choose from, you could get yourself lost in the conference world. Below are some of the most recommende...

Penguin Strategies
Penguin Strategies
Blog Post
  • When people talk about digital customer data, the first thing that comes to mind for many marketers, is Google Analytics. It is a free tool that provides a whole lot of information. In fact, it provides so much information that it may be extremely overwhelming for most people. While many tend to look at the default dashboard on the analytics homepage and think the information given there is eno...

Penguin Strategies
Penguin Strategies
Blog Post
  •   So you've made it out of the gate, your idea is officially a startup, and your startup is officially gaining traction. You have customers and are earning some decent revenue but now you need to take this to another level. You need to scale and turn this into a viable business but how exactly do you achieve that? Which strategies can you implement to reach your major goals?   Thi...

Penguin Strategies
Penguin Strategies
Blog Post
  •   Most advice about business blogging emphasizes the importance of capturing and retaining your audience’s attention. And that’s true: In the digital world, there’s no such thing as polite tolerance for rambling, boring stories.   But that doesn’t necessarily mean that a popular blog post is a successful one. Social metrics are a nice feel-good, and the mantra of “the more eyeballs,...

Penguin Strategies
Penguin Strategies
Blog Post
  •   At the beginning of November 2016, Google announced that they were adopting mobile-first indexing. This announcement followed the news that a greater proportion of people were searching on mobile devices than using desktop devices. While responsive web design has long been important to savvy website owners, mobile-first means that mobile optimization should no longer be a bolt-on or...

Penguin Strategies
Penguin Strategies
Blog Post
  • 1   Advertising your company has never been easy, and since the era of Mad Men, it has only become more competitive and complicated. In particular, online advertising can be a frustrating endeavor for large organizations as well as small- and medium-sized businesses.   The reality is that most companies that use Google AdWords don’t do a very good job. They put in the bare m...

Penguin Strategies
Penguin Strategies
Blog Post
  • For many marketers, targeting Reddit is a no-brainer. It’s the 7th most popular website in the United States and gets a reported 10+ million unique visitors per month – a massive audience in rabid search of new content to consume.   "For cybersecurity marketing professionals, Reddit is a slam dunk marketing opportunity." - Click to Tweet   For cybersecurity marketing professionals...

Penguin Strategies
Penguin Strategies
Blog Post
  • During your childhood, you learned about ecosystems and how all the organisms within the ecosystem work together to keep it functioning. A simple example of this would be the sun shines down on the fertile ground and helps plants grow. The plants feed and house bugs and birds. The birds eat the bugs that are harming the plants, and once the bird digests the insects, their droppings the...

Penguin Strategies
Penguin Strategies
Blog Post
  • Conferences offer an amazing networking and marketing opportunity. The good ones attract thousands of visitors, many of whom could be interested in your products or services. However, while the attendees of the average conference and trade show may be the perfect fit for your company, you’re also competing with hundreds of other booths – all of which are trying to attract their attenti...

Penguin Strategies
Penguin Strategies
Blog Post
  •   There once was a time when making the most of a marketing tradeshow meant filling a bag with as much swag as you could grab during the tradeshow, finding someone who already had their wallet open to buy your drinks after it, and then monopolizing the hotel waffle maker in the morning before doing it all over again.

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