Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate and mobile marketing solutions to a variety of Fortune 500 and smaller clients. Performics is owned by the French advertising holding company Publicis Groupe (Euronext Paris: FR0000130577).

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  • First 6 Months in a Digital Agency
    Post by Samuel Rebbechi, Performance Content & SEO Specialist My first six months in a digital agency has been an intensely exciting and insightful learning experience. […] The post First 6 Months in a Digital Agency appeared first on Performics.
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Performics
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Performics
Performics
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  • PDF Conversions for SERP Rankings
    Post by Anthony DeMarco, Junior Copywriter Google’s algorithm assesses meaning from webpages by accessing certain data points via the HTML structure such as META data, text […] The post PDF Conversions for SERP Rankings appeared first on Performics.
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  • Will Amazon Spark Ignite Shoppers’ Souls?
    Post by Chris Camacho, EVP Global Managing Director Have you heard of Amazon Spark? Maybe not. It’s Amazon’s own social network that was recently launched for […] The post Will Amazon Spark Ignite Shoppers’ Souls? appeared first on Performics.
Performics
Performics
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  • Global Performance Marketing Agency, Performics, Launches in New Zealand
    Performics New Zealand launched on August 1, 2017 giving local market clients access to an expanded digital service offering and global performance marketing expertise. Performics offers […] The post Global Performance Marketing Agency, Performics, Launches in New Zealand appeared first on Performics.
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Performics
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  • Google Impression Share Calculation Change
    EXECUTIVE SUMMARY What’s new? Google updated its Impression Share calculation to incorporate additional Search impression data What are the implications? Advertisers may see declines in Google […] The post Google Impression Share Calculation Change appeared first on Performics.
Performics
Performics
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  • The Key to Cracking Local Search in Australia
    Post by Jordan Horsman, SEO & Content Account Manager Local search is growing. According to Google, the internet is a key resource for finding local businesses, […] The post The Key to Cracking Local Search in Australia appeared first on Performics.
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Performics
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  • Voice Search Optimization
    Post by Colin Mumma, Specialist More and more people are now using voice search features on their smartphones and virtual assistants (i.e. Google Home, Amazon Echo) […] The post Voice Search Optimization appeared first on Performics.
Performics
Performics
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  • 3 Key SEO Trends For 2017
    Post by Eugen Donhauser, Performance Content Account Executive Search engine optimization (SEO) is a cost-effective way to maintain and promote your brand’s online presence. A clearly […]
Performics
Performics
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Performics
Performics
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  • Upfront Perspective: Hulu and Spectrum
    Post by Josh Martin, EVP After attending the Hulu and Spectrum Upfront presentation this past week, the dynamic that stood out the most was the intersecting […]
Performics
Performics
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  • Voice Search: The Next Frontier for SEO
    Post by Colin Mumma, Specialist Voice search is slowly but surely creeping into the search space, with more and more dedicated smart devices expanding their search […]
Performics
Performics
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  • AMP Pages and Session Inflation
    Post by Max Crowe, Senior Developer Google’s AMP framework, which aims to improve the mobile web browsing experience, was originally positioned as an open-source competitor to […]
Performics
Performics
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  • B2B Paid Search Tips
    Post by Adriana Simandl, Media Manager Managing B2B Paid Search is different from B2C Paid Search. Because the products and services offered by B2B companies are […]
Performics
Performics
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  • Why Pilots & Betas Are Essential
    Post by Jamie Kahn, Media Manager WHAT ARE BETAS & PILOTS? Betas and pilots are new products or trial periods within digital marketing where advertisers can […]
Performics
Performics
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Performics
Performics
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  • Digital Satisfaction Index Q4 2016 Verticals
    In the Q4 2016 Digital Satisfaction Index™ (DSI) report, the following industries were evaluated: automotive, consumer electronics, telecom and quick-service restaurants. To download the full report, […]
Performics
Performics
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  • The Performics Atlanta office completed their 2nd annual Google Certification Program at the University of Georgia this Spring. After choosing... The post appeared first on Performics.
Performics
Performics
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  • Weekly Digital Digest
    Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that... The post Weekly Digital Digest appeared first on Performics.
Performics
Performics
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  • The Intent Lab: Performics-Northwestern Partnership
    The Intent Lab™ is a research partnership between Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications and Performics, the world’s most comprehensive performance marketing network.

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