Perkuto
Perkuto
SlideShare Presentation
  • What if anyone in your office could launch a Marketo campaign without breaking it? How much time (Training, Support, and Execution) could your Marketing Operations Team save if more users/teams could launch error-free campaigns themselves? How much more revenue could be generated from those additional campaigns launched? In this session, discover how you can enable any non-technical users anywh...

Perkuto
Perkuto
Blog Post
  • Marie-Claire Charlton, senior marketing manager at TELUS Health, knew that she was going to need a little help building automation programs to help her track and segment utilization patterns. “Our approach to marketing has always been a little bit more traditional, kind of with the spray-and-pray mentality. We were really just used to doing eblasts,” […]

Perkuto
Perkuto
Blog Post
  • Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has embedded a new GPS: Bizible. How does Bizible compare to the Marketo compass you’re currently using, and more importantly, how will it […]

Perkuto
Perkuto
Blog Post
  • Good morning readers! In this issue, we’ll talk about a new study on what stresses out online shoppers, will explore the advice that one CEO has for finding the best CMO for the job, will check in on how effectively your organization is using marketing automation tools and will give tips on talking to your […]

Perkuto
Perkuto
Blog Post
  • Anh Ly, who handles marketing operations for Mendix, was having difficulty getting her sales department a lead profile they could use; the feedback she received was that incomplete prospect profiles were hurting sales. “Before working with Perkuto, it felt like drinking out of the firehose,” said Anh. Tackling the rebuild of the company’s lead flow […]

Perkuto
Perkuto
Blog Post
  • Turning “I’m frustrated” into “I’m empowered” is underlying the objective of embedding Bizible into Marketo. For marketers struggling with reporting and attribution, news of the merger was met with great excitement at Marketo Summit—and Bizible’s momentum hasn’t shown any signs of slowing. In a quiet moment, I connected with Bizible’s CEO, Aaron Bird, and VP […]

Perkuto
Perkuto
Blog Post
  • Good morning readers! In this issue, we’ll explore some demand generation tactics that will help you quickly fill your sales pipeline, will talk about the growing realm of voice-activated marketing, will share results from a recent survey of 3,000+ CMOs and will give tips on ensuring your email is as engaging as possible. And now…let’s […]

Perkuto
Perkuto
Blog Post
  • Jason Raisleger, marketing automation specialist at Integrative Therapeutics, was facing several challenges. Not only was his team quite new to marketing automation in general, but they had just recently migrated from Eloqua to Marketo as their marketing automation platform. They came to Perkuto to help them both transition to Marketo and get them started in […]

Perkuto
Perkuto
Blog Post
  • If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data, understanding contribution to revenue is (arguably) a marketer’s most challenging feat. For those of you nodding your head, Marketo also understands your pain. In […]

Perkuto
Perkuto
Blog Post
  • As we reported earlier this year, data is playing an increasingly important role in marketing decisions, and marketing and martech salaries are on the rise—and it’s getting trickier to find qualified talent, especially when it comes to those who are Marketo experts, as well as those who are well-versed in marketing automation, user experience and […]

Perkuto
Perkuto
Blog Post
  • Welcome back, Mélange fans. In this issue, we’ll talk about why constantly chasing new customers may not be your best strategy, will find out the ways that marketing automation will NOT help your business, will share an informative podcast from Perkuto’s own Michelle Miles and will tell you what one study says CMOs think about […]

Perkuto
Perkuto
Blog Post
  • Welcome to the beginning of summer, loyal readers! In this issue, we’ll talk about building a data-driven culture, will explain how embracing machine learning may make your life easier, will discover why marketers must up their game when it comes to personalization and will challenge your business to take the customer experience test. And now, […]

Perkuto
Perkuto
Blog Post
  • GDPR is now fully enforceable and individuals can now specify how their data is used. Have you prepared for the different data rights scenarios in your database? It is likely that within your database, you’ll have varying levels of data processing rights. Common scenarios you’ll need to account for in your data rights center Marketo […]

Perkuto
Perkuto
Blog Post
  • Is your sales team complaining because pipeline numbers are dwindling? Is your once stellar lead nurturing program now leaking prospects like a sieve? If your lead nurturing campaigns aren’t delivering the kinds of results you need, there are a number of elements that could be to blame. Let’s take a look at some common culprits […]

Perkuto
Perkuto
Blog Post
Perkuto
Perkuto
Blog Post
  • Happy Saturday, readers! In this issue, we’ll tap into the emotional side of B2B marketing, will explore what makes up the foundation of a strong ABM strategy, will learn what research says works when it comes to swaying B2B buyers and will find out just how effective the average marketer is when it comes to […]

Perkuto
Perkuto
Blog Post
  • There’s no doubt that there’s increasing pressure on all roles within the marketing team—from the CMO all the way to the front-line folks who are managing the campaigns—to prove marketing’s value within the larger business and draw a direct line between its expenditures and the impact that it has on the bottom line. But are […]

Perkuto
Perkuto
Blog Post
  • For many Marketing Directors and CMOs, the theme of 2018 thus far can be summed up in a two-word phrase: prove it. Have your team’s efforts had a meaningful, measurable impact on business performance? Prove it. Is your spending on martech leading to the greatest potential ROI? Prove it. And this pressure to “prove it” […]

Perkuto
Perkuto
Blog Post
  • Good morning! In this issue, we’ll give tips on using data to drive your B2B marketing activities, will share the latest marketing automation spending findings from Forrester, will talk about why it’s important to stay present when thinking about the future and learn how to determine if your marketing department is *really* ready for AI. […]

Perkuto
Perkuto
Blog Post
  • This was not my first year at Marketo Summit, but it was perhaps one of the more memorable ones. Amidst the many conference highlights—the keynote speakers, breakout sessions, Marketo product highlights, Bizible acquisition announcement—what I enjoyed most: the people. Clients, business partners and new acquaintances from all over the world, united by Marketo who share […]

Perkuto
Perkuto
YouTube Video
  • Full case study here: http://jeto.io/how-intimo-used-jeto-to-scale-marketing-automation/ Since implementation, Intimo has improved strategic marketing initiatives and client retention efforts, and has seen significant increases in revenue. Ultimately, Jeto helped Intimo grow their sales team and their many affiliated contractors, and empowered them all to perform at their best.

Perkuto
Perkuto
YouTube Video
  • http://jeto.io What if anyone in your office could launch a Marketo campaign without breaking it? How much time (Training, Support, and Execution) could your Marketing Operations Team save if more users/teams could launch error-free campaigns themselves? How much more revenue could be generated from those additional campaigns launched? Jeto enables non-technical users to create and launch Marke...

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