Perkuto
Perkuto
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New blog articles detected.

  • Measuring your Customer’s Engagement Journey
    Continuing on our metaphor of a roadtrip across America, how do you gauge the success of your trip? Some people just want to get to the end, while others savor the journey. Are you looking for experiences along the way, or are you just checking off the number of states you’ve visited?Do you measure:Only the […] The post Measuring your Customer’s Engagement Journey appeared first on Perkuto.
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Bureau à louer dans le Mile End – Office Space in the Mile End
    5455 AVENUE DE GASPÉ, MONTRÉAL Le complexe de Gaspé est un immeuble situé au coeur du quartier Mile-End Un quartier recherché reconnu pour accueillir plusieurs entreprises oeuvrant dans le domaine du multimédia et de la technologie et du savoir. Le quartier offre une panoplie de restaurants, de cafés et plusieurs points d’intérêts notables de Montréal.Superbes vues sur […] The post Bure...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Engagement Marketing – Personalizing the Customer Journey
    You’re planning a roadtrip across America, starting in San Diego and ending in Boston. You have a little time, so you want to see a lot of different things: the Grand Canyon in Arizona, Mount Rushmore in South Dakota, Carhenge in Nebraska, and maybe The Lost Sea in Tennessee. So you map your route using […] The post Engagement Marketing – Personalizing the Customer Journey appeared first on Perku...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Your MarTech Stack – The Right Ingredients to Stir Up Engagement?
    If you’re a cook or baker – or a Blue Apron aficionado – you have run into those recipes that just don’t quite work for you. You add ingredients and spices to make it taste right, basically throwing in anything in your cabinet to make it better. And it could be that you just don’t […] The post Your MarTech Stack – The Right Ingredients to Stir Up Engagement? appeared first on Perkuto.
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Is Your Marketing Automation Engaging?
    Your marketing automation tool has a lot of features, but it has one goal: to engage your prospects – from the time they are captured, through opportunity, and after. But are you using it in the best way? Does your lead scoring work? Is nurturing moving people down the funnel? Are you emails and landing […] The post Is Your Marketing Automation Engaging? appeared first on Perkuto.
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Are Your People & Processes Setting the PACE of Engagement?
    The goal of marketing – whether it’s focused on demand gen, account based, or revenue – is engagement. Getting prospects engaged at every level helps move them closer to a sale. It’s imperative that your marketing is moving in the same direction. But is your team setting the pace? Four ways to help your people […] The post Are Your People & Processes Setting the PACE of Engagement? appeared first ...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Dealing with Plain-Text Email Recipients
    Lindsay Khan, Ashley Gordon and Caryl Mostacho, all Senior Consultants at Perkuto, responded to user questions during Perkuto Public Office Hour. Amarjit asked them how to manage plain text emails. Amarjit reports that the html links are being stripped, probably on the client-side server, as a security measure, for example, when subscribers have a government email address. They receive the emails ...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Dealing with Duplicated Leads During SFDC to Marketo Sync
    During a recent Office Hour webinar, the Perkuto team was asked: “When we upload lists in Marketo, does it not check to see if an email already exists? Could it allow duplicate records to be created?” The individual that asked the question suspected that sync errors are the source of his duplicate contacts and hopes […] The post Dealing with Duplicated Leads During SFDC to Marketo Sync appeared fi...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Best Practices for Setting up Lead Scoring in Marketo
    During Perkuto’s Public Office Hour, Senior Consultants Lindsay Khan, Ashley Gordon, and Caryl Mostacho were asked about the current best practices for setting up lead scoring in Marketo.  Lead scoring is a shared sales and marketing process for identifying the hottest leads for future sales, based on qualities you define as success indicators. Many companies struggle with lead scoring, […] The po...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • How Perkuto & Uberflip Migrated from Hubspot to Marketo in Three Weeks
    Challenge Uberflip is a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to […] The post How Perkuto & Uberflip Migrated fr...
Perkuto
Perkuto
YouTube Video

New YouTube videos detected.

  • Lead Source and UTM Tracking in Marketo
    In a recent Office Hour session, the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking. Register for a Perkuto Office Hour at https://goo.gl/BhWvYy
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Centralized Programs for Lead Source and UTM Tracking
    In a recent Office Hour session, the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking. Lead Source Tracking First, Justin Norris, Solutions Architect at Perkuto, discussed the option of building or buying a tracking infrastructure. An out-of-the-box solution works well for the majority of businesses.  With […] The post Centralized Prog...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Tips and Ideas for Using Webhooks
    If you’re ready to unlock one of the most powerful tools in the Launch Point Ecosystem, start integrating webhooks. Webhooks are a data interaction tool that gives marketers the power to create custom flow actions based on a network of hundreds of pre-existing and user-defined databases. Consultants Justin Norris and Adam Hodgden recently shared helpful […] The post Tips and Ideas for Using Webhoo...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • The Complete Guide to Marketo Roadmap Features from Summit 2017
    Another year, another Marketo Summit in the books. And like last year, Cheryl Chavez and her team dropped some significant product updates and new features to the delight of both new and experienced users in the annual Marketo Roadmap (a.k.a. Customer Love) session. Here’s a quick recap of the new bells and whistles Marketo announced […] The post The Complete Guide to Marketo Roadmap Features from...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Set Your Team Up for Success With Data Governance (Webinar)
    In a data-driven world, you want to make sure that the information in your database is reliable. There are many external factors that play a role in maintaining dependable data, and it all stems back to your data governance framework.  Join us at 1pm ET on Thursday June 8th, 2017 to learn strategies for enhancing […] The post Set Your Team Up for Success With Data Governance (Webinar) appeared fir...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Introducing the Engagement Marketing Maturity Model – EM3 by Perkuto
    We are very excited to announce that we’ve launched the Engagement Marketing Maturity Model – or EM3 as we like to call it. The EM3 is an assessment tool consisting of a few questions on each of the following dimensions: People and Processes – What does your marketing department look like? How does it operate? […] The post Introducing the Engagement Marketing Maturity Model – EM3 by Perkuto appear...
Perkuto
Perkuto
Page Design Update
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • How To Build An In-Email Survey In Marketo
    One of the most effective ways to disseminate a survey is using email; the process rarely changes, send a mass mailer out to your database, directing them to a landing page with a form, and based on answers there is some sort of follow up. However, low clickthrough rates to the landing page mean that these surveys are often left largely unfilled. Enter, the in-email survey. In-Email Survey One of ...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Best Practices for Responsive Landing Page Design
    Responsive web design is the concept of developing a landing page with a multi-device friendly approach. The goal of a responsive landing page is that the  layout of your pages change according to the visitor’s viewing screen resolution. Responsive Landing Page Design Think small… and big One of the main reasons why we now speak about responsive web design is because it creates a better experience...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • 5 Tips for Wonderful Webinars
    Webinars are a great marketing tool, allowing you to connect with your audience without requiring travel or significant financial investment. Webinars provide you with a stage to demonstrate your expertise in specific areas, interact with your audience in real time and drive great conversations. In order to ensure you host a successful and engaging webinar, here are some tips you should always fol...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Lead Scoring: A Few Quick Tips
    Inbound marketers focus on attracting, capturing, and engaging with the highest volume of leads possible, growing an organization’s marketable database. The challenge however, is determining the quality of leads. This is where lead scoring becomes a valuable tool in any marketer’s toolbox. A score can be made up of behaviours, demographic attributes, and custom activities (increasing in the Spring...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Practical Tips for Managing Events in Marketo
    Events are excellent ways to engage with your audience. Events, whether online or in person, add an increased level of engagement with you audience, helping build stronger relationships with them. Events such as webinars and trade shows are also a great way to position your company and display the knowledge of your team on a range of topics. Marketing automation tools, like Marketo, can be used to...
Perkuto
Perkuto
Blog Post

New blog articles detected.

  • Email Best Practices for Today’s Leads
      image via iamwire.com According to the Email Statistics Report by the Radicati Group, there are 182.9 billion emails sent per day worldwide. That’s a lot of messages landing in peoples inboxes. How do you ensure that your messages break through the clutter and get read by recipients? Below you’ll find some key tips to help your email messages stand out from the crowd and generate more conversion...

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