Perkuto
Perkuto
SlideShare Presentation
  • Whether you are dissatisfied with your current vendor, or going through IT infrastructure changes in your organization; Your business priorities and requirements for a marketing automation platform (MAP) evolve over the years. But before you can shut down your current MAP and go live with your new Marketo instance, there are many things to consider. To ensure that your business does not stop whil...

Perkuto
Perkuto
SlideShare Presentation
  • The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way. Engaging in a target account strate...

Perkuto
Perkuto
SlideShare Presentation
  • Watch the webinar: http://goo.gl/waErmD What if you could boost your lead generation by streamlining content and email marketing? And what if there was a way to easily create and send your subscribers tailored content? Key takeaways include: - Common blog and content distribution hurdles Marketing teams are facing - How to personalize and tailor content for your subscribers - How to get your b...

Perkuto
Perkuto
SlideShare Presentation
  • Watch the webinar: goo.gl/hZLw07 As the demand put on sales and marketing to drive results increases, it causes us to knuckle down and get the job done, which often leaves little room for creativity. But here’s the thing—your lack of creativity is costing you sales. Closing deals (and helping them thrive once they’re signed) is about giving your sales team the outlets to engage with customers ...

Perkuto
Perkuto
SlideShare Presentation
  • Watch the webinar: http://goo.gl/0ch9AO Does your organization pursue large, complex deals? If so, you can't wait around for the right people from these large accounts to swim into your demand generation net. Instead, you need to reach out to these "big fish", opening doors and building relationships. Unfortunately, this kind of outbound marketing often ends up being little more than unsolicite...

Perkuto
Perkuto
SlideShare Presentation
  • Why is the relationship between marketing automation and marketing data so important? Many B2B marketers consider marketing automation a must-have for filling their sales pipeline, effectively nurturing prospects, and passing the most qualified leads to sales. After all, a marketing automation platform can serve as a high-powered marketing engine. Unfortunately, many marketing automation systems ...

Perkuto
Perkuto
SlideShare Presentation
  • Is your craftsman Marketo house ready for a remodel? We’ll work from the foundation up, taking a look at key product and program features including: Request Campaign, Workspaces, Campaign Sync, Tags, Reporting and Real-Time Personalization. We’ll give you the power tools to overhaul your programs without collapsing the overall structure. Then, we’ll drill into campaign structures and reinforce th...

Perkuto
Perkuto
SlideShare Presentation
  • Listen to the webinar: http://goo.gl/PG4kqO What do inventions and obsession have to do with B2B marketing attribution? Find out the curious history of a common household goods and how to close the loop to do revenue-focused marketing. Key takeaways include: - Why B2B attribution is so much harder than B2C - Practical view on what good attribution looks like - Overcoming common 'gotchas' with m...

Perkuto
Perkuto
SlideShare Presentation
  • Dans un monde où les communications augmentent de façon exponentielle, il est impératif de demeurer pertinent lorsque que vous communiquez avec vos clients. Les jours où l’on pouvait envoyer un courriel de masse à toute la base de données sont révolus. Les médias sociaux sont devenus le moyen de communication privilégié pour entretenir une conversation 1-à-1 avec ses clients. Mais comment dem...

Perkuto
Perkuto
SlideShare Presentation
  • Présentation dans le cadre d'une rencontre du Salesforce.com User Group à Montréal. Il s'agit d'expliquer les 5 différentes composantes du marketing automatisé, soit la capture de lead (Lead Capturing), le pointage de lead (Lead Scoring), la maturation de lead (Lead Nurturing), le transfert de lead (Lead Routing), les rapports de performance. De plus des exemples de chacune des composantes sont a...

Perkuto
Perkuto
SlideShare Presentation
  • This case study presentation highlights how Acquisio was able to benefit from implementing a full lead management process using marketing automation tool Marketo and Salesforce.com CRM. It shows how lead scoring, lead nurturing and lead routing contributed to: - Increase of over 50% in the total value of opportunities generated - Reduce lead qualification cost by 50% - Cut the time between le...

Perkuto
Perkuto
Blog Post
  • Perkuto’s own Justin Norris has been honored as a winner of the 2017 Pipeline Marketing Awards, awarded by a panel of marketing leaders from Uberflip, Radius, LinkedIn, Heinz Marketing, and Bizible. Justin was nominated by one of his valued clients, who said, “Justin is a passionate marketer who helps clients connect Marketo, CRM, and marketing […] The post Congrats to Justin Norris, 2017 Pipelin...

Perkuto
Perkuto
Blog Post
  • In this podcast from #AnalyticsToday, Perkuto CEO and co-founder Alex Pelletier shares his journey from a financial advisor to becoming a marketing leader and how the new trends in marketing automation and technology are reshaping marketing. The post New Trends in Marketing Automation & Technology appeared first on Perkuto.

Perkuto
Perkuto
YouTube Video
  • This video explains how to connect your Marketo account to Digesto. Digesto allows you to convert your blog post or any other RSS Feed into engaging new content for your Marketo email campaigns. Benefits: - Increase content engagement - Grow your traffic & generate more leads - Save time and reduce grunt work Learn more: http://www.perkuto.com/products/digesto

Perkuto
Perkuto
YouTube Video
  • Présentation dans le cadre d'une rencontre du Salesforce.com User Group à Montréal. Il s'agit d'expliquer les 5 différentes composantes du marketing automatisé, soit la capture de lead (Lead Capturing), le pointage de lead (Lead Scoring), la maturation de lead (Lead Nurturing), le transfert de lead (Lead Routing), les rapports de performance. De plus des exemples de chacune des composantes sont au...

Perkuto
Perkuto
Blog Post
  • Your marketing automation tool has a lot of features, but it has one goal: to engage your prospects – from the time they are captured, through opportunity, and after. But are you using it in the best way? Does your lead scoring work? Is nurturing moving people down the funnel? Are your emails and landing […] The post Is Your Marketing Automation Engaging? appeared first on Perkuto.

Perkuto
Perkuto
Blog Post
  • The goal of marketing – whether it’s focused on demand gen, account based, or revenue – is engagement. Getting prospects engaged at every level helps move them closer to a sale. It’s imperative that your marketing is moving in the same direction. But is your team setting the pace?Four ways to help your people and […] The post Are Your People & Processes Setting the PACE of Engagement? appeared fi...

Perkuto
Perkuto
Blog Post
  • Lindsay Khan, Ashley Gordon and Caryl Mostacho, all Senior Consultants at Perkuto, responded to user questions during Perkuto Public Office Hour. Amarjit asked them how to manage plain text emails. Amarjit reports that the html links are being stripped, probably on the client-side server, as a security measure, for example, when subscribers have a government email address. They receive the emails...

Perkuto
Perkuto
Blog Post
  • During a recent Office Hour webinar, the Perkuto team was asked:“When we upload lists in Marketo, does it not check to see if an email already exists? Could it allow duplicate records to be created?”The individual that asked the question suspected that sync errors are the source of his duplicate contacts and hopes to find […] The post Dealing with Duplicated Leads During SFDC to Marketo Sync appe...

Perkuto
Perkuto
Blog Post
  • During Perkuto’s Public Office Hour, Senior Consultants Lindsay Khan, Ashley Gordon, and Caryl Mostacho were asked about the current best practices for setting up lead scoring in Marketo.  Lead scoring is a shared sales and marketing process for identifying the hottest leads for future sales, based on qualities you define as success indicators. Many companies struggle with lead scoring, […] The po...

Perkuto
Perkuto
Blog Post
  • ChallengeUberflip is a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet […] The post How Perkuto & Uberflip Migrat...

Perkuto
Perkuto
Blog Post
  • Continuing on our metaphor of a roadtrip across America, how do you gauge the success of your trip? Some people just want to get to the end, while others savor the journey. Are you looking for experiences along the way, or are you just checking off the number of states you’ve visited?Do you measure:Only the […] The post Measuring your Customer’s Engagement Journey appeared first on Perkuto.

Perkuto
Perkuto
Blog Post
  • 5455 AVENUE DE GASPÉ, MONTRÉAL Le complexe de Gaspé est un immeuble situé au coeur du quartier Mile-End Un quartier recherché reconnu pour accueillir plusieurs entreprises oeuvrant dans le domaine du multimédia et de la technologie et du savoir. Le quartier offre une panoplie de restaurants, de cafés et plusieurs points d’intérêts notables de Montréal.Superbes vues sur […] The post Bure...

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