Perkuto
Perkuto
Blog Post
  • As we’re busy getting ready for the Marketo Summit, we wanted to pause a quick moment and recognize that Perkuto people and projects have been named Marketo Revvie finalists this year: our own VP of Consulting Services Michelle Miles is a finalist for the Marketo Masters Champion of the Year and Perkuto’s client TELUS Health […]

Perkuto
Perkuto
Blog Post
  • Good morning, readers. In this week’s issue of the Mélange, we’ll discuss why it’s important to focus on the underlying humanity when stepping up our customer experience efforts, will explain why we’ll all want to befriend the new marketing data scientist in the office (if we can find one!), will talk about how to ensure […]

Perkuto
Perkuto
Blog Post
  • We all know, Marketo Summit is a big event—there’s no better place to learn what’s new in marketing automation, talk shop and compare notes with your peers than at Summit. But this year, there’s more to gain than just knowledge. Have you heard about the Perkuto big prize giveaway? I’m excited to announce our grand […]

Perkuto
Perkuto
Blog Post
  • Another happy Saturday to you! Today, we’ll talk about how CMOs can better focus on what really matters, will explore the steps necessary to providing a stellar CX experience, will learn why our email marketing may benefit from a bit of a “personal” touch and will check out some of the year’s most interesting stats […]

Perkuto
Perkuto
YouTube Video
  • GDPR (General Data Protection Regulation) will soon be upon us. How will marketers thrive in this new, regulated environment? Prepare thoroughly. Market fearlessly. Perkuto can help. Check out our GDPR resources center for eBooks, articles, webinars, and more that can help you become GDPR compliant: http://bit.ly/2GUHnMo

Perkuto
Perkuto
Blog Post
  • Good morning, loyal readers. Today, we’ll explore the top traits that successful Customer Experience Leaders share, will discover how to separate the “must haves” from the “can live withouts” when it comes to martech tools, will talk about why data quality is even more important when machine learning is part of the process and will […]

Perkuto
Perkuto
YouTube Video
  • Want to know more about the basics of GDPR? Wish you knew just how to prepare for it? Watch the webinar hosted by Tara Robertson of Uberflip featuring Michelle Miles, VP of Consulting Services at Perkuto and Peter Bell, Senior Director, EMEA of Marketo to get a handle on all things GDPR.

Perkuto
Perkuto
Blog Post
  • Thank you for joining us today as we bid farewell to March, Mélange readers. In this week’s post, we’ll learn why one author suggests that CMOs must become as adaptable as chameleons unless they want to suffer the same fate as the dinosaurs, will find out why your Customer Effort Score is a metric that […]

Perkuto
Perkuto
Blog Post
  • Marketers, how are you holding up? Are you keeping your chin up as you continue to plug along in your GDPR preparations? I’m right there with you—I know the path to GDPR compliance has not been an easy journey. And if you’re feeling like me, you might be in need of a little GDPR comic […]

Perkuto
Perkuto
Blog Post
  • Greetings, readers! In this week’s Mélange, we’ll talk about what may really be to blame for your underwhelming website customer experience, will learn tips for repurposing lead gen strategies into customer retention strategies, will discover the number one reason why CMOs don’t make the cut and will find out just how many marketers are doing […]

Perkuto
Perkuto
Blog Post
  • Good morning, loyal readers. In this edition of the Mélange, we’ll discover how your martech salary compares to others in the industry, will explore a few tips to avoid getting burned out when you’re surrounded by the latest and greatest in marketing technology, will talk about the potential dangers of dark martech and will learn […]

Perkuto
Perkuto
Blog Post
  • Just when you thought GDPR was confusing enough, enter the topic of “legitimate interest.” Many of you have asked about it, wondering if you can bypass obtaining express consent opting for legitimate interest instead. I can almost hear the glimmer of hope in your voice as you ask…could legitimate interest be my saving grace for […]

Perkuto
Perkuto
Blog Post
  • Good morning, savvy readers. Today, we’ll cover email marketing myths that have long since expired, will explore why smart CMOs are spending their budget retaining (not acquiring) customers, will learn a few hands-on tips for account-based marketing and will discover why one author says that balancing technology and tradition is the key to developing successful […]

Perkuto
Perkuto
SlideShare Presentation
  • Slide deck for Perkuto's Fearless Marketing Strategies for a GDPR World webinar held on March 1, 2018. The webinar was presented by Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior Consultant at Perkuto. It covered areas such as "consent" and what it means for your marketing communications and privacy policy, the impact of GDPR on the marketing technologies you use every day...

Perkuto
Perkuto
Blog Post
  • If “the art and science of asking questions is the source of all knowledge,” then webinar attendees left our GDPR presentation a whole lot smarter. For those of you who missed our recent webinar, “Fearless Marketing Strategies for GDPR World,” you missed a good discussion. The most popular topic of the day was “consent.” We […]

Perkuto
Perkuto
Blog Post
  • Happy March! This Saturday, we’ll talk about what it takes to create a successful demand generation funnel, will explore ABM workflows that lead to high-value accounts, will learn why one UK author thinks that GDPR will ultimately be good for online advertising and will uncover the seven mistakes that can derail your customer engagement efforts. […]

Perkuto
Perkuto
YouTube Video
  • Watch Michelle Miles, VP of Consulting Services and Lindsay Khan, Senior Consultant at Perkuto as they discuss "consent" and what it means for your marketing communications and privacy policy, the impact of GDPR on the marketing technologies you use every day - including cookie usage, profiling, and lead scoring practices - and what campaigns you should be running now as well as how your communica...

Perkuto
Perkuto
Blog Post
  • Growing up, did your mom ever say those cute, inspiring quotes—you know, the ones that make you feel warm and fuzzy, reassuring you everything is going to be okay?  From your comments, emails and phone calls, I think marketers are in need of a little GDPR TLC right about now. Trust me, I’m right there […]

Perkuto
Perkuto
Blog Post
  • Welcome back, loyal readers! This week, we’ll explore the traits that make a CMO successful in the world of martech, will learn why one author thinks a dip in B2B martech spending is ultimately a good thing, will explore an opportunity for competitive advantage in customer experience and will learn what Duke University found in […]

Perkuto
Perkuto
Blog Post
  • At some point in our careers, we’ve all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, “KEVIN, this Valentine’s day, give LESLEY the gift she really wants,” along with an image of a beautiful diamond necklace. The only problem—Kevin and Lesley are […]

Perkuto
Perkuto
Blog Post
  • Welcome back, readers! This week, we’ll hear why one author thinks centralized data is the key to CMOs building your successful marketing roadmap, will spill one of the secrets to Amazon’s $427 billion success, will share the response you should aim for in every nurturing campaign and will unveil the two areas marketers named as […]

Perkuto
Perkuto
Blog Post
  •  “GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing?   Isn’t this more of an IT thing?  Besides, you’ve got other, more pressing tasks…good grief! Good GDPR grief that is, and all the mental agony that comes along […]

Perkuto
Perkuto
Blog Post
  • Happy Saturday, readers! This week, we’ll learn why a marketing mix is your best bet when it comes to content, will discover what research firm Gartner’s recent survey uncovered about CMOs, will find out which particular type of business is booming in the days before GDPR takes effect and will explore a few of 2018’s […]

Perkuto
Perkuto
Blog Post
  • “Vast.” The dictionary definition is “very great in size, amount, degree, intensity, or especially in extent or range.” (Merriam-Webster) It’s a word you’ll hear often in GDPR discussions, and it is an accurate description. In fact, there are 99 articles in the GDPR, each stipulating new parameters and expectations for data transparency, accountability, storage, and […]

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