Perkuto

Category: Content
Type: Blog Article

Generated 18 hours ago

New blog articles detected

  • Tips and Ideas for Using Webhooks

    If you’re ready to unlock one of the most powerful tools in the Launch Point Ecosystem, start integrating webhooks. Webhooks are a data interaction tool that gives marketers the power to create custom flow actions based on a network of hundreds of pre-existing and user-defined databases. Consultants Justin Norris and Adam Hodgden recently shared helpful […] The post Tips and Ideas for Using Webhoo...

Perkuto

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • The Complete Guide to Marketo Roadmap Features from Summit 2017

    Another year, another Marketo Summit in the books. And like last year, Cheryl Chavez and her team dropped some significant product updates and new features to the delight of both new and experienced users in the annual Marketo Roadmap (a.k.a. Customer Love) session. Here’s a quick recap of the new bells and whistles Marketo announced […] The post The Complete Guide to Marketo Roadmap Features from...

Perkuto

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Set Your Team Up for Success With Data Governance (Webinar)

    In a data-driven world, you want to make sure that the information in your database is reliable. There are many external factors that play a role in maintaining dependable data, and it all stems back to your data governance framework.  Join us at 1pm ET on Thursday June 8th, 2017 to learn strategies for enhancing […] The post Set Your Team Up for Success With Data Governance (Webinar) appeared fir...

Perkuto

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Introducing the Engagement Marketing Maturity Model – EM3 by Perkuto

    We are very excited to announce that we’ve launched the Engagement Marketing Maturity Model – or EM3 as we like to call it. The EM3 is an assessment tool consisting of a few questions on each of the following dimensions: People and Processes – What does your marketing department look like? How does it operate? […] The post Introducing the Engagement Marketing Maturity Model – EM3 by Perkuto appear...

Perkuto

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Perkuto

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Perkuto

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Perkuto

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Perkuto

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Perkuto

Category: Positioning & Presence
Type: Page Design Update

Generated 1 month ago

Perkuto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How To Build An In-Email Survey In Marketo

    One of the most effective ways to disseminate a survey is using email; the process rarely changes, send a mass mailer out to your database, directing them to a landing page with a form, and based on answers there is some sort of follow up. However, low clickthrough rates to the landing page mean that these surveys are often left largely unfilled. Enter, the in-email survey. In-Email Survey One of ...

Perkuto

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Best Practices for Responsive Landing Page Design

    Responsive web design is the concept of developing a landing page with a multi-device friendly approach. The goal of a responsive landing page is that the  layout of your pages change according to the visitor’s viewing screen resolution. Responsive Landing Page Design Think small… and big One of the main reasons why we now speak about responsive web design is because it creates a better experience...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 5 Tips for Wonderful Webinars

    Webinars are a great marketing tool, allowing you to connect with your audience without requiring travel or significant financial investment. Webinars provide you with a stage to demonstrate your expertise in specific areas, interact with your audience in real time and drive great conversations. In order to ensure you host a successful and engaging webinar, here are some tips you should always fol...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Lead Scoring: A Few Quick Tips

    Inbound marketers focus on attracting, capturing, and engaging with the highest volume of leads possible, growing an organization’s marketable database. The challenge however, is determining the quality of leads. This is where lead scoring becomes a valuable tool in any marketer’s toolbox. A score can be made up of behaviours, demographic attributes, and custom activities (increasing in the Spring...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Practical Tips for Managing Events in Marketo

    Events are excellent ways to engage with your audience. Events, whether online or in person, add an increased level of engagement with you audience, helping build stronger relationships with them. Events such as webinars and trade shows are also a great way to position your company and display the knowledge of your team on a range of topics. Marketing automation tools, like Marketo, can be used to...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Email Best Practices for Today’s Leads

      image via iamwire.com According to the Email Statistics Report by the Radicati Group, there are 182.9 billion emails sent per day worldwide. That’s a lot of messages landing in peoples inboxes. How do you ensure that your messages break through the clutter and get read by recipients? Below you’ll find some key tips to help your email messages stand out from the crowd and generate more conversion...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Prepare Your Programs for Marketo Email Insights

    Marketo Email Insights is a tool that allows you to gain more information and prepare various reports on the performance of your emails. In order to get the most out of Email Insights, there’s some important information you need to know, and some foundation work you’ll want to do to ensure accurate reporting. Below, I will share some advice on what you can do to ensure programs are properly setup ...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Marketo Programs: Why do QA?

    When building a program in Marketo, testing can be as (or more) important than building. Testing ensures that there are no build defects that will compromise your end result, ensuring that your program operates the way it is intended to. Marketo Program QA First let us review what you always should QA in Marketo. Smart Lists: Triggers and Filters give you plenty of options when defining your audie...

Perkuto

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Set the Stage for Account Based Marketing: Improve Your Data Quality

    With the resurgence of Account Based Marketing (ABM), marketers are dedicating budget towards strategies, tactics and the new and shiny platforms. But before you ride the ABM wave, it’s important to look at your data. You might be ready for ABM, but is the data in your database? Why Data Quality is Important for Account Based Marketing? Dirty data is every marketer’s secret shame. While you don’t ...

Perkuto

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Put Your ABM & Sales Programs Into Action

    Many teams want to kick off ABM and sales programs but don’t know how to get started. What technologies should you invest in? How do you go about getting buy-in? What do you need to do to measure success? How can marketing effectively enable sales in an account-centric world? You need to give thought to each of these questions to ensure your program is a success. Getting Buy In: Executive sponsors...

Perkuto

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Are you ready for Account Based Marketing?

    You’ve attended the webinars and read the blog posts on why your organization should implement an Account Based Marketing (ABM) plan. You’ve gotten buy-in from Marketing and Sales leadership and now have budget to execute on your plan. What is clear, is that your company needs ABM. But is your organization ready for ABM?   Account Based Marketing Before you answer, let’s review a definition of ABM...

Perkuto

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Advanced Marketo Tips: Reduce Spam Leads with a Marketo Honeypot

    Keeping your Marketo Lead Database clean is extremely important, and is sometimes easier said than done. One of the actions you can take to prevent spambots or cyber attackers from filling out your Marketo forms and entering your database, is to create and use a Marketo Honeypot field. The honeypot is an alternative to using a captcha or similar spam trap on your form, which may discourage some le...

Perkuto

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • 2017 MarTech Events and Conferences

    As the MarTech landscape continues to expand, so do the number of conferences and events. The industry changes rapidly and there are new players on the field all the time.   MarTech Events – 2017 Here’s a list of some of the MarTech events that we thought you should put on your radar for 2017: North America Martech IQ: January 7 New York – Time inc, Cost: $699 – Early Bird: $599 More Info DMN Conn...

Perkuto

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Announcing our Marketo and Dynamics Webinar Series with Bedrock Data!

    If you are a Marketo and Microsoft Dynamics user – this webinar series is for you! Learn more about everything you need to know when connecting Microsoft Dynamics and Marketo. The webinar series will be led by Paul Wilson, Solutions Architect at Perkuto, and Zak Pines, VP of Marketing at Bedrock Data Inc.  Marketo and Microsoft Dynamics The webinars will combine real life examples with helpful ins...

Perkuto

Category: Content
Type: Blog Article

Generated 4 months ago

Perkuto

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Happy Holidays from Perkuto!

    The Perkuto team wanted to take a moment to wish everyone a happy holiday. Thank you for being part of our journey these past three years. We look forward to connecting with even more of you in the year to come. Happy Holidays from your Perkuto Team!  

Perkuto

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • 2017 MarTech Predictions

    There’s no doubt about it – the MarTech industry moves at a rapid pace. With new tools, additional sources of information and multiple ways to connect all of your systems, there are a lot of things to keep up with. We don’t have a crystal ball, but when looking ahead to 2017, here are some predictions for the MarTech industry from our team members, Justin Norris (Solutions Architect) and Adam Hodg...

Perkuto

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Announcing the Allegro Email 2.0 Template from Perkuto

    Email 2.0 templates have been around for a couple of months now, and with many companies making the transition from Marketo’s Email 1.0 editor to the new Email 2.0 editor, there’s an increased need for Email 2.0 templates that are responsive and offer the flexibility that Email 2.0 can deliver. At Perkuto, we have built an email 2.0 template that you can purchase, download and start using in your ...

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