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New blog articles detected.

  • Where is my money going? Marketers finally have an answer for bad location data.
    When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads to consumers based on their location was considered groundbreaking. Today, location data is used for much more. Embraced by marketers as a way to understand real-world behavior both historically and in real-time, its use cases span from planning out-of-home advertisement...
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New blog articles detected.

  • 5 Best Practices for Designing the Best Mobile Ad Experiences
    Within the realm of digital experiences, mobile is as personal as it gets. My mobile phone is with me every day, and everywhere I go. It has the most personal information about me, and I use it constantly to connect to the outside world. It is no shock that on average, people spend about 87 hours a month on their mobile devices in the US, compared to just 34 hours per month on desktops...
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New blog articles detected.

  • Placecast's Partner, Mobsta, Named Leading Geolocation Provider in U.K.
    Independent test of providers by MediaCom puts Mobsta firmly at the forefront Mobsta, a location targeting and data specialist in the UK, just announced that it has been ranked number one in an independent ranking of geolocation providers in the UK. The test, run by MediaCom, was designed to determine the validity of the claims of many of the companies, that they offer the best reac...
Placecast
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New blog articles detected.

  • Why You Need to Pay More Attention to Measurement
    ROI can seem like a mythical creature for digital advertisers—something everyone wants to capture but remains stubbornly elusive. Despite the explosive growth of digital advertising technology, proving and measuring ROI continues to be a challenge.   To start, many platforms that track and measure ROI are not standardized, resulting in metrics that are inconsistent. In addition, the c...
Placecast
Placecast
Blog Post

New blog articles detected.

  • QSR Vs. Retail: Battle of the Mobile Marketing Strategies
    If comparing the mobile marketing universe to high school, millennials are the “cool kids”—a group whose attention is highly sought after, whose preferences and behaviors are closely observed, and whose approval can mark the difference between popularity and obscurity. As millennial spending power grows, Quick Service Restaurants (QSRs) and retailers alike are scrambling to make their ...
Placecast
Placecast
Blog Post

New blog articles detected.

  • The Mobile-Centric Shopper: Understanding Black Friday Retail Behavior
    With Black Friday looming, marketers are working to reach their target audience with a last minute push. With smartphone usage exploding, marketers can no longer rely on one channel, medium or device to help reach their audience. This year, it’s more important than ever to connect online to offline--across all devices. Analyzing past online and offline behavioral data is a critical st...
  • Native Ads: What Works & How to Make Sure They Reach Your Target Audience
    Spending in traditional advertising is rapidly declining due to an increased shift towards digital. According to eMarketer’s latest ad spending forecast, digital will overtake TV ad spending this year for the first time. Additionally, the latest forecast from BIA/Kelsey states that while digital is surpassing traditional ad spending, the shift within digital seems to be towards local a...
  • Moving Towards 100% Ad Viewability
    Ad viewability reminds me of the old question about a tree falling in the forest. If no-one sees the ad, it cannot make an impression. Viewability is defined by the Media Ratings Council (MRC) as “the opportunity to see.” It has emerged as a key concern for advertisers over the past few years as they have realized that a majority of their ads remain unseen. A study from Google in Dece...
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New blog articles detected.

  • Broadcast, Pinpoint, Demonstrate: How Mobile Can Enhance OOH Advertising
    If placed side by side, America’s 368,000 billboards, posters and other outdoor signs would stretch more than 1,900 miles—the distance from Santa Fe to NYC.   According to research firm Borrell Associates, Out of Home (OOH) advertising has grown by a steep 77 percent since 2009 and gives no signs of slowing down anytime soon. It is the only category of traditional advertising that has...
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