Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Online reviews play an increasingly important role in the decision-making process of today’s consumers. Reviews are now a vital part of the research process for your leads and prospects. They want first-hand insight from other consumers that have used your services and, if they don’t find reviews of your business online, they may continue their search without you. The numbers tell a similar sto...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an in...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • There was a tipping point last year that has major implications for agents, brokers and brands focusing on the real estate industry. It will impact publishing and marketing strategies and tactics in the future. Consumer use of online search reached an all-time high of 92% for home related search and crested to almost 60% mobile and tablet usage on weekends. No one expected it to happen this rapid...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Personal branding to forward your career is more important than ever. Search has already transformed the way we communicate, discover and buy the things we desire, it has also deeply impacted how potential customers and employers come to know like and trust us. Use this simple A to Z guide as a starting point for creating a platform to grow your personal brand and you business.

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • We've known all along how important influencer marketing is in shaping the opinions and behaviors of our ideal customer, the challenge for most has been how to cultivate influencers to grow your network. To find out more about this powerful form of marketing take a look at what we created with content marketing superstar Barry Feldman (influencer) and 22 of the most influential marketers around,...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • If you asked 100 marketers to answer the question “What is content marketing?” you would get more than 100 answers. My journey as a marketer has set me on a quest to fully understand the different flavors of content marketing and how they work together. While many marketers think content marketing is just blogging, or talk about it in terms of paid, owned and earned media, I think businesses just...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • If you're like most people, deciding on a new career has lots of hidden cost and opportunities, but finding a break down of what is really involved in becoming a successful agent can be a challenge. This infographic is part of a series we are doing on being a real estate agent, what other agents are spending on advertising and marketing, what you can expect to spend yearly and how you might budge...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • It’s easy to neglect one’s personal brand, or even the very idea of it. From childhood we are conditioned to dislike the idea of being self-promotional. Even our popular culture reflects the negative perception that we have about selling ourselves or being boastful. Movies like The Wolf of Wall Street, The Devil Wears Prada, or the modern classic, Jerry Maguire portray the dark “promote at all co...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Ebooks are more than just a nice piece of content to give away to your audience online, If done correctly, they can help you create a marketing machine that provides immense value for potential customers, establishes you as a thought leader and drives leads for your business. Take a look at this infographic to learn how.

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • The web has given businesses more access to consumers than ever before--but that doesn’t mean success is guaranteed. On the contrary, marketing online is a noisy affair, and it’s easy to get lost in the chaos. To connect with your customers, you need to reach them where they live: on search engines. While plenty of factors contribute to search success, keyword research is still the most importan...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Creating a real estate marketing strategy from the ground up is often the hardest part for modern agents and brokers. To simplify the process of developing your digital marketing plan for your real estate agency, we created this handy guide for Realtors that explains what to consider when getting started with online marketing: from how to set up an IDX website and publish SEO-friendly content, t...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Couldn't make it to Inman Connect New York? Not to worry: We rounded up more than 50 of the most enlightening and eye-opening insights from those who spoke at the renowned real estate conference: everyone from marketing and tech minds like Seth Godin and Kara Swisher to real estate execs like Keller Williams' Chris Heller and Better Homes and Garden Real Estate's Sherry Chris. So dive in and lea...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Check out 2015 housing market data from the likes of the National Association of REALTORS, RealtyTrac, CoreLogic, Freddie Mac, and other esteemed real estate industry organizations — including home sales stats, property value figures, mortgage rates, and other revealing information — in our end-of-year infographic. Feel free to share this graphic on your real estate websites, agents and brokers, ...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Want to find out what digital marketing trends occurred in 2015 — and which you need to pay close attention to in 2016? In our free ebook, we provide dozens of the most revealing online marketing statistics from the past year, featuring data on everything from SEO and social media to email marketing and analytics. So use these content marketing stats to formulate your real estate marketing plan f...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Learning how to get real estate leads easily and inexpensively requires adoption of the inbound marketing methodology. No more are the days in which cold-calling is the primary (or even secondary or tertiary) means of generating home buyer and seller leads. Rather, to find modern real estate leads who are interested in purchasing or offloading homes in your market, you need to enter the online ra...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals...

Placester, Inc.
Placester, Inc.
SlideShare Presentation
  • Marketing be a vast and complicated endeavor with lots of options, tricks and strategies to choose from. But there's one thing that's not up for debate, consumers are taking control over what they consume and when they consume it. From TIVO to Netflix, Spotify to Snapchat, today's consumers have the tools and desire to shut out the traditional marketing "noise". Making traditional marketing less ...

Placester, Inc.
Placester, Inc.
Landing Page

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Placester, Inc.
Placester, Inc.
Landing Page

New mobile optimized landing page detected

 
Placester, Inc.
Placester, Inc.
Blog Post
  • At Placester, we’re always working to develop new features and functionality that help real estate professionals succeed online. But we’re also working to optimize our existing tools, making them simpler, more intuitive, easier to use—in a word, better. With that in mind, we’re pleased to... The post Announcing Placester’s New & Improved CRM appeared first on Placester.

Placester, Inc.
Placester, Inc.
Landing Page

New mobile optimized landing page detected

 
Placester, Inc.
Placester, Inc.
Landing Page

Real Estate Marketing Success with Lead Nurturing - Placester

 
Placester, Inc.
Placester, Inc.
Landing Page

Placester Download: Real Estate Marketing Action Plan Template

 
Placester, Inc.
Placester, Inc.
Landing Page

New mobile optimized landing page detected

 
Placester, Inc.
Placester, Inc.
Landing Page

New mobile optimized landing page detected

 

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