Planet Central
Planet Central
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  • #TBT Life Cereal “Mikey”
    The Life Cereal “Mikey” commercial was launched by the Doyle, Dane & Bernbach agency in 1972. The memorable ad won a Clio Award in 1974 and stayed in rotation for over 12 years. Why we like it: Before this ad aired, Quaker had targeted the majority of their advertising to health conscious moms and women … Continue reading "#TBT Life Cereal “Mikey”"
Planet Central
Planet Central
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  • Planet Central is Proud to Partner with Cameron K. Gallagher Foundation
    Planet Central has partnered with the Cameron K. Gallagher Foundation to provide marketing consultation and ideas to promote the SpeakUp5k on September 9, 2017. The foundation is dedicated to promoting awareness, providing education, and help for teens battling depression and anxiety. SpeakUp5k was designed by sixteen-year old Cameron Gallagher and is unlike any other 5k. … Continue reading "Plane...
Planet Central
Planet Central
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  • Weird is Memorable
    We’ve all seen them. Ads that has managed to leave the deepest of imprints into our minds – both good and bad. The weirdest of weird commercials, old or new, but for some reason we will never forget them. Our team had the best trip down memory lane exchanging our favorite holiday ads back in … Continue reading "Weird is Memorable"
Planet Central
Planet Central
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Planet Central
Planet Central
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Planet Central
Planet Central
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  • PaperTowel.mov
    At Planet Central, we love all the new portable video cameras. Keep one with you everywhere because you never know what you'll find that's worth showing the rest of the world. Some of us love Flip video cameras, but I like my iPhone. I edited it on iMovie. (as you can guess, I'm a die-hard Mac fan.)
Planet Central
Planet Central
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  • Planet Central goes beyond
    http://www.planetcentral.com Planet Central is an advertising firm with offices in Charlotte, Richmond, and New Jersey.
Planet Central
Planet Central
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  • New TV Campaign for Tilson Homes
    Richmond advertising agency Planet Central has created a new television campaign for their longstanding client, Tilson Homes, the leading build-on-your-land builder in Texas. Creative development for the campaign of three television commercials was driven by key research insights. The Tilson Homes customer is unique in that they already own their land and want a home … Continue reading "New TV Cam...
Planet Central
Planet Central
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Planet Central
Planet Central
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Planet Central
Planet Central
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Planet Central
Planet Central
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New blog articles detected.

  • Planet Central Driving Race Attendance at VIRginia International Raceway
    VIRginia International Raceway (VIR) has extended its engagement with Planet Central to provide marketing and media support for VIR’s three major events in 2017. Among the major events is the upcoming IMSA WeatherTech SportsCar Championship, August 27. “Working with Planet Central the past three years, we’ve seen an increase in ticket sales for our biggest … Continue reading "Planet Central Drivin...
Planet Central
Planet Central
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New blog articles detected.

  • New Website Launched for Tilson Homes
    Planet Central has recently launched a new website for client Tilson Homes, a top 100 builder in the U.S. Working in conjunction with development partner ByteJam, the new website has been designed to provide an exceptional user-friendly experience with refined navigation and functionality, for those looking to build on their own land. The new website … Continue reading "New Website Launched for Ti...
Planet Central
Planet Central
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New blog articles detected.

  • 8th Annual Catwalk For A Cause
    Last night was the main fundraising event for our long-time client, the Martin Truex Jr. Foundation. 750 attendees were lucky enough to see childhood cancer survivors strut their stuff down a runway, head to toe in Belk wardrobe. Each child was accompanied by NASCAR drivers actively involved in the Foundation, and with Martin & Sherry, the … Continue reading "8th Annual Catwalk For A Cause"
Planet Central
Planet Central
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  • Make Your Mark Driving Local Sales
    Is your current strategy for driving local sales making the grade or falling short of expectations? Driving in-store traffic and increasing sales at the local level is one of the greatest challenges brands struggle with across all categories. Large brands and franchises with multiple locations are tasked with marketing in areas with varying market penetration … Continue reading "Make Your Mark Dri...
Planet Central
Planet Central
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New blog articles detected.

  • Share Up to 10 Pics or Videos at Once On Instagram
    Storytelling is a growing trend in social media, and choosing the best picture to capture at the best moment to tell that story can be a struggle. Thankfully, Instagram has made that whole process a little easier! With the new Instagram update, users can choose to post not one, not two, but as many as … Continue reading "Share Up to 10 Pics or Videos at Once On Instagram"
Planet Central
Planet Central
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New blog articles detected.

  • Model Home Virtual Tours
    Earlier this month, Planet Central coordinated the filming of virtual tour videos of our client Tilson Homes’ new model homes in Boerne and Spring, TX. Before this, we had coordinated the production of 19 other tours for Tilson. These videos give potential customers a way to virtually tour models prior to visiting the home center, … Continue reading "Model Home Virtual Tours"
Planet Central
Planet Central
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New blog articles detected.

  • 2016 Social Media In Review
    Social media has dominated the world as we know it in 2016. As we wrapped up this past (let’s face it) tumultuous year, we reviewed some of the changes in the world of social marketing in 2016. Below are a few of the changes that affected marketing this year in case you missed them: Filters, … Continue reading "2016 Social Media In Review"
  • How Brands Can Better Utilize their Most Effective Marketing Assets
    Nearly three-quarters of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant. 1  That’s good news for the 92% of marketing executives who say individualized marketing is a priority. Yet, only half of the same CMOs say they are fully leveraging data to measure ROI, and … Continue reading "How Brands Can Better Utilize their Most...
  • Marketing a New Gold’s Gym
    Planet Central is pleased to announce that current client Gold’s Gym will be expanding their franchise and opening a new location in Capital Heights, MD in the Ritchie Station shopping center. Our agency has been instrumental in the successful pre-sale efforts for the new Gold’s Gym location by helping to build a strong base of … Continue reading "Marketing a New Gold’s Gym"
  • Goodbye Election. Hello Holiday Ads.
    Finally. The election is ending and our TVs, Social Media, and mailboxes will no longer be flooded with political propaganda. After the celebratory dances are complete, and our normal media consumption commences, we asked our team – What classic holiday ad are you looking forward to seeing on your TV again? The holidays are around … Continue reading "Goodbye Election. Hello Holiday Ads."
  • Halloween Contest 2016
    What do you get when a bag of jelly beans, Ruth Bader Ginsburg, and a gnome walk into an office?  A costume party at Planet Central! In the spirit of the season, both the Richmond and Charlotte office dressed up in their Halloween best in hopes to win the elusive title of “Best Costume”. With … Continue reading "Halloween Contest 2016"
  • Why Full Alignment of National and Local Resources Results in More Local Sales
    Driving in-store traffic and increasing sales at the local level remains one of the greatest challenges brands across all categories struggle with despite an improving economy and increased consumer spending. Often, the culprit is a disconnect between how success is defined at the national vs. local levels of the organization. Solving the problem begins with … Continue reading "Why Full Alignment ...
  • Gold’s Gym Goes LIVE!
    The Gym can be an intimating place to someone who has never had a membership or hasn’t been in a long time. What are the employees like? How do I use the machines? What amenities are available?  To help members and potential members get to know their gym a little better we decided to use … Continue reading "Gold’s Gym Goes LIVE!"
  • Cheers to 10 Years, Congrats Mandy!
    A congratulations is in order for our Vice President and Digital Designer, Mandy Thornton of the Charlotte office. Halloween marks her 10th year at Planet Central! What is one of your favorite project you’ve worked on at Planet Central? Working on the Addy Awards event for Charlotte has to be my favorite. We set up the … Continue reading "Cheers to 10 Years, Congrats Mandy!"
  • 5 Common Digital Marketing Mistakes
    The digital marketing landscape is an ever changing world of advanced targeting techniques, attribution modelling and new ad units.  Digital media gives marketers opportunities for one-to-one targeting unavailable in the traditional spaces.  With all these new techniques, it’s easy to forget to pay attention to the basics.  Here are some common mistakes to avoid when … Continue reading "5 Common D...
  • Planet Central Retained For Weller and Associates Social Media
    Planet Central has been retained by Weller and Associates Insurance to begin managing their social media content and advertising on Facebook. We have been working with Weller and Associates since 2014 managing their web presence, print and online advertising, as well as direct mail campaigns for both their property and casualty insurance and agricultural insurance … Continue reading "Planet Centra...
Planet Central
Planet Central
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New blog articles detected.

  • Meet Talla!
    Planet Central is excited to welcome our newest team member, Talla Hashemi! Talla joins us as an Assistant Account Executive in our Charlotte office. What promoted your interest in Advertising? I was originally a Public Relations major. However, during my junior year, I signed up for an advertising class. I ended up enjoying it so … Continue reading "Meet Talla!"
Planet Central
Planet Central
Blog Post

New blog articles detected.

  • 5 Signs Your In-House Marketing Team Needs Agency Help
    Deciding when to bring in the expertise of an outside marketing agency is an important – and difficult – decision for any growing company. When is the right time to make this serious investment? We’ve collected some of the most common indicators that it may be time to get help. Your Company/Competition is Growing When … Continue reading "5 Signs Your In-House Marketing Team Needs Agency Help"

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