Planet Central
Planet Central
Blog Post
  • Following a recent tour of The Doorways, our staff at Planet Central decided to volunteer on a regular basis. Once a week we provide a “food run” for them. More on that later.  First, you might be wondering “What the heck is the Doorways?” Many Richmonders have never heard of it. But is is a … Continue reading "Happy to be of Service!"

Planet Central
Planet Central
Blog Post
  • Artificial intelligence in the household is no longer a thing of the future; it’s here now. Have you tried listening to your Daily Mix on Spotify? Watched a show recommended for you by Netflix? Asked your smartphone if you need a jacket today? Then you’ve experienced AI! Artificial intelligence is essentially intelligence that helps machines … Continue reading "AI: A New Way of Thinking"

Planet Central
Planet Central
Blog Post
  • Streaming sites such as Netflix, Hulu, and Amazon Video have been around for some time now, providing the public with instant access to all their favorite movies and TV shows. Missed the latest episode of Bob’s Burgers on cable TV? Just open up your Hulu app! Many consumers have begun switching entirely to these user-friendly … Continue reading "Understanding OTT"

Planet Central
Planet Central
Blog Post
  • As the highest-selling Amazon product on Black Friday, Echo and other voice-search devices have quickly become a staple in many households across America. Today, 11% of households connected to Wi-Fi use a voice-search device such as Echo, Google Home, and Apple HomePod. According to a recent comScore report, that number will rise to 19% in … Continue reading "“Hey Alexa, What is Voice Search?”"

Planet Central
Planet Central
Blog Post
  • The Gist: Instagram has announced the ability to follow hashtags Users are now able to follow hobbies and interests, not just profiles Hashtag stories will appear in your feed the same way your other pages do Get all the details here: https://instagram-press.com/blog/2017/12/12/now-you-can-follow-hashtags-on-instagram/

Planet Central
Planet Central
Blog Post
  • The Gist: Burger King released a spot about the importance of speaking up against bullying The PSA shows the percentage of customers who spoke up against seeing a teen get bullied vs. receiving a “bullied” Whopper Jr. Unsurprisingly, more people complained about their wrecked Whopper than spoke up to stop the teen bully. The Details: … Continue reading "Burger King Releases Anti-Bullying PSA"

Planet Central
Planet Central
Blog Post
  •   The Gist: Mars candy brands created 4 horror commercial shorts to run during October Each commercial is only 2 minutes long running on the FOX network The main focus is the horror story, not the candy itself The Details: Mars candy brands have created what they are calling “Bite Size Horror” films that have … Continue reading "‘Bite Size Horror’ Films Make Mars Candy Brands Stand Out"

Planet Central
Planet Central
Blog Post
  •   The Gist: Instagram has added a polling sticker that allows users to ask a question and see results from their followers Questions can be customized! It doesn’t have to be a simple “yes or no” Be careful! Your vote is not anonymous. The poster can see how you answered. The Details: Is your company … Continue reading "NEW on Instagram: Polling Stickers"

Planet Central
Planet Central
Blog Post
  • The Life Cereal “Mikey” commercial was launched by the Doyle, Dane & Bernbach agency in 1972. The memorable ad won a Clio Award in 1974 and stayed in rotation for over 12 years. Why we like it: Before this ad aired, Quaker had targeted the majority of their advertising to health conscious moms and women … Continue reading "#TBT Life Cereal “Mikey”"

Planet Central
Planet Central
Blog Post
  • Planet Central has partnered with the Cameron K. Gallagher Foundation to provide marketing consultation and ideas to promote the SpeakUp5k on September 9, 2017. The foundation is dedicated to promoting awareness, providing education, and help for teens battling depression and anxiety. SpeakUp5k was designed by sixteen-year old Cameron Gallagher and is unlike any other 5k. … Continue reading "Plane...

Planet Central
Planet Central
Blog Post
  • We’ve all seen them. Ads that has managed to leave the deepest of imprints into our minds – both good and bad. The weirdest of weird commercials, old or new, but for some reason we will never forget them. Our team had the best trip down memory lane exchanging our favorite holiday ads back in … Continue reading "Weird is Memorable"

Planet Central
Planet Central
Blog Post
  • Richmond advertising agency Planet Central has created a new television campaign for their longstanding client, Tilson Homes, the leading build-on-your-land builder in Texas. Creative development for the campaign of three television commercials was driven by key research insights. The Tilson Homes customer is unique in that they already own their land and want a home … Continue reading "New TV Cam...

Planet Central
Planet Central
Blog Post
  • VIRginia International Raceway (VIR) has extended its engagement with Planet Central to provide marketing and media support for VIR’s three major events in 2017. Among the major events is the upcoming IMSA WeatherTech SportsCar Championship, August 27. “Working with Planet Central the past three years, we’ve seen an increase in ticket sales for our biggest … Continue reading "Planet Central Drivin...

Planet Central
Planet Central
Blog Post
  • As the highest-selling Amazon product on Black Friday, Echo and other voice-search devices have quickly become a staple in many households across America. Today, 11% of households connected to Wi-Fi use a voice-search device such as Echo, Google Home, and Apple HomePod. According to a recent comScore report, that number will rise to 19% in … Continue reading "“Hey Alexa, What is Voice Search?”"

Planet Central
Planet Central
Blog Post
  • The Gist: Instagram has announced the ability to follow hashtags Users are now able to follow hobbies and interests, not just profiles Hashtag stories will appear in your feed the same way your other pages do Get all the details here: https://instagram-press.com/blog/2017/12/12/now-you-can-follow-hashtags-on-instagram/

Planet Central
Planet Central
Blog Post
  • The Gist: Burger King released a spot about the importance of speaking up against bullying The PSA shows the percentage of customers who spoke up against seeing a teen get bullied vs. receiving a “bullied” Whopper Jr. Unsurprisingly, more people complained about their wrecked Whopper than spoke up to stop the teen bully. The Details: … Continue reading "Burger King Releases Anti-Bullying PSA"

Planet Central
Planet Central
Blog Post
  •   The Gist: Mars candy brands created 4 horror commercial shorts to run during October Each commercial is only 2 minutes long running on the FOX network The main focus is the horror story, not the candy itself The Details: Mars candy brands have created what they are calling “Bite Size Horror” films that have … Continue reading "‘Bite Size Horror’ Films Make Mars Candy Brands Stand Out"

Planet Central
Planet Central
Blog Post
  •   The Gist: Instagram has added a polling sticker that allows users to ask a question and see results from their followers Questions can be customized! It doesn’t have to be a simple “yes or no” Be careful! Your vote is not anonymous. The poster can see how you answered. The Details: Is your company … Continue reading "NEW on Instagram: Polling Stickers"

Planet Central
Planet Central
Blog Post
  • The Life Cereal “Mikey” commercial was launched by the Doyle, Dane & Bernbach agency in 1972. The memorable ad won a Clio Award in 1974 and stayed in rotation for over 12 years. Why we like it: Before this ad aired, Quaker had targeted the majority of their advertising to health conscious moms and women … Continue reading "#TBT Life Cereal “Mikey”"

Planet Central
Planet Central
Blog Post
  • Planet Central has partnered with the Cameron K. Gallagher Foundation to provide marketing consultation and ideas to promote the SpeakUp5k on September 9, 2017. The foundation is dedicated to promoting awareness, providing education, and help for teens battling depression and anxiety. SpeakUp5k was designed by sixteen-year old Cameron Gallagher and is unlike any other 5k. … Continue reading "Plane...

Planet Central
Planet Central
Blog Post
  • We’ve all seen them. Ads that has managed to leave the deepest of imprints into our minds – both good and bad. The weirdest of weird commercials, old or new, but for some reason we will never forget them. Our team had the best trip down memory lane exchanging our favorite holiday ads back in … Continue reading "Weird is Memorable"

Planet Central
Planet Central
YouTube Video
  • At Planet Central, we love all the new portable video cameras. Keep one with you everywhere because you never know what you'll find that's worth showing the rest of the world. Some of us love Flip video cameras, but I like my iPhone. I edited it on iMovie. (as you can guess, I'm a die-hard Mac fan.)

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.