PM Digital
PM Digital
Blog Post
  • As retailers gear up for the most important months of the year, there are a variety of factors kept top-of-mind throughout the planning and optimization stages of holiday strategy. Arguably more than ever, this year has seen significant hurdles to growth in the retail ecosystem, including mass retail store closings, more demanding and sophisticated consumer behaviors […]

PM Digital
PM Digital
Blog Post
  • As Neiman Marcus works to inject new life into product innovation and differentiation, a key strategic focus in the company’s turnaround, it’s turning to someone who started at the store level to learn retail fundamentals. Burstell proved himself at Liberty of London, too. Liberty chairman of the Marco Capello called Burstell’s vision “unique and inimitable,” according […]

PM Digital
PM Digital
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  • See the original story here in the Wall Street Journal  Stagwell Group LLC, the digital marketing investment group founded by Mark Penn, a former Bill and Hillary Clinton adviser and ex-Microsoft strategist, has acquired independent digital marketing agency Forward3D Group. Forward3D Group specializes in “performance marketing,” where clients pay only when a specific result has […]

PM Digital
PM Digital
Blog Post
  • See the original byline here in MediaPost‘s Marketing Insider Tackling customer experience challenges and fostering innovation in omnichannel strategy have long been crucial priorities for retailers. But more recently, finding the solutions to those challenges, and a laser focus on eliminating customer friction points, have been more urgent agenda items than ever before thanks to […]

PM Digital
PM Digital
Blog Post
  • See the original article here in the Wall Street Journal  Snap Inc. SNAP -8.06% shares plunged as much as 20% after the company said its quarterly loss more than tripled, disappointing Wall Street again as it failed to significantly grow the number of people using its app daily or the amount of money advertisers are spending to reach those […]

PM Digital
PM Digital
Blog Post
  • Months of anticipation concluded on Friday, when Facebook announced the steps it would be taking in response to allegations that Facebook pages backed by Russia were used to interfere in American elections. Starting in November, Facebook will begin testing a new feature that lists all current ads via a tab, or link on advertisers’ Facebook Pages. “Dark Posts”, or […]

PM Digital
PM Digital
Blog Post
  • Nuanced storytelling can enhance the in-store experience — and it may lead to more business. All over the country, brick-and-mortar doors are shuttering — and as a result, it’s more important than ever for brands and retailers to elevate their in-storeexperiences. According to Mary Beth Keelty, chief marketing officer at digital marketing company PMX Agency, enhancing storytelling is a key […]

PM Digital
PM Digital
Blog Post
  • Brick-and-mortar doors all over the country are shuttering — and as a result, it is more important than ever for brands and retailers to elevate their in-storeexperiences. According to Mary Beth Keelty, CMO at digital marketing company PMX Agency, enhancing storytelling is one way to do just that. Keelty said shoppers today crave what only an in-store experience can provide. “There’s a desire for ...

PM Digital
PM Digital
Blog Post
  • Consumers today have a far more intimate relationship with brands than in the past, which is driving the rise of thoughtful brands and more engaging marketing. It is also making brands that previously felt unattainable feel accessible to a larger and younger segment of consumers. Social media drives much of this shift. Brands are communicating with consumers […]

PM Digital
PM Digital
Blog Post
  • Excellence in Facebook Engagement & Nonprofit Website Development   PMX Agency has been recognized by the 2017 MarCom Awards program, winning the GOLD award for clients, the American Heart Association and the Boys & Girls Clubs of America. The annual MarCom Awards celebrates excellence and innovation in marketing and communications, and generates more than 6,000 […]

PM Digital
PM Digital
Blog Post
  • As retailers gear up for the most important months of the year, there are a variety of factors kept top of mind throughout the planning and optimization stages of Holiday strategy. Arguably more than ever, this year has seen significant hurdles to growth in the retail ecosystem – including, mass retail store closings, more demanding […]

PM Digital
PM Digital
Blog Post
PM Digital
PM Digital
Blog Post
  • If there’s one thing that digitally-mediated marketing does well, it’s reduce friction.  Since the advent of the Internet, digital marketing has eliminated points of friction like a drive to the store, a trip to the bookshelf, waiting for the mail, making phone calls or, yes, getting opinions (face-to-face) from friends.  In this way, digital marketing […]

PM Digital
PM Digital
Blog Post
  • Coach Inc.’s rebrand as Tapestry has created the expected logo change-fueled outrage things of this sort do. But the move may actually be an intelligent way to distance the parent company, which also owns Stuart Weitzman and Kate Spade, from the somewhat tarnished Coach brand name — and create a bland “holding group” identity that remains relatively […]

PM Digital
PM Digital
Blog Post
  • Dive Brief: Millennials and Gen Z will account for 45% of the global personal luxury goods market by 2025, according to a study by PMX Agency that was emailed to Retail Dive. Gen X is currently the largest consumer of luxury goods with 12.8% of women buying these products and 9.9% of Gen X men. […]

PM Digital
PM Digital
Blog Post
  • New York, NY, October 10, 2017 – PMX Agency has been named Agency of the Year by leading global affiliate marketing network, CJ Affiliate by Conversant. The agency was honored at the CJ You Awards, held on Wednesday, September 13th 2017, alongside other top advertisers, publishers and agencies that were recognized for their excellence and […]

PM Digital
PM Digital
Blog Post
  • Influencer relationships are still often an area of untapped opportunity for nonprofits, and even for many commercial side brands. And it’s not because influencer marketing hasn’t been explored; in fact, in a lot of instances, the influencer space has become somewhat over-commoditized and so crowded with noise that it becomes challenging to differentiate the truly […]

PM Digital
PM Digital
Blog Post
  • The ongoing discussion around specialized sizes, particularly in plus-sized fashion, includes a push not just for more options but also for inclusive sales. The inclusive market, by definition, covers a larger segment of the population: Two-thirds of U.S. females consider themselves to be a special size, meaning, plus, petite, junior or tall, according to market research company NPD Group’s […]

PM Digital
PM Digital
Blog Post
  • The retail apocalypse is upon us. It’s a phrase we’ve heard all too often over the last 12 months. And while there’s certainly a rumbling in the retailsphere, the resulting sentiment shouldn’t be one of impending doom only. Rather, brands should have their minds and eyes wide open to innovation and new opportunity to forge relationships with consumers. […]

PM Digital
PM Digital
Blog Post
  • There’s no lack in hype around technology innovation these days. If you were to attend any of the latest industry events, much of the content continues to center on the promise of technology through platforms like AR, VR, and Artificial Intelligence, and how these must-have solutions will change our businesses for the better. Is it […]

PM Digital
PM Digital
Blog Post
  • Instagram is now the top social media site for luxury retail shoppers in terms of both followers and engagement, according to a study by PMX Agency. Instagram saw a 54% increase year-over-year (YoY) in luxury retail followers from last June, giving it a 50% share of total users following luxury retail brands on social media. […]

PM Digital
PM Digital
Blog Post
  • President Donald Trump and the policies he champions are presenting new challenges to a wide variety of organizations. Here’s what The Chronicle has learned about how charities are shoring up support in uncertain times. Progressive donors are eager to give. Supporters are ready to dig deeper for charity this year, according to data released in June by Cygnus Applied Research and PMX […]

PM Digital
PM Digital
Blog Post
  • In its annual Luxury Brands Online report, the PMX Agency noted the growth and influence of Millennials and Generation X in the luxury space as well as the influence of social media on shopping and brand loyalty. Researchers at the firm noted that across the four major social platforms — Facebook, Instagram, Twitter and YouTube — “followers […]

PM Digital
PM Digital
Blog Post
  • Luxury brands that embrace social content and really tap into the lifestyle experience it can provide are miles ahead of those who lack similar strategies. PMX Agency’s T rend Report: Luxury Brands Online reveals that in the past year, social media followers of luxury brands have grown by 27 percent. Chanel has consecutively held the […]

PM Digital
PM Digital
Blog Post
  • In today’s mobile-first world, consumers are confronted with a surplus of content across multiple platforms and devices on a daily basis. As a result, attention spans are short and expectations are only getting higher. Consumers want content that is both relevant and useful, and they want it delivered in a way that’s digestible and un-intrusive. […]

PM Digital
PM Digital
Blog Post
  • Apple’s annual Worldwide Developer Conferences and added events throughout the year are moments in time that are kept extremely top of mind in our industry. Beyond its reveal of product iterations and enhanced technology solutions for consumers, Apple often alludes to changes that directly impact the advertising ecosystem, and this year is no different. With […]

PM Digital
PM Digital
Blog Post
  • Findings from JWT, PMX Agency, Bomoda and Chegg are being presented at the WWD Digital Forum. Amid market consolidation of brands, consumers’ craving for personalization and more experiential shopping options as well as the ongoing impact of influencers, the global retail and fashion market continues to see unparalleled change, according to several reports being released this week. […]

PM Digital
PM Digital
Blog Post
  • Just a month after Spring relaunched its app as part of a strategic image overhaul, the e-commerce platform is now offering a digital storefront on eBay. Spring CEO Alan Tisch said the collaboration will help Spring raise awareness from eBay’s 171 million active buyers, while also giving eBay access to higher-end products from brands including David Yurman, Rag […]

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