PM Digital
PM Digital
Blog Post
PM Digital
PM Digital
Blog Post
  • If there’s one thing that digitally-mediated marketing does well, it’s reduce friction.  Since the advent of the Internet, digital marketing has eliminated points of friction like a drive to the store, a trip to the bookshelf, waiting for the mail, making phone calls or, yes, getting opinions (face-to-face) from friends.  In this way, digital marketing […]

PM Digital
PM Digital
Blog Post
  • Coach Inc.’s rebrand as Tapestry has created the expected logo change-fueled outrage things of this sort do. But the move may actually be an intelligent way to distance the parent company, which also owns Stuart Weitzman and Kate Spade, from the somewhat tarnished Coach brand name — and create a bland “holding group” identity that remains relatively […]

PM Digital
PM Digital
Blog Post
  • Dive Brief: Millennials and Gen Z will account for 45% of the global personal luxury goods market by 2025, according to a study by PMX Agency that was emailed to Retail Dive. Gen X is currently the largest consumer of luxury goods with 12.8% of women buying these products and 9.9% of Gen X men. […]

PM Digital
PM Digital
Blog Post
  • New York, NY, October 10, 2017 – PMX Agency has been named Agency of the Year by leading global affiliate marketing network, CJ Affiliate by Conversant. The agency was honored at the CJ You Awards, held on Wednesday, September 13th 2017, alongside other top advertisers, publishers and agencies that were recognized for their excellence and […]

PM Digital
PM Digital
Blog Post
  • Influencer relationships are still often an area of untapped opportunity for nonprofits, and even for many commercial side brands. And it’s not because influencer marketing hasn’t been explored; in fact, in a lot of instances, the influencer space has become somewhat over-commoditized and so crowded with noise that it becomes challenging to differentiate the truly […]

PM Digital
PM Digital
Blog Post
  • The ongoing discussion around specialized sizes, particularly in plus-sized fashion, includes a push not just for more options but also for inclusive sales. The inclusive market, by definition, covers a larger segment of the population: Two-thirds of U.S. females consider themselves to be a special size, meaning, plus, petite, junior or tall, according to market research company NPD Group’s […]

PM Digital
PM Digital
Blog Post
  • The retail apocalypse is upon us. It’s a phrase we’ve heard all too often over the last 12 months. And while there’s certainly a rumbling in the retailsphere, the resulting sentiment shouldn’t be one of impending doom only. Rather, brands should have their minds and eyes wide open to innovation and new opportunity to forge relationships with consumers. […]

PM Digital
PM Digital
Blog Post
  • There’s no lack in hype around technology innovation these days. If you were to attend any of the latest industry events, much of the content continues to center on the promise of technology through platforms like AR, VR, and Artificial Intelligence, and how these must-have solutions will change our businesses for the better. Is it […]

PM Digital
PM Digital
Blog Post
  • Instagram is now the top social media site for luxury retail shoppers in terms of both followers and engagement, according to a study by PMX Agency. Instagram saw a 54% increase year-over-year (YoY) in luxury retail followers from last June, giving it a 50% share of total users following luxury retail brands on social media. […]

PM Digital
PM Digital
Blog Post
  • President Donald Trump and the policies he champions are presenting new challenges to a wide variety of organizations. Here’s what The Chronicle has learned about how charities are shoring up support in uncertain times. Progressive donors are eager to give. Supporters are ready to dig deeper for charity this year, according to data released in June by Cygnus Applied Research and PMX […]

PM Digital
PM Digital
Blog Post
  • In its annual Luxury Brands Online report, the PMX Agency noted the growth and influence of Millennials and Generation X in the luxury space as well as the influence of social media on shopping and brand loyalty. Researchers at the firm noted that across the four major social platforms — Facebook, Instagram, Twitter and YouTube — “followers […]

PM Digital
PM Digital
Blog Post
  • Luxury brands that embrace social content and really tap into the lifestyle experience it can provide are miles ahead of those who lack similar strategies. PMX Agency’s T rend Report: Luxury Brands Online reveals that in the past year, social media followers of luxury brands have grown by 27 percent. Chanel has consecutively held the […]

PM Digital
PM Digital
Blog Post
  • In today’s mobile-first world, consumers are confronted with a surplus of content across multiple platforms and devices on a daily basis. As a result, attention spans are short and expectations are only getting higher. Consumers want content that is both relevant and useful, and they want it delivered in a way that’s digestible and un-intrusive. […]

PM Digital
PM Digital
Blog Post
  • Apple’s annual Worldwide Developer Conferences and added events throughout the year are moments in time that are kept extremely top of mind in our industry. Beyond its reveal of product iterations and enhanced technology solutions for consumers, Apple often alludes to changes that directly impact the advertising ecosystem, and this year is no different. With […]

PM Digital
PM Digital
Blog Post
  • Findings from JWT, PMX Agency, Bomoda and Chegg are being presented at the WWD Digital Forum. Amid market consolidation of brands, consumers’ craving for personalization and more experiential shopping options as well as the ongoing impact of influencers, the global retail and fashion market continues to see unparalleled change, according to several reports being released this week. […]

PM Digital
PM Digital
Blog Post
  • Just a month after Spring relaunched its app as part of a strategic image overhaul, the e-commerce platform is now offering a digital storefront on eBay. Spring CEO Alan Tisch said the collaboration will help Spring raise awareness from eBay’s 171 million active buyers, while also giving eBay access to higher-end products from brands including David Yurman, Rag […]

PM Digital
PM Digital
Blog Post
  • The luxury retailer is drawing on its best attributes to create a new high-touch store experience here was a time when the department store, spanning thousands of square feet in malls all across the country, was emblematic of shopping convenience. Now department stores are looking for a new way to give consumers the convenience and […]

PM Digital
PM Digital
Blog Post
  • At a time that desperately calls for reinvention in the retail space, and a need to reimagine the traditional department store identity, Nordstrom is responding through the introduction its newest retail concept: Nordstrom Local. The 3,000 square foot destination will leverage experiential tactics like manicures, personalized styling and an in-store bar; but what’s most unconventional […]

PM Digital
PM Digital
Blog Post
  • Mobile is currently one of the most dominant forces of technology, having a massive impact on how the luxury business markets and sells its products. Since the rise of the smartphone around a decade ago, mobile has quickly surpassed all other digital channels, making it the primary method through which most people interact with the […]

PM Digital
PM Digital
Blog Post
  • We’re thrilled to share that PMX Agency was named a finalist in four prestigious award programs over the months of July and August 2017: the Digiday WorkLife Awards, Bing Agency Awards, CJ Affiliate Awards and OMMA Awards. “These four recognitions directly reflect the tremendous dedication that our teams show every day to both client and […]

PM Digital
PM Digital
Blog Post
  • As marketers gear up for the fast-approaching Holiday season, we’re readying our content strategies across social platforms to get audiences engaged in brand stories and products. In a previous blog, we discussed the importance of thinking about social creative through the lens of, 1) Is it non-disruptive to the user experience? 2) Is it intuitive […]

PM Digital
PM Digital
Blog Post
  • Coming off a hot Q2 Earnings report, a handful of announcements around ad offerings like in-stream video ads, and deeper exploration of augmented reality capabilities, Facebook continues to prove its relevance to marketers and consumers. Facebook is an undeniable force in the advertising ecosystem. For brands, it offers a real opportunity for revenue generation, with […]

PM Digital
PM Digital
Blog Post
  • Foot Locker has a little fun with bad behavior in its new back-to-school ads, featuring two of professional sports’ most controversial athletes bantering their way through some crutch-kicking and foot stomping. Themed “Make An Impression,” ads feature the NFL defensive tackle Ndamukong Suh, who has racked up record fines for his dirty plays, and NBA center DeMarcus “Boogie” […]

PM Digital
PM Digital
Blog Post
  • Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains. Generation Z is a cohort that has come of age with selfies, Snapchat and YouTube. And while these youngsters — who are currently between 11 and their early 20s — are not fully in the workforce, their influence on consumer spending is significant. Economists […]

PM Digital
PM Digital
Blog Post
  • Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Roy DeYoung, Senior Vice President of Creative Strategy at PMX Agency. We discuss key strategies for advertisers/marketers/brands to leverage in order to adapt to Generation Z. Episode Takeaways Defining characteristics of Generation Z Why it’s important that organizations and leaders begin thinking about Genera...

PM Digital
PM Digital
Blog Post
  • As brands grapple with the complexity of designing the right experiences for consumers, while battling for loyalty in an increasingly Amazon-centric era, content and storytelling can offer brands a unique advantage. Unfortunately for marketers, the ability to connect through great creative content is no small feat. Today, we must achieve a balance of content that […]

PM Digital
PM Digital
Blog Post
  • PMX Agency, an integrated marketing firm, released its “Back to School” report, which analyzes consumer search and purchase behaviors for K-12 and college-age trends. Its search interest data, which details products, tactics and trends, was captured from July to August 2016. The study found that the primary incentive for back-to-school shopping is free shipping, with 89 percent and […]

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