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PM Digital
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  • Why TV Makes Sense for Facebook’s Next Frontier
    Coming off a hot Q2 Earnings report, a handful of announcements around ad offerings like in-stream video ads, and deeper exploration of augmented reality capabilities, Facebook continues to prove its relevance to marketers and consumers. Facebook is an undeniable force in the advertising ecosystem. For brands, it offers a real opportunity for revenue generation, with […]
PM Digital
PM Digital
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New blog articles detected.

  • Foot Locker Spoofs Bad Behavior In BTS Ads
    Foot Locker has a little fun with bad behavior in its new back-to-school ads, featuring two of professional sports’ most controversial athletes bantering their way through some crutch-kicking and foot stomping. Themed “Make An Impression,” ads feature the NFL defensive tackle Ndamukong Suh, who has racked up record fines for his dirty plays, and NBA center DeMarcus “Boogie” […]
PM Digital
PM Digital
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  • Luring Generation Z With Coding Workshops, Cafés and Classes
    Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains. Generation Z is a cohort that has come of age with selfies, Snapchat and YouTube. And while these youngsters — who are currently between 11 and their early 20s — are not fully in the workforce, their influence on consumer spending is significant. Economists […]
PM Digital
PM Digital
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  • Catalyst Podcast: How Marketers (& Employers) Must Adapt to Generation Z
    Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Roy DeYoung, Senior Vice President of Creative Strategy at PMX Agency. We discuss key strategies for advertisers/marketers/brands to leverage in order to adapt to Generation Z. Episode Takeaways Defining characteristics of Generation Z Why it’s important that organizations and leaders begin thinking about Genera...
PM Digital
PM Digital
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New blog articles detected.

  • Why Social Media Creative Can Make or Break Your Social Content Strategy
    As brands grapple with the complexity of designing the right experiences for consumers, while battling for loyalty in an increasingly Amazon-centric era, content and storytelling can offer brands a unique advantage. Unfortunately for marketers, the ability to connect through great creative content is no small feat. Today, we must achieve a balance of content that […]
PM Digital
PM Digital
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New blog articles detected.

  • Study: PMX Agency Releases ‘Back-to-School’ Trend Report
    PMX Agency, an integrated marketing firm, released its “Back to School” report, which analyzes consumer search and purchase behaviors for K-12 and college-age trends. Its search interest data, which details products, tactics and trends, was captured from July to August 2016. The study found that the primary incentive for back-to-school shopping is free shipping, with 89 percent and […]
PM Digital
PM Digital
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New blog articles detected.

  • What the Jimmy Choo acquisition says for the future of Michael Kors
    In its latest attempt at revival, Michael Kors acquired Jimmy Choo on Tuesday morning in a $1.2 billion deal. The merger is part of Michael Kors’s larger Runway 2020 strategy, a long-term plan to overhaul the company through tactics like diversifying its product mix. Details include growing categories like footwear, ready-to-wear and menswear, while scaling back […]
PM Digital
PM Digital
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New blog articles detected.

  • Amazon Launches Shoppable Feed, Amazon Spark
    All Amazon’s new Instagram-imitator Spark is missing is a Valencia filter. The retail marketplace launched Amazon Spark for the U.S. in its mobile app today, rolling out a feed of shoppable photos posted by Prime Members. (Non-Prime members can view the Spark feed, but can’t post or react to others’ posts.) While some images are more product-heavy […]
PM Digital
PM Digital
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New blog articles detected.

  • Theory Tries Out a Collaborative Design Model
    Theory’s answer to mounting pressure on designers: Try a more collaborative, less hierarchical, approach. Today, the contemporary luxury brand is launching the first capsule collection for Theory 2.0, an internal initiative to open up new opportunities for employees across the brand’s departments. Over the past 14 months, eight Theory team members from the merchandising, design, […]
PM Digital
PM Digital
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New blog articles detected.

  • The Amazon Strategy – Do You Have One?
    As the retail landscape continues its seemingly endless path of evolution in the face of shifting consumer demands, retailers find themselves tasked with balancing innovation and growth opportunities and a relentless battle for market share. The competition, whether from similar legacy players in the space or niche newcomers, is always top of mind. Mix that […]
PM Digital
PM Digital
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New blog articles detected.

  • Amazon Prime Day 2017 – Are You Ready?
    In between the fourth of July holiday weekend and the peak of Back to School shopping, Amazon has snuck in Prime Day again – the industry’s newest shopping holiday. This year, it’s on July 11th, but deals kick off at 9 pm July 10th (6 hours earlier than last year). Do you have a plan? We’ve […]
PM Digital
PM Digital
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New blog articles detected.

  • Back to School Shopping Preview 2017
    eMarketer expects a strong back-to-school season for 2017, with overall retail sales increasing 4.0% and retail ecommerce sales jumping 14.8%. Although topline numbers show healthy online and offline growth, a dive into the core back-to-school sectors shows the continuing shift to ecommerce, albeit with the majority of back-to school shopping still occurring in-store. Despite overall […]
PM Digital
PM Digital
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New blog articles detected.

  • Top 5 Webinar Learnings – The State of Giving After Trump’s First 100 Days
    Check out the second installment of our Interns Corner series – here, we’ve given a recap of five key learnings from our recent webinar, Charitable Giving in the Trump Era – President Trump’s First 100 Days. Yesterday, we held our second webinar of the series Charitable Giving in the Trump Era, with data powered by […]
PM Digital
PM Digital
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New blog articles detected.

  • Why VR Is the Perfect Way to Woo Gen Z’ers
    As brands managers and marketers grapple with Millennials, a far more influential group of consumers is emerging: the Gen Z’ers. Gen Z’ers — those individuals born between 1998 and 2008 — are more culturally, environmentally and socio-economically aware than their predecessors. In just three years, Gen Z will represent 40% of US consumer spending! They […]
PM Digital
PM Digital
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New blog articles detected.

  • How Trump Has Changed How We’ve Giving to Charity
    In terms of sheer cash contributions, the Trump presidency is turning out to be a boon for philanthropy. The average amount that Democrats intend to donate this year went up 50% during the president’s first 100 days in office. Among Republicans, it jumped 28%. That’s not to say that all that cash is working together, […]
PM Digital
PM Digital
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New blog articles detected.

  • Amazon Wardrobe is Another Blow to Department Stores
    Amazon.com Inc. isn’t letting a $14 billion deal to buy Whole Foods Inc. distract from its efforts in fashion. With the introduction of Amazon Wardrobe, experts say the e-commerce giant AMZN, +0.66%  is delivering yet another blow to the already-ailing department store sector. Department stores are already suffering from a number of headwinds, including declines […]
PM Digital
PM Digital
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New blog articles detected.

  • Why Digital-Native Gen Z’ers Will Crave VR Done Right
    As brands continue to navigate the complexities of engaging niche audiences across generations, they face a simultaneous challenge of what new technology or innovation to place budget and emphasis in. For a time, and even still much today, Millennials have been the subject of a somewhat convoluted love affair with brands – overwhelmingly influential, engaged, […]
PM Digital
PM Digital
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New blog articles detected.

  • Holding the Line vs. Piling On: A Surprising Look at the “Trump Effect” on Giving
    How has Donald Trump’s unexpected ascendancy to the White House affected the world of giving? It’s still early, of course, to make definitive judgments. But in addition to anecdotal evidence that many funders have changed some of their priorities or practices in response to Trump—as we report regularly—more data has become available on the dimensions […]
PM Digital
PM Digital
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New blog articles detected.

  • Snap’s Challenge: How to Grow Without Getting Awkward
    See the original article here in Wall Street Journal  When the company behind Snapchat hatched plans to make money from its popular messaging app, it told advertisers their ads would only appear beside content curated by people. Now, Snap Inc. SNAP -4.92% is in a tricky spot. To boost revenue, the 6-year-old company will ultimately […]
PM Digital
PM Digital
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New blog articles detected.

  • Keeping Consumers Engaged – Trends in Content & Platforms
    We’ve kicked off our Summer 2017 Internship here at PMX Agency, and will be featuring some of our brilliant interns’ thoughts throughout the summer. Here is the first of our “Interns Corner” posts: “I can’t think of a time when the agency and marketing business has been as good as it is today. Our business […]
PM Digital
PM Digital
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New blog articles detected.

  • The Latest Google Changes & What They Mean for CPCs
    As PPC advertisers, it’s our job to stay on the ball, and more importantly, stay ahead of any changes Google implements to AdWords structures and programs that may impact our clients. As Google continues to work towards a more efficient advertising ecosystem for marketers, as well as one that provides the most relevant experience to […]
PM Digital
PM Digital
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New blog articles detected.

  • What You Need to Know About the New Updates to Google Shopping Feed Specifications
    Google Shopping, and Product Listing Ads (PLA’s) continue to play a quintessential role in retailers’ advertising efforts. Particularly as PLA’s grow to dominate the mobile SERP, it’s always important to ensure that your content and product information is both displaying correctly, and up to par with any changes to Shopping Feed specifications. Google recently published […]
PM Digital
PM Digital
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New blog articles detected.

  • Google Paves the Way for More In-SERP Conversions
    Over the last several months, we’ve had a handful of clients ask about enabling “make an appointment” and other types of reservations within Google’s search results.  More specifically, we were asked how easy or difficult it was to create a reservation option within a Google local listing – for instance, a “reserve a dress fitting” […]
PM Digital
PM Digital
Blog Post

New blog articles detected.

  • Questions Surrounding Migration to HTTP/2
    You have no doubt heard all the buzz around HTTPS as a ranking factor. But there’s an important next step you should consider as you implement HTTPS – one that will improve page speed, user experience and, in doing so, increase the positive signals that yield improved organic rankings.  Right behind HTTPS should be a […]
PM Digital
PM Digital
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PM Digital
PM Digital
Blog Post

New blog articles detected.

  • The Prioritization of Personalization
    In a world of curated feeds and tailored recommendations (see: Facebook and Netflix), today’s consumers have come to expect that all of their experiences will cater directly to their interests. Shopping is no exception, so retailers heading towards an uncertain future are relying on personalization techniques to woo (and retain) their customers. In fact, 70 […]
PM Digital
PM Digital
Blog Post

New blog articles detected.

  • Going Live – Opportunities for Nonprofit Fundraisers
    In the digital age, live social experiences have proliferated across platforms like Facebook, Instagram, Twitter, Periscope and YouTube, largely as a result of consumers’ desire for instant, more authentic content. It’s allowed creatives of all disciplines to become the creator, and has given brands the opportunity to connect with followers on a level more personal […]
PM Digital
PM Digital
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