PM Digital
PM Digital
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  • This morning, we woke up to new images of the Facebook logo set in a post-apocalyptic landscape, alongside headlines that declare that advertisers are questioning the effectiveness of their ad spend on the platform. Check out that very Digiday article we’re referencing here. We say new images, because it’s not the first time we’ve seen […]

PM Digital
PM Digital
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PM Digital
PM Digital
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PM Digital
PM Digital
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  • Over the upcoming months, PMX Agency Nonprofits strategists will be joining a select group of senior leaders and fundraising experts at two of the most important industry events this time of year: The annual DMA Nonprofit Federation Leadership Summit and the DMAW Digital Day Forum. We’re looking forward to being a part of the critical […]

PM Digital
PM Digital
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  • What’s next for brands on Facebook? It’s the million-dollar question on everyone’s minds. Both 2017 and now, 2018, have been somewhat unprecedented years in Facebook’s history. Beyond the “apocalyptic” changes to the Newsfeed algorithm, the Cambridge Analytica scandal, and now, the broader global conversation around consumer privacy and data, we saw something else that we’ve […]

PM Digital
PM Digital
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  • When Amazon.com Inc.’s Chief Executive Jeff Bezos announced last week that the company’s Prime membership had reached 100 million, many were excited to hear the number, though it was roughly what had been expected. “Amazon’s disclosure… globally reflects the power of the program, and validates the continuing substantial investments on various fronts to both attract […]

PM Digital
PM Digital
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  • Mobile-first indexing has officially commenced, according to Google’s latest Webmaster announcement – an announcement that’s been a year and a half in the making, no less. Over that length of time, and “careful experimentation and testing,” the consumer has undoubtedly guided us to a mobile-first world. When we covered the first whisperings of this change […]

PM Digital
PM Digital
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  • “Executive Summary: We knew it was coming. Now what?” Let me say, at the start, that I do not support policies — from anyone or organizations of any kind — that are designed to hurt humanity, destroy institutions, or reveal secrets. I use the word, “policy”, in this context because it formalizes a set of […]

PM Digital
PM Digital
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  • The burgeoning romance between luxury fashion and streetwear is continuing to heat up, as high-end department stores ramp up their pursuit of brands beloved by hypebeasts in order to stay afloat. The latest to join the trend is Nordstrom, which turned heads last week when it announced it will team with the streetwear consignment company Stadium Goods. The brand, which […]

PM Digital
PM Digital
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  • Chanel is realizing that today’s beauty fiends have no patience for the inaccessible world of luxury. Instead, they value having direct connections to their favorite brands, and not simply via e-commerce; social channels and more-intimate customer service models are crucial, too. As such, Chanel has rolled out two new Instagram accounts catering specifically to beauty consumers and is expanding it...

PM Digital
PM Digital
Blog Post
  • A brand’s ability to achieve sustainable growth is a far more sophisticated endeavor today than ever before. This comes as no surprise, given the velocity of change in consumer preferences and behaviors, the persistent emergence of new competition, and the technology innovations that enable new levels of connectivity amongst consumers.  Brands are challenged to build […]

PM Digital
PM Digital
Blog Post
  • See the original article here in The Fashion Law T-shirts on the Christian Dior runway not too long ago declared, “We Should All be Feminists.” More recently, the show space was plastered with protest and feminist imagery. In light of the state of the gender power structure in the fashion industry, it is difficult not […]

PM Digital
PM Digital
Blog Post
  • See the original article here in Fast Company  In 2017, the inauguration of Donald Trump sparked an unprecedented rise in charitable donations as people concerned about the new administration’s stance on everything from women’s health to social justice, civil liberties, and immigration began giving heavily to nonprofits supporting those causes. A year later, however, the fire for […]

PM Digital
PM Digital
Blog Post
  • Creative is the heart and soul of any organization, and can act as the powerful catalyst that evokes an emotion, and influences a purchase, donation, or action. But how can it be developed in an effective and efficient manner? “We have big goals. Brand goals, organizational goals, fundraising goals,” said Kevin Limongelli, Senior Director of […]

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PM Digital
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PM Digital
PM Digital
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PM Digital
PM Digital
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  • See the original byline here in AdExchanger As marketers, we are constantly prompted to consider the question, “How do people intuitively engage with media?” We are, after all, consumers, just like the people we’re trying to reach every day. But we often lose sight of the behavioral nuances and how someone really engages with, and […]

PM Digital
PM Digital
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  • See the original article here in Luxury Daily  Consumers have more options than ever before, necessitating that luxury brands defend themselves against encroachment from new competition. The “Threat From Premium Brands to High-Luxury” panel during Luxury FirstLook 2018: Exclusivity Redefined on Jan. 17 discussed the many different pressures being exerted on luxury, from Apple to […]

PM Digital
PM Digital
Blog Post
  • See the full length special report in Luxury Daily Excerpts from the report below: Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual. The traditional definition of luxury is being challenged, as exclusivity falls out of fashion for the […]

PM Digital
PM Digital
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  • PMX Agency, part of Stagwell Group, has named Jeff Johnson as its executive vice president. In the role, Johnson will work with the agency’s corporate development and marketing teams to help lead the strategy and cultivation of omnichannel, global opportunities for brands served by PMX. Previously Johnson was global chief client officer at Dentsu Aegis’ […]

PM Digital
PM Digital
Blog Post
  • See the original article here in Fast Company  The Trump administration’s efforts to deregulate industry, enforce Muslim bans, oppose abortion, and deny climate change have inspired a new charitable term. It’s dubbed “rage philanthropy”–when you’re giving is aimed at protecting whatever basic rights and values the president trivializes. Here’s one example: When Trump announced his […]

PM Digital
PM Digital
Blog Post
  • See the original article here in Fast Company  The Trump administration’s efforts to deregulate industry, enforce Muslim bans, oppose abortion, and deny climate change have inspired a new charitable term. It’s dubbed “rage philanthropy”–when you’re giving is aimed at protecting whatever basic rights and values the president trivializes. Here’s one example: When Trump announced his […]

PM Digital
PM Digital
Blog Post

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