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  • Have you ever thought about the query before the query? The key to building great content is answering the users question in a way that minimizes the number of searches they have to make to get an answer. Heck, that’s Google’s Mission! This session will teach you how to research what people want, and how to build content that answers people’s questions fully. Sprinkled in the “how” will be exampl...

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  • This will not be your typical boring marketing geek talk about PPC. Matthew has 10-years experience managing paid media campaigns for some of the largest brands and he has discovered there are 6 common mistakes most companies are making that is costing them BIG. He’s going to pull back the curtain on the 80/20 rule on paid media campaigns and show you how to deeply impact your paid media campaign...

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  • Remember that time you filled out 27 mandatory form fields (including fax) to get a free quote? Or when you had to fill out all 27 fields again because you didn’t check “Terms & Conditions”? What about the time the “Special Offer!” overlay hijacked the screen on your phone so you couldn’t buy anything? Yep, stuff like this can turn the most mild-mannered prospects into wall-punching maniacs. But ...

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  • Have you fallen more in love with your product than your prospect? Learn why we as marketers have lost of our way and what we should do to find our calling. The 7 Stages of Preeminence will 10x your business by transforming confusion into clarity, and ideas into action. Dev Basu Founder and CEO, Powered by Search Dev Basu is the Founder and CEO of Powered by Search, a PROFIT HOT 50 recognized i...

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  • While many marketing channels come and go, email marketing has been a mainstay for the past 15 years, thanks to high conversion rates and maximum personalization potential. Let Jeff Goldenberg, the Head of Growth at Borrowell and co-author of The Growth Hacker’s Guide to the Galaxy teach you tips and tricks on how to use email marketing to acquire, engage and retain your customers. This hyper-act...

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  • A positive reputation is the most powerful asset a business has to convince new customers to contact them. Using latest survey data and insights I will explain how consumers use reviews to make informed decisions, the impact that reviews have on click-through & conversion rates and some tried & tested tactics for businesses to boost their online reputation. Myles is the Founder & CEO of BrightLo...

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  • Most websites have been designed with a one-size-fits-all approach, but did you know that if you make your website personalized for each visitor you can explode your sales. If you want to be on the cutting edge of digital marketing, you need to learn how to personalize your website for each user. The good news is, it’s easier than you think when you learn the fundamentals to website personalizati...

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  • Video is the next best thing to being there in person. Seriously, video helps you connect emotionally and build relationships, which, aside from giving you the warm and fuzzies, also helps marketers build trust, move prospects through the funnel faster, close bigger deals, and secure longer-term, loyal customers. And yes, even B2B marketers make decisions based on personal benefit and emotional c...

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  • Did you know having a website that works just isn’t good enough anymore? Button colors and image placement aren’t going to keep customers coming back. Chris will share the tools and strategies you need to follow that will lead you to your WOW website experience. Providing the delightful unexpected experiences that keeps customers coming back to your website is easy when you have a process to foll...

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  • In this insightful and personal talk by CallRail’s Mark Sullivan, attendees will get a reliable framework and actionable tactics for making marketing reports more meaningful. Using examples from 10 years in marketing analytics and a recent, harrowing medical adventure, Mark will place a heavy focus on storytelling with data. Whether you’re creating reports for clients or upper-up’s, the tips and ...

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  • Ensuring that prospects easily understand WHAT your offering is and WHY they should care can mean the difference between marketing success and failure. Great positioning provides a key to help customers decode the value of your products and is the foundation for all of our marketing efforts. Given how vital positioning is, you would think we would be amazing at it. In fact we totally suck at it. ...

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  • Optimizing an AdWords campaign can be a tricky proposition for multi-location businesses, so follow these foolproof steps in order to ensure your company maintains a high ROI. If you want more help with your AdWords efforts, schedule a free 30 minute consultation with us: http://connect.poweredbysearch.com/sme-consultations This talk was originally given by Matthew Hunt (Powered by Search COO) ...

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  • Learn how to boost your email click through rates whilst reducing time spent on generating asset in the same process! This presentation is from a talk given by Jon Spenceley (Community Marketing Manager at Vidyard) at InboundTO 23, Powered by Search's monthly marketing meetup: http://www.meetup.com/InboundMarketingToronto/

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