PR 20/20
PR 20/20
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New blog articles detected.

  • 5 Ways to Get the Most Out of Marketing Conferences
    It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences?  But, how can you truly ensure you are getting the most out of your time away from the office? Conferences can ofte...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • The 5Ps of Marketing Artificial Intelligence
    This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  “Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?” These are the questions we sought to answer in spring 2015 when I launched an internal initiat...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Why You Need the HubSpot Growth Stack for Marketing, Sales & Service
    We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007—a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. HubSpot continues to flourish because of one s...
PR 20/20
PR 20/20
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New blog articles detected.

  • How Will Organizing Content Marketing Change with the Advent of AI?
    Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. See the full article here.  Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. But artificial intelligence (AI) possesses the power to change everything. Artif...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • 6 Ways to Win Executive Buy-In for Inbound Marketing
    Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data.  Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this?   Sound familiar?
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups
    Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Despite the effort, not enough people are finding and engaging with the content. In fact, they ar...
PR 20/20
PR 20/20
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New blog articles detected.

  • 4 Quick Tips to Maximize ROI with HubSpot
    This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University.   Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school sna...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • The Top 3 Use Cases Right Now for Artificial Intelligence in Marketing
    This post originally appeared on the Marketing Artificial Intelligence Institute's blog. See even more like it here.  If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions. We’ve spent a few ye...
PR 20/20
PR 20/20
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New blog articles detected.

  • How to Maximize Your Content’s ROI Across 3 Core Audiences
    Goal-oriented marketers aim to produce top-notch results that prove their efforts are worth it. Take content creation: We want to produce the most effective assets, reach the right audiences, and in turn, gain more website visitors, obtain leads and boost our site’s rank.  But, while a good content asset is useful, what if you aren’t reaching the right audiences? Or, what if you aren’...
PR 20/20
PR 20/20
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New blog articles detected.

  • SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank
    Is your site’s content going stale? Or is this the first time you’re considering offering a blog or resource section on your site? Either way, it sounds like it’s time for a new editorial calendar. And if you’re putting all of this work into creating new content, you’ll probably want it to rank. In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of cont...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • 3 Important Things Marketers Must Know About Artificial Intelligence
    This post originally appeared on the Marketing Artificial Intelligence Institute's blog. See even more like it here.  We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Since our launch in late 2016, we’ve profiled dozens of marketing A...
PR 20/20
PR 20/20
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New blog articles detected.

  • Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]
    We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. But what happens when you hit writer’s block, need to find the latest tech or are searching for best...
PR 20/20
PR 20/20
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New blog articles detected.

  • Becoming Top of Mind Starts With Trust—Here Are 3 Ways to Build It
    The following is a guest post by John Hall. John Hall  (@johnhall) is the CEO of  Influence & Co. , a keynote speaker, and the author of " Top of Mind ." You can book John to speak  here . If I asked you to close your eyes and picture the two people you trust most in the whole world, who would you see? I see my wife and my mother. Years of offering wise counsel, challenging me ...
PR 20/20
PR 20/20
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New blog articles detected.

  • How to Increase Conversions by Telling a Better Story
    The following is a guest post by Michelle Lowery. Lowery is a writer, editor, content strategist, and the author of "Self-Editing for Indie Authors: 21 Quick and Easy Tips for Better Writing, Positive Reviews and More Sales." She lives in Texas with her husband, and their furry and feathered kids. Every company knows that the story they have to tell is more than the product or service...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • 3 LinkedIn Sales Navigator Features to Improve Social Selling
    Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling.  The term—coined by researchers at the University of British Columbia—explains how relationship building indirec...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • 11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with AI
    Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Check out more posts like it here. Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. But, the great irony of marketing automation is that it’s largely still manual. Consider how much time y...
PR 20/20
PR 20/20
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New blog articles detected.

  • 3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy
    We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017.  This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time. But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S., it’s our duty to seek...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Influencer Roundup: Top 5 Content Marketing Trends for 2017
    As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year.
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • 15 Steps to Build Your 2017 Marketing Plan
    The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Use the following marketing game plan model, as featured in Chapter 10 of The Marketing Performance Blueprint,...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • HS Test A Guide to Changing CTAs
    Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication keystone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media acc...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Will Artificial Intelligence Replace Writers and Content Marketers?
    Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20.  Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. This is a startling claim. The analyst firm says: “Business content, such as shareholder reports, legal d...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Write With Purpose: Your Content Marketing Needs a “Why”
    The following is a guest post from Bill Widmer (@TheBillWidmer). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts, a free step-by-step guide to help business owners get guest post spots on top sites. Content marketing isn’t a sprint—it’s a marathon. You can’t expect to release a few good pieces and see i...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Clean Up Your Business' Online Presence
    My favorite local hangout is a restaurant less than five minutes from my house. The large food portions, reasonable prices and friendly staff keep my husband and me returning. But, they weren’t always right down the street. Before moving to their current location, they were 10 minutes up the road. When they announced the opening of the new, larger space, most established customers fol...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • A Guide to Growing Your Small Business on Social Media
    Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication cornerstone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media ...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • 3 Link Building Strategies For Improving Off-Page SEO (Infographic)
    The following is a guest post from Michael Peggs. Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington P...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Explore How Artificial Intelligence Will Transform the Marketing Industry, and Your Career
    Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute, a new community for modern marketers created and powered by PR 20/20.  In April 2015 I launched an internal initiative at PR 20/20 named Project Copyscale designed to answer one seemingly straightforward question, can we automate content creation through artificial intelligence (AI)...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing
    I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day.  Yes, we cared if the client was happy and successful, but the fundamental economic driving force behind the firm's existence, and my career potential, was the billable hour. I discovered early on that the billable-hour model was a ...
PR 20/20
PR 20/20
Blog Post

New blog articles detected.

  • How to Update Your SEO-Based Content Marketing Strategies for RankBrain
    “SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli, SEO and web marketing consultant. “SEO is about making our websites become the sources Google cannot help but use for answering queries.” How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and wher...

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