PR 20/20
PR 20/20
Blog Post
  • Content production is one of the more time-consuming functions of a modern marketer. Most people spend 2-3 hours writing a single blog post, and many brands publish multiple times per week—sometimes multiple times per day. This production rate is required, considering that 84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences ...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  You use artificial intelligence dozens, if not hundreds, of times everyday. From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Fac...

PR 20/20
PR 20/20
Blog Post
  • HubSpotters have been busy. Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re like our team, we eagerly geek out over new tools. So we decided to feature the product updates at our latest HubSpot User Group (HUG) event in June. Maggie Bomze (@Maggbomze) joined us from Bosto...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? If you’re Bethany Johnson (@thanybethanybe), you learn as much about it as possible. Johnson is a content ma...

PR 20/20
PR 20/20
Blog Post
  • At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to  healthcare, i...

PR 20/20
PR 20/20
Blog Post
  • Great marketers understand the importance of having good data on their businesses. So much, in fact, that they’re doing everything they can to get their hands on as much data as possible.  That’s great! We recommend that. But what are you doing with all of the data you’re collecting?  For many of us, the answer is glancing at our collected analytics once a month, quarter or year because we do...

PR 20/20
PR 20/20
YouTube Video
  • Welcome to our speaking submission for #Inboun18's Partner Day! This year, it's all about pricing—as the right pricing strategy can have a major impact on your agency's bottom line. In "Point Pricing for Agencies: Drive Performance, Productivity and Profit with Value-Based Pricing," we'll talk about the origins of the value-based pricing model for marketing agencies; the anatomy of how it works;...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  Will AI replace your job? To be honest, no one knows for sure. Not yet. Which makes it more important than ever to ask the question. We know AI is advancing rapidly. Image and voice recognition have become serious technologies. Natural l...

PR 20/20
PR 20/20
Blog Post
  • “Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning. These individuals prioritize the creation of time in their busy lives each day to educate themselves on new concepts and ideas. These individuals understand the importance of creating plentiful opportunities in a...

PR 20/20
PR 20/20
Blog Post
  • Roughly 2.34 billion people worldwide use some form of social media. That’s a lot of potential followers, clicks, likes and engagements waiting to happen with your brand on social. But, what good are these metrics if you’re not in tune with what your audiences are saying?  Creating relevant, engaging social media content for all of your brand’s channels is only half the battle. Staying up to d...

PR 20/20
PR 20/20
Blog Post
  • As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. The list goes on. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning? According to iMedia, the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending me...

PR 20/20
PR 20/20
Blog Post
  • Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive.  The term doublethink was pioneered by George Orwell in his dystopian masterpiece 1984. In it, an alternate England is enslaved by the totalitarian Party, headed by the omnipresent Big Brother. To maintain power, the Party invents Newspeak, a reductionist language that eliminat...

PR 20/20
PR 20/20
Blog Post
  • If you’re interested in growing your business, then lead generation campaigns are a must. It’s not surprising that marketers are obsessed with leads. In fact, “53% of marketers say half or more of their budget is allocated to lead generation.” These campaigns come in the form of gated content offers like survey reports, coupons, free events, job applications, and much more. There’s no shortag...

PR 20/20
PR 20/20
Blog Post
  • From changes in algorithms to new features, social media is constantly evolving. It can be a full-time job staying up to date with Facebook, Instagram, Twitter and the like.However, with these challenges come opportunities for brands to grow their fan base and leverage audiences like never before.The key to keeping up? Agility—being able to move quickly, nimbly and easily.Below we highlight fou...

PR 20/20
PR 20/20
Blog Post
  • Picture this: you’ve just launched the most robust, creative lead generation campaign yet. The gated asset is evergreen and useful, and the promotion is creative and clickable. You’re probably feeling pretty good (rightfully so); but, the work is far from done.   The most successful performance-driven marketers are always tracking, reporting and adjusting in real time. They let the data tell a...

PR 20/20
PR 20/20
Blog Post
  • Have you ever experienced writer’s block? If you’re a content marketer like me, chances are you have.  Fortunately, there are ways to overcome this blank page problem, but first—let’s take a step back.  The earliest signs of content marketing date back to 4200 B.C. in cave paintings. Marketers have been telling stories to drive engagement and generate leads for years in some form or another. ...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  Because AI is such a hot topic, everyone is talking about it. But not every commentator has a solid grasp about what AI technologies can and cannot do. This leads to some serious hype about AI’s capabilities and potential. When this hype i...

PR 20/20
PR 20/20
Blog Post
  • Inside the enterprise, driving change isn’t easy. A true digital transformation requires a champion—one person who believes in the power of inbound marketing and is willing to take a risk on a new direction, methodology and technology. Here at PR 20/20, we call this person the enterprise change agent. We’ve helped many change agents implement inbound marketing, and prove MROI to leadership. I...

PR 20/20
PR 20/20
Blog Post
  • Editor's note: This article was originally published on HubSpot and has been reprinted with permission. There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about...

PR 20/20
PR 20/20
Blog Post
  • Why are you partnering with a marketing agency? Chances are, you want to take marketing performance to the next level. According to the 2017-18 Global Digital Outlook report from SoDA and Forrester Research, leveraging data to make smarter and faster decisions is marketers’ top strategy for growth over the next 2-3 years. But there’s a gap. According to the same report, 43% of marketers want s...

PR 20/20
PR 20/20
Blog Post
  • The role of marketer and data analyst have become intertwined. Thanks to more intelligent systems (think HubSpot) and insight into consumer behavior at every step of the buyer’s journey, marketers have the power to apply these learnings and create truly personalized, relevant experiences. That’s why the most impactful marketing strategies are data-driven. It’s a simple concept, but it’s not ...

PR 20/20
PR 20/20
Blog Post
  • The General Data Protection Regulation (GDPR) is a new legislation that goes into effect on May 25, 2018 and will change how companies gather, store and use consumer data. Though it’s a European law, it affects any marketer that gathers data on a global basis. For example, if you or your clients have even one “data set” (that’s GDPR-speak for “contact”) who’s European, the GDPR rules apply to ...

PR 20/20
PR 20/20
Blog Post
  • Getting executive buy-in is a massive challenge for marketers—and it’s just one of several major challenges holding them back. Recent surveys from organizations including Gartner, Content Marketing Institute and The CMO Council continue to prove that marketing strategy is a massive pain point for marketing professionals. More intelligent insights and access to smarter marketing technologies h...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog.  Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? You bet. Join us on Wednesday, April 11 at 2:00 p.m. EST to learn how to use AI to improve your marketing performance in a free webinar from...

PR 20/20
PR 20/20
Blog Post
  • Editor's Note: This post was originally published in 2012 and has been updated to be more current and comprehensive. Does the thought of a job interview make you squirm, as if you are about to face the Spanish Inquisition? It doesn’t have to be that way. In my experiences (as both an interviewee and interviewer), I’ve learned that the right amount of preparation and a little know-how can take...

PR 20/20
PR 20/20
Blog Post
  • The shift to inbound marketing has armed marketers with tactics to better connect with leads and customers, technology to increase efficiencies, and access to more data than ever. Access to inbound marketing data means it’s easier than traditional methods to track performance and prove ROI. Just think: Can you really trace the performance of a newspaper ad easier and faster (if at all) than c...