PR 20/20
PR 20/20
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  • Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive.  The term doublethink was pioneered by George Orwell in his dystopian masterpiece 1984. In it, an alternate England is enslaved by the totalitarian Party, headed by the omnipresent Big Brother. To maintain power, the Party invents Newspeak, a reductionist language that eliminat...

PR 20/20
PR 20/20
Blog Post
  • If you’re interested in growing your business, then lead generation campaigns are a must. It’s not surprising that marketers are obsessed with leads. In fact, “53% of marketers say half or more of their budget is allocated to lead generation.” These campaigns come in the form of gated content offers like survey reports, coupons, free events, job applications, and much more. There’s no shortag...

PR 20/20
PR 20/20
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  • From changes in algorithms to new features, social media is constantly evolving. It can be a full-time job staying up to date with Facebook, Instagram, Twitter and the like.However, with these challenges come opportunities for brands to grow their fan base and leverage audiences like never before.The key to keeping up? Agility—being able to move quickly, nimbly and easily.Below we highlight fou...

PR 20/20
PR 20/20
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  • Picture this: you’ve just launched the most robust, creative lead generation campaign yet. The gated asset is evergreen and useful, and the promotion is creative and clickable. You’re probably feeling pretty good (rightfully so); but, the work is far from done.   The most successful performance-driven marketers are always tracking, reporting and adjusting in real time. They let the data tell a...

PR 20/20
PR 20/20
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  • Have you ever experienced writer’s block? If you’re a content marketer like me, chances are you have.  Fortunately, there are ways to overcome this blank page problem, but first—let’s take a step back.  The earliest signs of content marketing date back to 4200 B.C. in cave paintings. Marketers have been telling stories to drive engagement and generate leads for years in some form or another. ...

PR 20/20
PR 20/20
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  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  Because AI is such a hot topic, everyone is talking about it. But not every commentator has a solid grasp about what AI technologies can and cannot do. This leads to some serious hype about AI’s capabilities and potential. When this hype i...

PR 20/20
PR 20/20
Blog Post
  • Inside the enterprise, driving change isn’t easy. A true digital transformation requires a champion—one person who believes in the power of inbound marketing and is willing to take a risk on a new direction, methodology and technology. Here at PR 20/20, we call this person the enterprise change agent. We’ve helped many change agents implement inbound marketing, and prove MROI to leadership. I...

PR 20/20
PR 20/20
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  • Editor's note: This article was originally published on HubSpot and has been reprinted with permission. There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about...

PR 20/20
PR 20/20
Blog Post
  • Why are you partnering with a marketing agency? Chances are, you want to take marketing performance to the next level. According to the 2017-18 Global Digital Outlook report from SoDA and Forrester Research, leveraging data to make smarter and faster decisions is marketers’ top strategy for growth over the next 2-3 years. But there’s a gap. According to the same report, 43% of marketers want s...

PR 20/20
PR 20/20
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  • The role of marketer and data analyst have become intertwined. Thanks to more intelligent systems (think HubSpot) and insight into consumer behavior at every step of the buyer’s journey, marketers have the power to apply these learnings and create truly personalized, relevant experiences. That’s why the most impactful marketing strategies are data-driven. It’s a simple concept, but it’s not ...

PR 20/20
PR 20/20
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  • The General Data Protection Regulation (GDPR) is a new legislation that goes into effect on May 25, 2018 and will change how companies gather, store and use consumer data. Though it’s a European law, it affects any marketer that gathers data on a global basis. For example, if you or your clients have even one “data set” (that’s GDPR-speak for “contact”) who’s European, the GDPR rules apply to ...

PR 20/20
PR 20/20
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  • Getting executive buy-in is a massive challenge for marketers—and it’s just one of several major challenges holding them back. Recent surveys from organizations including Gartner, Content Marketing Institute and The CMO Council continue to prove that marketing strategy is a massive pain point for marketing professionals. More intelligent insights and access to smarter marketing technologies h...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog.  Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? You bet. Join us on Wednesday, April 11 at 2:00 p.m. EST to learn how to use AI to improve your marketing performance in a free webinar from...

PR 20/20
PR 20/20
Blog Post
  • Editor's Note: This post was originally published in 2012 and has been updated to be more current and comprehensive. Does the thought of a job interview make you squirm, as if you are about to face the Spanish Inquisition? It doesn’t have to be that way. In my experiences (as both an interviewee and interviewer), I’ve learned that the right amount of preparation and a little know-how can take...

PR 20/20
PR 20/20
Blog Post
  • The shift to inbound marketing has armed marketers with tactics to better connect with leads and customers, technology to increase efficiencies, and access to more data than ever. Access to inbound marketing data means it’s easier than traditional methods to track performance and prove ROI. Just think: Can you really trace the performance of a newspaper ad easier and faster (if at all) than c...

PR 20/20
PR 20/20
Blog Post
  • Social media helps businesses to connect more meaningfully with customers and prospects, and ultimately boost revenue and sales. In fact, 52% of businesses that utilize various social media platforms feel it positively impacts revenue and sales. Now more than ever, social media is crucial to lead generation via paid ads, and also offers inventive tactics to reach new audiences, boost a subscri...

PR 20/20
PR 20/20
Blog Post
  • The following is a guest post submitted by Matt Cayless (@matt_cayless). Cayless is a cofounder and SEO expert at Bubblegum Search, a SEO & content marketing agency. He has a passion for helping businesses optimise their content experiences online. By night he can be found training for his next marathon while remaining fearful of carbohydrates. What would we do if it weren't for Google? Someti...

PR 20/20
PR 20/20
Blog Post
  • Consider your approach to writing a stellar piece of content.  You spend time researching the topic, gathering resources, organizing your ideas, drafting an outline, transforming your outline into a rich first draft, passing it off for a review, making final tweaks... Phew!  Hours later— probably at least two hours, according to Hubspot— your final product is informative, resource-rich and me...

PR 20/20
PR 20/20
Blog Post
  • For the first time in several years, marketers are being hit with the dreaded words: budget cuts.  According to Gartner’s CMO Spend Survey, marketing budgets have officially stalled for the first time in three years. It’s becoming more and more critical to assess and report on the allocation of (a potentially dwindling) budget. When was the last time you took inventory of how you’re tracking ...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Agency Insider blog. Read more like it here.  Before we dive into the ever-so-popular topic of meetings, let’s get into the right frame of mind. Take a moment to think of someone you actually like to meet with. This looks like a fun meeting, right?  I’ll be the first to admit that I wasn’t always so pro-meeting. I’m a numbers person by trad...

PR 20/20
PR 20/20
Blog Post
  • This post was originally published in November 2016 and has been updated for comprehensiveness. If you’re making the shift to value-based pricing, join us for the live and on-demand series Point Pricing for Agencies. I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day.  Yes, we cared if the c...

PR 20/20
PR 20/20
Blog Post
  • Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? And if your numbers are up, what can you do to keep climbing? You need an actionable, original marketing plan—driven by pur...

PR 20/20
PR 20/20
Blog Post
  • This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majoring in strategic communication at the E.W. Scripps School of Journalism at Ohio University. Do you need more blog subscribers? Of course you do. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if yo...

PR 20/20
PR 20/20
Blog Post
  • Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, written by Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose). The following introduction was written by Pulizzi.  “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain Robert R...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs. The goal is to attract, convert, and close more qualified leads by bein...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. You must constantly fight complacency to change the status quo.  This forces mark...

PR 20/20
PR 20/20
Blog Post
  • HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing conferen...

PR 20/20
PR 20/20
Blog Post
  • It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences?  But, how can you truly ensure you are getting the most out of your time away from the office? Conferences can often be cost...

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