PR 20/20
PR 20/20
Blog Post
  • This following is a guest post submitted by Kim Courvoisier. Kim is the director of content marketing and social media at Campaign Monitor. She loves all things marketing and good puns. Follow her on Twitter at @Stiggy1. Email marketing is rated as the most effective digital marketing strategy. But, that doesn’t mean email marketing works all the time. Marketers know that email market...

PR 20/20
PR 20/20
Blog Post
  • As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. Forbes says that strategic plans fail for many reasons, including a lack of focus on results, the wrong talent, partial commitment from leadership, and resistance to change. So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roe...

PR 20/20
PR 20/20
Blog Post
  • Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? And if your numbers are up, what can you do to keep climbing? You need an actionable, original marketing plan—driv...

PR 20/20
PR 20/20
Blog Post
  • This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majoring in strategic communication at the E.W. Scripps School of Journalism at Ohio University.   Do you need more blog subscribers? Of course you do. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and dete...

PR 20/20
PR 20/20
Blog Post
  • Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, written by Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose). The following introduction was written by Pulizzi.  “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain ...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs. The goal is to attract, convert, and close more qualified lead...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. You must constantly fight complacency to change the status quo.  This fo...

PR 20/20
PR 20/20
Blog Post
  • HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing...

PR 20/20
PR 20/20
Blog Post
  • It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences?  But, how can you truly ensure you are getting the most out of your time away from the office? Conferences can ofte...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  “Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?” These are the questions we sought to answer in spring 2015 when I launched an internal initiat...

PR 20/20
PR 20/20
Blog Post
  • We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007—a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. HubSpot continues to flourish because of one s...

PR 20/20
PR 20/20
Blog Post
  • Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. See the full article here.  Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. But artificial intelligence (AI) possesses the power to change everything. Artif...

PR 20/20
PR 20/20
Blog Post
  • Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data.  Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this?   Sound familiar?

PR 20/20
PR 20/20
Blog Post
  • Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Despite the effort, not enough people are finding and engaging with the content. In fact, they ar...

PR 20/20
PR 20/20
Blog Post
  • This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University.   Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school sna...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. See even more like it here.  If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions. We’ve spent a few ye...

PR 20/20
PR 20/20
Blog Post
  • Goal-oriented marketers aim to produce top-notch results that prove their efforts are worth it. Take content creation: We want to produce the most effective assets, reach the right audiences, and in turn, gain more website visitors, obtain leads and boost our site’s rank.  But, while a good content asset is useful, what if you aren’t reaching the right audiences? Or, what if you aren’...

PR 20/20
PR 20/20
Blog Post
  • Is your site’s content going stale? Or is this the first time you’re considering offering a blog or resource section on your site? Either way, it sounds like it’s time for a new editorial calendar. And if you’re putting all of this work into creating new content, you’ll probably want it to rank. In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of cont...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. See even more like it here.  We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Since our launch in late 2016, we’ve profiled dozens of marketing A...

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