PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Agency Insider blog. Read more like it here.  Before we dive into the ever-so-popular topic of meetings, let’s get into the right frame of mind. Take a moment to think of someone you actually like to meet with. This looks like a fun meeting, right?  I’ll be the first to admit that I wasn’t always so pro-meeting. I’m a numbers person by trad...

PR 20/20
PR 20/20
Blog Post
  • This post was originally published in November 2016 and has been updated for comprehensiveness. If you’re making the shift to value-based pricing, join us for the live and on-demand series Point Pricing for Agencies. I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day.  Yes, we cared if the c...

PR 20/20
PR 20/20
Blog Post
  • Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? And if your numbers are up, what can you do to keep climbing? You need an actionable, original marketing plan—driven by pur...

PR 20/20
PR 20/20
Blog Post
  • This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majoring in strategic communication at the E.W. Scripps School of Journalism at Ohio University. Do you need more blog subscribers? Of course you do. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if yo...

PR 20/20
PR 20/20
Blog Post
  • Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, written by Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose). The following introduction was written by Pulizzi.  “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain Robert R...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs. The goal is to attract, convert, and close more qualified leads by bein...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. You must constantly fight complacency to change the status quo.  This forces mark...

PR 20/20
PR 20/20
Blog Post
  • HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing conferen...

PR 20/20
PR 20/20
Blog Post
  • It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences?  But, how can you truly ensure you are getting the most out of your time away from the office? Conferences can often be cost...

PR 20/20
PR 20/20
Blog Post
  • The marketing industry reached a tipping point in 2017. New, artificially intelligent tools are working to make our campaigns smarter than ever before. Increased access to consumer data enables more contextual, relevant content. And, more and more manual tasks are being left to automation. But, we are just scraping the surface of disruption to come. In the words of ChiefMartec.com’s Scott Br...

PR 20/20
PR 20/20
Blog Post
  • This following is a guest post submitted by Kim Courvoisier. Kim is the director of content marketing and social media at Campaign Monitor. She loves all things marketing and good puns. Follow her on Twitter at @Stiggy1. Email marketing is rated as the most effective digital marketing strategy. But, that doesn’t mean email marketing works all the time. Marketers know that email market...

PR 20/20
PR 20/20
Blog Post
  • As marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. Forbes says that strategic plans fail for many reasons, including a lack of focus on results, the wrong talent, partial commitment from leadership, and resistance to change. So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roe...

PR 20/20
PR 20/20
Blog Post
  • Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? And if your numbers are up, what can you do to keep climbing? You need an actionable, original marketing plan—driv...

PR 20/20
PR 20/20
Blog Post
  • This post was written by PR 20/20 intern Sammie Fisher (@sammiefisher3). Sammie is majoring in strategic communication at the E.W. Scripps School of Journalism at Ohio University.   Do you need more blog subscribers? Of course you do. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and dete...

PR 20/20
PR 20/20
Blog Post
  • Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, written by Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose). The following introduction was written by Pulizzi.  “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain ...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs. The goal is to attract, convert, and close more qualified lead...

PR 20/20
PR 20/20
Blog Post
  • This post originally appeared on the Cleveland HubSpot User Group (HUG) blog. Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. You must constantly fight complacency to change the status quo.  This fo...

PR 20/20
PR 20/20
Blog Post
  • HubSpot’s Latest Product Updates Connect Marketing, Sales & Service Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing...

PR 20/20
PR 20/20
Blog Post
  • It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences?  But, how can you truly ensure you are getting the most out of your time away from the office? Conferences can ofte...

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