Pragmatic Marketing
Pragmatic Marketing
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  • FRESH CONTENT When it comes to food, organic is all the rage. There are whole sections of the grocery store focused on organic fruits and vegetables. It’s featured front and center on packaging. And it comes with a premium price. In business, though, it’s the inorganic growth we talk about most: mergers, acquisitions, partnerships, takeovers. Those are the stories that fill the news and grab th...

Pragmatic Marketing
Pragmatic Marketing
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  • WHO ARE YOUR COMPETITORS? “Oh, we don’t have any competitors. No one really does what we do.” I can’t count the number of times I’ve heard otherwise smart executives give this answer. Nor can I think of a company or situation where it’s actually true. The really dangerous thing about that statement is that it leads to ignorance, which can lead to being blindsided. If you truly think you haven’...

Pragmatic Marketing
Pragmatic Marketing
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  • In Junior High, I did a science project on how different imagery could affect your overall health. I showed participants a series of pictures and measured their blood pressure before and after. There were three groups: those who saw happy, pleasant images; those who saw violent images; and those who were shown a series of artworks by Salvador Dali. The result: The blood pressure change of those ...

Pragmatic Marketing
Pragmatic Marketing
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  • Worldwide enterprise IT spending is forecast to total $2.7 trillion in 2013, according to Gartner Inc. So how do you plant your stake? Influence the influencers. The above were considered valuable sources of information in determining which vendor to select for large B2B purchases. (Source: Hill & Knowlton Strategies survey)

Pragmatic Marketing
Pragmatic Marketing
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  • This year’s Pragmatic Marketing survey explored what types of problems product teams were facing around the globe. Percentages are respondents who stated that they experienced these problems “always” or “frequently.” See the complete 2014 Product Management and Marketing Survey here: pragmaticmarketing.com/survey

Pragmatic Marketing
Pragmatic Marketing
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Pragmatic Marketing
Pragmatic Marketing
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  • The U.S. continues to be the largest single-country tech market—more than four times larger than second-place Japan. Recessions and resulting cutbacks in tech purchases have pushed Italy, the Netherlands, and Spain down lower in the top 15. Want to learn how to get your products into those markets? Download the global issue of Pragmatic Marketer.

Pragmatic Marketing
Pragmatic Marketing
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  • Before launching our Price course a year ago, we talked to companies of all shapes and sizes about their struggles with pricing. Each and every one stated that, despite all the information they could gather on their sales, their costs and their competitors, when it came right down to it, their pricing was really just their best guess. But we can’t leave such an important aspect of our products t...

Pragmatic Marketing
Pragmatic Marketing
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  • Groundhog day is my dad’s favorite holiday. It’s been that way for as long as I can remember, far before the Bill Murray movie of the same name came out. Growing up, I couldn’t understand why he would pick such a random holiday to be his favorite. But then I noticed how every February 2nd he’d receive cards or calls from friends new and old. And it dawned on me: He picked it because he could own...

Pragmatic Marketing
Pragmatic Marketing
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  • We all know the feeling. The creeping sense of doom that our project is falling apart. The growing horror as we watch it unravel despite all our best laid plans. The moment of terror when we realize it’s well and truly dead. All of us—whether we make launch plans or business plans, product plans or go-to-market-plans—have at least one skeleton in our closet. And it was most likely put there by o...

Pragmatic Marketing
Pragmatic Marketing
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  • In politics, nothing halts progress like a divided constituency. Red states vs. blue states. Liberals vs. conservatives. Athens vs. Sparta. Each side is focused not on moving forward or finding compromise, but on placing blame. Unfortunately, this same type of divide exists in many technology companies between the product and the development teams. But this divide cannot stand. Because, as Mark...

Pragmatic Marketing
Pragmatic Marketing
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  • We’ve all struggled with a launch under-performing at some point in our career. Usually, it’s because we’ve forgotten the No. 1 rule about launches: Launch readiness is more than product readiness. When we recently launched our newest course, Price, we didn’t set the date by when the training materials would be ready. We set it by when the whole organization would be ready. When could the beta b...

Pragmatic Marketing
Pragmatic Marketing
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  • Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year. This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Ka...

Pragmatic Marketing
Pragmatic Marketing
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  • In the 20 years since I founded Pragmatic Marketing, we’ve taught nearly 100,000 people about the importance of listening to the market. And when you’ve been listening to the market as long as we have, you get to hear a lot of interesting perspectives. Whether it’s instructors or alumni, they all have unique insights that we can learn from. We’ve decided to dedicate this issue to those perspecti...

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