Precision Marketing Group

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Is gated content on the outs? Is this being replaced by newer, flashier content methods like pillar pages; long-form, powerhouse content pieces that are packed with SEO potential and accessible to everyone? Or is this inbound methodology mainstay – that is, hiding your great content behind forms in exchange for collecting lead information – just as valuable as ever? Or… do we really ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • We love marketing quick wins – those tangible, tactical and oh so practical marketing tasks that are relatively easy to implement and can yield great results. Although there are rarely any shortcuts to better marketing, layering quick, short-term wins within your longer-term marketing strategy can really help push things forward toward your desired result. While there are many scenar...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • I’m considering attending Social Media Marketing World in San Diego this Winter, are you? The main reason—aside from my love of San Diego—is, of course, to soak up the collective vision and wisdom of the top social media marketers converging for the conference. While checking out the conference pages, I came across this video presentation by Michael Stelzner, founder of Social Media E...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • For B2B marketers, there’s so much to love about email newsletters. When done right, they help you build your brand, engage your audience and nudge your prospects past the “awareness” stage in the Buyer’s Journey. That’s probably why more than 80% percent of marketers consider email newsletters a pivotal part of their marketing strategy (according to a recent report from the Content M...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Another year, another valuable experience at HubSpot's annual INBOUND marketing and sales conference. Our team was particularly impressed last week by the diversity of the 2017 speaker lineup—which, in turn, brought a greater diversity to the INBOUND audience. Not to mention we had the opportunity to sit in on stellar keynote presentations featuring the likes of Brené Brown, Ed Catmull...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • We live in a content heavy society, which makes coming up with new, fresh ideas a challenge. Not to mention how quickly content gets buried since everyone is churning out blog posts, newsletters, email, social media posts…the list goes on and on. However, there is a gem right under your nose that you should never overlook; those evergreen past blog posts or articles that were well rece...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Tell most people that you are “working from home” and they envision you lounging in pajamas, eating ice cream from the pint and binge-watching HGTV. But, the truth is… that couldn’t be farther from the truth. In my experience, people who work from home have a hard time NOT working WHEN home.

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Social media marketing is getting… complicated. Just a few years ago, social budgets were skyrocketing, measuring the ROI of your efforts was much simpler, and building up a digital following didn’t pose the same challenges as it does today. Cut to 2017 – people aren’t really seeing your company’s organic updates on Facebook or LinkedIn anymore, your audiences are going very mobile (...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • I read Dr. Robert Cialdini’s Pre-Suasion book... via GIPHY It’s about the psychology of persuasion—and boy is it freaky. It provides incredible insight on how you and I can be effectively persuaded, with examples of how it’s worked in the past. It’s a tool that can be used for good or evil. Today, I’m going to present some persuasive principles with tips on how to use them for good ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Ah, marketers. They use more acronyms than a basic training drill sergeant, and their jargon changes more frequently than New England weather. Have you ever sat down with an agency and wondered after your call, “What the heck are they talking about? SEO? KPI? CRM?!” Well, we’ve got the solution for you – a glossary of terms, so to speak. Here, we’ll cover some common terms and phrases...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • What’s the difference between a construction company that’s growing and one that’s stagnant? The answer: a killer inbound marketing strategy. But as the owner of a construction company, you have little time to think about your marketing plan. Plus, that’s not exactly your area of expertise. Perhaps that’s why so many construction businesses choose to outsource their marketing. If th...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • The strength and frequency of cyberattacks are always on the rise. This makes it paramount for manufacturers to stay up to date on cyber security tips so that they're tracking changes in this volatile field. It’s not a matter of IF your systems will be attacked, but WHEN they’ll be attacked – so it’s important to be prepared and make sure your system is ready to defend an attack, and t...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Isn’t it always about the leads? Over the last two years, I’ve worked with several financial firms located throughout the United States. No matter the size of the firm, the marketing budget, or even the internal resources, it always comes down to the leads. Marketing agencies and internal marketing managers alike seek to show as much lead growth as possible. As financial services firms...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • How is your organization currently managing customer success? Still a buzz word only? Is it on your radar at all? Something you think that only SaaS companies care about? Maybe you are delivering strong service and support but not taking it to the next level with a formal, proactive Customer Success Program? 

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Thousands of marketing and sales professionals will descend on Boston in just a few short weeks for INBOUND 2017—a powerhouse annual event that brought over 19,000 attendees from around the globe in 2016. Being a HubSpot Platinum Agency Partner, we have attended every year. We are blown away by the amazing growth and the sheer size of the conference. Through keynotes, educational break...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • The 2017 State of Inbound Marketing Report recently revealed that 91% of participants preferred to communicate via email. That’s right. Ninety-one percent. If email is the foundation of how humans prefer to talk with each other, why are we still blasting our entire database with the same email messaging? In a marketing world where every company is bombarding inboxes with emails about...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Have you been considering implementing a Customer Success program for your business? At the very least, you've probably been reading about this phenomenon that has been taking the business world by storm (and if you haven't, you should check out our comprehensive Customer Success guide here to get the scoop). Although still a fairly new field, Customer Success initiatives have always ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Search Engine Optimization for IT and other tech industry companies is unique in that there is an entire (and rather sizable) segment of its audience that does not search and consume content like professionals from most other industries do. Although there are plenty of "laypeople" who are part of this field and looking for content that's been simplied, those working in more technical p...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Strategy and implementation of an inbound sales process is a new concept for many organizations. HubSpot, a pioneer of the Inbound Marketing methodology, began teaching and offering tools for Inbound Sales in 2016. It’s a natural next step for businesses already embracing Inbound Marketing and for those that are seeking to modernize their sales strategy. For anyone new to the topic, I...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Each year, our team looks forward to the release of the annual State of Inbound Report. While we understand that a combination of solid inbound and outbound marketing techniques can provide the most value to some businesses, a majority of our own marketing efforts are rooted in inbound marketing strategies. If you haven’t had a chance to read the report, you can download a copy for fr...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Everyone loves a good story. Your customers are no exception. And that means, in the crowded world of B2B content, every business has an ace to play – whether or not they realize it. Over the years, I’ve had numerous discovery meetings with small business owners, in industries ranging from tech to tooling to finance. When I inquire about their content needs – i.e., “is there a particu...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Account-Based Marketing is just that, marketing that targets your chosen high-value accounts (as opposed to buyer personas). I love it because ABM’s goal is so precise—to attract X specific companies. You should love it because of these stats: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. (ITSMA) 84% of marketers said that ABM had signif...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • I’m in the throes of college basketball recruiting for my daughter. She’s an upcoming high school sophomore and has been playing competitive basketball since she could hold a ball. She wants to play in college, and we are doing everything we can to help her get there. As I’m learning more and we are getting into the heart of the process, I’ve been thinking about the similarities betwe...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • As an agency that has provided outsourced marketing services for 15 years, we’ve seen a variety of marketing team structures within organizations. Sometimes a company has a small—maybe even one-person—team tasked with handling all the marketing. Or one marketing coordinator manages execution of programs that are driven by the business owner or a VP/Director of Sales and Marketing. We a...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Dr. Emmett Brown: It works! It works!  I finally invent something that works! Marty McFly: [quietly] You bet your ass it works.  – Back to the Future, 1985If you’re reading this blog post, there’s a good chance you believe inbound marketing works (or maybe you’re a very confused Back to the Future fan). Here at PMG, we are dedicated purveyors of inbound marketing tactics. We ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Did I just equate ABC’s “The Bachelor” to account-based marketing? Yep! I did. And, here’s why. I’m not crazy, I’m not even an avid watcher of the show (although some members of PMG’s awesome marketing team are). But, you don’t have to be a fan to know that the premise of “The Bachelor” revolves around a single guy who is looking for his soulmate. The bachelor believes he has a lot to ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • One of the most common questions we get from prospects who are considering hiring PMG to produce content is: “How can you write for my business and my industry if you have never worked directly in it?” Our sales team has some standard answers to this question based on our experience, but for a more in-depth response, we thought we’d pose the question – and a few more – to some of our...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Some of my fellow PMG team members and I just finished putting together an advertising buy for a client. Yep, you read that right: an advertising buy. As in print, TV, and radio. Nope: lightning didn't strike me as I wrote that sentence. And nobody has taken away my inbound credentials either. I know this might be surprising to some readers. After all, inbound is all about creating...

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