Precision Marketing Group

Precision Marketing Group
Precision Marketing Group
Blog Post
  • When it comes to manufacturing firms beefing up their marketing engine, there are several options for business owners and executives to consider: hire an in-house marketing team, utilize various consultants for singular functions (such as graphic design or content creation), or outsource all marketing activities to a full-service agency. While each choice has its own pros and cons, many manufa...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Is your business using HubSpot's Lead Scoring tool to help your sales reps focus on the best leads? Is your marketing team qualifying leads in an efficient way as they come through the digital door? Were you even aware that HubSpot has these capabilities? Lead scoring is sometimes overlooked by marketing strategists who just don't have the time or expertise to fully leverage this type of proce...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • There was a time when marketing and communications or public relations, were treated as two different departments, siloed off from each other with their own separate goals and objectives. But now, these worlds are more nebulous than ever, and the commonality that blurs those once clear lines is storytelling. Leveraging your company’s stories is advantageous for several reasons. As a content ma...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • When looking for answers to questions or information on a potential purchase, what do people tend to do first? They grab their phones. In light of this, businesses can no longer afford to not have websites that are optimized for mobile devices. A smartphone or tablet user has one goal when visiting your site, searching for a specific item or finding an answer to their inquiry. And in today’s d...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Still haven’t made the full-time switch from Microsoft Word to Google Docs? Perhaps it’s because old habits die hard. Or perhaps it’s because, like so many others who live in the Microsoft Word comfort zone, you’re hung up on a few unfamiliar features that you haven’t quite figured out yet. So, first things first: to my spritely Millennial friends, stop smirking. You know no other way than t...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Let’s face it, getting people—a lot of people—to actually subscribe to a mailing list isn’t easy. With an overwhelming amount of email already flooding our inboxes, enticing people to sign up for even more email is a growing challenge. In fact, according to Sumo, the average email opt-in rate across all verticals is only about 1.95%. But for most of us, email is still an important part of ou...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • When a new calendar year begins, there also comes a flurry of content planning. Yet keeping up with your established social media plan during the busy Spring months may prove to be challenging when you have many other content marketing initiatives in the works. If you’re now feeling overwhelmed with the prospect of updating and maintaining a regular social media calendar, you’re not alone. Even...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • You’ve just come back from another successful—and exhausting—trade show. Congrats! But while you may feel you've earned some well-deserved downtime, resting is the last thing you should be doing. Despite all those hours poured into planning and prepping for a trade show, oftentimes only a fraction of that effort is dedicated to the follow up. And the longer you wait, the less likely your new c...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Gone are the days where visitors are content to cozy up to your blog with a big mug of tea and read everything you have to say. In an age where we can swipe, tap, and click to find everything we need, you need more than just a blog to stand out. In fact, the most recent State of Inbound report listed “interactive content creation” as a top-five priority for marketing teams in North America – w...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Last year, we helped a well-established international document management company—DocuWare—make the move to HubSpot’s website platform. They were previously using Drupal, an open source CMS, and had web pages in German, French, Spanish, and English. Although DocuWare had been using HubSpot’s Marketing Hub, blog, and landing pages for a couple years, the time had come to refresh, simplify and st...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • The Prospects tool is one of my favorites from the HubSpot Sales suite. It allows users to gain insight into those people visiting their websites and to use that information in a variety of strategic ways. Interestingly, the most recent State of Inbound report from HubSpot revealed that 38% of salespeople struggle most with prospecting. Without a doubt, this tool is meant to make their jobs a ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Trying to get more B2B leads online? One of the best places to generate highly targeted B2B leads is using paid / sponsored content on LinkedIn. Our team has seen excellent results for a number of our B2B clients. We've been able to get highly relevant content in front of a very specific audience, resulting in lead gen rates of up to 30%! But, advertising on LI can be tricky. We’ve had succes...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Designing a visually appealing email takes time – often requiring a designer or marketing team to go through multiple rounds of edits. Every detail is thoroughly thought out and the preview link is sent to the appropriate parties for approval. It's finally ready for delivery, but when you click send, you get emails from a few people later that day saying it's not rendering correctly. How could ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Thirty seconds into my very first-ever buyer persona interview with a manufacturing engineer, one thing was clear. We were speaking different languages. I don’t mean that literally, of course. Both myself and my interviewee, Karl, a Senior Processing Engineer for an aerospace company, spoke English. But as I stumbled through my script of open-ended questions – each one intended to spark a mea...

Precision Marketing Group
Precision Marketing Group
YouTube Video
  • Visit http://www.precisionmarketinggroup.co.uk/Marketing/Services-Digital-Marketing.aspx for more information. Digital Marketing is a cost effective method for marketing communications. Watch this video to see our Director of Digital talk about web development, email marketing and mobile marketing at Precision Marketing Group.

Precision Marketing Group
Precision Marketing Group
YouTube Video
  • Visit http://www.precisionmarketinggroup.co.uk/Marketing/Services-Telemarketing.aspx for more information. Telemarketing is a very effective route for business to business marketing. One of our campaigns that included telemarketing saw a 302% uplift on the previous year's that had not included telemarketing. Watch this video to see Ian talk about Precision's telemarketing capabilities for custome...

Precision Marketing Group
Precision Marketing Group
YouTube Video
  • Visit http://www.precisionmarketinggroup.co.uk/Marketing/Services-Mailing-Fulfilment.aspx for more information. Precision have over 25 years experience in mailing, mail fulfilment and postal services. In this video, see the mailing process in action with some of the machines at Precision Marketing Group. Our capabilities include polywrapping, envelope printing and over-printing in addition to vari...

Precision Marketing Group
Precision Marketing Group
YouTube Video
  • Visit http://www.precisionmarketinggroup.co.uk/Marketing/Services-Database-Management.aspx for more information. Precision Marketing Group are database specialists. Accurate data is key to marketing campaigns and Precision have over 15 years of experience in data supply and data management. In this video, see some of our team at work and listen to Adrian talking about data.

Precision Marketing Group
Precision Marketing Group
YouTube Video
  • Visit http://www.precisionmarketinggroup.co.uk/Marketing/Services-Print-Management.aspx for more information. Precision Marketing Group have in-house printing and print finishing facilities that provide quality print at a very quick turnaround rate. In this video, see some of our team and some of our machines creating full colour mail pieces and brochures.

Precision Marketing Group
Precision Marketing Group
YouTube Video
Precision Marketing Group
Precision Marketing Group
YouTube Video
  • This video gives you an overview of what we do here at Precision Marketing Group. As one of the leading marketing services providers in the UK, we print and mail marketing material of every shape and size, source and manage lists and databases, implement email, SMS and telemarketing campaigns and deliver campaign response so you can report on the impact and ROI of your campaigns. In short, we tak...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Think your B2B company won't get much out of a customer success program? Think again! Albeit a relatively new field that's quickly gained a lot of traction in the business world, "customer success" isn't just the latest buzzword or passing phenomenon. Success is rooted in relationship building, something that's been a key to B2B marketing for a very long time. Read on to learn about customer su...

Precision Marketing Group
Precision Marketing Group
Blog Post
Precision Marketing Group
Precision Marketing Group
Blog Post
  • There are two core reasons why marketing technology to manufacturers is more challenging than it may be to your other target buyers. Many manufacturers are marketing laggards who may not respond to your most innovative, trendy marketing techniques. U.S. manufacturers have been on an incredibly tumultuous ride over the past decade and times are still uncertain. By understanding and embrac...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Are you an online gamer? Maybe you spend your weekends defending the world in Call of Duty or creating a dream life in The Sims? A little-known fact about me... I've never owned a game console, but I did start playing Sims around the age of 13. I still remember the first moments of being completely consumed by mundane tasks I already maintained in my own life—cooking, cleaning, showering. But ...

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