Precision Marketing Group

Precision Marketing Group
Precision Marketing Group
Blog Post
  • When is the last time you purchased something on Amazon without the endorsement of customer reviews? Or failed to purchase something because it lacked reviews? In today’s peer-reliant marketing landscape where social proof reigns supreme, case studies are among the most valuable items in a B2B marketer’s toolbox. Yet as discussed in a recent blog post, a startling 78% of manufacturing companie...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Artificial intelligence (AI) is ingrained in virtually every aspect of our lives now, even in the emails that arrive in our inbox. While email is certainly not a new, cutting-edge technology, there's no question it's still a vital marketing tool for both B2B and B2C businesses. That being said, if you’re not using AI in your email marketing, you are missing out on insights and data that can he...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Every year, our team attends HubSpot’s INBOUND marketing and sales conference. As we were selecting sessions to attend at this year's event, I was thrilled to see one dedicated to HubSpot portal cleanup. The session was run by care.com marketing guru Jessica Marble. During my tenure at HubSpot, as well as here working with PMG clients, I’ve seen my fair share of messy databases. Here are some ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • As marketers, we need to develop excellent marketing strategies that produce tangible results. Most of us have the strategy part down pat. But figuring out how to show those big marketing success stories so that your boss or coworkers get it and say, “Give that marketer a raise!” – THAT can be a challenge. But don’t fret, dear ones. I’m here to provide 4 easy tips for highlighting your marketi...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Inbound sales is our remedy for stronger, smarter selling. In this post (accompanied by video), we’d like to share how and why this methodology is so powerful so you too can sell smarter with Inbound Sales. The main idea behind inbound sales is to align your efforts with the way people buy today. The focus and process are entirely based on the buyer’s journey and their need for unbiased inform...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Here we are again. That time of year when most people feel compelled to change something about themselves. Improve something. Stop a bad habit. Renew. As 2017 draws to a close and 2018 looms bright and shiny, perhaps you too are thinking about what you’d like to do differently. And as designers, we are in a perpetual state of change anyway, so why not jot down a few pledges and make it offici...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Nobody likes to be told they’re going to fail, right? But when it comes to implementing a Customer Success program, there are certain elements that you just can’t gloss over or failure will be inevitable. Know that it’s not about the process of creating the Customer Success program itself – it’s what you do before implementation, after a mistake or failure, and while the program (if we should e...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • It’s no secret that Google plays favorites. Take mobile-optimized websites, for example: Google’s algorithm has long favored websites that are mobile-friendly based on what Google considers a “baseline standard” for web pages. So when a new feature or technology comes along that can potentially help you make inroads with Google, content publishers want in. Perhaps that's why so many ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • If you have ever dated someone new, started a new job or moved into a new neighborhood – and who hasn’t? – then it’s likely you have felt some uncertainty and stress as you acclimated to the situation. You probably had a lot of questions, too. Is this a good decision? Can I trust this situation, this person, my boss, my new neighbors? How soon will I be able to feel comfortable...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • It wasn’t too long ago that the best advice you could give someone starting on their inbound marketing journey was: just start putting content out there! In 2015, you could rank well in Google search results with a page that was optimized for a target keyword simply by adding that keyword to the five key on-page optimization areas. But times have changed. Search engines have grown sma...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Customer Success management is a hot topic these days and for good reason: keeping your customers happy is a necessary component to growing your business. But how does one go about quantitatively measuring the satisfaction of a client? And how does this actually contribute to a Customer Success program? One valuable tool to gain insight into what your customers want is to determine yo...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • I recently finished laying out our latest resource for the industrial sector: Digital Lead Generation for Manufacturers in 2018: An Analysis of Website Effectiveness. This report is packed with tons of great data from 100 manufacturing company websites we examined over the summer. So if you think your MFG firm could use some marketing help, this is a good place to start. The design ch...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • If you’re in marketing or manufacturing, you’ve heard the rumor. It’s that manufacturers aren’t quite positioned to effectively market their products and services in 2018 (and, in fact, that they’ve been lagging behind for a while). But rumors are rumors, right? At PMG, we decided to see if the grapevine was bearing any fruit.

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Everyone can make a podcast – of that, Kierran Petersen, Associate Producer of HubSpot’s The Growth Show, is certain. “I think one of my favorite things about the industry right now is that it’s still so up in the air. It’s still very scrappy. So, you can make it whatever you want.” And it’s true – for businesses, podcasting is a growing medium with truly dedicated listenership. Acco...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • So, I’ve got good news and bad news. We’ll start with the good news: 53% of manufacturing company websites offer educational content to their visitors. It’s a slim majority, but it’s a win for the MFG sector. Where did we get this number? Did it pop out of thin air? Did it come to us in a dream? We’ve worked with manufacturers for over 15 years now, so while we do feel like we live a...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • All the keyword research, SEO and social promotion in the world can’t make up for content that doesn’t resonate with your audience. But even the most seasoned marketers need some help now and then developing fresh content ideas. After all, it’s not just coming up with ideas... it’s coming up with good ideas. Never fear! You don’t have to go it alone in your efforts. Read on for 9 diff...

Precision Marketing Group
Precision Marketing Group
Blog Post
Precision Marketing Group
Precision Marketing Group
Blog Post
  • Are you excluding a percentage of the population from fully experiencing your website? Can people who are visually impaired or deaf or who have a physical disability navigate your site? Accessibility doesn’t only apply to physical accommodations—like ensuring there’s a ramp to your place of business—it also applies to your website. In fact, the American with Disabilities Act (ADA) con...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Staying ahead of your manufacturing competitors when it comes to lead generation and new sales isn’t as hard as you might think. It's like the two hikers in the African savanna who encounter a lion. Immediately, the first hiker sits on a rock and begins to put on his running shoes. The other hiker is incredulous and says, “You think you can outrun a lion?” The first hiker replies, “No...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • SEO best practices change all the time. But for years, marketers have optimized pages in the same way: Research non-branded keywords and phrases your prospects are using to search for a solution like yours. Create a page or post optimized for each priority keyword. Insert this keyword into all five on-page optimization areas – The URL, page title, H1 tag, body content, ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Are today's manufacturing firm websites set up for lead generation success? After partnering with a variety of B2B firms from the industrial sector for over 15 years, PMG has seen it all. And, of course, we work with our own clients to help them attract and convert leads across a number of channels – the website chief among them.

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Is gated content on the outs? Is this being replaced by newer, flashier content methods like pillar pages; long-form, powerhouse content pieces that are packed with SEO potential and accessible to everyone? Or is this inbound methodology mainstay – that is, hiding your great content behind forms in exchange for collecting lead information – just as valuable as ever? Or… do we really ...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • We love marketing quick wins – those tangible, tactical and oh so practical marketing tasks that are relatively easy to implement and can yield great results. Although there are rarely any shortcuts to better marketing, layering quick, short-term wins within your longer-term marketing strategy can really help push things forward toward your desired result. While there are many scenar...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • I’m considering attending Social Media Marketing World in San Diego this Winter, are you? The main reason—aside from my love of San Diego—is, of course, to soak up the collective vision and wisdom of the top social media marketers converging for the conference. While checking out the conference pages, I came across this video presentation by Michael Stelzner, founder of Social Media E...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • For B2B marketers, there’s so much to love about email newsletters. When done right, they help you build your brand, engage your audience and nudge your prospects past the “awareness” stage in the Buyer’s Journey. That’s probably why more than 80% percent of marketers consider email newsletters a pivotal part of their marketing strategy (according to a recent report from the Content M...

Precision Marketing Group
Precision Marketing Group
Blog Post
  • Another year, another valuable experience at HubSpot's annual INBOUND marketing and sales conference. Our team was particularly impressed last week by the diversity of the 2017 speaker lineup—which, in turn, brought a greater diversity to the INBOUND audience. Not to mention we had the opportunity to sit in on stellar keynote presentations featuring the likes of Brené Brown, Ed Catmull...

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