Precision Marketing Group

Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Investing in Your Future: 6 Surprising Customer Success Statistics
    Have you been considering implementing a Customer Success program for your business? At the very least, you've probably been reading about this phenomenon that has been taking the business world by storm (and if you haven't, you should check out our comprehensive Customer Success guide here to get the scoop). Although still a fairly new field, Customer Success initiatives have always ...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 6 Slick SEO Techniques for IT and Technology Companies
    Search Engine Optimization for IT and other tech industry companies is unique in that there is an entire (and rather sizable) segment of its audience that does not search and consume content like professionals from most other industries do. Although there are plenty of "laypeople" who are part of this field and looking for content that's been simplied, those working in more technical p...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Add Marketing Magic to Your Inbound Sales Process
    Strategy and implementation of an inbound sales process is a new concept for many organizations. HubSpot, a pioneer of the Inbound Marketing methodology, began teaching and offering tools for Inbound Sales in 2016. It’s a natural next step for businesses already embracing Inbound Marketing and for those that are seeking to modernize their sales strategy. For anyone new to the topic, I...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 3 Surprising Takeaways from the 2017 State of Inbound Report
    Each year, our team looks forward to the release of the annual State of Inbound Report. While we understand that a combination of solid inbound and outbound marketing techniques can provide the most value to some businesses, a majority of our own marketing efforts are rooted in inbound marketing strategies. If you haven’t had a chance to read the report, you can download a copy for fr...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Think Your Biz is Boring? Storytelling Marketing Is Your Secret Sauce
    Everyone loves a good story. Your customers are no exception. And that means, in the crowded world of B2B content, every business has an ace to play – whether or not they realize it. Over the years, I’ve had numerous discovery meetings with small business owners, in industries ranging from tech to tooling to finance. When I inquire about their content needs – i.e., “is there a particu...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Step-by-Step Account-Based Marketing for B2B Software Companies
    Account-Based Marketing is just that, marketing that targets your chosen high-value accounts (as opposed to buyer personas). I love it because ABM’s goal is so precise—to attract X specific companies. You should love it because of these stats: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. (ITSMA) 84% of marketers said that ABM had signif...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • How B2B Lead Conversion Is Like the College Recruiting Process
    I’m in the throes of college basketball recruiting for my daughter. She’s an upcoming high school sophomore and has been playing competitive basketball since she could hold a ball. She wants to play in college, and we are doing everything we can to help her get there. As I’m learning more and we are getting into the heart of the process, I’ve been thinking about the similarities betwe...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Outsourced Marketing: How to Find the Structure that Works for Your Team
    As an agency that has provided outsourced marketing services for 15 years, we’ve seen a variety of marketing team structures within organizations. Sometimes a company has a small—maybe even one-person—team tasked with handling all the marketing. Or one marketing coordinator manages execution of programs that are driven by the business owner or a VP/Director of Sales and Marketing. We a...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Inbound Marketing Goes Back to the Future with a Reverse Machining Website
    Dr. Emmett Brown: It works! It works!  I finally invent something that works! Marty McFly: [quietly] You bet your ass it works.  – Back to the Future, 1985If you’re reading this blog post, there’s a good chance you believe inbound marketing works (or maybe you’re a very confused Back to the Future fan). Here at PMG, we are dedicated purveyors of inbound marketing tactics. We ...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Account-Based Marketing: The Ultimate First Impression Rose
    Did I just equate ABC’s “The Bachelor” to account-based marketing? Yep! I did. And, here’s why. I’m not crazy, I’m not even an avid watcher of the show (although some members of PMG’s awesome marketing team are). But, you don’t have to be a fan to know that the premise of “The Bachelor” revolves around a single guy who is looking for his soulmate. The bachelor believes he has a lot to ...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • How a Freelance Writer CAN Write for Your Business
    One of the most common questions we get from prospects who are considering hiring PMG to produce content is: “How can you write for my business and my industry if you have never worked directly in it?” Our sales team has some standard answers to this question based on our experience, but for a more in-depth response, we thought we’d pose the question – and a few more – to some of our...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • How Traditional Advertising Fits In with an Inbound Marketing Plan
    Some of my fellow PMG team members and I just finished putting together an advertising buy for a client. Yep, you read that right: an advertising buy. As in print, TV, and radio. Nope: lightning didn't strike me as I wrote that sentence. And nobody has taken away my inbound credentials either. I know this might be surprising to some readers. After all, inbound is all about creating...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • A/B Testing HubSpot CTAs: The Simple How-To Guide with Examples
    As marketers, we do our best to stay on top of best practices. But the reality is that trends are changing all the time. How people interact with your website may vary from month to month. That’s why a one-size-fits-all content solution never works. Five years ago, your website could rank for the number one spot in Google if it wasn’t responsive on a mobile device. Now, you’d be hard...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • How to Market Professional Services: 5 More Tactics for Success
    Raise your hand if you’ve read a decent number of professional services posts that provide vague tips about connecting with your prospects on a personal level. These posts may then go on to speak to the importance of emotionally connecting with leads and hitting on their paint points. Sound familiar? Sure, appealing to human emotion, acknowledging pain points and making connections al...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • What Is Graymail? And How Is It Ruining Your Email Sender Score?
    Have you ever been offered a discount at a retail store in exchange for your email address? Did you offer it up just to get the discount, thinking that you’d just unsubscribe later? And rather than unsubscribing, do you just delete all of the messages that come from said retail store?
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 3 Ways B2B Businesses Can Leverage the Power of Instagram
    There’s no way to deny the popularity of Instagram. Purchased by Facebook back in 2012, this increasingly pervasive mobile social network and photo sharing app now boasts over 700 million monthly users and 400+ million daily users. Interestingly, IG has also been dubbed by Forrester as the best social media platform for engagement, beating out traditional B2B social media mainstays Lin...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 9 Ways You’re Killing Lead Conversion with Your Forms
    So much goes into a high-converting landing page, from a clutter-free design, to concise, relevant messaging, to an offer that’s aligned to the right stage of the Buyer’s Journey. Once those key pieces are in place, you’re so close… and the last thing you want to do is give your prospects a reason to bail in the moments that matter the most: as they’re filling out the form. Optimizin...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • What You Need to Know about Google Marketing Next 2017
    Every year, Google announces their latest updates in digital marketing at their annual Google Marketing Next conference. This year’s event focused on making marketers more effective and efficient by applying machine learning to the ever-evolving modern buyer’s journey and all of its micro-moments. Here’s an overview of the updates and how they can help you reach your prospects at the ...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • How to Use HubSpot Reporting Recipes to Tell Your Marketing ROI Story
    There I was, sipping coffee at my favorite local café, when the “ping” of a new Outlook email startled me from my morning blog reading. The 2017 State of Inbound Marketing Report was ready for download. Source: StateofInbound.com Having read this report annually for the past 4 years, I wasn’t surprised to see the usual contenders as the top marketing priorities for this year: Co...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 4 Recent LinkedIn Changes That Will Impact Your Marketing
    The debut of LinkedIn’s new desktop version at the beginning of the year was the biggest update it’s had since it launched in 2003. Since they were acquired by Microsoft last year, LinkedIn has been looking forward to leveraging Microsoft technology and resources to offer more valuable features and services. Here are just a few of the recent changes that you should be aware of.
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 8 Twitter Marketing Tools to Pump Up Your Presence and Productivity
    When you go on Twitter, do you feel like a little kid in a crowded city? Well, you aren’t alone! Twitter can feel overwhelming, but with the right tools, you CAN persevere and make Twitter fun and purposeful! Fortunately for marketers, there are a lot of Twitter tools in the marketplace. Buffer Social published a massive list of Twitter tools in July 2016. If you’re the type of person...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Attracting More Prospects: One Simple Technique Will Boost Results
    Do you want to generate more leads and sales for your business? I'm going to share with you a powerful, but underused technique to help you: Attract more prospects / leads Attract more of your best prospects Increase your prospect’s desire for your product or service It is surprisingly simple, but effective.
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Sustainability Marketing: 5 Things Manufacturers Absolutely Must Know
    Are you among the growing number of manufacturing firms who view environmental sustainability as a key business driver? Implementing sustainable products and practices into your business model is more than just an eco-friendly decision; there is plenty of evidence to show that doing so can significantly cut costs, improve processes, boost productivity and optimize your operations. Tha...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 5 Easy Video Marketing Ideas for Your B2B Marketing Plan
    Video is all the rage in content marketing these days and no one is happier about its surge in popularity than me. (Because chances are I’ll finally get to put my college major to use in some tangible way.) It's true we’ve come a looooong way in technology advancement since my days at Southern Methodist University (“Pony up!”) laying down control track on video tape (“what’s that now?”...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • Why B2B Tech Firms Are Embracing Content Marketing More than Others
    Does your technology marketing include a commitment to content? If not, an industry study shows you could be falling behind your competition. The recently released 2017 Technology Content Marketing Benchmarks, Budgets & Trends report shows that tech firms are driving business results with their content marketing programs and that they're even faring better than B2B marketers in other ...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • An Intro to Prospecting with LinkedIn Sales Navigator
    Reaching out to a new prospect for the first time can sometimes be difficult or intimidating. But one of the most effective ways to prepare for that first point of contact is to thoroughly research your lead and then leverage that knowledge to make the most of your outreach. With over 347 million active members, LinkedIn is one of the best ways to prospect and conduct that critical le...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • 3 Sneaky Ways to Help Your Salespeople with HubSpot
    Does this contact follow-up process sound at all familiar? After interacting with your website’s content for several days, or even months, a website visitor finally submits a contact form or signs up for a free trial – which then notifies your sales team. A salesperson is assigned to the lead, and they schedule their first conversation. On the call, the salesperson uses the ori...
Precision Marketing Group
Precision Marketing Group
Blog Post

New blog articles detected.

  • The Anatomy of the Perfect Webinar Invitation (with Examples)
    Webinars are one of the most effective educational tools for your marketing. You spend weeks, sometimes months, planning the perfect webinar topic. How do you make sure the right audience attends? Email webinar invitations, alongside a strong social media presence, can help you capture the right audience. But in an era where everyone’s email inbox is bombarded with promotional content...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.