Price Intelligently
Price Intelligently
Blog Post
Price Intelligently
Price Intelligently
Blog Post
Price Intelligently
Price Intelligently
Blog Post
  • "Know thy customer" might just be the first commandment of enlightened startups worldwide. The words have been featured on bumper stickers and t-shirts, motivated thousands of blog posts, and become something of a mantra for founders. Yet, for all of our purported devotion to customer-knowledge, the majority of subscription businesses have little more than a surface-level idea of who their custom...

Price Intelligently
Price Intelligently
Blog Post
  • A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each with half of your website visitors, and voila! All you have to do is pick the set of prices that perform better.  

Price Intelligently
Price Intelligently
Blog Post
  • There is one page on your website that rises above all others in importance. Your sales and marketing teams have fought tooth and nail to win the attention of every visitor. Your development team has worked long into the night to deliver an incredibly compelling product.  Yet, if your pricing page isn't perfectly designed to convert potential customers, all that effort is for naught. Close only ...

Price Intelligently
Price Intelligently
Blog Post
  • How do you decide the price of your product? Some will say you should go with your gut. Others say that you should go with your gut, then double it. Either way, it seems most pricing advice out there is gastrointestinal-based rather than brain-based.         ...

Price Intelligently
Price Intelligently
Blog Post
  • Choosing the right price point is key to appealing to your target customers, but if you are just reaching out to your local audience you are missing out on one of the greatest parts of the subscription economy — the fact that it's global.

Price Intelligently
Price Intelligently
Blog Post
  • To get people into their product, many SaaS companies turn to discounts to increase acquisition. They think that they can raise prices later, once these customers see the value in the product. But by discounting, you have already hurt that value.

Price Intelligently
Price Intelligently
Blog Post
  • Building a SaaS or subcription business—or any successful business, for that matter—is about optimizing revenue and minimizing costs.That's how you stay in business, and that's how you grow as a business.   Enter direct converters—those customers that go through your marketing funnel without touching the sides. They're not fed through drip campaigns; they don't need any lead nurturing emails....

Price Intelligently
Price Intelligently
Blog Post
Price Intelligently
Price Intelligently
Blog Post
  • Raising prices is the ultimate conflict for a SaaS company. On one hand, a price increase leads to more revenue and better unit economics. On the other hand, it can lead to angry current customers and potentially fewer future customers.

Price Intelligently
Price Intelligently
Blog Post
Price Intelligently
Price Intelligently
Blog Post
  • A young SaaS company can cut its teeth and perfect its product in the SMB market. Eventually, though, they'll probably look to catch some bigger fish. To do this, they head upmarket. Yet, to charge enterprise-level prices—to really 10x your current prices—you have to deliver and communicate an enterprise-level product. 

Price Intelligently
Price Intelligently
Blog Post
  • Imagine if every potential customer who wants to sign up for your product went through the same one—and only one—sales rep. You'd probably want to hire the best sales rep in the game to greet your potential customers. The stakes would be high.         ...

Price Intelligently
Price Intelligently
Blog Post
  • Customers have a “use it or lose it” mentality about your product. They want to pay for something that's giving them value—so if they're not using it, they'll stop paying for it. Integrations help get your product in front of your users so they have more reason to use it. It embeds your product more naturally in a user's workflow—and this means it becomes more necessary to their process. A good i...

Price Intelligently
Price Intelligently
Blog Post
  • A shift from an acquisition-first mindset to a retention-first mindset can have rippling effects on the growth of your SaaS business. Drew Sanocki, CMO at Teamwork.com, has used this retention-first mindset—and the corresponding actions—to drastically improve the bottom line at many companies. Now he's trying his hand at rapidly growing Teamwork.com. In his talk at SaaSFest 2016, Drew shares his ...

Price Intelligently
Price Intelligently
Blog Post
  • Wistia Product Marketer Naike Romain believes that video has the power to give your company a sustainable competitive advantage. As many of the SaaSFest speakers have pointed out, competitors present a large challenge in today's SaaS market. Video can give you the competitive advantage you need by connecting with, educating, and converting the largest possible customer base. In her talk, Naike e...

Price Intelligently
Price Intelligently
Blog Post
  • According to David Cancel, half of SaaS companies will go out of business unless they form better customer relationships. At SaaSFest 2016, David Cancel of Drift explained that the SaaS industry has moved on from the “first era” of SaaS 1.0. We are now moving from a cloud-first mindset to a customer-first mindset, and any company that wants to stay in the game needs to get on board. David explai...

Price Intelligently
Price Intelligently
Blog Post
  • Any self-respecting SaaS founder in today's industry will tell you; don't even think about putting your customers on the back burner. That's why it's shocking that most SaaS companies ignore the most important things about their customers. When you don't pay enough attention to your customers, you sacrifice any understanding of who they are, and forego huge opportunities for customer acquisition,...

Price Intelligently
Price Intelligently
Blog Post
  • Hiten Shah of Kissmetrics and Crazy Egg wants to help you rise above competitors—but he also wants you to learn from them. In his talk at SaaSFest 2016, Hiten explains why both your customers and your competition can be your greatest sources of learning and your most powerful tools for building your product. Below, we'll walk through Hiten's powerhouse talk and dive into the importance of commun...

Price Intelligently
Price Intelligently
Blog Post
  • The dawn of 2017 is a time for reflection, and your SaaS business is no exception. Trends in any industry come and go—and at Price Intelligently we want to take time amidst the wrap-ups and resolutions to figure out what actually worked in SaaS business this past year, and what should stay behind in 2016. We think some SaaS trends are worth the hype. These trends usually involve innovation, flexi...

Price Intelligently
Price Intelligently
Blog Post
  • It's the end of a quarter and your sales team is looking to meet quotas. Or maybe you've been talking to a highfalutin enterprise-level customer for a long time and want to provide an incentive to close a large ACV contract. Now you want to offer a discount. A discount seems like the key to enticing customers and finalizing deals. Retail companies try to leverage the psychology of discounts all t...

Price Intelligently
Price Intelligently
Blog Post
  • Those who were with us at SaaSFest 2016 last week probably understand how we feel right now. We're amped and inspired by the love of learning and the atmosphere of support in the SaaS community. We all left ready to take the knowledge we absorbed and put it to work in our own SaaS companies and for our customers.

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