With the Internet growing at an exponential rate, understanding how search engines like Google find and show your website is more important than ever. In this new interview series, we’re diving into questions about Search Engine Optimization from an SEO amateur (our PM Regina O’Toole) for our in-house SEO expert, Jeremy Walker. Read on to learn more […] The post SEO 101 Part 2: DIY SEO vs. Expert ...

Hang on a sec – there’s a WCAG 2.1 in the works? Don’t panic! Let’s break down what we can expect and how this will affect our design, development, and testing processes. First of all, the WCAG 2.1 Success Criteria are meant to add to the existing WCAG 2.0 success criteria. And if you didn’t […] The post WCAG 2.1 – What Is it and How Will It Affect Us? appeared first on Primacy | Blog.

Ready to redo your college or university website? Think about it in the context of your whole digital ecosystem. If you’re like a lot of others at colleges and universities, you’re coming back from the holiday break and saying to yourself, “This is the year we finally redesign our website!” I applaud your enthusiasm and agree […] The post Redesigning for the Widening Web appeared first on Primacy ...

So much thought and effort goes into the planning of a large scale CMS site redesign from user experience design to creative concept development and testing to technical architecture and interactive functionality implementation. Clients and their agency partners tend to put most of their project planning and risk management analysis into the more technical and […] The post CMS Design: Content Migr...

There is a wide array of top-notch content management system (CMS) tools available to marketers and each platform is pushing new and exciting features with each release. Today, marketers can have email, personalization and CRM tools as part of their CMS out of the box. However, at its core, the CMS main function is managing […] The post The Rise of the Marketing and Content Author Persona in CMS D...

At a session during the last year’s CSUN conference, someone asked, “Why don’t the vendors build all of their products so that they’re accessible?”. In attempting to answer this, we came to several important realizations. Clients and vendors may both need an education in what accessibility entails. Content authors may need detailed information and training. […] The post Primacy and the Path to Acc...

Most of us are familiar with the green lock icon that appears in the address bar of our browser — the lock indicates that our connection to a website is secure. Over the past few years, browser vendors including Google, Mozilla, Apple and Microsoft have ramped up their efforts around online security. To encourage website […] The post It’s 2017: Is Your Site Secure? appeared first on Primacy | Blog...

Born from entrepreneurial spirit. Bred from 23 years of digital-age experience. And spanning the Eastern Seaboard with four locations. We thrive on data, technology and ideas to propel our work and fuel our innovative spirit. That spirit is engrained in our DNA. It defines who we are, and motivates our passion for what’s next. We are connected. We are inspired. We are Primacy. Subscribe to get in...

From the very beginning Meemic was founded by educators for educators. Take a road trip with us to explore our company history.

Check out this 360° Virtual Reality acapella experience. Filmed with GoPro Spherical. *For the Full 360 Experience, use Google Chrome.* Subscribe to Primacy: https://goo.gl/0EG5Ef Join us on Facebook: https://www.facebook.com/Primacy Follow on Twitter: https://twitter.com/primacy

Golden, CO

Check out this 360° Virtual Reality adventure of mountain biking on a trail at Lookout Mountain in Golden, CO. Filmed with GoPro Spherical. *For the Full 360 Experience, use Google Chrome.* Subscribe to Primacy: https://goo.gl/0EG5Ef Join us on Facebook: https://www.facebook.com/Primacy Follow on Twitter: https://twitter.com/primacy

A 360° Virtual Reality experience of the Red Rocks Amphitheatre in Denver, Colorado. Filmed with GoPro Spherical. *For the Full 360 Experience, use Google Chrome.* Subscribe to Primacy: https://goo.gl/0EG5Ef Join us on Facebook: https://www.facebook.com/Primacy Follow on Twitter: https://twitter.com/primacy

A 360° Virtual Reality experience of a college campus double dorm. Filmed with GoPro Spherical. *For the Full 360 Experience, use Google Chrome.* Subscribe to Primacy: https://goo.gl/0EG5Ef Join us on Facebook: https://www.facebook.com/Primacy Follow on Twitter: https://twitter.com/primacy

Check out this 360° Virtual Reality experience of a friendly golf game. Filmed with GoPro Spherical. *For the Full 360 Experience, use Google Chrome.*

The higher education conference season got off to a great start a couple of weeks ago in Boston with the annual eduWeb conference. And while eduWeb is ostensibly focused on college and university websites, what became clear in the presentations – and in the titles of the planned presentations for the other conferences happening in […] The post To eduWeb and Beyond: Higher Ed Conference Season Off ...

The U.S. Department of Justice recently placed web accessibility, along with other ADA items, on its new Inactive List. What does this mean for web accessibility? More importantly, what does this mean for our clients going forward? Is web accessibility on the back burner and our clients no longer need to comply with Section 508 […] The post Accessibility and the DOJ appeared first on Primacy | Blo...

When it comes to growing the success of your business, the sales and marketing departments consistently butt heads with one another. The long-standing rift between the teams is based on a desire to perform—the sales teams want to nurture more qualified leads, and the marketing teams want recognition and credit for closed deals. In our […] The post The Power of Building a Better Sales and Marketing...

For those who aren’t already familiar with Drupal (since you clicked the link, we’re assuming you’re at least a little familiar), it’s a popular and powerful out-of-the-box content management tool that allows for a high level of customization when creating websites of all shapes and sizes. For that reason, we’ve had plenty of chances to […] The post Hey There… Have You Met Our Friend Drupal? appea...

Close your eyes and imagine you’re in a long boat filled with people you’ve just met, surrounded by rows of tall quaint looking buildings and houses, there’s a lone steeple in the distance over the bow of the canal boat and low stone bridge behind you. Now if you’ve been to Bruges, Belgium you may […] The post 360 Degrees of Vacation appeared first on Primacy | Blog.

There’s a sense around the Primacy office that awareness regarding virtual and augmented reality is now relatively pervasive. That is to say that we feel most folks (at least in the digital space) have some understanding with regard to what it is and how it works, even if they’ve not yet had a chance to […] The post The State of Emerging Technologies: Examining the VR Hype Cycle appeared first on ...