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• To eduWeb and Beyond: Higher Ed Conference Season Off to a Strong Start

  The higher education conference season got off to a great start a couple of weeks ago in Boston with the annual eduWeb conference. And while eduWeb is ostensibly focused on college and university websites, what became clear in the presentations – and in the titles of the planned presentations for the other conferences happening in […] The post To eduWeb and Beyond: Higher Ed Conference Season Off ...

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• Accessibility and the DOJ

  The U.S. Department of Justice recently placed web accessibility, along with other ADA items, on its new Inactive List. What does this mean for web accessibility? More importantly, what does this mean for our clients going forward? Is web accessibility on the back burner and our clients no longer need to comply with Section 508 […] The post Accessibility and the DOJ appeared first on Primacy | Blo...

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• The Power of Building a Better Sales and Marketing Ecosystem

  When it comes to growing the success of your business, the sales and marketing departments consistently butt heads with one another. The long-standing rift between the teams is based on a desire to perform—the sales teams want to nurture more qualified leads, and the marketing teams want recognition and credit for closed deals. In our […] The post The Power of Building a Better Sales and Marketing...

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• Hey There… Have You Met Our Friend Drupal?

  For those who aren’t already familiar with Drupal (since you clicked the link, we’re assuming you’re at least a little familiar), it’s a popular and powerful out-of-the-box content management tool that allows for a high level of customization when creating websites of all shapes and sizes. For that reason, we’ve had plenty of chances to […] The post Hey There… Have You Met Our Friend Drupal? appea...

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• 360 Degrees of Vacation

  Close your eyes and imagine you’re in a long boat filled with people you’ve just met, surrounded by rows of tall quaint looking buildings and houses, there’s a lone steeple in the distance over the bow of the canal boat and low stone bridge behind you. Now if you’ve been to Bruges, Belgium you may […] The post 360 Degrees of Vacation appeared first on Primacy | Blog.

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• The State of Emerging Technologies: Examining the VR Hype Cycle

  There’s a sense around the Primacy office that awareness regarding virtual and augmented reality is now relatively pervasive. That is to say that we feel most folks (at least in the digital space) have some understanding with regard to what it is and how it works, even if they’ve not yet had a chance to […] The post The State of Emerging Technologies: Examining the VR Hype Cycle appeared first on ...

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• Middlesex TV Commercial (2017) – 30 Second Spot

  

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• Middlesex TV Commercial (2017) – 15 Second Spot

  

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• How To: Choosing an Email Service Provider

  Deciding to implement email marketing campaigns into an integrated marketing strategy is easy. Selecting an Email Service Provider (ESP)…not so much. With a slew of both large and small scale email service providers vying for your business, we’re here to help you sift through the smoke and mirrors. Read more to learn which ESP fits […] The post How To: Choosing an Email Service Provider appeared f...

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• GivLuv - 3,000 Miles to a Cure - Crossing the Canyon - Maria

  Maria Parker takes a moment to reflect while hiking across the Grand Canyon with 3,000 Miles to a Cure – an organization that's passionate about finding a cure for brain cancer.

  

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• Primacy to Launch A Whole New Kind of Giving Platform

  At Primacy, we’re all about spreading good vibes. That’s why we created GivLuv, a first-of-its-kind virtual reality donation platform to help raise funds for charities around the world that need them most. GivLuv empowers others to donate to their favorite causes and give back where they can, easily and fun-ily. We know that’s not a […] The post Primacy to Launch A Whole New Kind of Giving Platfor...

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• Improving Sitecore Logging with Multitail

  Working with Sitecore logs can become rather tedious.  Sitecore generates quite a few different files, and new files are created each time the application restarts.  On a developer workstation, this can mean a lot of finding and re-opening logs.  Multitail allows for a consolidated view of the latest messages from all of the Sitecore log files, […] The post Improving Sitecore Logging with Multitai...

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• Artificial Intelligence and Marketing Automation Steal the Show at the Salesforce World Tour

  As key executives, industry thought leaders, and even a Celtic rock band descended on Boston for the Salesforce World Tour, members of the Primacy team grabbed a front-row seat. Throughout the day, our team was bombarded with valuable insights on how Salesforce is helping companies thrive in the evolving marketplace; from the pre-show to the […] The post Artificial Intelligence and Marketing Autom...

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• GivLuv Teaser – Red Nose Day

  A New Dimension in Giving.

  

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• Another Grid Blog and Why I’m All In…

  Since March when all the major browsers, minus Internet Explorer of course, launched CSS grid there has been blog after blog about the CSS grid and how it works. Well not only am I going to take a dive into that, but more importantly, I’m going to explain how this is going to benefit businesses, […] The post Another Grid Blog and Why I’m All In… appeared first on Primacy | Blog.

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• Snapchat Spectacles: Not Just for Millennials

  When Snapchat rebranded and became Snap Inc., they also announced their new product: Snapchat Spectacles. The Snap Specs have since reintroduced camera glasses to the mainstream market. You probably remember Google Glass, one of the first camera integrated glasses. Glass floundered when it came to mass adoption of their product, but it was much more […] The post Snapchat Spectacles: Not Just for M...

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• In 2017, Resolve to Send This Not That!

  There is no denying email marketing continues to be the most popular form of business communication out there. And for good reason. Businesses who utilize email marketing are seeing huge returns! Email campaigns average an ROI of 38:1 (DMA National Client Email Report 2015). Today on average we receive an extra 13 emails per day […] The post In 2017, Resolve to Send This Not That! appeared first o...

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• Snapchat Spectacles: Not Just for Millenials

  When Snapchat rebranded and became Snap Inc., they also announced their new product: Snapchat Spectacles. The Snap Specs have since reintroduced camera glasses to the mainstream market. You probably remember Google Glass, one of the first camera integrated glasses. Glass floundered when it came to mass adoption of their product, but it was much more […] The post Snapchat Spectacles: Not Just for M...

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• What Every Developer Needs to Consider About Headless CMS

  The concept of the Headless CMS has steadily gained mainstream industry attention in the last year, moving beyond developer circles in 2015 and into a report from Forrester in 2016. Might 2017 be the year that Headless CMS products start to gain more traction with larger enterprise implementations? The recent post The State of the Headless CMS Market […] The post What Every Developer Needs to Cons...

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• Putting “Access” Back Into Accessibility

  “Accessibility” sounds like a scary word, especially to developers who are new to the world of digital accessibility. It brings to mind jargon, ugly sites, complex coding, angry users and worse, expensive lawsuits. However, accessibility doesn’t have to be intimidating. In short, making your digital assets accessible makes for a better user experience for all. […] The post Putting “Access” Back In...

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• Bots Come of Age in the Machine Learning Era

  Bots are nothing new. Most bots, or virtual assistants, use simple, rule-based logic and are fairly easy to implement: create a set of rules and corresponding set of actions to deliver certain results to the user. For example, using marketing automation you can set up automatic emails to be sent out as leads enter your […] The post Bots Come of Age in the Machine Learning Era appeared first on Pri...

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• How Can You Ensure Your Agency Partner Knows Web Accessibility?

  Evaluating an agency partner to redesign your website with WCAG accessibility now means vetting a vendor’s ability to deliver on compliance. At Primacy, we increasingly see accessibility requirements baked into RFP’s—particularly in highly regulated industries such as healthcare, education and financial services. While the requirements may be spelled out in the RFP, only a handful […] The post How...

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• Web Accessibility Responsibility

  Working on a website redesign? You may hear calls for content strategy, iterative design and even bootstrap libraries but many miss the call to plan for accessibility. While online accessibility continues to emerge from the shadows of site development, it is too often not factored early enough in the process or across disciplines. In recent […] The post Web Accessibility Responsibility appeared fi...

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• What’s Next for Section 508?

  3 Reasons to Revisit Your Section 508 Accessibility Strategy On January 18, 2017, the U.S. Access Board (the federal agency that promotes equality for people with disabilities) published a final rule that jointly updates requirements for information and communication technologies—improving Section 508 standards and Section 255 guidelines in response to market trends and technology convergence. […]...

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• Tips and Tricks to Overcoming the Sedentary Work Culture

  Attention desk jockeys, and Olympians of the office chair; if you’re like more than 75 percent of Americans you have a job that leaves you sedentary for more than half of your waking hours. And to make matters worse there’s an issue on a national level in which workplaces are adding more to the problem […] The post Tips and Tricks to Overcoming the Sedentary Work Culture appeared first on Primacy ...

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• Agency Reel | Primacy

  Born from entrepreneurial spirit. Bred from 23 years of digital-age experience. And spanning the Eastern Seaboard with four locations. We thrive on data, technology and ideas to propel our work and fuel our innovative spirit. That spirit is engrained in our DNA. It defines who we are, and motivates our passion for what’s next. We are connected. We are inspired. We are Primacy. Subscribe to get in...