Proof Branding, LLC
Proof Branding, LLC
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  • Marketing vs. Storytelling
    “…when more businesses hire people with storytelling skills, or when entrepreneurs learn to do it themselves, we can all start telling stories instead of shoving ads down people’s throats. And that’s a new definition of branding: No ads, but compelling stories.” I recently read this article that highlights the success entrepreneur Casey Neistat had with […] The post Marketing vs. Storytelling appe...
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Finely Crafted Summer Sweets.
    Summer is officially here and to celebrate the season, along with some of our favorite summer sweets from around Nashville, we recently designed the first seasonal “Finely Crafted” print that kicks off a series highlighting the best local establishments in town. Pairing simple illustrations with bright, bold summer-inspired colors, we’re passing a few thousand of […] The post Finely Crafted Summer...
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Getting Unstuck.
    “Getting stuck is not a problem. Staying stuck is. Good learners practice getting unstuck.” – Alistair Smith You’ve been there. Staring at a blank canvas wondering where to begin. Spinning your wheels on a project that just isn’t going anywhere. You know something can be different or better but you can’t quite put your finger […] The post Getting Unstuck. appeared first on Proof.
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Positivity Takes Practice.
    A brand is only as strong as the people who support it. Externally, this means your customers, clients, fans, and followers. Internally, this strength is driven from your team’s culture and collaboration. Individual ingenuity and collective creativity. Hard work and heart. We’ve kicked off several new client projects over the last few weeks and while […] The post Positivity Takes Practice. appeare...
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Double Down On Clarity.
    Proof is a branding company, so everyone here inherently believes in the value of the “experience.” This experience could be how you feel when you walk into the subway-tiled, beautifully minimal Proper Bagel, or the experience of navigating a website that pushes the sales of software applications. As smaller companies strive to compete against “big box” […] The post Double Down On Clarity. appeare...
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Project Review: Boston Career Center
    “Let me tell you about this city. A city both rich in history and ripe with innovation. A place where a name like Paul Revere rings loud and clear. Where cobblestone roads and mirrored glass skyscrapers meet. Where people don’t wave, yet an unassuming glance and a nod speaks volumes. Where a brotherhood of neighborhoods […] The post Project Review: Boston Career Center appeared first on Proof.
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Building A Strong Charter School Brand.
    I’ve worked extensively with schools and educational nonprofits since starting Proof in 2010. Specifically, I’ve been very involved with the world of charter schools. Charters are born from the dream of offering a choice, an alternative to standard education options. While the topic of these schools continues to be a divisive and challenging nationwide, I […] The post Building A Strong Charter Sch...
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Don’t Stop Believing.
    I was pouring through some old notebooks from years past earlier this month chock full of scribbles and scratches, half-written articles, completed to-do lists, and loosely developed ideas. I came across this that I had written in 2012: “I’ve started to believe that what I do for a living is my life’s work. My role […] The post Don’t Stop Believing. appeared first on Proof.
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Project Review: CrossFit Morristown
    Have you ever done CrossFit? I hadn’t when we made the trip up to Morristown, N.J., in March of 2016. To kick-off our project, we met with co-owners Karianne & Bill Anthes, learned more about the evolution of the brand and their desire to rebrand as “CrossFit Morristown.” Maybe most importantly, we took a class […] The post Project Review: CrossFit Morristown appeared first on Proof.
  • Nashville: Coffee, Craft Brews, & Creativity
    Our team is fueled by coffee and craft brews. If you’ve taken a look through our Playbook, you’ll know that on Tuesdays and Thursdays, we work remote – sometimes at home in our PJs and more often than not, at one of the fine establishments Nashville has to drive our creativity. There are dozens of […] The post Nashville: Coffee, Craft Brews, & Creativity appeared first on Proof.
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Practice Gratitude In Everything.
    Every day here at Proof I send dozens of emails and Basecamp messages to clients, vendors, etc … and I (almost) always sign off messages with a simple “Thanks!” or “Thanks so much!” I occasionally throw in the celebratory “Cheers!” when we’ve wrapped a client project or generally have good news to share. I’ve signed […] The post Practice Gratitude In Everything. appeared first on Proof.
  • Share, Don’t Save.
    I recently ran across this New York Times piece by Annie Dillard circa 1989 titled, “Write Till You Drop”. Her wisdom on the writing and creative process really struck a chord with me, particularly this: “One of the few things I know about writing is this: spend it all, shoot it, play it, lose it, […] The post Share, Don’t Save. appeared first on Proof.
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Set Yourself Up For Creative Success.
    Bring your sitemap to life. Score! Your client has approved their new website’s sitemap and wireframe and you’re moving into the design phase. But what comes next? How can these intertwined boxes and lines come to life? Where do you pick up with the design process and what tools can designers use to make their […] The post Set Yourself Up For Creative Success. appeared first on Proof.
  • People Working With People.
    One of our core values here at Proof is we focus on people. We’re not a company working with other companies; we’re people working with other people. When you’re starting, reinventing, or even just working at a people-oriented company, you know this takes conscious effort and practice. Be kind One of our 2017 intentions is […] The post People Working With People. appeared first on Proof.
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • Pick The Right Hashtag.
    Hashtags are everywhere. We use them to connect to conversations or follow events or ideas we care about. In some cases, rock bands even use hashtags as a cheeky song title. But as a business or on your own, meeting people where they’re at can help grow your audience and brand. The question is: How do […] The post Pick The Right Hashtag. appeared first on Proof.
  • 6 Guidelines For Great Design.
    Creating great design is more than placing elements together and calling it a day. The final design product should create harmony and balance. Here are six guidelines to consider when designing to make sure your final product is top-notch: Solve the problem. Before starting your design, research the client and what their needs are. What […] The post 6 Guidelines For Great Design. appeared first on...
  • Four “Nearly Invisible” Digital Marketing First Steps.
    I love cheatsheets and I love checklists — if there’s a possibility for a to-do list, I’m making one. Going step-by-step can make the biggest, gnarliest project seem totally manageable. Or as my first boss out of college would say: Just take small bites of the cookie. I’ve been building out a checklist for digital marketing […] The post Four “Nearly Invisible” Digital Marketing First Steps. appear...
  • Mad Men: Advertising Then & Now
    “You want some respect? Go out and get it for yourself.” – Don Draper Over the last few months, I’ve gone back into the Netflix rabbit hole, binge-watching the seven seasons of the AMC series Mad Men. It’s a beautiful series and is easily in my top 10 favorites. I originally watched Mad Men on TV […] The post Mad Men: Advertising Then & Now appeared first on Proof.
  • How To Stay Sane As A Content Strategist
    Content strategy is a complicated little nugget. These days, nearly 90% of companies say they “do” content strategy, but on average, only about 30% of those businesses think their strategy is effective. Why do so many of us feel like we’re failing at such an important part of today’s business? What is content strategy? To […] The post How To Stay Sane As A Content Strategist appeared first on Proo...
  • Proof’s Intentions for 2017.
    Amidst the brainstorming and forecasting and planning that I did over the holiday break and in early January, I took the time to think about some intentions for the year ahead. Notice that I’m not calling them resolutions – I’ve never been a big fan of resolving, but believe strongly that setting intentions and practicing good […] The post Proof’s Intentions for 2017. appeared first on Proof.
Proof Branding, LLC
Proof Branding, LLC
Blog Article

New blog articles detected.

  • The Brilliant Branding Behind Professional Wrestling.
    Let’s talk about professional wrestling for bit (I bet you didn’t think you’d be reading about this topic today). Some may scoff at what branding lessons we can learn from the “sport”, but there’s certainly nothing to scoff at with a multi-billion dollar industry. Wrestling as professional entertainment is known for being absurd, outlandish, and […] The post The Brilliant Branding Behind Professio...

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