Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • At Proof, we’re always excited to connect with and plug into the Nashville community. Be it new development and city planning (which is growing at an unprecedented clip), new restaurants and bars, or growth in the education sector, we love to see how this city is booming and we’re committed to supporting that growth. We […] The post Technology & The Nashville Community. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • One of our core values at Proof is to “learn something new every day” and to be better at our craft today than we were the day before. Becoming a better creative requires practice and a continuous pursuit of knowledge, and with that in mind, I recently took a Skillshare class to improve my own […] The post Learn Every Day: Logotype Design appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • “When you build a product or a service, you make the call on hundreds of tiny decisions each day. If you’re solving someone else’s problem, you’re constantly stabbing in the dark. When you solve your own problem, the light comes on. You know exactly what the right answer is.” I’ve personally picked up David Heinemeier […] The post Proof Book Club: Rework. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • Fall is in the air, and to celebrate the season, we’ve put together our second “Finely Crafted” print that continues our series highlighting the best local establishments in town. We’re passing hundreds of these around Nashville. So head to one of these fine establishments to grab one of your own (and some tasty food, delicious […] The post Finely Crafted Fall Favorites. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • Here at Proof, we’re committed to learning something new every day. Professional development and getting better at our crafts is part of our culture and company DNA. With that in mind, I recently went through a Skillshare class on taking my skills and talents as a graphic designer and applying them to UX and web […] The post Learn Every Day: UX Design appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • At Proof, we live and breathe our Playbook. It’s important for us to keep true to our values and maintain a healthy work/life balance. Living out our core values, we aim to learn every day and part of that has recently manifested as somewhat of a Proof “book club” (PBC).  Each month, we – as […] The post PBC: Creative Confidence. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • “One of the core beliefs of improv theater is the idea of “Yes, and…” meaning that each step in an improvisational process is accepting previous contributions and is additive in nature. Improvisation is more akin to building with clay than sculpting out of marble: things are added and attached rather than excess being carved away.” – […] The post Only Forward, Never Backward. appeared first on Pro...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • One of our core values at Proof is to “learn something new every day”. Becoming a better creative requires practice and the continuous pursuit of knowledge. With that in mind, I recently went through a Skillshare class to improve my skills in motion graphics and animation using After Effects (AE). At Proof we’ve often been faced […] The post Learn Every Day: Animated Typefaces appeared first on Pr...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • Branding is more than a logo, a website, or a fancy piece of collateral. It’s all of those things and then some. It’s this belief in the comprehensiveness of a brand and a holistic approach that sets us apart in our work with clients around the country. Recently, it has been exciting to see that […] The post I Saw the Sign. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • At the start of every client project, we work through a two-day Understand Your Brand Workshop. This is a significant (often times unexpected) time investment, but that up-front clarifying, rapport building, and creative brainstorming is critical to successful collaboration that leads to the best possible results. One of the cornerstones of this workshop is an […] The post Our Brand Identity. appe...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • “It’s up to us as individuals to take control and responsibility for the types of lives that we want to lead. If you don’t design your life, then someone else may just design it for you, and you may not like their idea of balance.” – Nigel Marsh, author of Fat, Forty, and Fired A couple […] The post The Work/Life Balancing Act. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • We’re halfway through 2017. Can you believe it? It feels like we’ve been all over the country in the last six months. Probably because we actually have – working with awesome clients. From a charter school in Jacksonville, FL, to a beverage brand in NYC, a radio station in Houston, TX, and a startup brewery […] The post 2017: Looking back. Looking ahead. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • Branding is much more than making things look nice. Great branding requires thinking about how things function, what words are used, and how people are driven to take action. I spend a lot of time at Proof thinking about and researching elements that lead to a successful final product for our clients, spearheading the behind-the-scenes […] The post Where the Research Hits the Road. appeared first ...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • “…when more businesses hire people with storytelling skills, or when entrepreneurs learn to do it themselves, we can all start telling stories instead of shoving ads down people’s throats. And that’s a new definition of branding: No ads, but compelling stories.” I recently read this article that highlights the success entrepreneur Casey Neistat had with […] The post Marketing vs. Storytelling appe...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • Summer is officially here and to celebrate the season, along with some of our favorite summer sweets from around Nashville, we recently designed the first seasonal “Finely Crafted” print that kicks off a series highlighting the best local establishments in town. Pairing simple illustrations with bright, bold summer-inspired colors, we’re passing a few thousand of […] The post Finely Crafted Summer...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • “Getting stuck is not a problem. Staying stuck is. Good learners practice getting unstuck.” – Alistair Smith You’ve been there. Staring at a blank canvas wondering where to begin. Spinning your wheels on a project that just isn’t going anywhere. You know something can be different or better but you can’t quite put your finger […] The post Getting Unstuck. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • A brand is only as strong as the people who support it. Externally, this means your customers, clients, fans, and followers. Internally, this strength is driven from your team’s culture and collaboration. Individual ingenuity and collective creativity. Hard work and heart. We’ve kicked off several new client projects over the last few weeks and while […] The post Positivity Takes Practice. appeare...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • Proof is a branding company, so everyone here inherently believes in the value of the “experience.” This experience could be how you feel when you walk into the subway-tiled, beautifully minimal Proper Bagel, or the experience of navigating a website that pushes the sales of software applications. As smaller companies strive to compete against “big box” […] The post Double Down On Clarity. appeare...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • “Let me tell you about this city. A city both rich in history and ripe with innovation. A place where a name like Paul Revere rings loud and clear. Where cobblestone roads and mirrored glass skyscrapers meet. Where people don’t wave, yet an unassuming glance and a nod speaks volumes. Where a brotherhood of neighborhoods […] The post Project Review: Boston Career Center appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • I’ve worked extensively with schools and educational nonprofits since starting Proof in 2010. Specifically, I’ve been very involved with the world of charter schools. Charters are born from the dream of offering a choice, an alternative to standard education options. While the topic of these schools continues to be a divisive and challenging nationwide, I […] The post Building A Strong Charter Sch...

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • I was pouring through some old notebooks from years past earlier this month chock full of scribbles and scratches, half-written articles, completed to-do lists, and loosely developed ideas. I came across this that I had written in 2012: “I’ve started to believe that what I do for a living is my life’s work. My role […] The post Don’t Stop Believing. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post

New blog articles detected.

  • Project Review: CrossFit Morristown

    Have you ever done CrossFit? I hadn’t when we made the trip up to Morristown, N.J., in March of 2016. To kick-off our project, we met with co-owners Karianne & Bill Anthes, learned more about the evolution of the brand and their desire to rebrand as “CrossFit Morristown.” Maybe most importantly, we took a class […] The post Project Review: CrossFit Morristown appeared first on Proof.

  • Nashville: Coffee, Craft Brews, & Creativity

    Our team is fueled by coffee and craft brews. If you’ve taken a look through our Playbook, you’ll know that on Tuesdays and Thursdays, we work remote – sometimes at home in our PJs and more often than not, at one of the fine establishments Nashville has to drive our creativity. There are dozens of […] The post Nashville: Coffee, Craft Brews, & Creativity appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post

New blog articles detected.

  • Practice Gratitude In Everything.

    Every day here at Proof I send dozens of emails and Basecamp messages to clients, vendors, etc … and I (almost) always sign off messages with a simple “Thanks!” or “Thanks so much!” I occasionally throw in the celebratory “Cheers!” when we’ve wrapped a client project or generally have good news to share. I’ve signed […] The post Practice Gratitude In Everything. appeared first on Proof.

  • Share, Don’t Save.

    I recently ran across this New York Times piece by Annie Dillard circa 1989 titled, “Write Till You Drop”. Her wisdom on the writing and creative process really struck a chord with me, particularly this: “One of the few things I know about writing is this: spend it all, shoot it, play it, lose it, […] The post Share, Don’t Save. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post

New blog articles detected.

  • Set Yourself Up For Creative Success.

    Bring your sitemap to life. Score! Your client has approved their new website’s sitemap and wireframe and you’re moving into the design phase. But what comes next? How can these intertwined boxes and lines come to life? Where do you pick up with the design process and what tools can designers use to make their […] The post Set Yourself Up For Creative Success. appeared first on Proof.

  • People Working With People.

    One of our core values here at Proof is we focus on people. We’re not a company working with other companies; we’re people working with other people. When you’re starting, reinventing, or even just working at a people-oriented company, you know this takes conscious effort and practice. Be kind One of our 2017 intentions is […] The post People Working With People. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post

New blog articles detected.

  • Pick The Right Hashtag.

    Hashtags are everywhere. We use them to connect to conversations or follow events or ideas we care about. In some cases, rock bands even use hashtags as a cheeky song title. But as a business or on your own, meeting people where they’re at can help grow your audience and brand. The question is: How do […] The post Pick The Right Hashtag. appeared first on Proof.

  • 6 Guidelines For Great Design.

    Creating great design is more than placing elements together and calling it a day. The final design product should create harmony and balance. Here are six guidelines to consider when designing to make sure your final product is top-notch: Solve the problem. Before starting your design, research the client and what their needs are. What […] The post 6 Guidelines For Great Design. appeared first on...

  • Four “Nearly Invisible” Digital Marketing First Steps.

    I love cheatsheets and I love checklists — if there’s a possibility for a to-do list, I’m making one. Going step-by-step can make the biggest, gnarliest project seem totally manageable. Or as my first boss out of college would say: Just take small bites of the cookie. I’ve been building out a checklist for digital marketing […] The post Four “Nearly Invisible” Digital Marketing First Steps. appear...

  • Mad Men: Advertising Then & Now

    “You want some respect? Go out and get it for yourself.” – Don Draper Over the last few months, I’ve gone back into the Netflix rabbit hole, binge-watching the seven seasons of the AMC series Mad Men. It’s a beautiful series and is easily in my top 10 favorites. I originally watched Mad Men on TV […] The post Mad Men: Advertising Then & Now appeared first on Proof.

  • How To Stay Sane As A Content Strategist

    Content strategy is a complicated little nugget. These days, nearly 90% of companies say they “do” content strategy, but on average, only about 30% of those businesses think their strategy is effective. Why do so many of us feel like we’re failing at such an important part of today’s business? What is content strategy? To […] The post How To Stay Sane As A Content Strategist appeared first on Proo...

  • Proof’s Intentions for 2017.

    Amidst the brainstorming and forecasting and planning that I did over the holiday break and in early January, I took the time to think about some intentions for the year ahead. Notice that I’m not calling them resolutions – I’ve never been a big fan of resolving, but believe strongly that setting intentions and practicing good […] The post Proof’s Intentions for 2017. appeared first on Proof.

Proof Branding, LLC
Proof Branding, LLC
Blog Post
  • Let’s talk about professional wrestling for bit (I bet you didn’t think you’d be reading about this topic today). Some may scoff at what branding lessons we can learn from the “sport”, but there’s certainly nothing to scoff at with a multi-billion dollar industry. Wrestling as professional entertainment is known for being absurd, outlandish, and […] The post The Brilliant Branding Behind Professio...

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