Prophet
Prophet
YouTube Video
  • Chick-fil-A, a leader in the quick-service industry, was growing faster than it ever imagined. With double-digit sales growth year after year and new restaurants opening up all over the country, it was becoming increasingly important that the thousands of restaurant Operators and headquarter employees were aligned around a vision for the future of the company. One of the most important channels ...

Prophet
Prophet
SlideShare Presentation
  • IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and becom...

Prophet
Prophet
SlideShare Presentation
  • [Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infograph...

Prophet
Prophet
SlideShare Presentation
  • Organizations often use the terms “content strategy” and “content marketing” interchangeably, when in fact there’s a distinct difference. A content strategy is a plan for how a company will use content to fulfill a need, or solve a problem for its customer, while simultaneously helping it achieve a business goal. Two executional arms, content development and content marketing then implement that ...

Prophet
Prophet
SlideShare Presentation
  • How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research repo...

Prophet
Prophet
YouTube Video
  • With help from Prophet, T-Mobile created a marketing strategy that was built to support business growth and help differentiate itself from other wireless competitors. Find out how we conducted customer research and developed a new value proposition for T-Mobile that has been known as the “Un-carrier.” Get the full details here: https://www.prophet.com/impact/projects/tmobile

Prophet
Prophet
YouTube Video
Prophet
Prophet
SlideShare Presentation
  • As part of our research on customer experience strategy, we wanted to understand what elements most strongly contributed to an “ideal customer experience”. We also wanted to understand what people thought prevented companies from delivering this “ideal customer experience”. To answer this, Altimeter conducted an online survey of 1,412 people in five geographies: Germany, Japan, Mexico, United...

Prophet
Prophet
SlideShare Presentation
  • Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then acro...

Prophet
Prophet
SlideShare Presentation
  • IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and becom...

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