Prophet
Prophet
YouTube Video
  • In his new book, “Creating Signature Stores: Strategic Messaging that Energizes, Persuades, and Inspires,” Prophet’s Vice Chairman David Aaker discusses the importance of introducing stories into the communication process. When it comes to brands, stories are more important than facts. Why? Because stories are orders of magnitude more capable of getting attention, changing perceptions, creating...

Prophet
Prophet
YouTube Video
  • Prophet continuously grows bigger and better year after year as we serve the world's most recognizable brands. In 2017, we celebrated big things- from promotions to bouncing babies to trips around the world- with our dedicated team of Propheteers. Check out our journey through 2017 in this annual year in review video. Interested in becoming a part of the amazing Prophet team? Check out the openi...

Prophet
Prophet
YouTube Video
  • Brand experience development is about getting customers to associate your brand with certain values. Prophet Chief Creative Officer, Peter Dixon, details how to personalize customer experiences to help customers connect with what a brand stands for. It’s time to embrace the development of customer experiences. Learn more about how Prophet helps clients build relevant brands and customer experienc...

Prophet
Prophet
YouTube Video
  • These days, if you’re not working on customer experience, you’re working on the wrong thing. Prophet Chief Creative Officer, Peter Dixon, explains the importance of focusing on making experiences easier and more engaging for the customer. Here’s why customer experience just can’t wait. Learn more about how we help the world's top brands with customer experience: https://www.prophet.com/expertise/...

Prophet
Prophet
YouTube Video
  • Chick-fil-A, a leader in the quick-service industry, was growing faster than it ever imagined. With double-digit sales growth year after year and new restaurants opening up all over the country, it was becoming increasingly important that the thousands of restaurant Operators and headquarter employees were aligned around a vision for the future of the company. One of the most important channels ...

Prophet
Prophet
SlideShare Presentation
  • IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and becom...

Prophet
Prophet
SlideShare Presentation
  • [Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infograph...

Prophet
Prophet
SlideShare Presentation
  • Organizations often use the terms “content strategy” and “content marketing” interchangeably, when in fact there’s a distinct difference. A content strategy is a plan for how a company will use content to fulfill a need, or solve a problem for its customer, while simultaneously helping it achieve a business goal. Two executional arms, content development and content marketing then implement that ...

Prophet
Prophet
SlideShare Presentation
  • How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research repo...

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