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Hello Modicum.

  • As a Propoint founder it’s become abundantly clear that our reality as a B2B marketing agency has outstripped our original incarnation as a PowerPoint presentation studio. So we’ve decided to rename the company to reflect our greater breadth of capabilities and diversity of talent. But... The post Hello Modicum. appeared first on Modicum Agency.

ProPoint Graphics
ProPoint Graphics
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  • Anyone who’s ever thrown a dinner party knows that planning and prep work can save you from disasters later on. Well, the same can be said for your digital products. We all know what we want our end result to look like, but the process... The post Guess who’s coming to dinner: Your favorite digital friends appeared first on Modicum Agency.

ProPoint Graphics
ProPoint Graphics
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  • Anyone who’s ever thrown a dinner party knows that planning and prep work can save you from disasters later on. Well, the same can be said for your digital products. We all know what we want our end result to look like, but the process... The post Guess who’s coming to dinner: Your favorite digital friends appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Yep, you read that correctly. And no, this isn’t about making things look nice. When we hear the word design, we tend to think of aesthetics; but that doesn’t even begin to cover the role design plays behind the scenes. The iPhone may have been... The post Design thinkers make the best salespeople appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • If you’re reading this post, chances are you already know how much time and effort goes into planning, writing, and producing content. And while great content is well worth all of the effort, having a constant influx of new ideas is incredibly difficult to pull... The post How to repurpose content for the best ROI appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Motion design has the potential to engage and delight your audience, but only when it’s done well. Like with most incredible things, a final motion graphic often looks deceptively simple. But with each adorable GIF you see online comes lots of planning. Creating motion graphics means... The post The worst advice we’ve ever heard about motion design appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Whether you want to change your brand identity, or even update something as deceivingly simple as a blog, changing your website can be a huge commitment. It’s hard enough to take a step back from all of your hard work, but once you do, how... The post Does your website need an update: 3 compatibility issues that make you look out of touch appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Creating content is a lot of work. After coming up with a concept, researching, writing, and finding images, you’ve invested several hours in a single post before you’ve even gotten the chance to promote it. Repurposing your content will help you get more shares, traffic,... The post Why repurposing creative is the key to your content marketing ROI appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • The mobile-first world is here. The CMO Council reports that mobile usage is now significantly higher than desktop usage, with individuals on average spending 51% of their digital media time on phones and tablets. This shift has been coming for quite a while, but despite... The post A mobile-first world is here. Are your ads ready? appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • You’re busy enough as is. When you already have a lot on your plate, the last thing you want to do is take on a project that’s outside of your expertise. Situations like those are exactly why outsourcing exists. We’ve already discussed why outsourcing creative... The post Creative outsourcing: it’s about trust appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Our social feeds have been flooded with articles about dark UI patterns and how design can be used to intentionally mislead audiences. Users hate these tricks and they tend to be bad for business, yet some equally shady tactics have made their way over to... The post Blackhat marketing and shady tactics to watch out for appeared first on Propoint Design.

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ProPoint Graphics
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  • Automation can be a multi-tasking marketer’s best friend. It frees you from spending too much of your precious time on predictable and routine tasks. But when you start to automate your social media posts, newsletters, and follow-ups…your messages can start to come across as inhumane... The post Is my marketing stale? How to humanize your automation appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Product launches, trade shows, annual events. Planning an event takes a lot of effort, and to be honest, event planning probably isn’t in your job description, to begin with. So what do you do when you’re asked to single-handedly plan something spectacular? Don’t freak out.... The post Don’t freak out. You don’t have to plan this event by yourself. appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Steven Lim piles into a car with his co-worker Andrew and their trusty sound guy, Adam. This week, the trio is going to try 3 donuts at different price points to see which one proves to be the best…and the last one just so happens... The post Why episodic content is the key to engaging your audience appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • Your pitch deck could mean the difference between winning over investors and walking home empty-handed. Your presentation needs to tell a story about who you are and why investors should care about what you do. You need to be able to explain your concept, business... The post Anatomy of a pitch deck: Your guide to investor presentations appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • “A picture is worth a thousand words.” This age old idiom rings true when it comes to Visual Language and the Art of Storytelling. According to Fast Co. Design, Visual Language refers to “a system of communication using visual elements.” Pixar Animation Studios, arguably the... The post Take a note from Pixar: How to make your brand’s video memorable appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
Blog Post
  • Whether we’d like to admit it or not, humans are incredibly biased creatures; and understanding these biases can help a designer predict and provoke responses. As Joe Sparano, graphic designer for Oxide Design Co. once said: ”Good design is obvious. Great design is transparent.” Nothing... The post Designing for unconscious bias: 5 psych tricks every designer should know appeared first on Propoint...

ProPoint Graphics
ProPoint Graphics
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Your pitch needs video

  • Who else is mesmerized by those 40-second cooking videos on our Facebook feeds? Whether it’s because of snackable content or a new season of our favorite show, we’ve all spent a little too much time watching videos. Video is the most effective way to share... The post Your pitch needs video appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
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  • What if I told you there was a surefire way to make sure your sales materials are impressive? They could be as formal or conversational as you’d like and would help you send a clear message. Well, surprise: that’s the value of pitch deck design. Let’s... The post The evolution of a pitch deck: Why your old sales materials are holding you back appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
Blog Post
  • Over the course of the last few years, you might have noticed companies across all industries simplifying their branding. Well, there’s much more to this change than just the world’s obsession with flat design. The future of branding is looking like a radical, widespread debranding... The post When less is really more: Debranding and the search for authenticity appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
Blog Post
  • “A picture is worth a thousand words.” This age old idiom rings true when it comes to Visual Language and the Art of Storytelling. According to Fast Co. Design, Visual Language refers to “a system of communication using visual elements.” Pixar Animation Studios, arguably the... The post Take a note from Pixar: how to make your brand’s video memorable appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
Blog Post
  • So you want to build a website… Content marketing. Hosting. UX design. Creating a website means managing a lot of moving parts. The process can be really involved, and since your website is often the first place people will go to interact with your brand,... The post Why benchmarking is the key to your website’s success appeared first on Propoint Design.

ProPoint Graphics
ProPoint Graphics
Blog Post
  • How do you launch an established brand in a new market CrossKnowlegde, one of Europe’s top digital learning companies, needed help translating their brand message to this side of the Atlantic for a splash-making U.S. launch Services offered: Brand Positioning & Messaging User Experience (UX)... The post appeared first on Propoint Design.

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ProPoint Graphics
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