Public Relations Society of America (PRSA)

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
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  • Playing the Game: 4 Tips for Building a Career in Sports PR
    During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path. However, a love of sports […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Sorry Not Sorry: Cold Pitching Requires a New Attitude
    Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it.  It’s true — I do know you’re busy. And I […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • A Virginia Tech Professor’s APR Journey
    Earning my APR was one of the best decisions I have made. I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. In short, I am, like most people, very busy. However, earning my APR was […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • A Brief Guide to Team Management for New Leaders
    Becoming a manager means more than just changing your title. The move is exciting, rewarding and official. From this point forward, you’re no longer the person looking up with questions; instead, you’re the one people look to for answers. This necessary career step can be challenging, but with a few easy tips it also offers […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • 6 Things for PR Pros to Remember When Pitching Journalists
    Twitter might be struggling, but at least one group still finds great value in it: journalists. Media conversation-tracking website Muck Rack recently released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The next […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Finding Common Ground With My Fellow Counselors
    Because our jobs are so driven by technology, I often find it grounding to go back to the basics of our profession. Attending the annual PRSA Counselors Academy conference is a crucial part of that process. This year’s conference, which took place in Seattle in early May, was my sixth overall and first as a […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
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New blog articles detected.

  • Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan
    After waking up early to deliver the news as the morning anchor for cable channel NY1, Pat Kiernan is waiting on the L train, making his way home to Brooklyn. Amid some traffic noise and a busy schedule, he finds time to talk with PRSA ahead of the Silver Anvil Awards at New York City’s […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Discussing PR, Diversity and Joy with Paladin Award Winner Patrice Tanaka
    Last night, the PRSA Foundation honored Patrice Tanaka — co-founder of Patrice Tanaka & Company, CRT/tanaka and PadillaCRT (now Padilla) — with its Paladin Award. In honor of that event, we’re revisiting our interview with her. Why did you decide to pursue a career in public relations? What attracted you to the profession? I was […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
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New blog articles detected.

  • AP’s 2017 Stylebook Includes New Rules for Citing Gender
    With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla. She said the new rule recognizes that “spoken language uses they as singular” and that the term can be applied […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • My 22 Years With an APR
    PR professionals who do not have their APR are often as passionate arguing against it as those who have attained Accreditation argue for it. These are not new positions in our profession. When I decided to get my Accreditation way back in 1995, such arguments were raging around me. Twenty-two years later, though, I am […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Give Your PR Tactics the Proper Spring Cleaning
    The PR profession is in flux, and in response, we PR practitioners must learn to swallow a tough pill: the tried-and-true methods for communication don’t always guarantee the results we want anymore. While many of the PR classics such as press releases and videos might still provide the information your public needs, it’s important for […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • How Earning Your APR Can Help You — and the PR Profession, Too
    All my career I have worked with professionals in science and engineering. It’s likely because I came from an academic background of science. I was a biology major, initially intending to go pre-med and work in sports medicine. Then I got a D in organic chemistry and it was time to scale back expectations. The […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • What Agency Owners Need to Know Before Selling Their Business
    As a former agency owner who has been attending Counselors Academy Spring Conferences since the Reagan administration, I can still vividly recall the cocktail hour “buzz” at my first conference about how a certain owner sold his firm to one of the big UK-based agencies for a multiple of 7. I was quite impressed, even […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • 3 Ways Communicators Can Help Restore Public Trust in the Media
    The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. In a March Weber Shandwick study on the relationship between American consumers and news producers, 74 percent of respondents said they struggle with discerning what’s actual fact-based reporting and what isn’t. Though this seems to pinpoint an overall media literacy cr...
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Why the APR Has a Great ROI
    I’m a huge advocate of the Accreditation in Public Relations (APR) program, and it’s not hard to figure out why. The APR has been good to me — very good. But when I began, I had no idea how much the APR would change my career. I knew other communications and PR professionals with those three […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • What APR Stands for — and It’s Not Annual Percentage Rate
    It’s been 28 years since I took the Examination for Accreditation in Public Relations with about as much anxiety as one individual could have had going into that testing area. We did it on typewriters in my day. But the exercise in assessing your body of knowledge of this vast profession has remained constant whether […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • How Earning My APR Gave Me an Edge on the Competition
    In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge. I wanted something that would give me the extra training and credibility that others in my field […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • 5 Pitches That Journalists Don’t Care About
    Working in media relations is not for the faint of heart or the easily discouraged. PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • 10 Tips for Improving Your Photos and Videos
    Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to do you take better pictures? Yes, by all means, […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?
    The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.” I had just started a full-time position teaching public relations at a small Midwest university. My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
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New blog articles detected.

  • Edelman: Trust in Organizations Collapsing Worldwide
    A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public. The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • A Crisis Playbook for the Academy Awards
    Presenters sometimes make mistakes at awards shows, but this year’s Best Picture mix up at the Oscars on Feb. 26 was unforgettable. I barely remember the three hours of entertainment that preceded Warren Beatty and Faye Dunaway incorrectly giving the trophy to La La Land instead of actual winner Moonlight. I watched interviews after the […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Defining and Defending Truth
    The issue of being truthful or not has repeatedly been in the national news over these past few months and that is a good thing. It brings to our attention the importance of some fundamental values in our society such as honesty, integrity and truthfulness. The national discussion also gives us a vertiginous glimpse of […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Crisis Communications & Social Media When “It” Hits the Fan
    It’s time to face the music. To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. @shroomy0021 was riding down the highway when he noticed flames from a natural gas explosion in California. Within minutes he posted a video to the web. In […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Are Millennials Equipped to be Ethical PR Leaders?
    Millennial PR pros are heading into higher levels of leadership. They are taking on more responsibility and managing the next generation of new professionals. Moving from tactical positions to more strategic roles is a significant milestone, but are they equipped to recognize and manage the ethical challenges they will face? What do they know? This […]
  • Celebrating & Sustaining the History of African-American Media
    It’s no secret that our country is becoming increasingly diverse. By the year 2055, experts predict the United States will no longer have a single racial or ethnic majority, and this growth is leading many public relations practitioners to rethink the way we approach multi-cultural audiences. As we work to ensure the voices, stories and […]
  • Putting PR on the Table for Minority Students
    PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity. Part of the solution is getting minority college students to consider PR as […]
  • 3 ways to impress execs with social media metrics
    No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Daley’s Razor: On Healthcare Communications & Fake News
    “Compelling, if true.” Those were often the first words out of the mouth of Steve Daley, a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Daley, who passed away six years ago, was a former Chicago Tribune columnist and White House correspondent (and a […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • 3 Reasons Why Kim Kardashian Won’t Help Drive Your Sales
    In a world of celebrity marketing and the era of Kardashian reality, many brands have entered the realm of celebrity endorsements through social media. Most of us have seen the Instagram posts from Kim, Khloe and all of the other “Ks” where they make claims on a product that has magically “changed their life.” But […]
  • Instagram Announces ‘Stories’ Ads, Business Analytics
    Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. Soon, brand managers will be able to reach those users with full-screen ads. On Wednesday, the company wrote in a blog […]
  • Journalists Aren’t Reading Your Pitches; What You Can Do About It
    My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. They’re from someone I don’t […]
  • 2017 Predictions: Tips on Building a Successful Digital Marketing Campaign
    2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. There’s a lot to look forward this year but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically […]
  • Stories: Better than Cuddling?
    Give readers a shot of the love drug, oxytocin We knew stories were more effective than charts, tables, graphs and simple assertions at helping readers remember what they’ve read, use the information and make good decisions based on the information. That’s according to a 2003 study by University of Oregon professors Judith Hibbard and Ellen […]
  • How to Create Shareable Content that Will Get Your PR Efforts Noticed
    Today, your news release is only one part of any successful PR effort. To see your campaign and activities really take flight you need to invest in creating engaging, shareable content. Start by Providing Value The best way to stand out from the hundreds of other news releases journalists scan through each day is to […]
  • APR: Demystifying the Panel Presentation …
    The First of Two Steps in the APR Examination Process Over the past two years, the Universal Accreditation Board (UAB) invested considerable time in updating the computer-based Examination (CBE) for Accreditation in Public Relations. The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part […]
  • Public Relations lessons from my blended family
    How to help brands build inclusion in a divided world We are living in a fascinating and unprecedented time in American history. Our increasing diversity is challenging our mindsets about what it means to be an American institution, corporation, family or brand. The outsized bullhorn of social media, combined with an aggressive political landscape have […]
  • How to pitch media so they actually LIKE it
    Today I read through a bunch of tweets from journalists complaining about PR. PR people have given pitching a bad name. Because at its core, pitching is simply getting a solution to a problem into the hands of people with that problem. The problem? Journalists and bloggers are starving for fresh facts and ideas to […]
  • The Top-4 Digital Strategies for Effective M&A Communications
    Every PR team approaches an M&A event with a mix of trepidation and enthusiasm.  A successful M&A rollout can create tremendous value for the new entity. At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement.  For any M&A announcement, […]
Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Article

New blog articles detected.

  • Reteaching an Old Dog Old Tricks
    So it turns out that not only can you teach an old dog new tricks, but you also can reteach an old dog old tricks! My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that […]
  • Can Digital Content Really Be Effective and Ethical at the Same time?
    This is a tale of two former students. Real people. Both majored in public relations, each finishing near the top of her class. One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. Both love their […]
  • When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan
    Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25th, 2016. Rocking the airways and […]
  • Placing Trust in our National Board
    Over the past two years, I have had the pleasure of being part of two strong Nominating Committee processes and I take tremendous pride in helping to put forward consecutive slates of candidates that I believe will help drive our Society forward. I also hold tremendous respect for the Nom Com process and have both […]
  • Stuck in the middle
    While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand […]

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