Public Relations Society of America (PRSA)

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. The rest spend […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. If you think 2017 was a year of change in public relations, then brace yourself for 2018. We’re in […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • With less than a week left to serve as PRSA’s chair, it’s fitting to take a look back at this whirlwind of a year! Like most of us, I’m guessing that you’re grappling with how quickly the time has flown by. My year was nothing short of magical as your #Chaironthego. With more than 42,000 […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. One such clan has PR experience that goes back generations in New York City, while another extends forward and covers the Midwest and East Coast. For both Natan Edelsburg of New York City and the family […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé. According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities. Regardless of […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Over the past few years, PRSA’s Board of Ethics & Professional Standards (BEPS) has conducted several studies on ethics in public relations, resulting in four journal articles, four academic conference presentations and awards from the International Public Relations Research Conference and the Media Ethics Division of the Association for Education in Journalism and Mass Communication. We are pleas...

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Earning my APR was a long-term goal that kept being pushed down my priority list. Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. The trending communications strategies were what my clients really needed, right? This is how I justified my APR procrastination. For […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • My path to public relations began with a bachelor’s in journalism in 2006. The next year, I became a reporter at a community newspaper where I stayed for five years. When my baby was born, I looked for something more flexible and became a private investigator for our county. I was still investigating when a […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I submitted an application for the APR (Accredited in Public Relations), and my journey began. Earning the APR a year later was a highlight of 20 years in public relations and communications. Here are a few things […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • The impact of the digital revolution on the traditional communications profession has been well documented. The 24/7 news and information cycle has radically changed with the ability for anyone with a laptop or mobile device to influence with a simple finger stroke on a keyboard, touchpad or a ready-set-go image or video. This democratization has […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., APR, senior vice president ...

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • As the director of marketing communications for Project Bread, a Boston-based organization that helps feed Massachusetts residents in need, Maureen Halley Lederhos approaches hunger as a complex problem with multiple solutions. While speaking during Monday’s Networking Luncheon at the PRSA 2017 International Conference, Lederhos shared a recent Project Bread video that featured striking statistics...

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • According to author and digital marketing expert Jay Baer, the key to business success is word-of-mouth communication. Toward the beginning of his Tuesday morning General Session at PRSA’s 2017 International Conference in Boston, Baer unpacked the marketing formula for the Cheesecake Factory. Despite spending five times less on advertising than competitors, the chain maintains its […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Bea Arthur’s one-sentence bio notes that she “is a successful therapist, entrepreneur and media personality.” During her General Session today at the PRSA 2017 International Conference in Boston, Arthur had encouraging words for budding entrepreneurs. “Anybody can do it. I did it. And I am literally not that special. I don’t have an MBA,” the […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • “Change your thinking. Change your behavior. Change your results,” said business strategist and leadership development expert AmyK Hutchens. “Your life is happening one conversation at a time.” The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Morgan Spurlock, award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • One of Twitter’s most defining features is its 140-character limit. It forces brands to craft terse messages and journalists to leave extra adjectives out of live reporting. It forces bloggers and website editors to make sure their URLs are informative, and for media influencers to be choosy with which handles and hashtags they include at the bottom […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • The time of incivility we now live in is polarizing, frustrating and exhausting. Its generally nasty atmosphere is unfortunately obvious, but less plain is what PR professionals might do to change it. Some of the answers lie in PRSA’s Code of Ethics, and I believe that acting on its principles is imperative for those who […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • The Accreditation in Public Relations (APR) is one of the highest distinctions a PR professional can earn today. My path to becoming an APR started when I was a senior studying public relations at Florida State University. FSU was one of the first universities to offer coursework that prepares PR students to take the Certificate in […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • This post is brought to you by APPrise Mobile, a proud sponsor of PRSA. Jeff Corbin is moderating a professional development session on Oct. 9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. No […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • This post is brought to you by Cision, a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why? Because the more people […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post

The Truth and the Code

  • Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars […]

Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
Blog Post
  • Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars […]

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