PUMA SE, branded as PUMA, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and PUMA. Both companies are currently based in Herzogenaurach, Germany.

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  • PUMA and New York City Ballet HIIT Training Session at Lincoln Center
    PUMA and New York City Ballet launched their newest training collaboration, a workout that mixes a dance class with a HIIT training session. This NYCB X PUMA workout was taught by dancers from NYCB and trainers from PUMA’s Team Faster to over 500 people on the Plaza of the Lincoln Center for the Performing Arts in New York. When it comes to fitness, there’s no better mix than the knowledge of the...
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  • PUMA & Daily Paper Celebrate PUMA's 20th Year Partnership with African Football
    The Autumn-Winter ‘17 PUMA x Daily Paper Collection celebrates the 20th anniversary of PUMA’s ongoing partnership with African Football featuring archive African team kit-inspired designs. For the collection launch, PUMA and Daily Paper and appropriated funds towards the development of football in Ghana in cooperation with PUMA partner, Right to Play. PUMA have been a partner of the Ghana Football...
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  • SS18 FENTY PUMA by Rihanna Runway Highlights
    Rihanna returns to New York Fashion Week with a dominating force, introducing her latest daredevil FENTY PUMA by RIHANNA collection at the majestic Park Armory among dunes of illustrious pink sand and motocross riders in the air. Bearing witness to the feat is a bold global fashion crowd knocked over by a collection that intersects beach chic with motorsport sexy. Once again, FENTY PUMA by RIHANNA...
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  • Fenty x PUMA by Rihanna – Behind the scenes
    Go behind the scenes with PUMA as we look at how our make-up team created the looks for the SS18 FentyxPUMA show. Makeup was generously provided by Fenty Beauty. James Kaliardos, Resident Artist for Fenty Beauty, led the backstage artistry team, alongside fellow Global Makeup Artists, Hector Espinal and Priscilla Ono.
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  • Fenty X PUMA Behind the Scenes Test Day
    Come behind the scenes as the Fenty x PUMA team preps for the SS18 fashion show. Watch as our glam team tests the beauty looks for the show. Makeup was generously provided by Fenty Beauty. James Kaliardos, Resident Artist for Fenty Beauty, led the backstage artistry team, alongside fellow Global Makeup Artists, Hector Espinal and Priscilla Ono.
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  • PUMA x Tomas Maier Release Special Edition Roma 1968
    1968 – A year of great design when everything appeared possible. PUMA, the leader in worldwide athletic shoes issued the Roma 1968 to honor the Azzurri European Championship winners, Italy. 2017 - Enter Tomas Maier, lifestyle aficionado and design enthusiast and a collaboration between the two to celebrate the ease of casual living.
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  • PUMA x Sophia Webster AW17 Collection
    Global-renowned British accessories designer, Sophia Webster, collaborates with PUMA for a dance-inspired collection of sneakers, apparel and accessories. Bringing together Sophia Webster’s creative and feminine design DNA and her lifelong passion for dance, music and streetwear with PUMA’s sport-inspired designs and classic silhouettes. The collection video features Sophia Webster dancing to th...
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  • [푸마] PUMA X DEAN I 거리를 지배하다, RUN THE STREETS
    “이것이 바로, 너가 거리를 지배하는 방법이다.” 트렌드를 따라가지 않고, 자신만의 스타일로 트렌드를 만들어내는 아티스트 딘과 푸마의 새로운 캠페인, Run The Streets을 확인하세요. 자세히 보기: https://kr.puma.com/collections/campaign/run-the-streets.html
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  • The Weeknd and PUMA Launch #PUMAXO
    August 14, 2017 - There was an electric wave that disrupted the silent Nevada summer night when The Weeknd and PUMA officially unveiled the PUMA x XO Parallel - the debut collab sneaker and first installment within the PUMA x XO collection.
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  • PUMA LONDON | WE #RUNTHESTREETS
    Infamous London presenter Poetscorner founded Vibbar, a diverse creative collective joint managed by Weezy, and including rappers Skits, Skribz, Jordy, production outfit, TheConfect and Dorian and fine artist Yinkasays. Vibbar know how to hustle. They inspire, shape and finesse the streets. #RunTheStreets in Tsugi Netfit evoKNIT Produced by: Urban Nerds Collective Styling: Gabrielle Sky Videogra...
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  • PUMA SOUTH AFRICA x MIDDLE EAST | We #RunTheStreets
    Cultural mash up in Cape Town with some of the most influential faces from South Africa and the Middle East. Check out what happens when inspiration and passion meet the streets. This crew spends a few days in South Africa, shaking up the music scene. #RunTheStreets Music by:  Felipe Vassão [LOUD] felipe@loud.bz OG Voice: Blu Lindsey (Bennie Lindsey) Directed by: Abigail Green
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  • IGNITE NETFIT with Virat Kohli
    We’re all runners. We have our own reasons to run. We may have different foot types, different styles of running, but we all share the same passion for it. Hence, getting the right shoe is crucial. NETFIT gets you the best fit for every foot with customizable lacing technique. Irrespective of one’s foot type, one can lace for the perfect fit with NETFIT. Virat Kohli gets going with his lacing ...
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  • Virat’s lacing style with PUMA IGNITE NETFIT
    Virat Kohli is a runner. Running gives him a sense of freedom. With every step, he pushes himself to conquer every challenge that comes his way. This is his story, this is his journey. This is, Virat’s lacing style. What’s yours?   #LACEDUP in IGNITE NETFIT. Customize your fit with Infinite lacing styles.   Music by: Sibot - We Got Nothing Left OG Voice: Virat Kohli Directed by: Shaktiraj Jadeja
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  • The PUMA KiDS Lab in LA
    PUMA hosted the first-ever The PUMA KiDS Lab where kids got a hand at sneaker designing. Hollywood mommy and celebrity hotspot Au Fudge was abuzz with around 30 kids ranging from five to fifteen years old, creating their own versions of iconic PUMA styles, the Basket and the Basket Heart. PUMA designer Neli Ernst along with two renowned street artists, Jasper Wong and Yoskay Yamamoto joined the fu...
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  • Borussia Dortmund Asia Tour 2017 in Japan | PUMA
    2017年7月14日から17日まで、2015年以来の来日となったボルシア・ドルトムント。プーマストア原宿、プーマブランドセンター東京でのファンとのイベント、そしてフレンドリーマッチなどボルシア・ドルトムント アジアツアー 2017、日本滞在中の模様をご覧ください。
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  • PUMA x Cara Delevingne | #DoYouStories | Episode 3
    This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Episode 3: Cara takes a self-defense class with Martial Smarts, where women learn how to physically strengthen and defend themselves against violence. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a da...
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  • PUMA x Cara Delevingne | #DoYouStories | Episode 4
    This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Episode 4: Cara speaks with two survivors of bullying who are working to support victims and educate to prevent bullying. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a day with Cara Delevingne. Di...
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  • PUMA Malaysia | Hustlers #RunTheStreets
    The city never quits. The hustle never stops. Here, attitude is #Limitless. And ambition runs wild. #RunTheStreets is about starting somewhere, being true to oneself, and keep going no matter what. And we want to champion this spirit through our “hustlers” of Malaysia Wee Loong (Daredevil), Khenobu (Bboy dancer), Orange (Dancer), Aman Ra (Rapper), & Kenji Chai (Graffiti Artist) show us how they #...
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  • #DoYou | Kylie Jenner in PUMA Velvet Rope
    The PUMA Velvet Rope collection worn by Kylie Jenner. Slay doubts. Live Fierce. As an entrepreneur, trendsetter and style icon, Kylie Jenner constantly pushes limits. She makes every move with fierceness, whether she’s taking risks on the red carpet, starting new trends, building up her beauty empire, or building her social media following. Get the the Velvet Rope collection now on PUMA.com/Tr...
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  • PUMA AND CARA DELEVINGNE LAUNCH THE HIGHLY ANTICIPATED ‘DO YOU’ DOCUSERIES
    Global Sports Brand PUMA continues their commitment to inspire women everywhere to stay true to themselves, and partnered with Cara Delevingne to premier the highly anticipated ‘DO YOU’ Docuseries at London’s Central Saint Martins College. Cara has spent several months seeking out and speaking directly to women with unique stories and a strong point of view on ways to change and improve our world....
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  • PUMA Football | Play Perfect with PUMA One
    Play perfect with the PUMA One In today’s game, players are faster,stronger, more technical. When you ask them what they want from their boots, they need : Fit, Fast and Feel and they want them all in One. This is what we offer them with the PUMA One.
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  • PUMA x Cara Delevingne | #DoYouStories
    This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a day with Cara Delevingne. Director: Gillian Laub
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  • PUMA x Cara Delevingne | #DoYouStories | Episode 4
    This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Episode 4: Cara speaks with two survivors of bullying who are working to support victims and educate to prevent bullying. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a day with Cara Delevingne. Di...
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  • PUMA x Cara Delevingne | #DoYouStories | Episode 2
    This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Episode 2: Cara writes poetry with the women from Get Lit, a program that works to increase literacy, empowerment, and self-expression through writing. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a d...
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  • PUMA x Cara Delevingne | #DoYouStories | Episode 1
    This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Episode 1: Cara visits several refugee camps with the UNHCR in Uganda. This trip was her inspiration behind creating the Do You Stories. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a day with Cara De...
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  • PUMA x Cara Delevingne | #DoYouStories | Episode 3
    This is the Do You Stories with Cara Delevingne – encouraging women worldwide to share their stories, their struggles, their strengths, their passions. Episode 3: Cara takes a self-defense class with Martial Smarts, where women learn how to physically strengthen and defend themselves against violence. Join the #DoYou movement. Share your own stories using #DoYouStories for a chance to spend a da...

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