PUMA SE, branded as PUMA, is a European multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and PUMA. Both companies are currently based in Herzogenaurach, Germany.

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  • PUMA x «СОЮЗМУЛЬТФИЛЬМ»: ПЕРВАЯ РОССИЙСКАЯ КОЛЛАБОРАЦИЯ БРЕНДА Впервые в истории бренда PUMA выпускает коллаборацию с российской компанией. Вместе с легендарной студией мультипликации «Союзмультфильм» PUMA представляет пэк из двух моделей кроссовок PUMA Suede. PUMA x «Союзмультфильм» – это две модели Suede с героями мультфильмов «Винни-Пух» и «Ну, погоди!». Music by: ROMAN KUTNOV Directed by: MA...

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  • The RS-0 has a history – but it’s all about the future. Originally born as an ‘80s running phenomenon, this kick has reinvented itself with a new design that’s rebooted, reborn, and evolved for a new world.

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  • Worn by Disha Patani and Bani J, our En Pointe Collection is made for the chase that never ends. You dream it. You define it. And then, you chase it - a perfect, that’s purely defined by you. A journey that's yours and yours alone. On this pursuit, you'll fall, you'll fail; and you’ll pick yourself up - to find that this chase never really ends. You'll find that the only way to be En Pointe is ...

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  • Worn by Bani J and Disha Patani, our En Pointe Collection is made for the chase that never ends. “I'm all about levelling up. Heavier weights. Harder workouts. My perfect, today? To be stronger than yesterday. #DoYou.” Directed by: Clément Gino Artist: Bani J VO: Rachael Vargese

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  • Worn by Disha Patani and Bani J, our En Pointe Collection is made for the chase that never ends. “It's not really a goal. It's a state of being. When everything aligns to the perfect form, every part of me knows it and feels it. That moment is what I'm always chasing. #DoYou.” Directed by: Clément Gino Artist: Disha Patani VO: Rachael Vargese

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  • PUMA представляет глобальную кампанию Run The Streets. Run The Streets ¬¬– это идеология, объединяющая людей по всему миру. Они не привыкли останавливаться перед трудностями, они преодолевают себя и всегда смотрят на город, как на свою игровую площадку. Для них слово «ХАСЛ» – это образ мышления и стиль жизни, а не искусственная маска. Герои Run The Streets – легенды своих городов. Магги @maggig...

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  • プーマ フットボールから「FUTURE 18.1」のニューカラーが登場。 FUTUREは、フィット感をカスタマイズすることが可能な機能を備えた最初のサッカースパイクです。NETFITテクノロジーにより、プレーヤーは足の形状にかかわらず、プレーヤーの足に完璧にフィットするように、シューレース(靴紐)を自由に通し、結ぶことができます。 INFINITE CUSTOMIZATION NETFITテクノロジーが 無限のオプションとスタイルを提供 UNTOUCHABLE SPEED 軽量のRAPIDAGILITYアウトソールが トップスピードを瞬時に実現 LIMITLESS AGILITY evoKNITソックとレイヤーベースが トップパフォーマンスとアジリティをサポート #PUMAFuture #新たな高みへ https://www.pumajapan.jp/future/

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  • Usain Bolt’s latest career move? Professional football. The fastest way to football greatness? Train in some of the world’s best facilities with some of the game's top players. This week, Usain joined Borussia Dortmund for a special 2-day trial at Dortmund-Brackel where he participated in several training sessions with the team. Featuring Usain Bolt & Borussia Dortmund #NewLevels #PUMAFuture

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  • PUMA and SEGA officially announce an exciting new partnership. This collaboration brings the best of both worlds together with the pairing of SEGA's iconic Sonic the Hedgehog with the all-new RS-0 sneaker.

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  • When PUMA Crews from around the globe come together to run, party and perform this is what happens. No fake sweat. Everything is an outtake. This is the story behind today's running crews. Real people being #24Seven. Music by: Sibot Directed by: Paul Ward Creative Director: Daniel Ting Chong

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  • Launching the all-new SS18 collection in style, PUMA and Big Sean teamed up for a release party in LA. Featuring a pop-up shop powered by Nice Kicks (@shopnicekicks) the launch exclusively sold drop one pieces from the collection ahead of the global release. The evening had cool vibes and was an over-all memorable experience with celebrities, press, influencers and consumers joining from LA and ar...

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  • Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection. Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport, and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear. And summer vibes are in full effect with bold branding, daredevil detailing, and splashes of neon. It’s a...

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  • British footwear designer Sophia Webster and her cult following are on the rise. Her hand-drawn designs have been translated into heels, flats, and espadrilles with bold hues and attitude, and have been worn by fashion icons the world over. For the second drop of PUMA x SOPHIA WEBSTER, Sophia takes on the concept of "Princess PUMA" with hand-drawn prints, glitter, pleats, and hints of metallic. PU...

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  • Simplicity and functionality are cornerstones of Scandinavian design, and Han Kjøbenhavn takes them to an extraordinary place. For their second collection with PUMA, founding partners Jannik Davidsen and Tim Hancock took inspiration from newspaper archives and photocopy graphics to create an entirely grayscale collection. This deconstructed, raw take on Scandinavian style seamlessly combines comfo...

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  • Honoring International Women's Day, Nomzamo Mbatha shared her Do You Story - people see her traveling the world and experiencing things she only dreamed of but no one knows what exist in the depths of her soul. Her aim is to empower young women who are growing up in townships, who have less than what is needed for their daily survival yet keep their dreams close to their hearts and hopes deep in t...

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  • This March, in honor of International Women's Day, uncompromising and unapologetic women take center stage in a series of stories to share their journeys and visions of the future, with the hopes of inspiring others around the world to take action and share their own stories. Nomzamo Mbatha shares her story - people see her traveling the world and experiencing things she only dreamed of but no o...

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