PUMA SE, branded as PUMA, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and PUMA. Both companies are currently based in Herzogenaurach, Germany.

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  • PUMA and world-class artist Michael Lau get together in the studio for the first time to infuse the toy design master’s creative essence from years of experience in sneaker culture and figurine design into the iconic PUMA Suede. Cited as the godfather of toy figures, Michael Lau, who’s based in Hong Kong, is highly-acclaimed for his notable work of timeless art pieces over the years. In this colla...

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  • Today global sports brand PUMA launches their “24/7” campaign, the brand’s newest performance proposition for men, featuring Lewis Hamilton. As the newest addition to the PUMA family, the four-time FIA Formula One™ World Champion will spearhead the Men’s Training Business, beginning with the 24/7 marketing campaign, which redefines the brand’s performance philosophy in a time when workouts are no ...

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  • The PUMA Breaker smashes the mold and refreshes the classic court style with a bold new look drawing upon punk-inspired aggressive dimensions and brutalist architectural elements with its stark oversized tooling. Much like the sneaker, street artist DAIN combines old and new school – merging old Hollywood glam with his unique visual language using techniques from wheat pasting, silk screening, spr...

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  • PUMA returns to Complexcon as this year’s official footwear sponsor. Bigger and louder, PUMA took to center stage to celebrate the upcoming 50th Anniversary of the PUMA Suede, continue with their #RunTheStreets platform featuring new progressive sneaker silhouettes releasing ahead of 2018 and release the collaborative headwear collection with Gunner Stahl. In addition to new product offerings, PUM...

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  • The PUMA x XO collection comes in 3 drops, each differentiated by a unique aesthetic. The first drop saw the debut of the PUMA x XO Parallel. Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. Drop two features a “Deluxe Denim” story that includes an Olive-Green colorway of the PUMA x XO Par...

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  • The third chapter is fashioned out of the concept “Crafted Military” featuring sports-inspired pieces with a contemporary street look and feel, with oversized silhouettes, Tibetan-inspired military details, rich embroidery and cut and sew details. This drop features the sell-out PUMA x XO Parallel that comes is a stealth black colorway. Arriving in stores on November 11th. #PUMAXO

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  • Class is now in session. AW17 FENTY x PUMA collection is available now at PUMA.com/Rihanna. Creative Director, Rihanna, found inspiration for the collection from classic American social circles and cliques – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids...

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  • The follow up to the sell-out PUMA x XO Parallel that dropped in August, the second PUMA x XO drop features an Olive-Green colorway of the sneaker boot complimenting a range of apparel dubbed “Deluxe Denim”. In stores world wide on October 26th. #PUMAXO

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  • Show your support for marriage equality and TIE THE EQUALITY KNOT on any kicks you’ve got. This is for love. For equality. For everyone. Find out more about this initiative at EqualityKnot.com #LetUsAllTieTheKnot

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  • 2017年9月6日、ロンドンでの引退試合を終えて数年ぶりに来日を果たしたウサイン・ボルト。 川崎フロンターレ訪問やメディアの取材等、わずか1日のみの東京滞在を駆け抜けた世界最速の男の日本滞在中の模様を是非ご覧ください。

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  • 1968 – A year of great design when everything appeared possible. PUMA, the leader in worldwide athletic shoes issued the Roma 1968 to honor the Azzurri European Championship winners, Italy. 2017 - Enter Tomas Maier, lifestyle aficionado and design enthusiast and a collaboration between the two to celebrate the ease of casual living.

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  • On the night of the 2017 Brownlow medal, PUMA teamed up with graffiti artists to pay tribute to the 2017 Brownlow medalist Dustin Martin. The mural is located on the corner of Rowena Pde and Alfred St in Richmond near the Richmond FC training grounds. Congratulations to Dusty on a monumental season! PUMA is excited to have Dustin Martin wearing PUMA boots as part of team PUMA and to also sponso...

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  • Simplicity and functionality are cornerstones of Scandinavian design, and Han Kjøbenhavn takes them to an extraordinary place. Founder Jannik Davidsen’s vision is to innovate classic vintage workwear and fuse it with his fondness for his beloved stomping grounds of Copenhagen. For this collaborative collection, Han Kjøbenhavn channel local culture, sports and suburban architecture and fuse it with...

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  • PUMA and New York City Ballet launched their newest training collaboration, a workout that mixes a dance class with a HIIT training session. This NYCB X PUMA workout was taught by dancers from NYCB and trainers from PUMA’s Team Faster to over 500 people on the Plaza of the Lincoln Center for the Performing Arts in New York. When it comes to fitness, there’s no better mix than the knowledge of the...

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  • The Autumn-Winter ‘17 PUMA x Daily Paper Collection celebrates the 20th anniversary of PUMA’s ongoing partnership with African Football featuring archive African team kit-inspired designs. For the collection launch, PUMA and Daily Paper and appropriated funds towards the development of football in Ghana in cooperation with PUMA partner, Right to Play. PUMA have been a partner of the Ghana Football...

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  • Rihanna returns to New York Fashion Week with a dominating force, introducing her latest daredevil FENTY PUMA by RIHANNA collection at the majestic Park Armory among dunes of illustrious pink sand and motocross riders in the air. Bearing witness to the feat is a bold global fashion crowd knocked over by a collection that intersects beach chic with motorsport sexy. Once again, FENTY PUMA by RIHANNA...

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  • Go behind the scenes with PUMA as we look at how our make-up team created the looks for the SS18 FentyxPUMA show. Makeup was generously provided by Fenty Beauty. James Kaliardos, Resident Artist for Fenty Beauty, led the backstage artistry team, alongside fellow Global Makeup Artists, Hector Espinal and Priscilla Ono.

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