PureMatter
PureMatter
YouTube Video
  • Creating a digital shift with Jonathan Becher, Chief Digital Officer at SAP Jonathan Becher, chief digital officer, is focused on building end-to-end digital business units within SAP. In 2014, I interviewed Becher as part of my #Substance series. The original in-depth and personal interview revealed how Becher (at the time the Global CMO at SAP) defined “social business” and how it enabled him ...

PureMatter
PureMatter
YouTube Video
  • Susan Etlinger had always expected she would graduate from college and get a job teaching poetry at “some leafy college”, perhaps in New England. It is remarkable then where she ended up; being a data analyst at Altimeter Group. Having recently given an incredibly successful and moving TED talk on ethical data usage that garnered over one million views, Susan is here for some human to human conve...

PureMatter
PureMatter
YouTube Video
  • In part two of this episode of Substance, President Bryan Kramer continues his conversation with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how to find the perfect balance between both the art and science of marketing. As a numbers driven marketer, she shares her insights on sales teams and how they can become more efficient with the help of big d...

PureMatter
PureMatter
YouTube Video
  • It seems like every day a new influencer list comes out. While many are informative we noticed that they tend to measure influencer only in terms of broadcasting power. Yet as we move towards an ever increasing Human to Human world, much of the power of an influencer comes from engagement rather than simply bandwidth. Conversationalists are people who have a “mention to tweet” ratio 0.95, which ...

PureMatter
PureMatter
YouTube Video
  • It seems like every day a new influencer list comes out. While many are informative we noticed that they tend to measure influencer only in terms of broadcasting power. Yet as we move towards an ever increasing Human to Human world, much of the power of an influencer comes from engagement rather than simply bandwidth. Conversationalists are people who have a “mention to tweet” ratio 0.95, which ...

PureMatter
PureMatter
Blog Post
PureMatter
PureMatter
Page Metadata Update
PureMatter
PureMatter
YouTube Video

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