Quantcast is an American technology company, founded in 2006, that specializes in audience measurement and real-time advertising. The company offers public access to traffic and demographic data for millions of Web sites and detailed user insights to digital publishers enrolled in its Quantified Publisher Program. Their data centers process more than 800,000 transactions per second and the company states that it produces accurate audience measurement to over 100 million web destinations. As of 2...

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Quantcast Guide | The Real World of Real-Time Advertising

 
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  • New: Quantcast's audience insights and digital advertising blog provides rich insights into the latest in digital marketing, audience measurement and engineering.
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Quantcast Webinar | Der Weg zum Kauf: Was Verbraucher beeinflusst

 
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  • Our entire focus at Quantcast Measure is to build products that help publishers succeed. The Quantcast Publisher hackathon is an event that brings together industry-leading publishers and the Quantcast Measure Product & Engineering teams. Publishers work directly with Quantcast engineers to share their pain points and business challenges. Our clients' ideas come to life as Quantcast engineers wo...

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  • If you only treat symptoms, you can’t cure a disease. That’s why, no matter how many fraud protection tools we... The post The Click-Through Proxy. Busted. appeared first on Quantcast.

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  • Cannes Lions has roared. Led the hunt through the cabana wilderness.  Lapped up rosé slushies.  Wreaked destruction at the Gutter... The post Top Seven Tech Takeaways from Cannes appeared first on Quantcast.

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  • A big issue companies face is driving targeted traffic to their sites. Even if you have the best product or... The post 20 Ways to Increase Traffic to Your Blog appeared first on Quantcast.

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  • When you’re selling software, you want to expose a tallying workflow in real time. But deal cycles in ad media... The post What You Need to Know About Direct Ad Sales appeared first on Quantcast.

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  • It’s probably happened to you before: You’re walking down the street and suddenly see someone you used to know. You... The post How Well Do You Know Your Audience? appeared first on Quantcast.

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  • The gyms are packed, deck shoes are (somewhat questionably) on show in the office, and the ad agency world is... The post A Snapshot of Summer appeared first on Quantcast.

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