Quantcast is an American technology company, founded in 2006, that specializes in audience measurement and real-time advertising. The company offers public access to traffic and demographic data for millions of Web sites and detailed user insights to digital publishers enrolled in its Quantified Publisher Program. Their data centers process more than 800,000 transactions per second and the company states that it produces accurate audience measurement to over 100 million web destinations. As of 2...

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  • Why Quantcast
    Learn why a career at Quantcast presents unparalleled opportunity to make an impact
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  • Quantcast at BuzzFeed
    Read the full BuzzFeed case study: https://www.quantcast.com/case-studies/quantcast-measure-enables-buzzfeed-to-win-with-advertisers/
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  • Quantcast at FloSports
    Learn how FloSports uses Quantcast Measure in their direct sales efforts and content strategy. http://www.flosports.tv/ https://www.quantcast.com/measure
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  • Quantcast Publisher Hackathon
    Our entire focus at Quantcast Measure is to build products that help publishers succeed. The Quantcast Publisher hackathon is an event that brings together industry-leading publishers and the Quantcast Measure Product & Engineering teams. Publishers work directly with Quantcast engineers to share their pain points and business challenges. Our clients' ideas come to life as Quantcast engineers wo...
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  • The Click-Through Proxy. Busted.
    If you only treat symptoms, you can’t cure a disease. That’s why, no matter how many fraud protection tools we... The post The Click-Through Proxy. Busted. appeared first on Quantcast.
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  • Top Seven Tech Takeaways from Cannes
    Cannes Lions has roared. Led the hunt through the cabana wilderness.  Lapped up rosé slushies.  Wreaked destruction at the Gutter... The post Top Seven Tech Takeaways from Cannes appeared first on Quantcast.
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  • 20 Ways to Increase Traffic to Your Blog
    A big issue companies face is driving targeted traffic to their sites. Even if you have the best product or... The post 20 Ways to Increase Traffic to Your Blog appeared first on Quantcast.
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  • What You Need to Know About Direct Ad Sales
    When you’re selling software, you want to expose a tallying workflow in real time. But deal cycles in ad media... The post What You Need to Know About Direct Ad Sales appeared first on Quantcast.
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  • How Well Do You Know Your Audience?
    It’s probably happened to you before: You’re walking down the street and suddenly see someone you used to know. You... The post How Well Do You Know Your Audience? appeared first on Quantcast.
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Quantcast
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  • A Snapshot of Summer
    The gyms are packed, deck shoes are (somewhat questionably) on show in the office, and the ad agency world is... The post A Snapshot of Summer appeared first on Quantcast.
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Quantcast
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  • The Ultimate List of Free Analytics Tools
    Whether you’re a new blogger or a seasoned publisher, knowing your audience better than your competition can make all the... The post The Ultimate List of Free Analytics Tools appeared first on Quantcast.
Quantcast
Quantcast
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  • What is Quantcast Measure?
    Quantcast Measure is an analytics product that gives you a deeper view of your audience. Sign up today and get started for free: https://www.quantcast.com/measure
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  • About Us
    Learn about Quantcast, what we do and who we are
Quantcast
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  • Why Quantcast
    Learn why a career at Quantcast presents unparalleled opportunity to make an impact
Quantcast
Quantcast
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Quantcast
Quantcast
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  • Quantcast Supernova NY 2015 Sizzle Reel
    In this one day event Quantcast brought together today's top innovators—growing brands, leading publishers, cultural figures and media experts—to share experiences and surface the newest opportunities for using data to propel businesses, and society, into the future.
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Quantcast
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  • Beyond Last Touch: Understanding Campaign Effectiveness
    Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics along the path to purchase it can be difficult to wade through all of that data in an attempt to understand the metrics that truly matter. And, if models like last touch are ineffective in evaluating the value of display advertising, what metrics should you be ...
Quantcast
Quantcast
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  • A New Buying Model for Real-Time Media
    For more than 100 years, cost per thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. However, with the growth of real-time advertising over the past few years, there is a significant opportunity for advertisers to reach more targeted viewers, gain efficiency and improve ROI. In this webcast, Chris Martellotti explains why re...
Quantcast
Quantcast
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  • The Beginner’s Guide to Competitor Research
    How much time do you spend researching your competitors? Does your business have a research strategy in place? Do you... The post The Beginner’s Guide to Competitor Research appeared first on Quantcast.

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