Qubit.
Qubit.
Blog Post
  • January 15th - also known as Blue Monday, the most depressing day of the year - is upon us once again. What better way cheer ourselves up than by looking ahead and making plans to go away? Indeed, 32% of travellers have booked their main 2018 vacation already1. However, customer sentiment alone won’t drive increased like-for-like bookings. We had a look at customer appetites and found that onli...

Qubit.
Qubit.
Blog Post
  • It’s been an exciting year for personalization. At Qubit we were honored to helped innovative brands like Topman, Thomas Cook, ColourPop, and Etam on their personalization journey. We also launched a new website and a new product, and an industry-first report. Before we head into the new year, we want to take moment to reflect on the past 12 months. These are the five topics that interested you...

Qubit.
Qubit.
Blog Post
  • Juice Beauty is a retailer in hyper growth. Their niche is skin-kind, beauty products made from certified organic ingredients. JuiceBeauty.com was recently named as one of “The Hot 100 - The Year's Most Innovative E-Retailers" by InternetRetailer and also featured in their report: Catalysts of Change. At the helm of online is Jeffrey Grannis, Director of Digital. I caught up with him to underst...

Qubit.
Qubit.
Blog Post
  • This year has seen a significant shift in the way that consumers interact with brands thanks to social platforms like Instagram and Pinterest, which have fuelled an appetite for product discovery on mobile. Yet retailers are struggling to see this trend translate into sales.

Qubit.
Qubit.
Blog Post
  • We recently held a webinar on personalization in the travel industry with guest speakers Brendan Witcher from Forrester and David Galovic, VP Corporate Communications, Marketing and Brand (Digital) at Emirates. Emirates have been on their personalization journey since October 2014, when they started working with Qubit. In this blog post we’ll outline the process that allowed them to mo...

Qubit.
Qubit.
Blog Post
  • Now that Black Friday and Cyber Monday have passed, we want to see which learnings retailers can use to inform their strategy for the coming year. At Qubit we analyzed aggregated data from retailers in the UK and US1 to identify patterns and trends that unfolded across the weekend. Read on for an explanation of the three trends you cannot afford to ignore in your 2018 planning. For a q...

Qubit.
Qubit.
Blog Post
  • Data shows us why and how UK retailers can benefit from Singles Day in the years to come  This year, Singles Day turned out to be four times bigger than Black Friday and Cyber Monday, with Alibaba Group alone generating 25.3 billion USD in sales – up 40% from last year. We took a look at aggregated data from some of the UK’s largest retailers to see how UK ecommerce benefitted from sp...

Qubit.
Qubit.
Blog Post
  • Last week saw the global travel industry gather at the ExCeL in London once again for World Travel Market 2017. Our CEO, Graham Cooke, shared his thoughts on the changes impacting the industry, and how brands can rise to meet them, with Travolution for their special edition WTM issue. Read on to find out which trends were the talk of the tech tent...

Qubit.
Qubit.
Blog Post
  • Start inspiring on monile now Whether you are on a rooftop bar or commuting to work, if you are in-between meetings or just waking up in the morning, if you are out for a walk or enjoying time with some friends - there is one constant that now defines consumer behaviour. The interaction with our smartphone.

Qubit.
Qubit.
Blog Post
  • Black Friday is just two months away and the stakes are especially high this year. As retailers put the finishing touches to their peak trading strategies, it’s important to keep in mind that discounts alone aren’t enough to make last year’s customers come back. Instead, customer experience has become the deciding factor to success. Our research backs this up. We found that customer l...

Qubit.
Qubit.
Blog Post
  • I’ve been asked to write a blog about personalization - and how machine learning¹ serves personalization. But what I actually want to write about is rather different, at least at first. I want to talk to you about shopping. Specifically, sari shopping.

Qubit.
Qubit.
Blog Post
  • Social media has changed the world - and our personal lives. Social media dominates our digital space - it keeps us busy by passively exposing us to curated and personalized streams of content - on demand, at any time.

Qubit.
Qubit.
Blog Post
  • In June 2017 we released the culmination of 4 years research into what works when it comes to optimization and personalization treatments. The story of this research is the story of website optimization itself — how it has evolved over time, from UX and cosmetic changes, to conversion rate optimization (CRO), and in 2017 toward persuasive personalization at scale. 

Qubit.
Qubit.
YouTube Video
  • Giovanni Luperti, Qubit's Product Design Lead, talks about the approach that Qubit has to designing products, and the importance of enterprise business design in general. You can read more here: http://blog.qubit.com/design-simplicity-from-complex-data-to-cutting-edge-tech Check out more stories from the Qubit Product Design team: https://medium.com/qubit-design To learn more about Qubit visit ...

Qubit.
Qubit.
YouTube Video
  • Highlights from Qubit and Retail week's Future of Travel event, 2017. Disruptive technologies such as artificial intelligence, the ‘internet of things’, big data and robotics are on a collision course that will create huge future opportunities for retailers and brands. But this future isn’t as far away as we think. New business models are already disintermediating traditional retailers, particul...

Qubit.
Qubit.
YouTube Video
  • What are the Catalysts of Change in retail today? In partnership with Retail Week we've spoken to over 70 senior retail leaders to find out. Get a sneak preview to what to expect at the launch event from our speakers Tesco and Grabble and sign up for your ticket here http://www.qubit.com/event/catalysts-of-change-retail Hear more from from Daniel Murray, Co-founder of Grabble. 09.00 - 12.30...

Qubit.
Qubit.
YouTube Video
  • What are the Catalysts of Change in retail today? In partnership with Retail Week we've spoken to over 70 senior retail leaders to find out. Get a sneak preview to what to expect at the launch event from our speakers Tesco and Grabble and sign up for your ticket here http://www.qubit.com/event/catalysts-of-change-retail Hear more from from Rafael Orta, Director of Online Business Development...

Qubit.
Qubit.
YouTube Video
  • Bud Goswami, Lead Data Scientist at Qubit introduces Qubit ML and 'opportunity mining' We've announced the deployment of our machine learning engine as part of our industry-leading digital experience management (DXM) platform. Built on the new Qubit ML engine, “opportunity mining” empowers marketers by automatically identifying and prioritizing customer groups by their largest revenue opportun...

Qubit.
Qubit.
YouTube Video
  • As a Qubit Solution Partner Blue Acorn is an extension of the Qubit team. Through their expertise in website optimization and personalization, Blue Acorn helps Qubit clients deliver compelling digital experiences and maximize ROI with the Qubit platform. Learn more about Blue Acorn at http://www.blueacorn.com/optimization/

Qubit.
Qubit.
YouTube Video
  • Join Qubit and Mike Lackman, CEO of Petflow for our Surviving Black Friday webinar on July 27 at 13:00 EST as we discuss the ecommerce inside tips that make Black Friday the biggest digital sales day. Learn about the three biggest trends impacting Black Friday 2016, including the rise of mobile, how to plan for returns, and even how to win by opting out altogether. http://bit.ly/2ad4IWx

Qubit.
Qubit.
YouTube Video
  • We’ve analyzed more than 2 billion user journeys and 120 million purchases to determine what kind of revenue uplift you can get from various optimization and personalization techniques. Watch as Will Browne, our data scientist, unveils the results of this ground-breaking study on stage at eTail UK. Beverley Imrie, Digital Director at Evans, and Simon Pritchard, Group Digital Director at Arcadia ta...

Qubit.
Qubit.
Blog Post
  • Here at Qubit we’ve been known to discuss customer data - quantitative and qualitative - and the value that comes from analysing it.

Qubit.
Qubit.
Blog Post
  • A couple of weeks ago we released some research that explored 29 common treatments seen in ecommerce optimisation. Treatments ranged from simple adjustments, such as changing a button, to more complicated implementations like product recommendations.

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