Qubit.
Qubit.
Blog Post
  • Luxury personalization For many luxury brands, the in-store experience is an important part of their ethos. However, there are difficulties in replicating the in-person experience online which presents a challenge to digital growth. In recent times, there have been some exciting developments within the luxury industry, from both traditional and modern brands who are innovating in their approac...

Qubit.
Qubit.
Blog Post
  • In 2016, traffic on the mobile web overtook desktop traffic for the first time ever, making premium shopping experiences on the mobile web absolutely necessary for retailers who want to thrive (let alone survive). So what does a premium mobile shopping experience entail? We spoke to Peter McLachlan, Chief Product Officer and co-founder, from our partner Mobify, to find out more.

Qubit.
Qubit.
Blog Post
  • A couple of weeks ago, Qubit and ColourPop took to the stage at the Glossy awards, winning a prize for Breakthrough Product Collaboration. The award celebrated Qubit Aura, a revolutionary new AI product that addresses the pain of product discovery on typical mobile commerce sites.

Qubit.
Qubit.
Blog Post
  • Welcome to our first QTalks blog. QTalks is a series of conversations, presentations and meetups we will be hosting for all Qubytes (that’s what we call Qubit employees) designed to broaden horizons, raise awareness and get inspired. We want to invite people who have had incredible experiences, are experts in their field, or have overcome massive challenges, and ask them to share their stories ...

Qubit.
Qubit.
Blog Post
  • It’s never too early to prepare for peak trading. We want to help you make the most out of the holiday period, so we’ve teamed up with Mobify to give you a live Q&A session. On June 14 , our panel of experts will discuss the latest and greatest techniques in personalization, and offer tips for delivering a world class shopping experience.

Qubit.
Qubit.
Blog Post
  • As ecommerce organizations continue to seek a scalable ways to provide relevant and memorable customer experiences, thoughts turn to personalization. Personalization is a means of creating value and inspiring loyalty, but more often than not, it is thought of as a daunting task by those responsible.

Qubit.
Qubit.
Blog Post
  • Why is it that personalization can mean so many things to so many people? Why do some companies see immediate value while others are left scratching their heads wondering what all the fuss is about? To get some real perspective on the matter I took long-time Qubit customer Violaine Muras, Global Digital Director of OPI Products, owned by Coty Inc. to lunch. Violaine, a French national, now liv...

Qubit.
Qubit.
Blog Post
  • Last week marked Spotify’s anticipated debut on Wall Street. The streaming service quickly went down in history as the third-biggest U.S. tech IPO of all time, and its success has been compared to Netflix’s. One of the reasons why companies like Spotify and Netflix continue to thrive today, is their ability to cater exactly to their audience by continuously serving up new content that exactly m...

Qubit.
Qubit.
Blog Post
  • As technology brands become more advanced and continue to evolve, it has not only become an integral part of everyday life, but has also changed the way in which people shop. At the end of 2017, Qubit research showed mobile traffic was double that of computer traffic, but revenue was less than half when comparing both channels - clearly mobile has a lot of ground to make up. The research includ...

Qubit.
Qubit.
Blog Post
  • Last week we hosted our first customer meetup for the year and it proved to be part of a pretty busy week. We were in Monaco for Ecommerce One to One and we were in Las Vegas for Shoptalk where we launched a new piece of research (well worth a read for any retailers wondering where to prioritize their efforts when it comes to a mobile personalization strategy!). Then, to crown the week, we host...

Qubit.
Qubit.
Blog Post
  • Over the past few years, the range of tools that allow you to leverage machine learning (ML) for ecommerce has grown exponentially. At Qubit, we leverage the power of artificial intelligence (AI) and machine learning to drive meaningful personalization, at scale. In this article, we’re going to take a close-up look at what’s required to leverage new technologies such as machine learning (spoile...

Qubit.
Qubit.
Blog Post
  • In our recent webinar GDPR: Personal data and personalization, Qubit General Counsel Jack Carvel looked at consent under the GDPR, and examined some practical examples of how companies have started preparing for the new rules. In this blog, Jack covers the practical challenges of online consent under the GDPR, the alternatives to consent as a lawful basis for processing data and whether legitim...

Qubit.
Qubit.
Blog Post
  • In late 2017, Qubit released a groundbreaking piece of analysis that qualifies the most effective types of personalization that can be applied to a website. We found that if a business combines the most effective tactics (which include Social Proof, urgency and scarcity), they can expect an uplift of 6% in Revenue Per Visitor (RPV). In this blog (part 1 of 2), explore why we use this metric, w...

Qubit.
Qubit.
Blog Post
  • Booking a trip away can be quite a big deal for consumers. Travel vendors have to confront more than just the competition, there’s also competing priorities in consumers’ lives. Limited vacation days. Commitments work or school, scheduling difficulties and seasonal limitations (while there are great mountains to visit in summer, if they want to go skiing…). Combine all this, and there’s a slim ...

Qubit.
Qubit.
Blog Post
  • One of today’s most commonly-faced challenges in ecommerce is the mobile paradox. Businesses are experiencing increases in mobile traffic, but flat revenue on the same device. As the proportion of mobile traffic to retail sites increases, retailers are loosing money - fast. We identified product discovery as a solution to help solve this problem. In October last year, we launched Aura, a soluti...

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