Qubit.
Qubit.
Blog Post
  • Last week marked Spotify’s anticipated debut on Wall Street. The streaming service quickly went down in history as the third-biggest U.S. tech IPO of all time, and its success has been compared to Netflix’s. One of the reasons why companies like Spotify and Netflix continue to thrive today, is their ability to cater exactly to their audience by continuously serving up new content that exactly m...

Qubit.
Qubit.
Blog Post
  • As technology brands become more advanced and continue to evolve, it has not only become an integral part of everyday life, but has also changed the way in which people shop. At the end of 2017, Qubit research showed mobile traffic was double that of computer traffic, but revenue was less than half when comparing both channels - clearly mobile has a lot of ground to make up. The research includ...

Qubit.
Qubit.
Blog Post
  • Last week we hosted our first customer meetup for the year and it proved to be part of a pretty busy week. We were in Monaco for Ecommerce One to One and we were in Las Vegas for Shoptalk where we launched a new piece of research (well worth a read for any retailers wondering where to prioritize their efforts when it comes to a mobile personalization strategy!). Then, to crown the week, we host...

Qubit.
Qubit.
Blog Post
  • Over the past few years, the range of tools that allow you to leverage machine learning (ML) for ecommerce has grown exponentially. At Qubit, we leverage the power of artificial intelligence (AI) and machine learning to drive meaningful personalization, at scale. In this article, we’re going to take a close-up look at what’s required to leverage new technologies such as machine learning (spoile...

Qubit.
Qubit.
Blog Post
  • In our recent webinar GDPR: Personal data and personalization, Qubit General Counsel Jack Carvel looked at consent under the GDPR, and examined some practical examples of how companies have started preparing for the new rules. In this blog, Jack covers the practical challenges of online consent under the GDPR, the alternatives to consent as a lawful basis for processing data and whether legitim...

Qubit.
Qubit.
Blog Post
  • In late 2017, Qubit released a groundbreaking piece of analysis that qualifies the most effective types of personalization that can be applied to a website. We found that if a business combines the most effective tactics (which include Social Proof, urgency and scarcity), they can expect an uplift of 6% in Revenue Per Visitor (RPV). In this blog (part 1 of 2), explore why we use this metric, w...

Qubit.
Qubit.
Blog Post
  • Booking a trip away can be quite a big deal for consumers. Travel vendors have to confront more than just the competition, there’s also competing priorities in consumers’ lives. Limited vacation days. Commitments work or school, scheduling difficulties and seasonal limitations (while there are great mountains to visit in summer, if they want to go skiing…). Combine all this, and there’s a slim ...

Qubit.
Qubit.
Blog Post
  • One of today’s most commonly-faced challenges in ecommerce is the mobile paradox. Businesses are experiencing increases in mobile traffic, but flat revenue on the same device. As the proportion of mobile traffic to retail sites increases, retailers are loosing money - fast. We identified product discovery as a solution to help solve this problem. In October last year, we launched Aura, a soluti...

Qubit.
Qubit.
Blog Post
Qubit.
Qubit.
Blog Post
  • January 15th - also known as Blue Monday, the most depressing day of the year - is upon us once again. What better way cheer ourselves up than by looking ahead and making plans to go away? Indeed, 32% of travellers have booked their main 2018 vacation already1. However, customer sentiment alone won’t drive increased like-for-like bookings. We had a look at customer appetites and found that onli...

Qubit.
Qubit.
Blog Post
  • It’s been an exciting year for personalization. At Qubit we were honored to helped innovative brands like Topman, Thomas Cook, ColourPop, and Etam on their personalization journey. We also launched a new website and a new product, and an industry-first report. Before we head into the new year, we want to take moment to reflect on the past 12 months. These are the five topics that interested you...

Qubit.
Qubit.
Blog Post
  • Juice Beauty is a retailer in hyper growth. Their niche is skin-kind, beauty products made from certified organic ingredients. JuiceBeauty.com was recently named as one of “The Hot 100 - The Year's Most Innovative E-Retailers" by InternetRetailer and also featured in their report: Catalysts of Change. At the helm of online is Jeffrey Grannis, Director of Digital. I caught up with him to underst...

Qubit.
Qubit.
Blog Post
  • We recently held a webinar on personalization in the travel industry with guest speakers Brendan Witcher from Forrester and David Galovic, VP Corporate Communications, Marketing and Brand (Digital) at Emirates. Emirates have been on their personalization journey since October 2014, when they started working with Qubit. In this blog post we’ll outline the process that allowed them to mo...

Qubit.
Qubit.
Blog Post
  • Now that Black Friday and Cyber Monday have passed, we want to see which learnings retailers can use to inform their strategy for the coming year. At Qubit we analyzed aggregated data from retailers in the UK and US1 to identify patterns and trends that unfolded across the weekend. Read on for an explanation of the three trends you cannot afford to ignore in your 2018 planning. For a q...

Qubit.
Qubit.
Blog Post
  • Data shows us why and how UK retailers can benefit from Singles Day in the years to come  This year, Singles Day turned out to be four times bigger than Black Friday and Cyber Monday, with Alibaba Group alone generating 25.3 billion USD in sales – up 40% from last year. We took a look at aggregated data from some of the UK’s largest retailers to see how UK ecommerce benefitted from sp...

Qubit.
Qubit.
Blog Post
Qubit.
Qubit.
Blog Post
  • Start inspiring on monile now Whether you are on a rooftop bar or commuting to work, if you are in-between meetings or just waking up in the morning, if you are out for a walk or enjoying time with some friends - there is one constant that now defines consumer behaviour. The interaction with our smartphone.

Qubit.
Qubit.
Blog Post
  • Black Friday is just two months away and the stakes are especially high this year. As retailers put the finishing touches to their peak trading strategies, it’s important to keep in mind that discounts alone aren’t enough to make last year’s customers come back. Instead, customer experience has become the deciding factor to success. Our research backs this up. We found that customer l...

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