RAW Productions
RAW Productions
Blog Post
  • Televisual’s exclusive annual survey ranks the top 50 production companies in the corporate communications sector, with profiles of the leading outfits and research into the business climate. This is the third year that Raw London has been listed, climbing a massive 21 places from 36th last year to 15th in 2018. We also placed in the … Continue reading "Raw London climbs 21 places in Televisual’s...

RAW Productions
RAW Productions
Blog Post
  • This is part 2 in a 3-part series on behavioural science and content. Read part 1 here.  Understanding the importance of rational and emotional thinking, and how they interact, is crucial to designing content strategies with impact. In our previous article on behavioural science, we touched on the fact that human behaviour is motivated by … Continue reading "Breaking through armour: Exploring the...

RAW Productions
RAW Productions
Blog Post
  • We’re excited to announce that our next charity event, Content Strategy in the Third Sector, will take place at Curzon Bloomsbury on Thursday 3 May 2018.  Places are limited so register to attend here or read on for more information. What’s it about? Content presents more opportunities than ever for marketing and comms teams in the third … Continue reading "Raw London’s next event: Content Strate...

RAW Productions
RAW Productions
Blog Post
  • This week Adidas impressed us with their high energy Original is never finished campaign. Plus, O2’s fully-rounded marketing campaign Follow The Rabbit, a sports betting ad that breaks the mould from Kwiff and a short horror from Toby Meakins that won’t fail to elevate your senses (pun intended). Let us know what you think @rawlondonuk. adidas Originals – Original … Continue reading "Your weekly ...

RAW Productions
RAW Productions
Blog Post
  • Animation dominated Cinema Friday this week – an hour which sees everyone at Raw London screen a video that has impressed (or unimpressed!) them that week. After much discussion, these are the 4 that came out on top this week. Let us know what you think @rawlondonuk. ACLU – Johnny’s Home Chosen by Jess; “A … Continue reading "Your weekly dose of video inspiration | 23 Feb 2018" The post Your week...

RAW Productions
RAW Productions
Blog Post
  • Lessons in content: big learnings from 2017  saw 35 content producers, social media managers and marketers from 20 charities gather for an afternoon of sharing and discussion at the exclusive BFI Stephen Street on Thursday 1 February 2018. The event, which is facilitated quarterly by Raw London, sees third sector speakers give punchy 15-minute lightning … Continue reading "Charities gather to shar...

RAW Productions
RAW Productions
Blog Post
  • We know that content has the power to move people to act, which is often the biggest priority when producing content, but it’s crucial to understand what motivates an audience for it to be truly effective. We specialise in content designed to ‘change perceptions’ – in other words, content that encourages people to think differently … Continue reading "How behavioural science can help you create be...

RAW Productions
RAW Productions
Blog Post
  • A handpicked collection of our favourite and most powerful videos from this week. PAPYRUS Prevention of Young Suicide – #BedtimeStories Chosen by Ryan; “As a parent, this really got to me. It has really caused me to think differently and consider my behaviour around this in my everyday life”. NPR – Alien Hand Syndrome  Chosen … Continue reading "Your weekly dose of video inspiration | 16 Feb 2018"

RAW Productions
RAW Productions
Blog Post
  • Lots of laughs and gasps at the videos chosen by the team this week. Let us know what you think @rawlondonuk Blue Zoo – VIA Chosen by Jess; “I love the detail in both the environments and the animation but particularly love that way it’s all shown from a distance making the viewer feel like they are … Continue reading "Your weekly dose of video inspiration | 9 Feb 2018"

RAW Productions
RAW Productions
Blog Post
  • The Creative Shootout is an annual ‘live’ creativity show, competition and award. Think Bake Off meets Dragon’s Den meets the creative industry. But done in a day, for charity. The day went like this – at midday, 9 of the best creative agencies in the UK received a real and pressing brief from Charity of … Continue reading "Raw London win the 2018 Creative Shootout at BAFTA!"

RAW Productions
RAW Productions
Blog Post
  • War Child UK is breaking new ground and challenging the conversation around the mental health and well-being of children affected by war with the release of its newest video. The film, produced by Raw London, highlights the important issue of the strain that conflict can have on the mental health of children who have been … Continue reading "War Child turns to mental health in latest video campaig...

RAW Productions
RAW Productions
Blog Post
  • The public has voted to shortlist 3 films by Raw London at the Charity Film Awards 2018! Dear nurse, thank you, produced for Marie Curie, is shortlisted in the £50,000,000+ category among The National Autistic Society’s powerful Make It Stop, Save the Children’s incredibly unique Made In Britain. Ending blindness in Bihar, produced for The Savitri … Continue reading "Raw London shortlisted for 3 a...

RAW Productions
RAW Productions
Blog Post
  • Raw London are looking for content producers and marketers in the charity sector to take part in an annual benchmarking survey.  The survey will produce an extensive and insightful white paper, comparing how charities: approach video content measure ROI of video plan to use video in 2018 It only takes 15 minutes so grab a cup … Continue reading "Take our Third Sector Video Survey – and win a £100 ...

RAW Productions
RAW Productions
Blog Post
  • We’re so excited to announce that Raw London has been carefully chosen as one of nine agency finalists for The Creative Shootout, who will battle it out at the Live Final at BAFTA on Thursday 25th January 2018. This is a different kind of creative award. Think Bake Off meets Dragon’s Den meets the creative industry. But … Continue reading "Raw London through to the finals of The 2018 Creative Shoo...

RAW Productions
RAW Productions
Blog Post
  • This week the Raw London team were still feeling festive thanks to a surprising Christmas favourite from BBC One. OK Go’s new video also made the cut, along with a couple more, well, pretty random choices. Let us know what you think @rawlondonuk BBC One – The Supporting Act Chosen by Charlotte; “This is hands … Continue reading "Your weekly dose of video inspiration | 15 Dec 2017"

RAW Productions
RAW Productions
Blog Post
  • It’s the most wonderful time of the year for content marketers. The festive period leading up to Christmas is the most profitable season for the retail sector, and marketing budgets have ballooned to mirror the spending habits of consumers. The Advertising Association estimates that corporate spending on Christmas ads in 2017 amounted to £6bn, reflecting … Continue reading "Have Christmas adverts ...

RAW Productions
RAW Productions
Blog Post
  • We’re excited to announce that our next charity event will take place on at BFI Stephen Street on Thursday 1 February 2018. The event, which takes place every quarter, is open to those working within the charity sector and is designed to help charities network, keep up with trends and make the best possible use of their … Continue reading "Lessons in content: Raw London announce next charity event...

RAW Productions
RAW Productions
Blog Post
  • Raw London continued a winning streak this week by winning Clarion Film of the Year at EVCOM Industry Awards – adding to the success at The Lovie Awards two nights earlier. We also took Best Video for the second year running at The Drum Marketing Can Change the World Awards and were Highly Commended among Samsung and Nando’s at The Drum Content … Continue reading "2 nights, 3 ceremonies and 4 awar...

RAW Productions
RAW Productions
Blog Post
  • Marie Curie have launched their new Christmas campaign by asking audiences to help #LightUpXmas. By sharing a memory on Twitter or Instagram using #LightUpXmas, the lights get brighter on the world’s first memory-powered Christmas tree on Southbank, London. You can read more and take part on their website. Raw London have also supported the Christmas … Continue reading "Raw London launches Christm...

RAW Productions
RAW Productions
Blog Post
  • As Raw prepared the turkey and mince pies for this year’s Christmas Party, we couldn’t help debating the top Christmas Ads of 2017. Get involved and tell us what you think @rawlondonuk.   Aldi – Kevin The Carrot  Chosen by Amy; “Kevin’s quest to save the love of his life warms my heart and makes me … Continue reading "Your weekly dose of Christmas video inspiration | 5 December 2017"

RAW Productions
RAW Productions
Blog Post
  • Raw London are giving away £15,000 worth of content strategy and production as part of their annual CSR initiative. The competition, which is open to charities with an annual turnover of less than £2 million, won CSR Project of the Year at the Charity Times Awards 2017 for its unique approach to corporate and charity … Continue reading "Raw London to give away £15,000 worth of content to a small c...

RAW Productions
RAW Productions
Blog Post
  • Every week, the Raw team get together to watch the best videos they’ve seen. Here’s the top 4 this week! Let us know what you think @rawlondonuk. The New York Times – The Dark Art of Political Memes  Chosen by Fiona; “This is part of a new series ‘Internetting’ by New York Times journalist Amanda Hess. … Continue reading "Your weekly dose of video inspiration | 24 November 2017"

RAW Productions
RAW Productions
Blog Post
  • The Raw team gave Apple a hard time this week with two videos poking fun at the tech giant (and their fans!). We also learned a thing or two about nagging and enjoyed a gloriously stylised short documentary on a film archivist from San Francisco. Let us know what you think @rawlondonuk. Google Pixel 2  … Continue reading "Your weekly dose of video inspiration | 17 November 2017"

RAW Productions
RAW Productions
Blog Post
  • Every week, the Raw team get together to watch the best videos they’ve seen. Here’s the top 4 this week! Let us know what you think @rawlondonuk. Fularious TV – Used Car Commercial – 1996 Honda Accord Chosen by Thomas “I love how this well crafted spoof went viral, bids on Ebay reached $100,000.”  Dave Tynan – … Continue reading "Your weekly dose of video inspiration | 10 Nov 2017"

RAW Productions
RAW Productions
Blog Post
  • Raw London has 4 films nominated in 4 separate categories at the Charity Film Awards 2018. The shortlist is decided by public vote, which will be open between 27 October – 15 December 2017. Please take 2 minutes to support these brilliant charities by voting for each film in their respective categories via the links below: … Continue reading "Please vote for Raw London at the Charity Film Awards 2...

RAW Productions
RAW Productions
Blog Post
  • Our domestic abuse awareness campaign Control for Northumberland Domestic Abuse Services (NDAS) was Highly Commended at The Drum Content Awards last night! These awards honour the best in modern marketing, where content & branded entertainment focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive p...

RAW Productions
RAW Productions
Blog Post
  • Every week, the Raw team get together to watch the best videos they’ve seen. Here’s the top 4 this week! Let us know what you think @rawlondonuk. THINK! – Pink Kittens film Chosen by Ed; “I picked the THINK! ad because it was built around a very simple yet effective concept. I also liked the … Continue reading "Your weekly dose of video inspiration | 3 Nov 2017"

RAW Productions
RAW Productions
Blog Post
  • Our awareness campaign, Control produced for Northumberland Domestic Abuse Services, is a Finalist for Clarion Film of the Year at the brand new EVCOM Industry Awards 2017!  This is a true “Champion’s League” event, and will recognise the best of the best at EVCOM Clarion Awards 2017. The film aims to change the way people see and understand emotional abuse, … Continue reading "Clarion Film of the...

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