ReachLocal, Inc. (ReachLocal) is an online marketing and advertising solution provider for small, medium, and large businesses, advertising to consumers in local markets. It provides Internet and mobile Internet marketing solutions to business clients in the United States, Europe, Asia and Australia. As of Q1 17, it is now a division of Gannett

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ReachLocal
ReachLocal
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  • Social media offers unprecedented marketing opportunities for businesses of all sizes, yet many businesses miss one of the biggest improvement opportunities available through social media: Customer feedback. Don’t let negative comments affect your business’s morale, instead learn from these tips on how to change contrary opinions into positive, strategic change. Take Action on Customer Feedback...

ReachLocal
ReachLocal
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  • Each month, more than 1.5 million logged in users visit YouTube.com. To put that in perspective, according to the United States Census Bureau, the estimated population of the US is 325.7 million. That means that nearly five times the number of people that live in the US have an account and are actively watching content on YouTube. What does that mean for you? In a nutshell, as a local business ...

ReachLocal
ReachLocal
Blog Post
  • Throughout the past few years, many tech companies have jumped on the wearable device bandwagon ranging from watches, glasses, and even wedding rings. Tracking everyday data was already getting more convenient through the use of smartphones, but with the rise in wearables, businesses have the opportunity to collect more data than ever about their potential customers. How will these developments...

ReachLocal
ReachLocal
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  • How do you find new businesses when you’re on vacation? If you’re like most people, you search on your phone for specific types of businesses near you. In fact, from 2014 to 2015, “near me” searches increased 130%, with the 88% of those searches happening on mobile devices. With summer and summer vacations right around the corner, it’s the perfect time to start preparing to attract vacationers ...

ReachLocal
ReachLocal
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  • You know that building a comprehensive web presence is important for businesses. But what about for you personally? Social media websites such as Twitter, Facebook, and LinkedIn are all great places to build a personal brand no matter what industry you work in, and it’s important to take inventory of what your personal social sites look like since they can easily show in search engine results p...

ReachLocal
ReachLocal
Blog Post
  • One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible experience for users and businesses, Bing is no longer serving text ads on the sidebar of its desktop search engine. This move follows Google’s sidebar ad removal in 2016 and is part of an effort to streamline ho...

ReachLocal
ReachLocal
Blog Post
  • On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad spend is on the rise, too. A recent study confirms that by 2019 72% of all ad spend w...

ReachLocal
ReachLocal
Blog Post
  • Competition for online space is growing. You may already be using search engine marketing to get your business in front of local consumers, but if that’s all you’re doing, you could be missing out on a treasure trove of people in your market who want to do business with you. In addition to pay per click ads, here are a few more digital marketing tactics to consider that can help you reach new a...

ReachLocal
ReachLocal
Blog Post
  • Instagram has become one of the most powerful social media platforms with over 800 million monthly active users, which qualifies it as a great place for a business to reach their target audience and get leads. What content will you create to help you stand out from your competitors? How can you be creative while still conveying the right message for your business? Creating shareable content on ...

ReachLocal
ReachLocal
Blog Post
  • When you think of YouTube ads, you probably think about watching highly-produced mini commercials from large, big-budget brands before moving on to your intended video. But, recently it’s become easier than ever for all sizes of businesses to advertise on YouTube. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. YouTube is a much more...

ReachLocal
ReachLocal
Blog Post
  • Voice search is changing the search landscape. Where you may have once asked “best Mexican restaurant,” you may now be asking “best Mexican restaurant near the Dallas, Texas area.” People are making longer queries that use more natural speech, so it is important for your brand’s web content to be on track and updated to stay ahead as voice search overtakes text search. Amazon Alexa, Google Assi...

ReachLocal
ReachLocal
Blog Post
  • Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick rise in popularity in video marketing across the internet. Check out some of these awesome statistics that show the power of YouTube: Who’s Watching YouTube & Where? YouTube is no longer solely for younge...

ReachLocal
ReachLocal
Blog Post
  • In a recent study shared by the Local Search Association, it was reported that nearly 97% of small- and medium-sized businesses are running some form of DIY marketing. This means that the majority of SMBs are doing some or all of their marketing themselves. Forbes outlined the top 10 problems that keep business owners up at night, and marketing their businesses didn’t even make the list. But, a...

ReachLocal
ReachLocal
Blog Post
  • When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essen...

ReachLocal
ReachLocal
Blog Post
  • With over 1.3 billion users and each user spending an average of 40 minutes per day on the site, YouTube is a prime platform for advertising your business. Especially when you know that YouTube attracts about one-third of all people online. But what is YouTube advertising and how does it work? What is YouTube Advertising? YouTube advertising enables your video ad to be shown to visitors before ...

ReachLocal
ReachLocal
Blog Post
  • Is your website a part of your marketing plan? If it’s not, it should be. Your website should be the foundation to which all your marketing revolves around. It’s the face of your company on the internet. Up to 85% of consumers will leave a website if it is poorly designed, so it’s important to make sure yours is top-notch. Make leads fall in love with your website with these four tips. Create S...

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