We have an exciting opportunity for a solutions-oriented, Sales Account Executive living in the DC-Metro area. This role is for someone who has a consultative sales approach and is comfortable calling on C, VP and Director level decision makers in large to mid-market organizations.
Real Magnet, an award-winning Marketing Automation (MA) platform with more than 900 customers, is seeking an in-house Chief Marketing Officer to develop, lead, and mange a comprehensive marketing program to drive the Company’s efforts to achieve aggressive growth targets.
Applications for the 2nd annual Magnet Awards are now open! Are you executing exciting and innovative marketing campaigns using our platform? Apply for a Magnet Award and join us at RMUG 2017 to see who wins!
Join Senior Director of Deliverability, Brad Gurley, on Thursday June 29 @ 2 PM EST for, “Members Only: Quick Email Delivery Tips for Associations,” where he will cover several simple email deliverability tips to help association marketers make the most of their email efforts.
Web accessibility is the practice of optimizing the usability of websites and content for people with disabilities. Not only do these techniques accomplish their intended goals of making information equally accessible to everyone, they’re also widely accepted as best practices.
Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?
Properly promoting and hosting webinar presentations is a great way to educate your members or customers, show off your expertise, acquire new prospects, and push your current prospects closer to reaching your goal.
Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now's the time for a refresher in just what makes the tools so helpful:
Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it's even more challenging to stay in front of them. So how can you better understand your members and deliver more relevant content? Enter Marketing Automation.
Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!
Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.
There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.
We've redesigned our Deliverability Testing Page to match the styles of our Marketing Automation module, and redesigned Messages and Contacts grids. The new Deliverability Testing Page has all the same tools and functionality as before, simply re-arranged to improve overall experience and usability.
When you send a marketing email with a bad subject line, the interaction with the recipient ends right there - with your message in the digital trash. Following these tips can get your emails opened. Following these tips can get your emails opened.
The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.
The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.
Upgrading from email services to marketing automation can be a nuanced sell; a carefully thought out and articulated plan, complete with benefits and potential pitfalls, can go a long way towards convincing decision makers to buy into your vision.
LinkedIn has rolled out a new design that aims to make content the focus of their user experience. One of the biggest changes is that images are getting a lot more attention in the feed. See how these changes affect Real Magnet users and how to take advantage of them using our social publishing tools.
Maximizing the benefits of your email and marketing automation software investment begins with a successful integration with your database platform. Productive integrations require careful planning, communication and analysis and adjustments.