Real Magnet
Real Magnet
Blog Post
  • Real Magnet would like to acknowledge and congratulate the winners of the second annual Magnet Awards for customer excellence. The Magnet Awards are awarded to the Real Magnet client or partner who best demonstrates creativity and expertise in one of the six award categories. For the second year in a row, the Magnet Awards were announced during breakfast on the closing day of RMUG -- the Real Magn...

Real Magnet
Real Magnet
Blog Post
  • Real Magnet, an award-winning Marketing Automation (MA) platform with more than 900 customers, is seeking an in-house Chief Marketing Officer to develop, lead, and mange a comprehensive marketing program to drive the Company’s efforts to achieve aggressive growth targets.

Real Magnet
Real Magnet
Blog Post
Real Magnet
Real Magnet
Blog Post
  • Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?

Real Magnet
Real Magnet
Blog Post
Real Magnet
Real Magnet
Blog Post
  • Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.

Real Magnet
Real Magnet
Blog Post
  • The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.

Real Magnet
Real Magnet
Blog Post
  • The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.

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