Real Magnet
Real Magnet
Blog Post
  • Real Magnet would like to acknowledge and congratulate the winners of the second annual Magnet Awards for customer excellence. The Magnet Awards are awarded to the Real Magnet client or partner who best demonstrates creativity and expertise in one of the six award categories. For the second year in a row, the Magnet Awards were announced during breakfast on the closing day of RMUG -- the Real Magn...

Real Magnet
Real Magnet
Blog Post
  • Generating high quality, organic, inbound leads is critical to the success of any modern organization. In this infographic, we look at tactics that help us turn passive visitors into viable prospects.

Real Magnet
Real Magnet
Blog Post
  • We have an exciting opportunity for a solutions-oriented, Sales Account Executive living in the DC-Metro area. This role is for someone who has a consultative sales approach and is comfortable calling on C, VP and Director level decision makers in large to mid-market organizations.

Real Magnet
Real Magnet
Blog Post
  • Understanding and mitigating spam complaints is a critical component of a successful email marketing strategy. Learn what spam complaints mean and how to prevent them from hindering your efforts.

Real Magnet
Real Magnet
Blog Post
  • Real Magnet, an award-winning Marketing Automation (MA) platform with more than 900 customers, is seeking an in-house Chief Marketing Officer to develop, lead, and mange a comprehensive marketing program to drive the Company’s efforts to achieve aggressive growth targets.

Real Magnet
Real Magnet
Blog Post
  • Applications for the 2nd annual Magnet Awards are now open! Are you executing exciting and innovative marketing campaigns using our platform? Apply for a Magnet Award and join us at RMUG 2017 to see who wins!

Real Magnet
Real Magnet
Blog Post
Real Magnet
Real Magnet
Blog Post
  • Web accessibility is the practice of optimizing the usability of websites and content for people with disabilities. Not only do these techniques accomplish their intended goals of making information equally accessible to everyone, they’re also widely accepted as best practices.

Real Magnet
Real Magnet
Blog Post
Real Magnet
Real Magnet
Blog Post
  • Accounting for nearly 25% of the U.S. population, the millennial generation offers massive income potential for U.S. businesses. But this tech savvy bunch has strong convictions about consumerism -- how do you tap into this key demographic without turning them off?

Real Magnet
Real Magnet
Blog Post
  • Properly promoting and hosting webinar presentations is a great way to educate your members or customers, show off your expertise, acquire new prospects, and push your current prospects closer to reaching your goal.

Real Magnet
Real Magnet
Blog Post
  • Marketing automation is a key part of the modern business technology mix, and this is no fluke. These tools have won marketers over with the changes they make to workflows. For companies that have yet to adapt to marketing automation, now's the time for a refresher in just what makes the tools so helpful:

Real Magnet
Real Magnet
Blog Post
  • Recruiting new members is important, but existing members are the lifeblood of your association. In this age of overflowing inboxes, it's even more challenging to stay in front of them. So how can you better understand your members and deliver more relevant content? Enter Marketing Automation.

Real Magnet
Real Magnet
Blog Post
  • Every email marketer wants to make sure they're getting the most out of their efforts for every email they send. Stop guessing what your recipients want to see and find out with real results through A/B testing!

Real Magnet
Real Magnet
Blog Post
  • Marketing departments have access to a near-bottomless bag of tricks today, including in-depth webinars in which they lay out the features and value of their products. Especially in the B2B world, these presentations are a critical source of connection between prospects and sellers. As with any tactic, however, there is a right and wrong way to host a webinar.

Real Magnet
Real Magnet
Blog Post
  • There are two predominant schools of thought when it comes to list hygiene: purging or hoarding inactive contacts. The choice can have far-reaching impact on your sender reputation and your overall marketing success. In this post, Senior Director of Deliverability Brad Gurley provides a hybrid approach.

Real Magnet
Real Magnet
Blog Post
  • We've redesigned our Deliverability Testing Page to match the styles of our Marketing Automation module, and redesigned Messages and Contacts grids. The new Deliverability Testing Page has all the same tools and functionality as before, simply re-arranged to improve overall experience and usability.

Real Magnet
Real Magnet
Blog Post
  • When you send a marketing email with a bad subject line, the interaction with the recipient ends right there - with your message in the digital trash. Following these tips can get your emails opened. Following these tips can get your emails opened.

Real Magnet
Real Magnet
Blog Post
  • The term “persona” is really just the latest term used to describe what has always been Marketing 101: Know your audience, and deliver interesting and relevant content to it. By understanding your audience’s roles and responsibilities, motivations and drivers, you can create more meaningful dialogue with them.

Real Magnet
Real Magnet
Blog Post
  • The ultimate goal of a newsletter is to keep your audience informed about the latest news and thought leadership developed by your organization. With attention spans dwindling, marketers need to pay close attention to their newsletter design and layout to keep their readers engaged throughout.

Real Magnet
Real Magnet
Blog Post
  • LinkedIn has rolled out a new design that aims to make content the focus of their user experience. One of the biggest changes is that images are getting a lot more attention in the feed. See how these changes affect Real Magnet users and how to take advantage of them using our social publishing tools.

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