Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue by 20%+ (on average) for leading digital retailers. The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google, where he developed similar user modeling and semantic learning techniques for the Adsense, Gmail and Google Books platforms.

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Reflektion
Reflektion
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  • Today we were named to the AI 100 list from CB Insights, a ranking of the 100 most promising private artificial intelligence companies in the world. The top 100 companies were selected from a pool of over 1,000 applicants that are “redefining industries.” To determine the top 100, CB Insights assessed criteria, company-submitted data, and […] The post We Made the AI 100 List for 2018 appeared firs...

Reflektion
Reflektion
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  • Amazon knows I like RXBARs, especially the chocolate coconut flavor. And at this point they have the data to know when my supply is running low. So what did they do? Of course they recommended those bars as well as a few other flavors to see if I’d bite, but they also plopped this thing […] The post From Site to Email: Ecommerce Individualization Across Touchpoints appeared first on Reflektion.

Reflektion
Reflektion
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  • “Traditional retailers were once pioneers of using data,” began Suzanne Kapner of The Wall Street Journal, “to zero in on what customers want.” Her article, Retailers’ Emails Are Misfires for Many Holiday Shoppers, has sparked a much-needed conversation at the intersection of digital retail and email marketing. The piece places its focus on what I’ll […] The post WSJ Calls Out Retail Emails, And I...

Reflektion
Reflektion
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  • Practical AI (Artificial Intelligence) is the valuable application of intelligence rendered by machines. Practiced AI is rooted in present-day use cases, and is separate from the futuristic promises and predictions of what artificial intelligence may be able to accomplish. The term artificial intelligence, coined in 1955 by Dartmouth math professor John McCarthy, has undergone changes […] The post...

Reflektion
Reflektion
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  • On 1% of its flights, Southwest Airlines added a dose of humor to their flight safety announcements. One went something like: “Put the oxygen mask on yourself first, then on your child. If you’re traveling with more than one child, start with the one who has more potential or who is less likely to put […] The post Responsive Merchandising: The Power of Micro-Moments appeared first on Reflektion.

Reflektion
Reflektion
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  • “Human + Machine” was the theme for this year’s CXSF 2017, held October 19-20 in San Francisco. In addition to Forrester’s leading analysts on artificial intelligence and the customer experience, the event also featured a wide-range of speakers, from the founder of Slack and the CTO of Pinterest to eBay’s Chief Product Officer and Amazon’s […] The post Lessons For Retailers From Forrester’s CXSF 2...

Reflektion
Reflektion
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Webinar - Top 100 Retailers Personalization Report: Failures and Successes

 
Reflektion
Reflektion
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  • The latest retail industry reports can confirm all of our confirmation biases. Depending on what source we’re reading, the state of retail can appear either on the verge of complete collapse (Toys“R”Us!?) or ready to embark on one of its most exciting chapters. This isn’t a matter of fake news or bad sources. The state […] The post Responsive Merchandising: The Future of Retail appeared first on R...

Reflektion
Reflektion
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  • Let’s say you’re an associate in a retail store. Your brand specializes in athletic dress pants called the Code Khakis. They’re stylish, slimfit, and with a bit of Elastane to feel as comfortable when you sit as when you stand. You just straightened up the rack, and turn to see a potential customer walking in. […] The post What is Responsive Merchandising? appeared first on Reflektion.

Reflektion
Reflektion
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  • “Voice is the technology of the day.” That’s how Laura Heller put it in her recap of Shop.org’s conference last week. And she’s right. Voice-enabled search doesn’t generate the same “wow” factor as stories about drones delivering packages to your door, but that’s only because many of us have already tried it. In fact, 98% […] The post Why Voice Commerce Will Soon Go Mainstream appeared first on Re...

Reflektion
Reflektion
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  • It’s like finding your wallet in plain sight on the counter after an hour of turning your house upside down in a desperate search to find it. On-site search (also referred to as the completely generic “internal search”), has been there all along, right in front of our faces. As consumers, on-site search is either […] The post On-Site Search: The SEO We’re Forgetting appeared first on Reflektion.

Reflektion
Reflektion
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  • We are now in the era of the customer. The control around product development, customer access to information and customer engagement has gone from the brands to the hands of the customers. In short this means that the customers share their product reviews with the world, have access to competitive pricing information with a simple […] The post Being Customer Centric appeared first on Reflektion.

Reflektion
Reflektion
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  • One thing that luxury and high end fashion brands has always done well is to engage each shopper individually and understand their unique tastes and preferences. Great associates at those brands know what new merchandise certain shoppers might covet by understanding and observing their previous shopping behaviors. What those associates and brands don’t do is […] The post What Luxury Retail Knows t...

Reflektion
Reflektion
YouTube Video
  • It’s time to expand your definition of search to include photo search. With Reflektion’s photo search, shoppers can quickly attach a photo to any search query and instantly receive incredibly accurate results. Photos inherently communicate product attributes like color, shape, style and even material, enabling a more rewarding and efficient search experience for each shopper – especially on mobile...

Reflektion
Reflektion
YouTube Video
  • Eric Kirkhofer, COO of BuySeasons, Inc. (owner and operator of BuyCostumes.com, BirthdayExpress.com, and CostumeExpress.com) explains how the world's largest online costume supply company modernized their personalization strategy. What they did to see double digit increases in site-wide conversion rates and revenue. Their story is useful to all digital commerce teams preparing for short seasons an...

Reflektion
Reflektion
YouTube Video
  • Urban shoe and apparel retailer VILLA continues to blow their old school competition out of the water. With recent double digit results, their eCommerce strategy is worth paying attention to. ----- To learn more, visit us at: http://reflektion.com Follow us at: http://twitter.com/reflectioninc http://facebook.com/reflektioninc https://linkedin.com/company/reflektion

Reflektion
Reflektion
YouTube Video
  • Metal Mulisha was started by freestyle motocross riders in 1999. The brand represents an entire culture of nonconformists who share a rebellious spirit and a daring attitude. Their customers would literally rather be on the trail than sitting behind a desktop computer. The brand’s user base has accelerated well above industry standards for smartphone access. Metal Mulisha’s ability to deeply engag...

Reflektion
Reflektion
YouTube Video
  • The O’Neill Clothing Company’s consistent success stems from a practice of listening and responding to the unique needs of each of its customers. Reflektion’s Personalized eCommerce Platform has made it all possible. ----- To learn more, visit us at: http://reflektion.com Follow us at: http://twitter.com/reflectioninc http://facebook.com/reflektioninc

Reflektion
Reflektion
YouTube Video
  • Brendan Witcher from Forrester joins Reflektion’s Kurt Heinemann in this webinar where they cover the subject of how Personalization is dramatically evolving. They cover new ways to reach shoppers at the 1 to 1 level, how to drive seriously higher engagement, conversions, and revenue, and success stories from retailers who have redefined their approach to Personalization. ----- To learn more, vi...

Reflektion
Reflektion
Blog Post
  • The Wall Street Journal recently published a great article about bankrupt retail brands coming back online. I highly recommend the article and the graphic of the costs and higher profitability of ecommerce relative to stores. However, there’s one thing it doesn’t tackle and that is the challenge of an online-only brand in generating traffic and […] The post Beyond Bankruptcy: The Value in Physical...

Reflektion
Reflektion
Blog Post
  • When Mary Meeker speaks everyone listens.  If you haven’t already reviewed her presentation you should (available here).  Three things stood out to me that retailers and particularly eCommerce teams should focus on. 1. Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing This applies to many areas but for ecommerce this is highlighting the […] The post Mary Meeker Schools eCommerce a...

Reflektion
Reflektion
Landing Page

New mobile optimized landing page detected

 
Reflektion
Reflektion
Blog Post
  • At the recent Google I/O event, the company shared details about its “AI first” future. These announcements add further credence to the increased adoption and growing consumer impact of artificial intelligence. With Google and other heavy weights shining a spotlight on the business impact of AI, it’s time for retailers to take note. Today’s consumers […] The post The eCommerce Impact of Google’s A...

Reflektion
Reflektion
Blog Post
  • This morning we proudly announced that Reflektion has more than doubled the size of our customers base in Q1 of this year. Among those brands contributing to Reflektion’s dramatic growth are world-class eCommerce leaders Ann Taylor, Sur la Table and TOMS. Our momentum comes at a time when customer expectations have never been greater for […] The post Reflektion Sees Dramatic Growth as Brands Turn ...

Reflektion
Reflektion
Blog Post
  • This morning we proudly announced a strategic alliance with the leader in mobile-first retail transformation – Mad Mobile. Our alliance enables retailers to unify the data-rich world of eCommerce with the data-scarce world of offline, in-store retail. Retailers say they want to know their customers. But in truth, they don’t know them. They don’t know if […] The post Bridging the Gap Between Online...

Reflektion
Reflektion
Blog Post
  • Consumers say they want eCommerce experiences tailored to their preferences. But are the Top 100 online retailers able to deliver? Internet Retailer’s recent 2017 Personalization Report Card explored whether today’s leading eCommerce players are making the grade when it comes to personalization. We’re going to break down the findings of that report during our webinar […] The post Where do you stac...

Reflektion
Reflektion
Blog Post
  • The Top 100 online retailers aren’t making the grade when it comes to digital personalization, according to Internet Retailer. Their exclusive report and our upcoming webinar explore the increasingly large gap between what is and what reasonably could be among the major players in eCommerce. Last week, we zoomed in on top retailers’ site search […] The post Top Online Retailers Can’t Remember Shop...

Reflektion
Reflektion
Blog Post
  • Last week we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations and what the Top 100 Online Retailers are doing to respond. The report revealed that retailers have a long way to go if they are going to deliver on their promise of giving consumers what they […] The post Site Search Savvy Lagging Among Top 100 Retailers appeared first...

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