Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue by 20%+ (on average) for leading digital retailers. The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google, where he developed similar user modeling and semantic learning techniques for the Adsense, Gmail and Google Books platforms.

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  • According to a Deloitte study, nine out of ten of consumers use mobile devices in the browse and research phase of shopping. These online shoppers don’t necessarily switch channels to buy. They’re also using their smartphones and other mobile devices to make purchases. As a case in point, consider last year’s Black Friday: Mobile is […] The post Preparing Your Category Pages for the Rise of Mobile...

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  • Your category pages are Google’s front door to your site. They not only receive the lion’s share of your site’s traffic, but for many searchers, they’re also the first impression of your brand.   Personalization is Now Expected “61% of US online adults are unlikely to return to a website that does not provide a […] The post Category Pages: Why Yours Don’t Work and 3 Ways Personalization Can Help a...

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  • With over 7,500 attendees this year, Shoptalk 2018 is this year’s largest conference for ecommerce and retail innovation. Attending with the Right Mindset is Key Writing in Forbes, Nikki Baird argues the real culprit of the so-called “retail apocalypse” is not the death of retail but retailers’ refusal to implement true digital transformation — i.e. applying […] The post Reflektion at Shoptalk 201...

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  • We couldn’t be more thankful for our clients. Because they trust us to deliver results, we’re able to keep iterating our solutions and receive recognition for our achievements in practical AI. One client we’re particularly proud to work with is TOMS Shoes. TOMS Shoes began in 2006 when Blake Mycoskie was in Argentina and noticed […] The post TOMS Shoes: Creating the Seamless Customer Journey appea...

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  • A Third of all Online Shoppers are Up for Grabs According to SEMrush’s data, 32% of leading ecommerce websites’ visitors come from organic search, meaning they searched for something using Google, or Bing, or Yahoo!, and the search results led them to an ecommerce site. A SimilarWeb report found the same basic pattern: in January 2016, 35% […] The post The SEO You’re Missing: Optimize Your Categor...

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  • At the beginning of J.R.R. Tolkien’s The Hobbit, dwarves keep appearing at Bilbo Baggins’ door. Bilbo has no idea why because he’s missing a crucial piece of information — the wizard Gandalf led the dwarves to his house by giving them directions and carving a sign on his door. While poor Bilbo was in the dark, […] The post The SEO You’re Missing: Optimize Your Category Pages appeared first on Refl...

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  • There’s no better place to grasp the ever-changing contours of retail than eTail West. Which is why retailers, ecommerce executives, and other industry leaders will head to Palm Springs next week for eTail West 2018.   Not to Be Missed Whether you’re looking to strengthen your mobile search strategy or identify your organization’s agents for automation […] The post Reflektion at eTail West 2018 ap...

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  • A lot has been written about the rate of change we are currently experiencing and its relationship to artificial intelligence. For some, the prospects are apocalyptic. Others think we’re a stone’s throw away from becoming gods. While I’m skeptical of both scenarios for the simple reason that humans have a fairly dismal track record when […] The post Practical AI: Grasp the Tool You Need to Navigat...

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  • Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest ecommerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk out. Since its launch, Amazon […] The post Three Retailer Lessons from Amazon Go Stores appeared first on Reflektion.

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  • Rana el Kaliouby mentioned Amazon Alexa as she was rehearsing a speech about AI for an upcoming conference. This shouldn’t have been a big deal, but when her personal Alexa woke up and said: “Playing Selena Gomez” it quickly grew into a situation that broke her focus. After trying several times to make Alexa stop, […] The post Practical AI: On Color Synonym Mapping in E-Commerce appeared first on ...

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Responsive Merchandising: How Elite Retailers Are Winning Empowered Customers

 
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The Secrets to Winning Empowered Customers with 1:1 Engagement

 
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  • Sometimes change happens so slowly that you’re not aware of it until long after it happened. 2017 was not one of those years. Brands that have been household names for decades closed their doors or filed for bankruptcy at a time when pureplay ecommerce newcomers entered into the fray and found immense value in opening […] The post 4 Retail Trends in 2018 appeared first on Reflektion.

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  • “Science indicates that babies’ brains are the best learning machines ever created.” That quote from Dr. Patricia Kuh, co-director of the Institute for Learning & Brain Sciences at the University of Washington, has made the rounds in many parenting and life science magazines. The time has come for it to be used in discussions on […] The post Practical AI: On Natural Language Processing in Voice Co...

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  • Today we were named to the AI 100 list from CB Insights, a ranking of the 100 most promising private artificial intelligence companies in the world. The top 100 companies were selected from a pool of over 1,000 applicants that are “redefining industries.” To determine the top 100, CB Insights assessed criteria, company-submitted data, and […] The post We Made the AI 100 List for 2018 appeared firs...

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  • Amazon knows I like RXBARs, especially the chocolate coconut flavor. And at this point they have the data to know when my supply is running low. So what did they do? Of course they recommended those bars as well as a few other flavors to see if I’d bite, but they also plopped this thing […] The post From Site to Email: Ecommerce Individualization Across Touchpoints appeared first on Reflektion.

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  • “Traditional retailers were once pioneers of using data,” began Suzanne Kapner of The Wall Street Journal, “to zero in on what customers want.” Her article, Retailers’ Emails Are Misfires for Many Holiday Shoppers, has sparked a much-needed conversation at the intersection of digital retail and email marketing. The piece places its focus on what I’ll […] The post WSJ Calls Out Retail Emails, And I...

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  • Practical AI (Artificial Intelligence) is the valuable application of intelligence rendered by machines. Practiced AI is rooted in present-day use cases, and is separate from the futuristic promises and predictions of what artificial intelligence may be able to accomplish. The term artificial intelligence, coined in 1955 by Dartmouth math professor John McCarthy, has undergone changes […] The post...

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  • On 1% of its flights, Southwest Airlines added a dose of humor to their flight safety announcements. One went something like: “Put the oxygen mask on yourself first, then on your child. If you’re traveling with more than one child, start with the one who has more potential or who is less likely to put […] The post Responsive Merchandising: The Power of Micro-Moments appeared first on Reflektion.

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  • “Human + Machine” was the theme for this year’s CXSF 2017, held October 19-20 in San Francisco. In addition to Forrester’s leading analysts on artificial intelligence and the customer experience, the event also featured a wide-range of speakers, from the founder of Slack and the CTO of Pinterest to eBay’s Chief Product Officer and Amazon’s […] The post Lessons For Retailers From Forrester’s CXSF 2...

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Webinar - Top 100 Retailers Personalization Report: Failures and Successes

 
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  • The latest retail industry reports can confirm all of our confirmation biases. Depending on what source we’re reading, the state of retail can appear either on the verge of complete collapse (Toys“R”Us!?) or ready to embark on one of its most exciting chapters. This isn’t a matter of fake news or bad sources. The state […] The post Responsive Merchandising: The Future of Retail appeared first on R...

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  • Let’s say you’re an associate in a retail store. Your brand specializes in athletic dress pants called the Code Khakis. They’re stylish, slimfit, and with a bit of Elastane to feel as comfortable when you sit as when you stand. You just straightened up the rack, and turn to see a potential customer walking in. […] The post What is Responsive Merchandising? appeared first on Reflektion.

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  • “Voice is the technology of the day.” That’s how Laura Heller put it in her recap of Shop.org’s conference last week. And she’s right. Voice-enabled search doesn’t generate the same “wow” factor as stories about drones delivering packages to your door, but that’s only because many of us have already tried it. In fact, 98% […] The post Why Voice Commerce Will Soon Go Mainstream appeared first on Re...