Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue by 20%+ (on average) for leading digital retailers. The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google, where he developed similar user modeling and semantic learning techniques for the Adsense, Gmail and Google Books platforms.

Wikipedia
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Beyond Bankruptcy: The Value in Physical Stores
    The Wall Street Journal recently published a great article about bankrupt retail brands coming back online. I highly recommend the article and the graphic of the costs and higher profitability of ecommerce relative to stores. However, there’s one thing it doesn’t tackle and that is the challenge of an online-only brand in generating traffic and […] The post Beyond Bankruptcy: The Value in Physical...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Mary Meeker Schools eCommerce
    When Mary Meeker speaks everyone listens.  If you haven’t already reviewed her presentation you should (available here).  Three things stood out to me that retailers and particularly eCommerce teams should focus on. 1. Image-Based Platform Front-Ends = Tap + Augment Can Replace Typing This applies to many areas but for ecommerce this is highlighting the […] The post Mary Meeker Schools eCommerce a...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • The eCommerce Impact of Google’s AI-First Future
    At the recent Google I/O event, the company shared details about its “AI first” future. These announcements add further credence to the increased adoption and growing consumer impact of artificial intelligence. With Google and other heavy weights shining a spotlight on the business impact of AI, it’s time for retailers to take note. Today’s consumers […] The post The eCommerce Impact of Google’s A...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Reflektion Sees Dramatic Growth as Brands Turn to AI to Disrupt eCommerce
    This morning we proudly announced that Reflektion has more than doubled the size of our customers base in Q1 of this year. Among those brands contributing to Reflektion’s dramatic growth are world-class eCommerce leaders Ann Taylor, Sur la Table and TOMS. Our momentum comes at a time when customer expectations have never been greater for […] The post Reflektion Sees Dramatic Growth as Brands Turn ...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Bridging the Gap Between Online and In-store Customer Engagement
    This morning we proudly announced a strategic alliance with the leader in mobile-first retail transformation – Mad Mobile. Our alliance enables retailers to unify the data-rich world of eCommerce with the data-scarce world of offline, in-store retail. Retailers say they want to know their customers. But in truth, they don’t know them. They don’t know if […] The post Bridging the Gap Between Online...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Where do you stack up against the the IR Top 100 online retailers?
    Consumers say they want eCommerce experiences tailored to their preferences. But are the Top 100 online retailers able to deliver? Internet Retailer’s recent 2017 Personalization Report Card explored whether today’s leading eCommerce players are making the grade when it comes to personalization. We’re going to break down the findings of that report during our webinar […] The post Where do you stac...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Top Online Retailers Can’t Remember Shoppers or Unify Experiences
    The Top 100 online retailers aren’t making the grade when it comes to digital personalization, according to Internet Retailer. Their exclusive report and our upcoming webinar explore the increasingly large gap between what is and what reasonably could be among the major players in eCommerce. Last week, we zoomed in on top retailers’ site search […] The post Top Online Retailers Can’t Remember Shop...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Site Search Savvy Lagging Among Top 100 Retailers
    Last week we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations and what the Top 100 Online Retailers are doing to respond. The report revealed that retailers have a long way to go if they are going to deliver on their promise of giving consumers what they […] The post Site Search Savvy Lagging Among Top 100 Retailers appeared first...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Digital Personalization: The Missed Opportunity
    This morning we announced the launch of an exclusive Internet Retailer report examining the state of consumer eCommerce expectations; what the Top 100 Online Retailers are doing to respond; and the opportunities that exist right now. Reflektion has joined forces with Internet Retailer to explore the widening gap between consumers’ eCommerce expectations and retailers’ ability […] The post Digital ...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Apple versus Amazon; Choose Wisely
    There is a fork in the road ahead for many brands’ digital stores; one road involves Amazon and and the other Apple. While brands’ use of voice search is still in its infancy, we need make clear a critical distinction which will inform your roadmap and set both your near and long term focus. The […] The post Apple versus Amazon; Choose Wisely appeared first on Reflektion.
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Site Search is Failing Your Customers
    On Tuesday, we hosted a webinar with Forrester’s own Principal Analyst, Brendan Witcher. The webinar, “Site Search is Failing Your Customers,” explored innovations in site search and how retailers can transform and optimize it to engage today’s consumer. We’ll be making the slides and a full recording of the webinar available in the coming week, […] The post Site Search is Failing Your Customers a...
Reflektion
Reflektion
YouTube Video

New YouTube videos detected.

  • Reflektion - Photo Search
    It’s time to expand your definition of search to include photo search. With Reflektion’s photo search, shoppers can quickly attach a photo to any search query and instantly receive incredibly accurate results. Photos inherently communicate product attributes like color, shape, style and even material, enabling a more rewarding and efficient search experience for each shopper – especially on mobile...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • eTail West: Personalization, AI and Rain
    We’re back from a fun and very busy eTail West. Lots of great conversations, presentations and surprisingly… rain. Looking back, a few key themes emerged as top of mind for today’s retail and eCommerce teams. Here are 3 of our key takeaways from eTail West: Personalization is still a top priority, but its definition is […] The post eTail West: Personalization, AI and Rain appeared first on Reflekt...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • We Need to Talk About Your Mobile Strategy
    At some point we allowed ourselves to become OK with responsive design as a mobile strategy. In truth, responsive design isn’t a real mobile strategy – it’s a placebo that doesn’t address the underlying problem. Responsive design is a desktop centric-approach that allows you to save time, money and energy rather than actually rolling up […] The post We Need to Talk About Your Mobile Strategy appea...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • The Future of Site Search has Arrived
    Site search is grossly underutilized by eCommerce shoppers. For nearly two decades, it has lacked any real innovation or evolution, causing almost 50% of all eCommerce site searches to end in failure. That ends today. We’re excited to share that Reflektion has announced three powerful additions to our full and preview search solutions – photo […] The post The Future of Site Search has Arrived appe...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Share the Love with Customers this Valentine’s Day
    For many retailers, Valentine’s Day is a critical holiday and a springboard for new year profits. Valentine’s Day sales reached an all-time high of $19.7 billion in 2016, per the National Retail Federation, and are predicted to dip only slightly this year to $18.2 billion. With over 25% of Valentine’s Day purchases occurring online, retailers […] The post Share the Love with Customers this Valenti...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Introducing the Reflektion Partner Data Network
    Today, Reflektion proudly announced the creation and launch of the Reflektion Partner Data Network. This network of strategic data partners unites Reflektion’s hyper-relevant platform with data from leading technology and ecommerce companies. The data integrations formed through these partnerships will unleash a wave of new features and innovations for retailers aimed at increasing engagement and ...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Stuck Between a Rock and an Inbox. Maybe Not…
    Email has historically been a marketing marvel for ecommerce. It is the most efficient revenue driver and can extend merchandising off site to the inbox. Unfortunately, a few years ago everyone started running the same email marketing playbook and now consumers are being bombarded with retailer emails. As a result of this deluge, the KPIs […] The post Stuck Between a Rock and an Inbox. Maybe Not… ...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • Voice Search: You Aren’t Ready
    It’s no secret voice search is quickly weaving itself into the very fabric of mainstream consumer engagement. Device integration and consumer adoption have surged and show no signs of slowing. Alexa emerged as the media darling of CES 2017, and similar voice assistants (Google Assistant, Siri, Cortana, etc.) are driving new headlines every day. This […] The post Voice Search: You Aren’t Ready appe...
Reflektion
Reflektion
Blog Post

New blog articles detected.

  • The Short Shelf Life of Insight
    Ecommerce brands have a limited amount of time to convince consumers to buy before they move on. They have an even shorter window of time to generate actionable insights based on the preferences and intent of each customer. Any misstep in the insights gleaned or customer experience created can result in costly missed opportunities for […] The post The Short Shelf Life of Insight appeared first on ...
  • 5 Ecommerce Marketing Predictions for 2017
    With the passing of each year comes change. The new year brings with it new trends, behaviors technologies and consumer demands. But most importantly it brings new opportunities. In the face of this change, retailers and ecommerce professionals are challenged not only with staying one step ahead of their competitors, but their customers as well. […] The post 5 Ecommerce Marketing Predictions for 2...
  • It’s Time for Customer-First Commerce
    The retail world has been referencing “omni-channel” for quite some time. While it was intended to reference a customer-centric strategy across a retailer’s integrated sales channels, in practice, “omni-channel” today is really more retailer- vs. customer-focused. It refers more to web and store integrations to standardize pricing and promotions of virtual inventory. This is not […] The post It’s ...
  • 7 Reasons Why Personalization Doesn’t Work
    Today’s customers expect timely and contextually relevant experiences. However, most organizations are still unable to deliver them. Despite significant personalization technology investments and the availability of more data sources than ever, companies are still falling short. Retailers must recognize their current personalization efforts are creating an ever-widening gap between them and their ...
  • RIP: Black Friday and Cyber Monday are Dead
    Black Friday and Cyber Monday – the longstanding hallmarks of the holiday retail season – are dead. They’ve lost relevance among today’s shoppers. But fret not dear retailers, we’re not suggesting people aren’t shopping during the holidays. In fact, the NRF has forecasted a 3.6% increase in holiday sales this year to $655.8 billion. These ghosts of […] The post RIP: Black Friday and Cyber Monday a...
  • Mobile Takes Center Stage this Holiday Season
    All eyes will be on mobile this Friday. Mobile traffic peaked on Black Friday 2015. It outpaced desktop and made up more than half of all online traffic for the day. It also proved itself a force for driving revenue, accounting for over a third of that day’s total online sales. 2016 shows no sign […] The post Mobile Takes Center Stage this Holiday Season appeared first on Reflektion.
  • Unifying the Customer Experience with Data-driven Personalization
    This past Tuesday, we hosted a webinar with one of our favorite analysts at Forrester, Brendan Witcher. The webinar, “Unifying the Customer Experience with Data-driven Personalization,” explored how retailers can unify the customer experience using data and insights to ensure each interaction is contextually relevant to each individual customer. We’ll be making the slides and […] The post Unifying...
  • ‘Tis the Season for Holiday Planning (and Spending)
    With Halloween behind us, our focus can officially shift to the holiday gift giving (and buying) season. The National Retail Federation expects total retail sales in November and December to increase 3.6 percent to $655.8 billion. The online sales portion is forecast to increase nearly 10 percent over last year to as much as $117 […] The post ‘Tis the Season for Holiday Planning (and Spending) app...
  • Can Individualized Content Save Email Marketing?
    Email marketing is one of the most powerful weapons in the modern marketer’s arsenal, but the key to success goes beyond a well crafted subject line. Legacy email marketing tactics have created a vicious cycle for email marketers – one that finds brands continually chasing poorly performing email campaigns with an increased volume of emails. You […] The post Can Individualized Content Save Email M...
  • Personalization Results So Good, It’s Scary
    The Halloween season may be a spooky and scary time of year for Americans, but for the retail and ecommerce industries, it’s deadly serious business. Halloween 2016 is predicted to be the most profitable yet. According to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is […] The post Personalization Results So Good, It’s...
Reflektion
Reflektion
YouTube Video

New YouTube videos detected.

  • 1 to 1 Commerce is Here: O'Neill Clothing
    The O’Neill Clothing Company’s consistent success stems from a practice of listening and responding to the unique needs of each of its customers. Reflektion’s Personalized eCommerce Platform has made it all possible. ----- To learn more, visit us at: http://reflektion.com Follow us at: http://twitter.com/reflectioninc http://facebook.com/reflektioninc
  • Webinar: Raising Conversion and Revenue with Personalization 2.0
    Brendan Witcher from Forrester joins Reflektion’s Kurt Heinemann in this webinar where they cover the subject of how Personalization is dramatically evolving. They cover new ways to reach shoppers at the 1 to 1 level, how to drive seriously higher engagement, conversions, and revenue, and success stories from retailers who have redefined their approach to Personalization. ----- To learn more, vi...
  • BuySeasons’ Secret to Owning the Online Costume Market
    Eric Kirkhofer, COO of BuySeasons, Inc. (owner and operator of BuyCostumes.com, BirthdayExpress.com, and CostumeExpress.com) explains how the world's largest online costume supply company modernized their personalization strategy. What they did to see double digit increases in site-wide conversion rates and revenue. Their story is useful to all digital commerce teams preparing for short seasons an...
  • VILLA's Secret to 46% Conversion Lift
    Urban shoe and apparel retailer VILLA continues to blow their old school competition out of the water. With recent double digit results, their eCommerce strategy is worth paying attention to. ----- To learn more, visit us at: http://reflektion.com Follow us at: http://twitter.com/reflectioninc http://facebook.com/reflektioninc https://linkedin.com/company/reflektion
  • Engaging Active, Niche Shoppers on Smartphones: Metal Mulisha
    Metal Mulisha was started by freestyle motocross riders in 1999. The brand represents an entire culture of nonconformists who share a rebellious spirit and a daring attitude. Their customers would literally rather be on the trail than sitting behind a desktop computer. The brand’s user base has accelerated well above industry standards for smartphone access. Metal Mulisha’s ability to deeply engag...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.