Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Thanksgiving is right around the corner and before you know it, Christmas and the holiday season are in full swing. Have you thought about how the holidays might affect your website? During this time, businesses could be prepping for a holiday rush or slump, or somewhere in between. Either way, you should evaluate whether your business needs some extra stuffing in terms of web strategy...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • We’ve grown so accustomed to the technology we use every day that we hardly notice the extraordinary way communication has changed. For example, you probably just recently contacted a company through AI, or consulted a virtual assistant to get driving directions, answer questions, and customize the lighting in your smart home. All to say, we interact with robots more often than we real...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Facebook ads have been very instrumental in helping organizations reach their campaign objectives, whether it’s to generate leads, increase sales, or drive traffic to their websites. Part of the reason being that it’s one of the most cost-effective advertising tools, especially for a top social media platform that has such a powerful organic reach. But if we think about the ever-changi...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Your schedule may not always permit you to read marketing news, tips and strategies. The beauty of podcasts, aside from the fact that most of them are free of charge, is that you get to listen to an endless stream of valuable content of your choice - advice, interviews, news, storytelling, etc. - when you want. Marketing podcasts are a great way to get your fill of the latest and great...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • For SMB owners, connecting all of the marketing dots between social media, SEO, content creation, and driving profitable customer action can be extremely overwhelming. According to the Clutch 2017 Social Media for Small Business survey, 24% of small businesses don’t use social media at all. That’s roughly 1 in 4 small business owners that are not connecting and engaging with potential ...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • It’s hard to believe now that social media was once considered as a passing fad. After all, it’s become a powerful vehicle for marketing, and for any business seeking growth, it’s no longer optional. SaaS companies are benefiting from social media, too. Software companies are boosting their presence on various social platforms to improve brand awareness, share content, generate higher ...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Put yourself in the shoes of a prospective customer searching the Internet for answers or information relevant to your product or service - you’ll probably be flooded with a lot of content, right? It can be a challenge for searchers to find what they’re looking for. Sure, Google continuously updates its algorithm to optimize search results, but your customers still have to sift through...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Google Docs is an awesome collaborative business tool and a free alternative to Microsoft Word. But, there’s one hiccup in Google Docs that you might know all too well, which is the formatting issues of text and images when you copy and paste content into HubSpot that has you spending more time with unnecessary code in the HTML. Well, no more. The new integration of Google Docs & HubSp...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • As you know, Google keeps tweaking its algorithm to keep up with user behavior changes. The latest change to take place in the realm of search engines right now, which marketers are closely tailing, is how people are performing searches. Longer-form search queries of which 64% are four words or more, according to HubSpot, are becoming the norm as people are specifying what they’re look...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Nurturing the leads that your marketing efforts generate is crucial to closing more sales. Nurtured leads make 47% larger purchases than non-nurtured leads, and also have a 23% shorter sales cycle so it’s not a step to skip. Creating a workflow allows you to nurture leads and move them down the sales funnel without a constant manual process.  Think about the number of leads your compa...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • HubSpot is continuously making updates and adding new features to make their platform even better for their over 34,000 customers around the world to help them meet their inbound marketing goals. Check out these recent updates to the platform from this summer.  New Reports To Add To Your Dashboard There are over a dozen new reports that you can add to your dashboard in both the...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • In marketing, you can’t just settle for hoping that your campaign worked; you need to be able to measure the results and make sure that you’re getting the most return on your investment. The best way to keep track of how things are going is to regularly monitor your analytics.  Benchmarking your analytics will be unique to your company, but you can do some research to see what others ...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Is anybody not on social media these days? Social media marketing can’t be an afterthought in your overall marketing strategy when Facebook has 1.13 billion daily active users, 59% of Instagram users are on the platform daily, and 25% of adult internet users use LinkedIn. The chances are pretty good that the target customer for your SaaS company is on social media.  These are some of ...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • 63% of marketers say generating traffic and leads is their top challenge. If you fall into this group the promise of doubling your leads in just a week sounds amazing, doesn’t it? But it’s probably too good to be true. Or maybe not. HubSpot ran a test and audited the content offers on their blog posts. They changed out low performing offers and optimized for conversion with new, bette...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Google doesn’t care about your company. They care about searchers. So SEO plays a crucial role in getting your website and content found online. If you want to be successful, you need to optimize your website and follow SEO best practices. But beyond the technical aspects of SEO, you need to create content that people want to read, watch and engage with first, and then make sure that ...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Marketing and sales can often seem like groups that can’t get on the same page ─ heck, they’re not even reading the same book. But at the end of the day, both marketing and sales want the same thing; to drive revenue for the company. When you align sales and marketing, and both teams are able to communicate and work to support each other, everyone benefits.  Use these steps to improve...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Writing is hard. Even for people who write for a living. But learning how to write better, and practicing, will improve your marketing efforts. No one ever read a boring email or blah blog post and decided that was good enough to sell them on a company. You can become a better copywriter with practice and a little advice from the experts in these books.

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Facebook has 1.13 billion daily active users, and in the past few years, content consumption has increased by 57%. Having a Facebook business page is a great way to connect with your audience and promote your content. However, you can’t just post on Facebook and expect that to be enough to drive traffic and leads. Follow these tips to boost your engagement and create a successful soci...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • In case you didn’t already know, Google likes to update their algorithm - a lot. And they don’t always let us know when that happens. So trying to keep up with all of the Google updates and adjusting SEO and marketing strategy accordingly is no small task.  Understanding and staying on top of SEO best practices is important to keep your marketing strategy moving forward by attracting ...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • It’s no secret that video has become an increasingly important channel for marketers. But just how important is it? Well, by 2019, it will account for 80% of global internet traffic, including 85% in the U.S., according to Cisco. YouTube is the second largest search engine for good reason.   If you haven’t already begun to develop a video marketing strategy, or are only using it minim...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • You can’t really know if you’ve achieved a goal unless you have a way to measure what success is. For your company, understanding how effectively your marketing efforts are meeting business goals and objectives is crucial. KPIs, or key performance indicators, help you to gauge how your company is doing by giving you a way to measure.

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • If your company has been thinking about a website redesign and wondering when the best time is to do it, the short answer is now. Once you realize that your website needs an overhaul, it’s better to get started right away.  Do I Really Need A Redesign? Your website often provides the first impression of your company to new visitors online. If your website has a poor design or is outd...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Ever feel like you have so much to do, but then at the end of the day it seems like you didn’t get anything done? Being busy is not the same thing as being productive, so even if you’re “busy” all day, how you spend your time might not be effective. Learning the right time management tools will help you to be a successful inbound marketer and balance your time better, keep you from get...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Each year, HubSpot puts out its State of Inbound report, which looks at the challenges and priorities of marketing and sales professionals, as well as trends and emerging channels. If you want some insight into where the future of inbound is headed, this report is a good place to start. This year’s survey had participation from a diverse group of 6,399 marketing and sales professional...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • As buyer preferences and the channels used to research and make purchases continue to change, marketers must adjust their approach to reach them wherever they are. Despite these changes, the inbound marketing process of attracting customers through relevant and useful content is not going anywhere. 32% of marketers agree that paid advertising, including print, outdoor and broadcast, i...

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Artificial Intelligence may seem like the technology of the future, but the truth is it’s being used now, and implementation is only going to grow. 53% of marketers plan to adopt artificial intelligence in two years, reports Forbes. When it comes it email marketing, AI is a tool that enables marketers to provide something that customers are looking for: a personalized experience. 

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • Nothing lasts forever, and in the digital marketing world, strategy and techniques change quickly. This is especially true as technology develops and marketers create new innovationsfor applying it to their strategy.  These are some of the top trends and technologies marketers are implementing this year. 

Responsive Inbound Marketing, LLC.
Responsive Inbound Marketing, LLC.
Blog Post
  • There’s a lot to keep track of in digital marketing. From trying to increase traffic and generate leads, to running an A/B test and sending emails. Sometimes it’s hard to put all of the pieces together and see a complete picture. SEO, or search engine optimization, falls under it’s own category, but also impacts the other pieces, and is an important element in making your content marke...

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