Responsys
Responsys
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  • Ask the CMO
    CMOs of some of the biggest brands in the world answer one question: What’s their biggest priority for the rest of the year? Flip through this deck to find out.
  • The 5 Phases of Holiday Marketing
    This Look Book offers an overview of the five phases of holiday marketing, with examples of effective messages from a variety of brands. We hope you’ll use it for inspiration as you gear up for the biggest shopping season of the year. While you are at it, you might also want to check out our Holiday Marketing Webcast for more tips and tricks. Click here to watch on-demand: http://bit.ly/XYJYu3
  • Transform your marketing programs this holiday
    This holiday, let’s innovate and push the envelope. Find out how you can give your programs a boost. Check out this Slideshow and watch our full On-Demand Webcast full of tips and tricks here: http://bit.ly/XYJYu3
  • Marketer's Guide to Mobile
    With the rapid adoption of new marketing technologies, come fragmented customers experiences. The solution is orchestrated mobile marketing. Get our guide for research-driven insights and actionable steps.
  • 17 Awesome, No-fluff Digital Marketing Quotes
    There’s a lot of wisdom out there when it comes to digital marketing. Tons. At times it can be overwhelming to sift through everything on Twitter, LinkedIn, Facebook, RSS feeds..the list goes on. We feel you, so we’ve done the leg work and uncovered 17 quotes from marketing experts that exemplify thought leadership and/or a unique perspective on the issues marketers face today.
  • The Fifth Annual Look Book
    Here we present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence.
  • Mobile Marketing: The Promise of Push
    What makes push so powerful? It’s immediate. It’s personal. It’s in the palm of your hand. If you haven’t made push part of your mobile marketing strategy, now is the time to start.
  • Does my customer love me? Take the love quiz
    We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call just the right amount of times. For brands, doing great marketing is no different. Responsys commissioned a nationwide survey of more than 2,000 U.S. adults, which uncovered how brands can maintain long-term relationships with their custome...
  • Top 10 Tips for Email Deliverability Success
    Authentication. Whitelists. Spam complaints. Gmail. Metrics and more metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. This report (and this tip sheet) will make sure that your team has all the nifty-gritty know-how you need to get your best messages into inboxes -- and to protect your sender reputation. For more, visit: http://www.responsys.c...
  • Consumer survey results: Will customers love or break up with you this Valentine's Day
    We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call just the right amount of times. For brands, doing great marketing is no different. Responsys commissioned a nationwide survey of more than 2,000 U.S. adults, which uncovered how brands can maintain long-term relationships with their custome...
  • Infographic: Give mobile marketing a 'push'
    We surveyed 1,200 U.S. consumers about their perceptions of mobile marketing. This infographic shows what they had to say about mobile apps and push notification, specifically. For more, check out the blog post: http://www.responsys.com/blogs/nsm/mobile-marketing/give-mobile-marketing-push-infographic/
  • Consumer survey results: Mobile marketing engagement
    In late 2013, the Responsys team sought to understand consumer perceptions toward mobile marketing. We found that the mobile opportunity is ripe for marketers looking to deliver individualized experiences that also boost the bottom line. But, marketers must not operate this important channel in a silo. Consumers want their experiences on mobile to be orchestrated with the other marketing channels...
  • Marketing orchestration: 4 tips for getting started
    Growing long-term relationships with customers and enhancing the customer experience across touch points is the #1 priority for senior level marketers, according to Forrester. However, marketers continue to struggle with making this a reality.. Here’s how to overcome these challenges and get started with marketing orchestration.
  • The future of marketing: 20 expert predictions for 2014
    We asked 20 analysts, authors, bloggers and thought leaders about what’s in store for marketing in 2014. You’ll find that everyone is strikingly on the same page: in order to succeed, marketers must provide individual experiences for their customers. Read more in our blog post here: http://www.responsys.com/blogs/nsm/cross-channel-marketing/whats-store-marketing-2014-20-experts-offer-predictions/
  • Infographic: Marketers, say goodbye to the campaign calendar
    This infographic depicts why marketers need to let go of the campaign calendar and adopt a more customer centric approach to marketing. For more, click here: http://www.responsys.com/blogs/nsm/cross-channel-marketing/marketing-orchestration-infographic/
  • Digital Marketing: Responsys Celebrates 15 Year Anniversary
    Responsys celebrates 15 years of digital marketing innovation and growth to over 1,000 employees worldwide. Click here to read more and watch a video message from our CEO, Dan Springer: http://www.responsys.com/blogs/nsm/inside-responsys/responsys-celebrates-15-years-marketing-innovation/
  • Responsys: Drive more cross-channel conversions this holiday season
    Succeeding at holiday marketing is about building relationships. Learn about top trends from our research and find out how to win cross-channel conversions this season.
  • Responsys Mobile Email Guide
    The Responsys Mobile Email Guide walks through a number of mobile email design strategies to help you capture mobile clicks.
  • Infographic: The Power of Personalized Digital Marketing
    With heightened product demand and a far-reaching customer base, connecting personally with every individual who engages with your brand may seem like a daunting task. Unfortunately, it’s necessary to the future of your business. Our report shows that 53 percent of consumers are more likely to purchase when a brand personalizes digital communication. We’ve highlighted some ways your marketing te...

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