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  • For many of us, finding the perfect productivity balance is a constant struggle. In high season, it’s hard to find time to get everything done. In low season, the lack of urgency gives procrastination room to rear its ugly head. If you aren’t happy with how much you’re getting done or how much you always […]

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  • Catering to luxury travelers requires a keen awareness of their wants and needs – and increasingly, what they want is authenticity, unique experiences, and adventure. If that sounds a lot like what Millennials want, there’s a reason for that: nearly a quarter of U.S. adults making over $500,000 annually are millennials, and more of them […]

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  • Looking to increase bookings from highly affluent customers? Wondering what they want from their vacations? Our infographic has habits and demographics you can use you drive bookings. Want to know more about appealing to luxury travelers? Check out our list of key luxury trends for 2017.

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  • If you ever read consumer travel advice, you’ve probably seen the advice to book last-minute come up again and again. The constant repetition of that mantra works: over 40 percent of U.S travelers now use their smartphones to place bookings while they’re already travelling (Criteo, 2016). Last minute bookings are a double edged sword for […]

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Rezgo
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  • Hiring can be a nerve-wracking experience. First, you need to find people that want to work for your tour company. Then, often with nothing more than a resume, cover letter, and a short conversation, you need to decide which candidates will be the best fit for what could be years to come. Make sure the […]

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  • You have the perfect job posting, you’ve reached out to all the right places, and you have a list of prospective tour guides to interview. What now? Work experience, education, references and other “hard skills” will only tell you so much about a new hire, and instinct only takes you so far. Here are nine […]

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  • In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]

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  • When you plan an email campaign, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload is a […]

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  • Let’s be honest. Embedding sustainability in all your business practices is challenging. All the companies we mention in our guide to sustainable business practices have stumbled at times. In many cases, they enacted the changes that led to their reputations for corporate responsibility because they messed up, or to make up for the damage they […]

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  • What do you strive for in your day-to-day life? Honesty? Authenticity? Success? Security? Or something else? You might not know the answer offhand, but on some fundamental level, these ideas or ones like them factor into every major decision you make. They’re your core values, and they guide you. Consciously or not, successfully or otherwise, […]

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  • Common sense tells us that motivation is easy. If someone does something good, give them a reward. A financial incentive, for example. Then they’ll be motivated to keep doing that good thing. If only that were true. Psychologists have looked at motivation from every angle and keep coming back to one fact: incentives don’t work. […]

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Rezgo
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  • Running a business comes with huge rewards. Financially, quite possibly, and emotionally as well. There’s joy in creating something successful out of hard work and determination. There’s satisfaction in controlling your own path. But building a business can also be an exhausting endeavor. And when you put your business first, you often end up putting […]

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  • To create the very best visuals for social media marketing, you need images. Don’t just pull those images off other companies’ social feeds or Google Image Search. The ethical and legal consequences aren’t worth it, especially when you can get images that are 100 percent free so easily. Here’s how. About Licenses Copyright is a […]

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  • Your website is an important part of your business, especially when you use an online booking platform for your tours and activities. Knowing how it performs is a vital part of growing your business and your revenue, which is why Rezgo has implemented an analytics dashboard to help you get a better sense of where […]

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  • Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]

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Rezgo
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  • If you want to work with concierges, you can save time and make your company more attractive for recommendations by offering a concierge referral program that can be found on your website. There are a few elements that any good concierge referral page should include: A concise description of your tours or activities. Your website’s […]

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  • T-shirts, hats, keychains, and water bottles are great, traditional products to sell, but if you're already committing to selling physical merchandise, why not get creative? Enamel Pins: A post shared by sammi (@isanyofthisforreal) on May 6, 2017 at 4:41pm PDT Pins have been a popular collectible for decades — Olympic pin trading is one of […]

Rezgo
Rezgo
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  • Growing your revenue is every business owner's goal, but as a tour or activity provider, you may be struggling to come up with ways to increase revenues without cutting corners. After all, adding inventory can require hiring more guides or instructors, leasing more vehicles, or stretching yourself even thinner as you struggle to manage too […]

Rezgo
Rezgo
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  • Want to create a virtual reality experience for your tour or activity company? The first step is deciding just how real you want that experience to be. With a smartphone, good staging, and 5 minutes of your time, you can create a basic VR photo for potential customers. If you have deeper pockets, you can […]

Rezgo
Rezgo
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  • It's almost universal: Customers love photos and videos that ignite their imaginations and give them a sense of what they'll enjoy when they book with you. But what if you could give them more? A full 360° view of the experience they're booking, one that immerses them entirely — that's what virtual reality promises. Virtual […]

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