Rezgo
Rezgo
Blog Post
  • If you ever read consumer travel advice, you’ve probably seen the advice to book last-minute come up again and again. The constant repetition of that mantra works: over 40 percent of U.S travelers now use their smartphones to place bookings while they’re already travelling (Criteo, 2016). Last minute bookings are a double edged sword for […]

Rezgo
Rezgo
Blog Post
  • You already know online bookings can make last-minute guests a breeze to handle, but that’s not the only way online booking software can make your life easier — even if you never want to take a single booking direct from customers on the web. Availability and Pricing Centralized availability tracking is mandatory if you’re taking […]

Rezgo
Rezgo
Blog Post
  • Hiring can be a nerve-wracking experience. First, you need to find people that want to work for your tour company. Then, often with nothing more than a resume, cover letter, and a short conversation, you need to decide which candidates will be the best fit for what could be years to come. Make sure the […]

Rezgo
Rezgo
Blog Post
  • You have the perfect job posting, you’ve reached out to all the right places, and you have a list of prospective tour guides to interview. What now? Work experience, education, references and other “hard skills” will only tell you so much about a new hire, and instinct only takes you so far. Here are nine […]

Rezgo
Rezgo
Blog Post
  • In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]

Rezgo
Rezgo
Blog Post
  • When you plan an email campaign, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload is a […]

Rezgo
Rezgo
Blog Post
  • For many of us, sustainability is no longer just a good idea – it’s a matter of self-preservation. Tourism is hit particularly hard by changes in climate, particularly in regions where weather is a major driver for tourists. Just this summer, a popular ski camp shuttered in Whistler, BC after nearly 30 successful years. As […]

Rezgo
Rezgo
Blog Post
  • Let’s be honest. Embedding sustainability in all your business practices is challenging. All the companies we mention in our guide to sustainable business practices have stumbled at times. In many cases, they enacted the changes that led to their reputations for corporate responsibility because they messed up, or to make up for the damage they […]

Rezgo
Rezgo
Blog Post
  • What do you strive for in your day-to-day life? Honesty? Authenticity? Success? Security? Or something else? You might not know the answer offhand, but on some fundamental level, these ideas or ones like them factor into every major decision you make. They’re your core values, and they guide you. Consciously or not, successfully or otherwise, […]

Rezgo
Rezgo
Blog Post
  • Rezgo 8.5 has arrived, and it brings something for everyone. Read on to learn about the new reports, procedures and contact details now available to every Rezgo user. New Reports Just a few of the reports available in Rezgo 8.5 You’ve asked for more reporting options, and we’ve heard you. Rezgo 8.5 includes a plethora […]

Rezgo
Rezgo
Blog Post
  • Common sense tells us that motivation is easy. If someone does something good, give them a reward. A financial incentive, for example. Then they’ll be motivated to keep doing that good thing. If only that were true. Psychologists have looked at motivation from every angle and keep coming back to one fact: incentives don’t work. […]

Rezgo
Rezgo
Blog Post
  • Running a business comes with huge rewards. Financially, quite possibly, and emotionally as well. There’s joy in creating something successful out of hard work and determination. There’s satisfaction in controlling your own path. But building a business can also be an exhausting endeavor. And when you put your business first, you often end up putting […]

Rezgo
Rezgo
Blog Post
  • If there’s one secret to getting more from your social media results, it’s this: images drive engagement. In fact, they drive so much engagement that each post shared without an image is a huge missed opportunity. How huge? Let’s look at the numbers: On Facebook, posts with images get up to 6.5 times as many […]

Rezgo
Rezgo
Blog Post
  • To create the very best visuals for social media marketing, you need images. Don’t just pull those images off other companies’ social feeds or Google Image Search. The ethical and legal consequences aren’t worth it, especially when you can get images that are 100 percent free so easily. Here’s how. About Licenses Copyright is a […]

Rezgo
Rezgo
Blog Post
  • Your website is an important part of your business, especially when you use an online booking platform for your tours and activities. Knowing how it performs is a vital part of growing your business and your revenue, which is why Rezgo has implemented an analytics dashboard to help you get a better sense of where […]

Rezgo
Rezgo
Blog Post
  • Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]

Rezgo
Rezgo
Blog Post
  • If you want to work with concierges, you can save time and make your company more attractive for recommendations by offering a concierge referral program that can be found on your website. There are a few elements that any good concierge referral page should include: A concise description of your tours or activities. Your website’s […]

Rezgo
Rezgo
Blog Post
  • Tour operators and Airbnb hosts are a great pairing. For tour operators, it's a chance to get your products in front of an audience of seasoned, engaged travelers. For hosts, it's a chance to expand welcome packages with trustworthy, tested activities guests might enjoy. But making that connection can be a challenge. While hosts can […]

Rezgo
Rezgo
Blog Post
  • T-shirts, hats, keychains, and water bottles are great, traditional products to sell, but if you're already committing to selling physical merchandise, why not get creative? Enamel Pins: A post shared by sammi (@isanyofthisforreal) on May 6, 2017 at 4:41pm PDT Pins have been a popular collectible for decades — Olympic pin trading is one of […]

Rezgo
Rezgo
Blog Post
  • Growing your revenue is every business owner's goal, but as a tour or activity provider, you may be struggling to come up with ways to increase revenues without cutting corners. After all, adding inventory can require hiring more guides or instructors, leasing more vehicles, or stretching yourself even thinner as you struggle to manage too […]

Rezgo
Rezgo
Blog Post
  • Want to create a virtual reality experience for your tour or activity company? The first step is deciding just how real you want that experience to be. With a smartphone, good staging, and 5 minutes of your time, you can create a basic VR photo for potential customers. If you have deeper pockets, you can […]

Rezgo
Rezgo
Blog Post
  • It's almost universal: Customers love photos and videos that ignite their imaginations and give them a sense of what they'll enjoy when they book with you. But what if you could give them more? A full 360° view of the experience they're booking, one that immerses them entirely — that's what virtual reality promises. Virtual […]

Rezgo
Rezgo
Blog Post
  • Having a great web presence is an important step in effectively marketing your tour or activities business, but it isn't the only step you should take. The best website in the world will still only reach customers who are proactive about planning their itineraries. Other travelers land in a new city without a single plan. […]

Rezgo
Rezgo
Blog Post
  • Rezgo 8.3 is here, bringing with it a number of useful new features. We're excited to highlight two of those new features today: a redesigned dashboard, and the new booking calendar. The Rezgo Dashboard Our updated dashboard will offer more useful information about your business and your Rezgo website than ever before. At a glance, […]

Rezgo
Rezgo
Blog Post
  • Once you have an amazing booking website, you're almost ready to start taking bookings online. There's one more thing you'll need, though: traffic. What Is Traffic? Website traffic is the volume of visitors a website receives. It can be direct, or it can be organic. Direct Traffic: According to SmartBug Media, direct traffic is traffic […]

Rezgo
Rezgo
Blog Post
  • Are you looking to reach a larger audience? Do you want to publish more dynamic content? Do you want to engage more with your customers? Are you ready to hear how to kick ass and get more bookings? If you answered ‘yes’ to all these questions then you’ll want to learn how to use Instagram […]

Rezgo
Rezgo
Blog Post
  • Get even more out of your Instagram posts by using these 4 marketing tools! 1. Scheduling Later makes planning your visual content marketing easy by allowing you to schedule posts ahead of time, manage your content, and analyze your results. Later also includes multiple tools that will help you convert more followers into customers. Later […]

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.