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  • After a historic low in 2014, Americans are starting to take vacations again. In a time of increasing global uncertainty, that’s a trend we want to encourage. If the prospect of amazing tours and activities in a wide, fascinating world isn’t enough to nudge those vacationers to explore, it might be time to remind everyone […] The post Why The Mental Health Benefits of Travel Are Worth Marketing ap...

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  • If the experiences you offer aren’t the thrilling, extreme sorts of adventures, you probably don’t spend much time thinking about nervous guests. After all, what is there to be afraid of in an average city tour or stand-up paddleboard class? For anxious or nervous travelers, the answer could be “everything.” Nervous travelers cite worries about […] The post How to Win the Hearts of Nervous Guests ...

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Rezgo
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  • Does your company have a story? Of course it does. So do you know how to tell it? Creating your company’s story will transform your marketing, and it will transform how you relate to your customers, business partners, and other stakeholders. We have a natural affinity for narratives (scientifically speaking), and we relate to companies […] The post The Five Building Blocks of Your Tour Company’s S...

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Rezgo
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  • Is your busy season just around the corner? For many tour and activity companies, this is a big time of year, and it’s worth preparing for. Don’t let 2018 slip by with missed opportunities and lost chances — kick off an amazing season this very moment. Update your approach Before your high season gets underway, […] The post Five Ways to Kick Off a Successful Season appeared first on Rezgo.

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  • After almost 30 years of commercial availability, virtual reality is having its moment in the sun. Consumer-level VR devices have marketers and tour industry insiders racing to get the most out of this exciting, immersive tech. But while VR developers explore the possibilities of immersing customers in foreign locales from the comfort of their homes, […] The post How Augmented Reality Is Taking Ov...

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Rezgo
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  • Sustainability is a journey with many steps along the way. To make your tour company truly sustainable, change needs to come at all levels. Evaluating your company’s core values can help. That doesn’t mean there aren’t concrete steps you can take now. Here are seven areas where any tour provider can make a difference, along […] The post 7 Simple Ways to Make Your Tour Business More Sustainable app...

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Rezgo
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  • For many of us, finding the perfect productivity balance is a constant struggle. In high season, it’s hard to find time to get everything done. In low season, the lack of urgency gives procrastination room to rear its ugly head. If you aren’t happy with how much you’re getting done or how much you always […]

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  • Catering to luxury travelers requires a keen awareness of their wants and needs – and increasingly, what they want is authenticity, unique experiences, and adventure. If that sounds a lot like what Millennials want, there’s a reason for that: nearly a quarter of U.S. adults making over $500,000 annually are millennials, and more of them […]

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Rezgo
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  • Looking to increase bookings from highly affluent customers? Wondering what they want from their vacations? Our infographic has habits and demographics you can use you drive bookings. Want to know more about appealing to luxury travelers? Check out our list of key luxury trends for 2017.

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Rezgo
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  • If you ever read consumer travel advice, you’ve probably seen the advice to book last-minute come up again and again. The constant repetition of that mantra works: over 40 percent of U.S travelers now use their smartphones to place bookings while they’re already travelling (Criteo, 2016). Last minute bookings are a double edged sword for […]

Rezgo
Rezgo
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  • Hiring can be a nerve-wracking experience. First, you need to find people that want to work for your tour company. Then, often with nothing more than a resume, cover letter, and a short conversation, you need to decide which candidates will be the best fit for what could be years to come. Make sure the […]

Rezgo
Rezgo
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  • You have the perfect job posting, you’ve reached out to all the right places, and you have a list of prospective tour guides to interview. What now? Work experience, education, references and other “hard skills” will only tell you so much about a new hire, and instinct only takes you so far. Here are nine […]

Rezgo
Rezgo
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  • In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]

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Rezgo
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  • When you plan an email campaign, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload is a […]

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Rezgo
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  • Let’s be honest. Embedding sustainability in all your business practices is challenging. All the companies we mention in our guide to sustainable business practices have stumbled at times. In many cases, they enacted the changes that led to their reputations for corporate responsibility because they messed up, or to make up for the damage they […]

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Rezgo
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  • What do you strive for in your day-to-day life? Honesty? Authenticity? Success? Security? Or something else? You might not know the answer offhand, but on some fundamental level, these ideas or ones like them factor into every major decision you make. They’re your core values, and they guide you. Consciously or not, successfully or otherwise, […]

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Rezgo
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  • Common sense tells us that motivation is easy. If someone does something good, give them a reward. A financial incentive, for example. Then they’ll be motivated to keep doing that good thing. If only that were true. Psychologists have looked at motivation from every angle and keep coming back to one fact: incentives don’t work. […]

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Rezgo
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  • Running a business comes with huge rewards. Financially, quite possibly, and emotionally as well. There’s joy in creating something successful out of hard work and determination. There’s satisfaction in controlling your own path. But building a business can also be an exhausting endeavor. And when you put your business first, you often end up putting […]

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  • To create the very best visuals for social media marketing, you need images. Don’t just pull those images off other companies’ social feeds or Google Image Search. The ethical and legal consequences aren’t worth it, especially when you can get images that are 100 percent free so easily. Here’s how. About Licenses Copyright is a […]

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Rezgo
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  • Your website is an important part of your business, especially when you use an online booking platform for your tours and activities. Knowing how it performs is a vital part of growing your business and your revenue, which is why Rezgo has implemented an analytics dashboard to help you get a better sense of where […]

Rezgo
Rezgo
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  • Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]

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Rezgo
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  • If you want to work with concierges, you can save time and make your company more attractive for recommendations by offering a concierge referral program that can be found on your website. There are a few elements that any good concierge referral page should include: A concise description of your tours or activities. Your website’s […]

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