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  • A Tour Operator’s Google Analytics Glossary
    Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]
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  • How to Build The Best Concierge Referral Page
    If you want to work with concierges, you can save time and make your company more attractive for recommendations by offering a concierge referral program that can be found on your website. There are a few elements that any good concierge referral page should include: A concise description of your tours or activities. Your website’s […]
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  • Promote Your Tours to Vacation Rental Hosts (Without Getting Banned)
    Tour operators and Airbnb hosts are a great pairing. For tour operators, it's a chance to get your products in front of an audience of seasoned, engaged travelers. For hosts, it's a chance to expand welcome packages with trustworthy, tested activities guests might enjoy. But making that connection can be a challenge. While hosts can […]
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  • Go Beyond the T-Shirt With These Merchandise Ideas
    T-shirts, hats, keychains, and water bottles are great, traditional products to sell, but if you're already committing to selling physical merchandise, why not get creative? Enamel Pins: A post shared by sammi (@isanyofthisforreal) on May 6, 2017 at 4:41pm PDT Pins have been a popular collectible for decades — Olympic pin trading is one of […]
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  • Boost Ancillary Revenue With Physical Goods
    Growing your revenue is every business owner's goal, but as a tour or activity provider, you may be struggling to come up with ways to increase revenues without cutting corners. After all, adding inventory can require hiring more guides or instructors, leasing more vehicles, or stretching yourself even thinner as you struggle to manage too […]
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  • A Tour Operator's Virtual Reality Primer
    Want to create a virtual reality experience for your tour or activity company? The first step is deciding just how real you want that experience to be. With a smartphone, good staging, and 5 minutes of your time, you can create a basic VR photo for potential customers. If you have deeper pockets, you can […]
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  • Virtual Reality and Tourism: The Perfect Pairing
    It's almost universal: Customers love photos and videos that ignite their imaginations and give them a sense of what they'll enjoy when they book with you. But what if you could give them more? A full 360° view of the experience they're booking, one that immerses them entirely — that's what virtual reality promises. Virtual […]
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  • How to Cultivate Concierge Relationships for Your Tour or Activity Company
    Having a great web presence is an important step in effectively marketing your tour or activities business, but it isn't the only step you should take. The best website in the world will still only reach customers who are proactive about planning their itineraries. Other travelers land in a new city without a single plan. […]
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  • The Ultimate 3-Part Guide: Generate Quality Traffic That Leads to More Bookings
    Once you have an amazing booking website, you're almost ready to start taking bookings online. There's one more thing you'll need, though: traffic. What Is Traffic? Website traffic is the volume of visitors a website receives. It can be direct, or it can be organic. Direct Traffic: According to SmartBug Media, direct traffic is traffic […]
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  • Instagram Marketing for your Tour Business In 5 Easy Steps
    Are you looking to reach a larger audience? Do you want to publish more dynamic content? Do you want to engage more with your customers? Are you ready to hear how to kick ass and get more bookings? If you answered ‘yes’ to all these questions then you’ll want to learn how to use Instagram […]
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  • 4 Instagram Tools You Need to Market Your Tourism Business
    Get even more out of your Instagram posts by using these 4 marketing tools! 1. Scheduling Later makes planning your visual content marketing easy by allowing you to schedule posts ahead of time, manage your content, and analyze your results. Later also includes multiple tools that will help you convert more followers into customers. Later […]
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New YouTube videos detected.

  • Introducing Rezgo
    Are you a tour, activity, or excursion operator? Do you need help managing your business, receiving online bookings, and handling payments? Rezgo, the leader in tour and activity management systems, can help eliminate a lot of headaches for you.
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  • Branding 101 For Tour and Activity Operators
    Branding can be time-consuming and costly, so isn't something a lot of small and medium-sized tour and activity business are willing to devote resources to. But with the right techniques and methods, you can build a brand that will bring you value that far outweighs the costs. The Importance of Branding Your Tour Business What […]

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