Rezgo
Rezgo
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  • You know that your tour and activities company needs a website to keep up with the competition, but do you know what that means in practical terms? In a complicated technical field, you need simplicity and straightforward information — and we have that for you. Working with professional designers can be simple. First things first: […] The post Creating a Website With Online Bookings Is Easier Than...

Rezgo
Rezgo
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  • With release 8.9.6, Rezgo is launching an exciting new partnership that will help you keep your customers satisfied in even the most unfortunate situations. We’ve also introduced new features to make your waivers and forms more customizable than ever. TicketGuardian Ticket Protection Customers have come to expect a lot of flexibility in their purchases these […] The post Rezgo 8.9.6: Ticket Protec...

Rezgo
Rezgo
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  • There are so many services that promise to give you a website for free (or the closest thing to it). Wix, Weebly, Squarespace and others all promise cheap, easy website builders that you can use to create anything you want. But jumping at the cheapest option can be dangerous. Here are five risks to consider […] The post Five Major Pitfalls of DIY Website Services appeared first on Rezgo.

Rezgo
Rezgo
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  • With booking software like Rezgo, it’s easy to keep track of the metrics that matter most to your business, like sales, referrals, bookings and commissions. But there are other numbers that matter, particularly when it comes to your company website. A good website is an investment in your tour and activities company’s future, so, it’s […] The post Reach Your Website Goals With the Right Performanc...

Rezgo
Rezgo
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  • In this industry, nearly everyone can agree on one basic truth: every tour and activities company should have a website. If nothing else, you need to be sure customers who search online can reach you — and that’s the bare minimum your company website can offer. But what else should it have? Trends come and […] The post The Most Important Pieces of Your New Tour and Activities Website appeared firs...

Rezgo
Rezgo
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  • Want to get your tour and activities company on the map? Local search is a complicated ecosystem, but one service stands out: Google My Business. Google My Business (GMB) is one of many directories in the complicated web of local search options, but it’s one of the biggest, reaching everyone who searches with Google or […] The post How to Drive Local Growth and Bookings Using Google My Business ap...

Rezgo
Rezgo
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  • Historically, search engine optimization has been all about getting more attention to your website. But when you’re thinking SEO, think broader. Remember, it’s really about getting more attention for your business, and that’s where local search shines. Local search is an often-neglected part of the SEO package. When you have a centralized location, it’s how […] The post Unlock the Secrets of Local...

Rezgo
Rezgo
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  • Overtourism is a growing problem in many destinations, with locals and tourists going to war for the rights to space and resources. While it’s a systemic problem that will require systemic change before it begins to improve, there are ways to limit its impact on your own community and tour company. Establish yourself in the local […] The post Five Small Ways to Combat Overtourism appeared first on...

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Rezgo
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  • Having too many tourists seems like a good problem to have. But ask people in Venice, Santorini, Dubrovnik, and an increasing collection of cities and sites around the globe, and you’ll hear a very different take. “Around 2,000 people leave each year,” Venetian Carlo Beltrame told The Guardian this summer. “If we go on this […] The post Overtourism: What You Need To Know appeared first on Rezgo.

Rezgo
Rezgo
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  • Have you given more than a moment’s thought to your website’s privacy policy? Are you certain you have one? For a great many people and companies, privacy policies are an afterthought at best — thrown in by web designers from goodness knows where, or copied from a template and never considered again. But in an […] The post Is Your Tour Company Protected By Your Website’s Privacy Policy? appeared f...

Rezgo
Rezgo
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  • If you don’t already have your guests sign a liability waiver before heading out on your tours and activities, you may be leaving the fate of your business to chance. Liability waivers don’t only protect you from accidents in your control — they can also protect you from the mistakes of your guests, suppliers, and […] The post How to Prepare Your Tour Company’s Liability Waiver appeared first on R...

Rezgo
Rezgo
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  • Keeping people safe is part of the job as a tour and activities provider, but accidents happen. Not just in activities that carry an unavoidable level of risk, like white-water rafting or skydiving. They happen on walking tours, at kayak lessons, on the slopes — if people are involved, they will find ways to hurt […] The post Liability Waivers: A Must-Have in the Travel Industry appeared first on ...

Rezgo
Rezgo
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  • Rezgo 8.9 is here, with two highly anticipated features: custom notifications by inventory option and per-guest waivers. We also have more great features for you, so read on for the highlights of this update: Per-Guest Waivers Waivers are a vital part of protecting your tour and activities business — that’s why Rezgo includes support for […] The post Rezgo 8.9: Per-Guest Waivers, Custom Notificati...

Rezgo
Rezgo
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  • You’ve narrowed down your hero’s journey, sorted out your five Ws, and come up with an outstanding, moving company story. It’s up on your company website’s “About” page. Is that all there is to company storytelling? Not even close. Once you have your brand’s story nailed down, you can use it as the foundation of […] The post How to Get More Out of Your Company Story appeared first on Rezgo.

Rezgo
Rezgo
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  • After a historic low in 2014, Americans are starting to take vacations again. In a time of increasing global uncertainty, that’s a trend we want to encourage. If the prospect of amazing tours and activities in a wide, fascinating world isn’t enough to nudge those vacationers to explore, it might be time to remind everyone […] The post Why The Mental Health Benefits of Travel Are Worth Marketing ap...

Rezgo
Rezgo
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  • If the experiences you offer aren’t the thrilling, extreme sorts of adventures, you probably don’t spend much time thinking about nervous guests. After all, what is there to be afraid of in an average city tour or stand-up paddleboard class? For anxious or nervous travelers, the answer could be “everything.” Nervous travelers cite worries about […] The post How to Win the Hearts of Nervous Guests ...

Rezgo
Rezgo
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  • Does your company have a story? Of course it does. So do you know how to tell it? Creating your company’s story will transform your marketing, and it will transform how you relate to your customers, business partners, and other stakeholders. We have a natural affinity for narratives (scientifically speaking), and we relate to companies […] The post The Five Building Blocks of Your Tour Company’s S...

Rezgo
Rezgo
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  • Is your busy season just around the corner? For many tour and activity companies, this is a big time of year, and it’s worth preparing for. Don’t let 2018 slip by with missed opportunities and lost chances — kick off an amazing season this very moment. Update your approach Before your high season gets underway, […] The post Five Ways to Kick Off a Successful Season appeared first on Rezgo.

Rezgo
Rezgo
Blog Post
  • After almost 30 years of commercial availability, virtual reality is having its moment in the sun. Consumer-level VR devices have marketers and tour industry insiders racing to get the most out of this exciting, immersive tech. But while VR developers explore the possibilities of immersing customers in foreign locales from the comfort of their homes, […] The post How Augmented Reality Is Taking Ov...

Rezgo
Rezgo
Blog Post
  • Sustainability is a journey with many steps along the way. To make your tour company truly sustainable, change needs to come at all levels. Evaluating your company’s core values can help. That doesn’t mean there aren’t concrete steps you can take now. Here are seven areas where any tour provider can make a difference, along […] The post 7 Simple Ways to Make Your Tour Business More Sustainable app...

Rezgo
Rezgo
Blog Post
  • For many of us, finding the perfect productivity balance is a constant struggle. In high season, it’s hard to find time to get everything done. In low season, the lack of urgency gives procrastination room to rear its ugly head. If you aren’t happy with how much you’re getting done or how much you always […]

Rezgo
Rezgo
Blog Post
  • Catering to luxury travelers requires a keen awareness of their wants and needs – and increasingly, what they want is authenticity, unique experiences, and adventure. If that sounds a lot like what Millennials want, there’s a reason for that: nearly a quarter of U.S. adults making over $500,000 annually are millennials, and more of them […]

Rezgo
Rezgo
Blog Post
  • Looking to increase bookings from highly affluent customers? Wondering what they want from their vacations? Our infographic has habits and demographics you can use you drive bookings. Want to know more about appealing to luxury travelers? Check out our list of key luxury trends for 2017.

Rezgo
Rezgo
Blog Post
  • If you ever read consumer travel advice, you’ve probably seen the advice to book last-minute come up again and again. The constant repetition of that mantra works: over 40 percent of U.S travelers now use their smartphones to place bookings while they’re already travelling (Criteo, 2016). Last minute bookings are a double edged sword for […]

Rezgo
Rezgo
Blog Post
  • Hiring can be a nerve-wracking experience. First, you need to find people that want to work for your tour company. Then, often with nothing more than a resume, cover letter, and a short conversation, you need to decide which candidates will be the best fit for what could be years to come. Make sure the […]

Rezgo
Rezgo
Blog Post
  • You have the perfect job posting, you’ve reached out to all the right places, and you have a list of prospective tour guides to interview. What now? Work experience, education, references and other “hard skills” will only tell you so much about a new hire, and instinct only takes you so far. Here are nine […]

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