Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Website security has always been serious business, but will soon become mandatory if you want to appear in search results.   Google just announced that by July 2018, any non-SSL website on Chrome 68 will be flagged as “non-secure” in the search results. This is serious step up from Google’s previous announcement that only websites collecting financial information or passwords would be flagged.  ...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • How do we love Google? Let us count the ways… it’s the ultimate matchmaker for motivated, on-the-go consumers seeking local answers to their immediate needs. Four in five people use search engines to find information about their surroundings, and 50% who conduct a local search on their smartphone will visit a store that same day. Your Google My Business dashboard enables you to put your best foot...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • There’s a new local search tool in town, and it’s already proven a winner. Google Posts, after a period of testing and limited availability, became available to all Google My Business users in summer 2017. This simple, short form content format makes your business listing in the SERPs richer and more compelling to consumers searching for companies like yours. You can attach a conversion action a...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Content is king, right? In the case of Google Posts, content a big play between your quarterback and receiver – it’s all that matters! Your Google Post content catches the reader’s attention, passes them to your website, and can even coach Google on a thing or two. That’s right in addition to amplifying the promotional and educational information you want to share with consumers, Google Posts ca...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Two large bank brands faced local marketing challenges common to financial services brands, as well as their own unique challenges around data and listings accuracy. One is a national banking and investment service serving high net-worth and commercial clients across 8 states; the other a regional bank with 800 branches in 10 states. As different as they are, each ultimately needed a scala...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Technology is driving the evolution of consumer expectations at a dizzying pace.  Searchers want the best answers, and they want them NOW, wherever they happen to be and whatever device they happen to be on. Consumer tolerance for lackluster brand experiences is at an all-time low; in fact, Google recently informed us that 53% of visits are abandoned entirely if a mobile site takes longer than t...

Rio SEO Automation Software
Rio SEO Automation Software
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Local Automated SEO & Analytics | Enterprise Platform | Rio SEO

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Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • The State of Retail Although e-commerce titans like Amazon are delivering seamless, convenient shopping experiences to mobile and online consumers, 94% of all retail sales still take place in stores. Grand openings and expansion are still a reality for many successful retailers. But if you build it, will they come? There are many challenges around discoverability for a brand new store. Ina...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • The pop-up store industry, once considered little more than a fun trend, has grown to $10 billion in annual sales and may well be the future of a large segment of retail. Brands looking to offer unique shopping experiences are using stores-within-stores, kiosks and even mobile retail units to provide shoppers an exclusive, highly specialized retail experience. Of course, this location independen...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • How can you stand out locally online to drive customers into your stores? It is without a doubt the most pressing challenge facing retailers, now that constantly connected consumers demand fast, frictionless shopping assistance in their moments of need. We had a chance to really dig into the topic and surface solutions that could really help you move the needle in your holiday sales, in our recent...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Google’s Local 3-Pack is a lucrative opportunity for your retail locations to appear prominently in front of motivated shoppers searching for your local store location, hours and contact information.  The search giant uses the Local 3-Pack to help searchers make an immediate decision; all of the information they need to do so appears right there in the search results. Your listing might include: ...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • It’s been a fast and furious year for the restaurant industry, with competition biting at your margins and people exploring new, tech-enabled delivery options. The way customers are finding and experiencing restaurants is changing rapidly, and voice assistants have enabled people to make more informative dining decisions on the go. Forty-six percent of smartphone users now order restaurant takeo...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Texas Roadhouse improved its online visibility and presence across hundreds of restaurant locations, driving 19% more click-to-calls and 47% more clicks-for-directions across the brand YOY for August 2017. See how Rio SEO’s Open Local Platform and gold standard local marketing service streamlined listings management and boosted Google Search impressions for the brand by 30% year-over-year. Downlo...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • What’s the big deal with “near me” searches? Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries have prompted both local business and enterprise brands to beef up their local SEO s...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Gaining brand visibility in local search results can be a daunting task for any retailer, but brands that sell through independent dealers and retailers face an even bigger issue: trying to be found locally when you don’t own the physical location. Rio SEO, an independent software and services company dedicated to local search had just the solution in mind for a major global hearing device ma...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • The holiday shopping season is almost upon us and this year, 80% of consumers will be using a search engine to find information about businesses in their local area. They’ll be using voice assistants and mobile devices as well as desktop, and they expect to be able to find local businesses to fulfill their immediate needs! In fact, 76% of people who search for something nearby on their smartphone ...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out on a huge opportunity...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Changes are constantly happening across the Google My Business landscape–changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a recent GMB development or two and aren’t su...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search results pages. Th...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s information and takeaway-packed webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Joined by co-host Joy Hawkins, the incredibly sharp and talented founder of Sterling Sky, Inc., we explored several tactics for...

Rio SEO Automation Software
Rio SEO Automation Software
SlideShare Presentation
  • Does your enterprise brand have multiple locations or a large network of distributors? Can your customers find your brand online? Are you ranking organically on the local level? Have you captured consumers during these micro-moments? View the slides from our webinar with the Local Search Association to learn what you need to do to rank well organically to improve your local presence.

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Duplicate listings & ownership conflicts in local listings: Expert tips for smart, efficient Google My Business management“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold challenge of monitoring reviews across sites ...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  •   Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools don’t always talk to one anothe...

Rio SEO Automation Software
Rio SEO Automation Software
Blog Post
  • The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera. Imagine you’re sharpening the focus on your mobile camera to nail that ...

Rio SEO Automation Software
Rio SEO Automation Software
YouTube Video
Rio SEO Automation Software
Rio SEO Automation Software
YouTube Video
  • Don’t be left behind! Mobile local isn’t a ‘flavor of the day’ marketing trend; it’s the present-day reality for enterprise marketers trying to connect with highly motivated mobile consumers. Those lacking a focus on mobile are losing market share to their mobile local-savvy competitors. In this webinar Tyler Ludwig and Kent Lewis will take us through the key strategies for mobile success. Watch...

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