Rival IQ
Rival IQ
YouTube Video
  • Join Adam for a quick walk-through on setting up your scheduled reports. Are social reports bogging you down? Not to worry! Rival IQ developed scheduled reports to give you the data you want, when you want it, how you want it. Basically, we made it to make your life easier. Choose which report you want automatically sent to your inbox, choose the frequency (Daily, Weekly, Bi-weekly, Monthly), ch...

Rival IQ
Rival IQ
YouTube Video
  • We wanted to understand whether success on the football field translates to success on social media. To do this, we used Rival IQ to generate week-by-week charts of the average engagement rate per post for each team. We then studied each team’s regular season record and marked wins, losses, ties and byes on each chart. To calculate what we’ve christened as a ‘Fair-weather Fans Ranking’, from most...

Rival IQ
Rival IQ
YouTube Video
  • Do you feel like you're constantly trying to convince the value of social media to executives and sales leadership? We feel ya! Join Nathan Cowan to learn about the actionable steps you can take to get the right people in your organization on board to invest in social media marketing. Join us to learn how to: -Deliver expertly tailored reports to stakeholders -Revolutionize your data to show soc...

Rival IQ
Rival IQ
YouTube Video
  • Join Halina to learn how you can isolate one of the competitors in your landscape to see what they are doing on each or all of their social media channels. Looking at your competitors individually is a great way to discover if they're running an ongoing campaign or if they're prioritizing some content over others via boosting posts. Find out what growth or their followers activity for any given a...

Rival IQ
Rival IQ
YouTube Video
  • Impressions and engagement rates aren't the only metrics you should measure in regards to your social media posts. Use UTMs (or Urchin Tracking Modules) or URL shorteners, like Bitly, to track traffic from each particular social post to your website or landing page. This way, you can actually tie revenue and measure success down to the social post.

Rival IQ
Rival IQ
YouTube Video
  • Make sure you're posting with purpose and that each campaign that you run has a goal. Use SMART goals to help stay on track. S - make your goal specific. M - Your goal should be measurable. Maybe you're looking to increase engagement or increase the number of followers. Choose metrics that make sense. A - Your goals should be attainable. If they're not, nobody is actually going to try to accomp...

Rival IQ
Rival IQ
YouTube Video
Rival IQ
Rival IQ
YouTube Video
  • Before jumping in head-first to tackling a social media strategy remodel, run a social media audit of your current social media presence. Take a look at what you and your competitors are doing. By watching where and how your competitors are gaining traction, you can make better decisions about which steps you should take next in improving your social media strategy.

Rival IQ
Rival IQ
YouTube Video
  • Not all marketers are designers. We know that first-hand. A tool we use for all of our blog posts and many of our social posts is Canva. Its drag-and-drop system, professional layouts, and templates enable anyone to become a designer on the fly. My favorite feature is the Magic Resize feature so your one design is instantly resized to fit the social channels of your choice for quicker social manag...

Rival IQ
Rival IQ
YouTube Video
  • Use hashtags are not optional on Instagram and Twitter! Hashtags help you grow your audience, increase engagement and optimize your social media strategy. The magic number of hashtags to use is seven. It's just enough so you're not leaving reach on the table without coming off as spammy.

Rival IQ
Rival IQ
YouTube Video
  • Quizzes, games and such have been entertaining us long before social media came along (MASH anyone?). Harness the fun and inherent shareability of them by adding the to your social post mix. Brands are using Facebook Live to run real-time polls, consumer goods are using quizzes to find the product that fits your personality, and customized .gifs have made new products reach awareness at exceptiona...

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