Rival IQ
Rival IQ
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  • Rival IQ NFL Social Media Engagement Report
    We wanted to understand whether success on the football field translates to success on social media. To do this, we used Rival IQ to generate week-by-week charts of the average engagement rate per post for each team. We then studied each team’s regular season record and marked wins, losses, ties and byes on each chart. To calculate what we’ve christened as a ‘Fair-weather Fans Ranking’, from most...
Rival IQ
Rival IQ
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  • Justify Social Media Webinar
    Do you feel like you're constantly trying to convince the value of social media to executives and sales leadership? We feel ya! Join Nathan Cowan to learn about the actionable steps you can take to get the right people in your organization on board to invest in social media marketing. Join us to learn how to: -Deliver expertly tailored reports to stakeholders -Revolutionize your data to show soc...
Rival IQ
Rival IQ
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  • 2017 Higher Ed Social Media Engagement Report
    In the 2017 Higher Ed Social Media Engagement Report, we cover the top ten higher ed institutions across Facebook, Twitter, and Instagram, most improved and most consistent from 2016, and examples of social media best practices in Higher Ed from top performers. Where do you rank?
Rival IQ
Rival IQ
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  • Isolate Your Competitors
    Join Halina to learn how you can isolate one of the competitors in your landscape to see what they are doing on each or all of their social media channels. Looking at your competitors individually is a great way to discover if they're running an ongoing campaign or if they're prioritizing some content over others via boosting posts. Find out what growth or their followers activity for any given a...
Rival IQ
Rival IQ
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  • Tip of the Day - Use UTM's
    Impressions and engagement rates aren't the only metrics you should measure in regards to your social media posts. Use UTMs (or Urchin Tracking Modules) or URL shorteners, like Bitly, to track traffic from each particular social post to your website or landing page. This way, you can actually tie revenue and measure success down to the social post.
Rival IQ
Rival IQ
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  • Tip of the Day - Set Goals
    Make sure you're posting with purpose and that each campaign that you run has a goal. Use SMART goals to help stay on track. S - make your goal specific. M - Your goal should be measurable. Maybe you're looking to increase engagement or increase the number of followers. Choose metrics that make sense. A - Your goals should be attainable. If they're not, nobody is actually going to try to accomp...
Rival IQ
Rival IQ
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  • Tip of the Day - Start With A Hook
    The title you use in any piece of content to hook them is crucial to increasing engagement. Give your audience just enough information to catch their attention and make them want to read more.
Rival IQ
Rival IQ
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  • Tip of the Day - When in doubt, add kittens!
    Social media is about connecting with your audience and using emotion is incredibly effective. People love animals, so use them to connect with your audience and find that spike in social post engagement.
Rival IQ
Rival IQ
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  • Tip of the Day - Be Consistent
    You've got a brand voice, right? So use it. You want your social posts to sound like they came from the same person - your brand. Your audience will notice if you suddenly shift and start screaming or making crass jokes. Stick to the voice your audience knows and loves.
Rival IQ
Rival IQ
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New YouTube videos detected.

  • Tip of the Day - Do a Social Media Audit
    Before jumping in head-first to tackling a social media strategy remodel, run a social media audit of your current social media presence. Take a look at what you and your competitors are doing. By watching where and how your competitors are gaining traction, you can make better decisions about which steps you should take next in improving your social media strategy.
Rival IQ
Rival IQ
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  • Tip of the Day - Favorite Design Tool: Canva
    Not all marketers are designers. We know that first-hand. A tool we use for all of our blog posts and many of our social posts is Canva. Its drag-and-drop system, professional layouts, and templates enable anyone to become a designer on the fly. My favorite feature is the Magic Resize feature so your one design is instantly resized to fit the social channels of your choice for quicker social manag...
Rival IQ
Rival IQ
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  • Tip of the Day - Use Hashtags
    Use hashtags are not optional on Instagram and Twitter! Hashtags help you grow your audience, increase engagement and optimize your social media strategy. The magic number of hashtags to use is seven. It's just enough so you're not leaving reach on the table without coming off as spammy.
Rival IQ
Rival IQ
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  • Tip of the Day - Use Keywords With Your Content Strategy
    Remember your keywords when you're creating content. Let your keywords help drive your content strategy to align your SEO and content strategies. Consistently using your keywords will increase your ranking when potential customers search for you. Refrain from littering your content with keywords, but don't forget to use them.
Rival IQ
Rival IQ
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  • Tip of the Day - Mix it up!
    Quizzes, games and such have been entertaining us long before social media came along (MASH anyone?). Harness the fun and inherent shareability of them by adding the to your social post mix. Brands are using Facebook Live to run real-time polls, consumer goods are using quizzes to find the product that fits your personality, and customized .gifs have made new products reach awareness at exceptiona...
Rival IQ
Rival IQ
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  • Tip of the Day - Engage your Employees
    Your employees are one of your most valuable assets. Leverage them to help further your social reach by encouraging them to share and like your posts. Many hands make light work.
Rival IQ
Rival IQ
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  • Tip of the Day - Negative Comments Happen. The show must go on.
    Your brand will never be able to satisfy everyone, and that's ok. Negative comments on social channels are bound to happen - so have a plan on how to respond. Keep it respectful, empathetic, and when necessary take it offline. Unless it's just plain ugly, don't delete it. Studies have shown negative reviews help other customers choose your product. How you handle the negative can speak really high...
Rival IQ
Rival IQ
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  • Introducing Facebook Ads Analytics from Rival IQ
    Join Adam as he takes a high-level walk through our latest feature, Facebook Ads Analytics. He’ll show you how to toggle between Facebook ad accounts, where to identify your top performing and underperforming ads, and how to update those ads seamlessly.
Rival IQ
Rival IQ
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  • Discover Hidden Answers in Facebook Ads
    In this webinar, we cover the activities you should already be doing when advertising on Facebook, as well as tips for Facebook Ads experts, some key insights we've discovered in our experience using Facebook ads, and where you can find access to those insights.
Rival IQ
Rival IQ
Landing Page
Rival IQ
Rival IQ
Page Design Update

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