Rock Candy Media (RCM) is a marketing firm based in Austin, Texas, in the United States.

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Rock Candy Media
Rock Candy Media
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  • Why I Hire Curious People
    Since 2009, I’ve said, “Give me a strong work ethic and character and I will invest time in grooming someone to know the RCM way.” But more importantly, why I started my business, why I care about our clients and why it is a huge responsibility and I’m very upfront about the company culture.   I […]
Rock Candy Media
Rock Candy Media
Blog Post

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  • Not Your Side Chick
    Imagine buying yourself an entirely new wardrobe of clothes, a complete fresh start in outfits you feel awesome in. You’re outwardly expressing a fresher, better, genuine version of yourself. Now imagine you went to all that effort but never changed your shoes, or your hair? Apply this metaphor to your business’ marketing strategy. Some of […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Why Do They Torment Us?
    Why Do They Torment Us?   I have a suspicion that those who founded great, and free, platforms get their kicks not from money, but by power.   Who knew what size you could post on LinkedIn after you wasted two hours trying to make it smaller, to watch it blow up in your face […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Playing the Field: Why A/B Testing Is Absolutely Essential
    Let me pose to you a hypothetical. You’re at happy-hour with some of your friends and there are a couple of good-looking girls who’ve caught your eye. You approach the first girl, engage her with a little small-talk, but unfortunately she doesn’t show any interest towards you and walks away. Tough luck. It’s alright though. […]
Rock Candy Media
Rock Candy Media
YouTube Video

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  • Rock Candy Media Austin Woman's Way Pitch
    Rock Candy Media founder Annie Liao Jones is a finalist for the Austin Woman's Way Awards (http://www.austinwomanmagazine.com/womansway2017). For their consideration, we've put together a little video showing just how special the Rock Candy Media team is... and how fragile. Please... please give us this award. Without it, our creative team's souls will shrivel due to lack of recognition. If y...
Rock Candy Media
Rock Candy Media
YouTube Video

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  • Rock Candy Media - The Anti-Template
    What does it mean to be The Anti-Template? It means that Rock Candy Media is an advertising, design and marketing consulting firm that treats your business like our business. We don't cut corners and we don't force you into a box. Everything we do is custom built for your company. From strategy, to copy, to design, to social media, to campaigns, we identify what makes you unique and share it wit...
Rock Candy Media
Rock Candy Media
YouTube Video

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  • Workin' at Ikea
    Austin-based ad agency Rock Candy Media was looking for new digs. So they went to the only place that had the space (and furniture) for them to free their minds. Their week working from Ikea is chronicled here.
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Toss Out Your Thesaurus
    TOSS OUT YOUR THESAURUS   Creativity is what gives people, places, and things identity. My identity is expressed through the music I listen to, my writing, and my hobbies and interests. Curiosity separates people from each other, it makes us unique individuals and feeds our personality.   I was drawn to the advertising industry because […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Those Compliments That Make You Question Society
    Early on in my sales career, before I started creative design agency Rock Candy Media, I remember a friend – whom I considered a peer and confidant – told me he said “I’m not aggressive like Annie.” At first, I considered it rude, but after further contemplation, I decided that “yes, I am not like […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • The Personality of Your Practice: How Medical Marketing Builds Loyalty
    Whether you’re just starting your new practice or you’ve been saving lives for the past 25 years, an important part of running a successful clinic is establishing a brand. You might think creating a brand isn’t as important as building relationships with your patients. In fact, they’re one in the same. Patients are the lifeblood […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Logoing the Distance
    One of the early deliverables that clients are always the most excited about is the logo. Whether it’s a fresh logo for an existing brand or a totally new identity for a totally new business, that first round of logos serves to solidify the reality that big things are happening. It’s an immediate, tangible symbol […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • What I’ve Learned From Annie – Part Two
    In the four years that I’ve been working with Rock Candy Media on the senior team, I’ve seen a ton of changes. When I first signed on, we were working in a small office in North Austin that we shared with a motley crew of startups. We had a handful of amazing clients – big […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • You Don’t Have To Know Everything If You Know the Right People
    When you’re a business owner that is also the only part of business development, there will be a lot of things thrown your way. And those ‘things’ require your expertise because of your client, who is essentially your boss, is whom you know best. Rock Candy Media was formed on the ‘bootstrap’ mentality because that […]
Rock Candy Media
Rock Candy Media
YouTube Video

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  • Rocco Ep 2 - B2B Marketing on Facebook
    Facebook is important for business to business marketing and Rocco the pug can prove it to you by drawing from his years of advertising agency experience and using flawless pug logic.
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • HOW WE WON THE DIGITAL INFLUENCER AWARD
    In early 2017, the Rock Candy Media team heard about the Woman’s Way Awards from Austin Woman. These awards come from a monthly magazine read by the most savvy women of Austin, TX, and are the only awards specifically for women-owned businesses in the area. So we threw our hat in the ring, along with […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • When the craziest searches make the most sense
    Looking beyond the obvious gets the search engine marketing results One day I was curious to see if anyone ever googled “how to call 911.” I was amazed at how many people did. Rather than falling into despair about the fate of humanity, I realized this was indicative of how even people who aren’t desperately […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Why You’ve Got to Keep it Real to Get Your Way
    I spent my twenties like most people do. I got a job doing business development on a hunch that it would be my thing, and it was accompanied by a fairytale daydream in my head that money would buy freedom. Let’s just say that pretty much the opposite happened. My soul wasn’t being fed despite […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Creativity Is Always a Gamble
    But there are ways to tip the odds in your favor. Ideas can come easily, or not at all. Inspiration can be completely boundless, or utterly elusive. Creativity can never be consistent. Either brilliance comes or it doesn’t. And it usually happens quickly if at all. The problem with tips about the creative process is […]
Rock Candy Media
Rock Candy Media
YouTube Video

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Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Learning To Be A Boss From The Boss
    When I was hired at Rock Candy Media, I knew that the agency had a reputation for being unusually collaborative and that upper management was heavily involved in day-to-day operations. Coming from a job where I mostly stayed in my own lane (digital ad strategy) and the high-level people didn’t have much time for the […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Nonprofit Marketing For The People: Rock Candy Media Gives A D*mn
    The nonprofit space is surprisingly cutthroat. You’ve got your big organizations that get shout outs during NFL games and with CEO compensation that’s more than most people make in a lifetime. Then there are the other nonprofits, the ones that are grounded in communities and kept alive and helping through luck, sacrifice and very modest […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Social Media Marketing for People Who Hate Social Media
    If you’re a business owner, the odds are that you’re not the biggest fan of social media. When you’re trying to handle operations, wrangle employees and keep profits coming in, social media is going to feel like nothing but a big distraction. A very common sentiment from business owners in our intro meetings is, “I […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Search Engine Marketing That Isn’t Sleazy
    Search engine marketers, by and large, suck. They hunt down your email or find a contact form on your site or message you on LinkedIn with grand promises of clicks, leads and conversions for the low price of a few hundred dollars a month. More cockroach than human, these hideous dullards infiltrate every part of […]
Rock Candy Media
Rock Candy Media
YouTube Video

New YouTube videos detected.

  • Rock Candy Media Austin Woman's Way Pitch
    Rock Candy Media founder Annie Liao Jones is a finalist for the Austin Woman's Way Awards (http://www.austinwomanmagazine.com/womansway2017). For their consideration, we've put together a little video showing just how special the Rock Candy Media team is... and how fragile. Please... please give us this award. Without it, our creative team's souls will shrivel due to lack of recognition. If y...
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • Rock Candy Media First Timers: From Politics to Private Industry
    I got into advertising about the same time I got into politics. I noticed that the politicians I followed were pretty lacking on the digital front and thought that I could help. At this time, I had no formal training but I wanted to learn more. I thought that working directly with campaigns would give […]
Rock Candy Media
Rock Candy Media
Blog Post

New blog articles detected.

  • RCM Speaks: Our Favorite Creative Campaigns
    The best part about working at an advertising agency and marketing firm is the amount of creativity that we get to put into our work. You wouldn’t realize it by the way advertising is portrayed on TV, but creative agency campaigns are surprisingly uncommon. There are many ad agencies who find a niche (say dentistry) […]

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