Rock Candy Media (RCM) is a marketing firm based in Austin, Texas, in the United States.

Wikipedia
Rock Candy Media
Rock Candy Media
Blog Post
  • She’s back. She’s back and she’s pretty much all anyone is talking about. Taylor Swift is a musical (and shade throwing) icon to most. For me, it’s her under-the-radar marketing skills that make her legendary. Maybe it’s because I live in Austin, the live music capital of the world, and it’s definitely because I own […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Rock Candy Media is far from what I expected when I first started at this ad agency in Austin, Texas a year ago. With my previous marketing firm experiences, you had your one lane. My lane was Social Media. I am a millennial. I understand that Twitter is just shouting. I understand that Instagram is […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Don’t worry, this isn’t some lame, “I love my #haters,” millennial YouTube star crap about how people who say mean things to us are what keeps us #motivated to #grind. Because that’s dumb. No sane person should ever want to prove anything to some YouTube comment section troll. That’s about as useful as singing a […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Have you used the internet before? Do you own a credit card? Cool. You’re officially qualified to use Google Adwords. (And qualified to work for quite a few Austin digital marketing firms, sadly.) That’s about all it takes. Because anybody can use Google Adwords. And everybody does. If your digital marketing strategy revolves around tossing […]

Rock Candy Media
Rock Candy Media
Blog Post
  • We’re not interested in hipster downtown warehouse offices or trophies for cute campaigns. Big advertising agencies are scattered around Austin and some have become well-established and very successful. Others seem to be following trends of being in a “hip” industry. Rock Candy Media isn’t here to be a part of any trends or win awards […]

Rock Candy Media
Rock Candy Media
Blog Post
  • The thought of bubbles probably doesn’t elicit fear from most people. Not unless somebody was once taking a bubble bath and a crazy person ran in and tried to toss a toaster into the tub with them, or something. Most people aren’t afraid of bubbles, though, because most people don’t work in commercial real estate, […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Hey Aspiring Business owners:   I know you will feel all inspired listening to some commencement speech, some businessperson who has ‘made it’ or some Ted Talk espousing how rich they are.   What they don’t tell you – if you happen to have integrity and love what you do – is: You’ll be married […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Hey Aspiring Business owners:   I know you will feel all inspired listening to some commencement speech, some businessperson who has ‘made it’ or some Ted Talk espousing how rich they are.   What they don’t tell you – if you happen to have integrity and love what you do – is: You’ll be married […]

Rock Candy Media
Rock Candy Media
Blog Post
Rock Candy Media
Rock Candy Media
Blog Post
  • When prospects come in, we have to vet them too. Being in it for the long term means we need dreamers with good dreams. Here are red flags I’ve accumulated on the way, as I handle the biz dev at the agency and it’s the first touchpoint, and after NOT trusting my gut, I have […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Since 2009, I’ve said, “Give me a strong work ethic and character and I will invest time in grooming someone to know the RCM way.” But more importantly, why I started my business, why I care about our clients and why it is a huge responsibility and I’m very upfront about the company culture.   I […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Imagine buying yourself an entirely new wardrobe of clothes, a complete fresh start in outfits you feel awesome in. You’re outwardly expressing a fresher, better, genuine version of yourself. Now imagine you went to all that effort but never changed your shoes, or your hair? Apply this metaphor to your business’ marketing strategy. Some of […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Why Do They Torment Us?   I have a suspicion that those who founded great, and free, platforms get their kicks not from money, but by power.   Who knew what size you could post on LinkedIn after you wasted two hours trying to make it smaller, to watch it blow up in your face […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Let me pose to you a hypothetical. You’re at happy-hour with some of your friends and there are a couple of good-looking girls who’ve caught your eye. You approach the first girl, engage her with a little small-talk, but unfortunately she doesn’t show any interest towards you and walks away. Tough luck. It’s alright though. […]

Rock Candy Media
Rock Candy Media
YouTube Video
  • Rock Candy Media founder Annie Liao Jones is a finalist for the Austin Woman's Way Awards (http://www.austinwomanmagazine.com/womansway2017). For their consideration, we've put together a little video showing just how special the Rock Candy Media team is... and how fragile. Please... please give us this award. Without it, our creative team's souls will shrivel due to lack of recognition. If y...

Rock Candy Media
Rock Candy Media
YouTube Video
  • What does it mean to be The Anti-Template? It means that Rock Candy Media is an advertising, design and marketing consulting firm that treats your business like our business. We don't cut corners and we don't force you into a box. Everything we do is custom built for your company. From strategy, to copy, to design, to social media, to campaigns, we identify what makes you unique and share it wit...

Rock Candy Media
Rock Candy Media
Blog Post
  • TOSS OUT YOUR THESAURUS   Creativity is what gives people, places, and things identity. My identity is expressed through the music I listen to, my writing, and my hobbies and interests. Curiosity separates people from each other, it makes us unique individuals and feeds our personality.   I was drawn to the advertising industry because […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Early on in my sales career, before I started creative design agency Rock Candy Media, I remember a friend – whom I considered a peer and confidant – told me he said “I’m not aggressive like Annie.” At first, I considered it rude, but after further contemplation, I decided that “yes, I am not like […]

Rock Candy Media
Rock Candy Media
Blog Post
  • Whether you’re just starting your new practice or you’ve been saving lives for the past 25 years, an important part of running a successful clinic is establishing a brand. You might think creating a brand isn’t as important as building relationships with your patients. In fact, they’re one in the same. Patients are the lifeblood […]

Rock Candy Media
Rock Candy Media
Blog Post
  • One of the early deliverables that clients are always the most excited about is the logo. Whether it’s a fresh logo for an existing brand or a totally new identity for a totally new business, that first round of logos serves to solidify the reality that big things are happening. It’s an immediate, tangible symbol […]

Rock Candy Media
Rock Candy Media
Blog Post
  • In the four years that I’ve been working with Rock Candy Media on the senior team, I’ve seen a ton of changes. When I first signed on, we were working in a small office in North Austin that we shared with a motley crew of startups. We had a handful of amazing clients – big […]

Rock Candy Media
Rock Candy Media
Blog Post
  • When you’re a business owner that is also the only part of business development, there will be a lot of things thrown your way. And those ‘things’ require your expertise because of your client, who is essentially your boss, is whom you know best. Rock Candy Media was formed on the ‘bootstrap’ mentality because that […]

Rock Candy Media
Rock Candy Media
Blog Post
  • In early 2017, the Rock Candy Media team heard about the Woman’s Way Awards from Austin Woman. These awards come from a monthly magazine read by the most savvy women of Austin, TX, and are the only awards specifically for women-owned businesses in the area. So we threw our hat in the ring, along with […]

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