
Rockfish CMO and Brandery Co-Founder Dave Knox presented on how to embrace an integrated approach to marketing at the Fifth Annual Integrated Communications Summit in Lousiville in September 2013, sponsored by IABC/Louisville and the Louisville Digital Association. Learn how to think like your consumer, organize to succeed, architect for the consumer, activate integrated planning and adopt a cu...
This presentation from Rockfish CMO Dave Knox was originally presented at a March 2013 Cincinnati AMA meeting. In this presentation, Dave explores how you can reinvigorate your business by acting like a startup. As the digital marketing landscape continues to evolve, marketers must learn to embrace - and capitalize on - change. With his background in digital marketing from both brand and agency p...
At the inaugural South by Southwest V2V in August 2013, Rockfish Chief Marketing Officer and Brandery Co-Founder Dave Knox presented a 20/20 Vision talk on “How to Build a Startup That Thrives.” The talk answered the question of “Can today’s startups become tomorrow’s General Mills or P&Gs?” In the startup world, overnight success stories make a big splash. But what happens when initial rounds ...