SaaS Marketing Strategy Advisors

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 3 Ways to Waste Your Marketing Budget

    I’ll admit it. Over my long career marketing all kinds of technology solutions, I’ve run a few marketing campaigns that flopped: events that attracted no real prospects, email campaigns that generated no serious leads, promotions that drew no response from prospective customers.  It happens.And I’m pretty sure that I’m not alone among my marketing brethren.  In fact, if we're trying new ideas and ...

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Don’t put your SaaS marketing plan on auto-pilot

    Imagine that last year I had somehow managed to put together a perfect marketing plan: a perfect message and a perfect mix of tactics delivered perfect results.If that actually happened (not likely, but use your imagination), this would be my first thought as I put together this year’s marketing plan:  Let’s do the same thing again.  If it worked last year, it should work this year too.  Why do an...

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Pivoting from early adopters to mainstream buyers

    If your software-as-a-service (SaaS) solution is relatively new to the market and you’ve already managed to bring on a group of early customers, congratulations. That’s usually solid proof that your product works, somebody’s getting value from it, and people will pay for it.  No small feat.  But before you go overboard celebrating, I’ve got a bit of bad news:  It gets more difficult from here.Sure...

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Winning new customers may be easier than keeping them

    I talk with a lot of new customers about how and why they bought a software-as-a-service (SaaS) solution. Here are the kinds of things I hear:“We didn’t spend a lot of time with the free trial.  We just subscribed.”“With such a low monthly cost and no long-term commitment, we figured if we didn’t like the product, we’d just drop it.”“We didn’t spend weeks looking at demos and trials; we just bough...

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • 5 ways your SaaS marketing plan could go wrong

    Sorry, but I've got bad news:  No matter how hard you’ve been working on your marketing plan, it still might go wrong.That’s usually not for lack of effort.  It’s just that software-as-a-service (SaaS) marketing is difficult.  It’s different than marketing traditional on-premises software and it’s easy to make mistakes.I review the marketing programs of lots of SaaS companies and I see the same ki...

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Don't talk techie to SaaS buyers

    No matter how wonderful your proprietary algorithms, the priceless virtues of your state-of-the-art platform, or the brilliance of whatever other sophisticated technologies you’ve got under the hood of your software-as-a service (SaaS) solution, here’s an unpleasant truth:  Lots of your customers don’t really care.Most of your them only want to know what your solution does, not how it works.In fac...

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Do your customers know what you're selling?

    Sometimes marketing pros focus on the wrong things.  When there’s a problem attracting prospective customers, marketers usually look first at their lead generation programs.  They ask questions like:Is our email campaign targeting the right people? Is our website visible to search engines?  Are we participating in the right events? Are our social media campaigns working?”And sometimes they will, i...

SaaS Marketing Strategy Advisors

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Your prospect has a day job

    Just because you may be spending all your time to market and sell your solution, doesn’t mean your prospect is spending all their time evaluating it.These prospects have other things do to.  In most cases, the person looking at your software-as-a-service (SaaS) solution isn’t assigned full time to evaluate and buy new software for the business.Instead, they're accountants working in Finance, recru...

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