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  • Instagram is an ever-changing platform to share images and grow your online brand. It’s also the number one social network where brand ambassadors are paid to create beautiful images of products. Learn how to be a brand ambassador with our comprehensive guide. These days microinfluencers are all the rage. That means brands are hunting for accounts with at least 1,000 engaged followers, but no more...

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  • When I set out to review the best earbuds for bass I knew the stakes were high. Bassheads are some of the most notorious audiophiles, and if you’re reading this you probably want rich head splitting sound in a tiny package. That’s a tall order. Thankfully modern audio technology has come to the rescue and offers a few options that will satisfy even the most devoted deep sound fanatics. Why are the...

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  • Brand ambassador Instagram – or influencer – content is getting more and more common. If you post content on behalf of brands in exchange for products, services, or cold hard cash you may feel invincible. And as influencer marketing grows in popularity, you may be getting more offers to work with brands than ever before. That’s why we’ve put together top pitfalls to avoid that will help keep you f...

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  • As it turns out, writing about the best noise cancelling earbuds is a difficult task. Now it’s not difficult like climbing Everest or going to the gym every day for a month. It’s more like, finding a needle in a haystack difficult. And my task has not been made any easier by the amount of garbage content and intentionally vague product descriptions on popular e-commerce sites. Take this search on ...

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  • Who invented earbuds? Ask people on the street, and they may not remember anything before the iconic white iPod headphones that sparked a global phenomenon. As with many things in life, the truth is stranger than fiction. In fact, earbuds as we know them have been around for a long, long time… Let’s jump back to the early 1800’s, when the phonograph was the trendiest trend in sound innovation. Tha...

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  • Pink headphones make a statement, and sometimes that’s exactly what a girl needs. But we’re not talking about sissy kid stuff. We scoured the web for badass, rocking out, devil may care pink headphones. Happy shopping, fellow pink enthusiasts! Whether you are looking for wood grain headphones or wireless earbuds we’ve got you covered. Our audio team is on deck to find the most interesting audio de...

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  • Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set of tactics used to boost website traffic or email open and response rates. A few marketers probably still see personalization as a buzzword. But […] The post Personalization vs. Segmentation: The Real ...

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  • How do you know if your personalization strategy is working? It sounds like a simple question. After all, there are no shortage of metrics to measure the effectiveness of any particular communications campaign. And that’s precisely the problem. In an environment where marketers are constantly pressured to show short-term results, it’s all too tempting to […] The post Personalization, Customer Life...

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New mobile optimized landing page detected

 
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  • Recent news and reports point to an interesting future for both Whole Foods and the coming 2017 holiday season. While specifics are still to come, Amazon is saying it will be ginning up Whole Foods discounts especially for Prime members. A new report offers an early take on ecommerce and holiday sales, predicting that mobile […] The post As Amazon Reboots Whole Foods, Holiday Ecommerce Forecasts a...

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  • Finding the best Bluetooth headphones under 100 dollars wasn’t easy. Thanks to our team of reviewers we’ve selected the best of the lot so you don’t have to. Let’s face it, a hundred bucks is a good chunk of change to spend on headphones. But as many readers learned from our roundup of best wireless earbuds on the market today, spending under $100 forces you to make some compromises. That’s why we...

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  • It’s happening. Shop.org’s annual conference is coming to LA in September. The top retail and technology leaders from companies like Jet.com, Minted, Nike, REI, RevZilla, TechStyle Fashion Group and countless more will descend upon the Los Angeles Convention center to hear the latest on trends in customer experience, machine learning, in-store innovation, and the future […] The post The Go-To Guid...

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  • This edition we look at how increased customer reliance on smartphones is affecting the strategies of three very different retailers: Papa John’s, ASOS and Amazon. Papa John’s is saying that well over half of its orders are now online; ASOS is integrating artificial intelligence into its shopping app; and new stats show app use is […] The post The Mobile Future Is Here For ASOS, Papa John’s, and A...

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  • The modern digital consumer not only wants but expects personalized service and communications that reflect their behaviors and interests. It’s the difference between being given a baseball cap from your favorite team with your name stitched on the inside or a one-size-fits-all cap with the logo of your favorite team’s main rival. It’s not hard […] The post Increasing Repeat Purchase Rates With Pe...

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  • Selecting a matcha bowl – or chawan in Japanese – is not an easy feat. You’ve got to match your own personality, aesthetic style, and even mood. I was tasked with picking the best matcha bowl our of a literal horde of options (matcha is, like, super hot right now). So we’re off to the races with the chawan that made my short list. My criteria are pretty simple: A) beautiful to look at and hold and...

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