Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

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Blog Post
  • Many organizations have already recognized that social listening tools provide valuable data that, along with tools like Service Cloud, can help address or solve customer issues more quickly and effectively. What may not be immediately obvious, however, is what exactly you should be “listening” for....

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  • Personalized experiences, powered by artificial intelligence, are the present and future of shopping – and far from a pipe dream. AI is already helping retailers anticipate their shoppers’ next moves, and intelligent experiences are quickly separating the innovators from the innovation-laggards. Thanks to expanding product catalogs, increasingly multitasking mobile shoppers, and fierce competiti...

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Salesforce.com
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Pardot Overview Demo Video - Salesforce.com

 
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YouTube Video
  • OAuth is a concept that can befuddle the most seasoned developers and users. In this session, we will dive deep into OAuth to focus on the difference between Authorization and Access; general OAuth features, flows, and how they work in Salesforce; and the OpenID protocol for SSO. We will also see a quick review of the "Salesforce certified identity and access management designer" certification.

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YouTube Video
  • Animation and kinetic interfaces have cognitive benefits for users by reducing mental loads. These interfaces can communicate brand narrative, content hierarchy, and spatial relationships better than static interfaces alone. Salesforce UX follows a set of principles for designing and implementing animation in an effective, intentional, and visually complelling manner. Join us to learn to leverage ...

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YouTube Video
  • Your users want more than just of the out-of-the-box Lightning Reporting Components, they want an interactive list of results as a place to work from. During this session you'll learn how to create configurable Lightning reporting components using the Reports and Dashboards API. If you haven't had a chance to build a custom Lightning Component, this is a great a project to get your feet wet. Not i...

Salesforce.com
Salesforce.com
YouTube Video
  • Are you a developer just starting out with Salesforce? Are you an admin looking to get into development? Join us to learn a few easy, but essential tips and tricks, like how to choose the right tools, decide when you do or don't need to actually write code, and some of the easier technologies you can dive into to get right in the middle of the action. After just 20 minutes, you'll walk away knowin...

Salesforce.com
Salesforce.com
YouTube Video
  • Have you ever wanted to build a Star Trek communicator, Knight Rider?s KITT, or Star Wars? C-3PO? Now, with the introduction of Siri, Amazon Echo, or Google Home, voice interfaces are part of our everyday lives. Come and learn what open source tools we at Salesforce have built to achieve that. Walk away from the session with an understanding of the tools and how to create your own intuitive voice ...

Salesforce.com
Salesforce.com
YouTube Video
  • Working against gender norms? Youre not alone. We are all on a journey to increasing equality. Based on the latest industry stats, there is a unique opportunity for women in technology to grow their capabilities and responsibilities in the technology space. Join us to hear from a woman in tech on her journey from admin/developer to architect through defined strategies for career growth.

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YouTube Video
  • Having a high performing technical team is powerful. Having a high performing technical team with roles ranging from developers, scrum masters, quality analysts, and directors, all of which are women, can be even more powerful. Join us to hear the inspiring success story of how an all-women team engages and empowers one another in order to achieve excellence in advancing technology, leadership, an...

Salesforce.com
Salesforce.com
YouTube Video
  • Writing code used to be the only way to address business requirements. Now we can use declarative solutions, such as Visual Flow and Process Builder, instead of code. These declarative tools are more efficient and easier to maintain by applying business logic, but you also need to handle evolving requirements and scale appropriately with factors like changing business processes and data storage ex...

Salesforce.com
Salesforce.com
YouTube Video
  • Now that you've mastered the key point and click features of the Salesforce Platform, you might want more flexibility and control. Join us as we introduce you to Apex, Salesforce's native programming language. You'll learn key features and implementation considerations, and get sample code so you can continue learning at home.

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  • Emerging technology is driving how businesses foster inclusion. Join us to learn how leading companies are using technology tools to help manage human difference, guide real-time employee interaction, and create measurable behavior change that directly impacts the bottom line. Get inspired and bring new ideas back to your company.

Salesforce.com
Salesforce.com
YouTube Video
  • Visualflow can be used in many areas from simple interview flows up to complex hotel reservation processes. This session will show you how to build powerful, dynamic flows using #clicksnotcode that automate your processes. You will learn how to create records, send emails and even how a 3rd party system can launch your flow. And if you wear a technical hat, this session can help you boost your flo...

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