Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

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  • Salesforce has several tools to help you import your data. This video offers a quick comparison on the different tools, and covers the Data Loader tool in depth. We'll walk through an actual import using the Data Loader, providing tips along the way. links: Data Import videos: sforce.co/dataimport

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  • Cleaning and Preparing Data Using Excel covers several features and functions that will make quick work of getting your data files ready for import. Vlookup, Concatenate, combining data, separating data – it’s all here! Use the clickable links in the table of contents to jump to whichever feature you’d like to learn and we’ll show you some practical ways to use that feature with your import data...

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  • Einstein Activity Capture is available with Salesforce Inbox and/or Sales Cloud Einstein. This video shows Salesforce users how to set up Einstein Activity Capture, a feature available with the purchase of Salesforce Inbox and/or Sales Cloud Einstein. Learn about how this feature works, how to turn it on after your admin has assigned your license, and how to configure your sharing settings. With E...

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  • Manage your tasks in Salesforce. It’s the ideal way to stay on top of your customer relationships. Salesforce gives you three ways to manage your tasks. The Kanban Board helps you keep all your opportunities and leads moving ahead through the sales process. Use the activity timeline on opportunities and leads to keep a finger on the pulse of each deal that you own. Use the task list to manage all ...

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  • This video introduces the Security Health Check Custom Baseline, a tool for administrators. Learn how to create a custom baseline you can use to evaluate and remediate security risks for your entire Salesforce org. For example, if you’re a financial institution, you can create a custom security baseline to reflect FINRA standards. Find the Learn About Security Health Check video here http://sales...

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Salesforce.com
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