Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

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  • Social Sign-On (Salesforce Classic)
    Learn how to configure Social Sign-On. This feature allows your users to sign in to your Salesforce org via My Domain using their social network credentials. Partners and Customers that use your Sites or Communities can also use their Social network credentials. Support is built directly into the Salesforce platform by the Auth. providers.
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  • Lightning Login Overview (Lightning Experience)
    Enroll in Lightning Experience Login to set up password-free login for your Salesforce account. If your admin sets two-factor authentication to log in, this setting allows you to approve through Salesforce Authenticator mobile app notifications and verify using fingerprint authentication or a PIN.
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  • Trend in Analytics
    Trending in Einstein Analytics is the best way to track data over time. The dashboard tracks key metrics over time and gives you insights into your growing dataset. You can get a clear picture of where your business is and monitor the progress of its growth. Start trending right away! The earlier you start trending, the sooner you can track changes over time efficiently.
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    Description: TrailheaDX '17 keynote highlights and a special message from Sarah Franklin, SVP Trailhead & Dev Relations and Erica Kuhl, VP Community. Opening video 100s of TrailheaDX Global Gatherings.

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