Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • Every agency leader recognizes the value and benefits of training. When done properly training can make your agency faster, stronger, and more effective. Even a simple training initiative can lead […]

Sanders Consulting Group
Sanders Consulting Group
Blog Post
Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • We’re best known for our full range of skill-building training programs that are agency specific, meaning we know how to help you grow. Our training programs are 100% directed at all marketing communication […]

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • Understanding how to get leaders to start fishing for new business has stumped agencies for many years. Many agency leaders tell us their senor leaders don’t do any proactive new […] The post Why Your Senior Management Team Can Never Grow Your Agency appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • Occasionally a new business opportunity comes along that is significant enough to be considered a "Defining Moment" for your marketing firm. It may be an opportunity to reshape your agency because of the account's size, prestige, or market category. Helping agencies take full advantage of such a moment in their history is one of our most valuable and successful services. We act as behind-the-scene...

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • Senior management at every marketing firm should be very active in establishing and maintaining relationships with prospects. This is called "Sharking." Sharks have the attitude and with practice, the art on how to bring in more business. Sharking is part art, part skill, and part attitude. The good news is that the skills can be taught. http://sandersconsulting.com/the-training/win-large-accounts...

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • HighGear is a one day workshop that addresses the need for a fresh look at account management. The program shows your team the changing role of account management, the new client world, moving from tactics to strategy, setting price and value for what you offer, and how to negotiate. It moves the account management from just being a bag carrier to a true strategic partner. http://sandersconsulting...

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • A research tool that can be used both in new business and with your current clients. This unique process helps clients and prospective clients see that you understand their business and have invested time and effort into understanding their customers. A real silver bullet in winning new accounts and growing your current accounts. http://sandersconsulting.com/the-training/benefit-testing

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • Agency people, untrained in the important new business Torch skills, see the first visit with a prospect as an opportunity to tell all about the firm in loving detail. These untrained agency people love to talk fast during their detailed capabilities presentations so they can cover more ground. It's a way of speaking that clients often call the "Vomit Comet." That's not the way agency people train...

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • The most important part of new business is chemistry. All the agency search consultants agree. In the end, it's not the creative that wins or the smart planning or the cool interactive tactics. It's chemistry that wins in the end. http://sandersconsulting.com/the-training/chemistry-wins-new-business

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • How To Brand Your Agency A clear agency brand provides focus for new business, how to describe your firm, what services to offer and even what organizational structure works best. If you understand who and what you are, a clear agency brand provides discipline for the agency's new business program; Which prospects to go after and which prospects to pass on. http://sandersconsulting.com/the-traini...

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • This video will provide you with insight into how to best win a Defining Moment Pitch, or the pitch you have to win, for your marketing firm. The Defining Moment: This is what we call that moment when you are faced with an opportunity that will redefine the agency's size, scope, category, or prestige. This moment is a golden opportunity - a defining moment in your agency's history. Depending on ...

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • This video will provide you with insight into how to best win a Defining Moment Pitch, or the pitch you have to win, for your marketing firm. The Defining Moment: This is what we call that moment when you are faced with an opportunity that will redefine the agency's size, scope, category, or prestige. This moment is a golden opportunity - a defining moment in your agency's history. Depending on ...

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • Which one of your many clients is the most important to your agency? A client who will never leave you. A client who will always pay its bills to you. […] The post Your Agency’s Most Important Client? appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • There are many great agency leaders, and they all try hard to be perfect. Most leaders work hard making sure everything the agency produces is as close to perfect as […] The post Perfect is the Enemy of Winning New Business appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • New business, like boxing, is a zero-sum game. There are only winners or losers. If your firm has felt like a new business loser for too long, bring us in […] The post Ad Agency New Business: Knockout the Competition appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • If you’ve been invited by one of your clients to participate in an agency review process, it’s probably too late. There are exceptions of course – if the review is a corporate […] The post Dead Man Walking: 5 Steps to Save a Client appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • What makes a great ad agency new business rainmaker? I was recently doing some account service training with a small agency down south, and as par for the course, I asked about […] The post Ad Agency – New Business Rainmaker appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
YouTube Video
  • High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It moves the agency to the high ground and back into the CEO's office where corporate wide strategic decisions are made. http://sandersconsulting.com/the-training/high-ground-brand-consulting

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • After years of failed attempts, a group of national newspaper publishers have decided there is no way to solve the problem of declining newspaper readership. At the 123rd annual meeting […] The post #BreakingNews: Newspapers Give Up appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
Blog Post
  • We have been shouting from the roof tops that the agency brand is the most important element of new business. Sadly, there are many agencies that feel their brand is […] The post Ad Agency Branding Leadership Lesson appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
Blog Post

New blog articles detected.

  • Crashing an Account: How to Get In That New Business Review

    Everything’s at stake for the agencies in the pitch, and there you are, on the outside looking in. Have you ever wanted that peculiar great client, one that is perfect […] The post Crashing an Account: How to Get In That New Business Review appeared first on Ad agency new business | Sanders Consulting Group.

  • Ad Agency! Stop Spitting in the Wind for New Business!

    I once worked with one of the best new business gurus in the world, and he always told me, “give me enough new business leads, and I can double the […] The post Ad Agency! Stop Spitting in the Wind for New Business! appeared first on Ad agency new business | Sanders Consulting Group.

Sanders Consulting Group
Sanders Consulting Group
Blog Post

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