SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company founded by Jamal Edwards and run by a small team of young people who work on web-based content, generally with a new music angle. The media platform has its origins and roots in urban music. Most of the content can be seen on its own YouTube channel, which was created on 2 November 2006, or on the official SB.TV website and includes unprofessional footage, or "street-shot" freestyle raps and music videos. However, even though its earlier uploaded videos contained entirely amateur footage, the channel's latest uploads contain professional recordings and a less is more approach is taken. SB.TV have diversified into events and have curated stages at Bestival, Wireless, Outlook and other internationally renowned festivals. SB.TV were also invited to film interviews with a host of leading politicians at 10 Downing Street, including the Prime Minister David Cameron. Edwards has also built a relationship with the Royal Family and first interviewed HRH Prince Charles in 2013.