Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • Media Buying in the Digital Age
    By: Lisa Lysle When people find out I’ve been with Scheffey for 22 years, the first question is usually “what has changed in the advertising world since you started?” The short answer is “what hasn’t changed?” When I started as the media buyer for what was then Bucher Scheffey, print... read more here The post Media Buying in the Digital Age appeared first on Scheffey.
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • What’s in a Website?
    By: David Freidel  Many of us use websites each and every day, in fact, we’re using one right now to share this blog. We use websites to order lunch, shop for a new outfit, research a vacation, and so much more. It’s hard to imagine our daily lives without them.... read more here The post What’s in a Website? appeared first on Scheffey.
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • The Power of the Blog (Part 1)
    By: Joy Beachy We recommend a lot of strategies here at Scheffey, always tied to tangible business goals. Like your financial portfolio, utilizing a variety of tactics works toward a healthy brand. But one digital tactic I almost always recommend is having (and effectively using) a blog. Blogs have been... read more here The post The Power of the Blog (Part 1) appeared first on Scheffey.
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • Are You in the Weeds?
    By: Lisa Campbell Let’s face it, we all struggle with keeping a proper balance between our day-to-day tasks and keeping an eye on the long-term vision. But have you been in the weeds so long that you forget what it feels to be strategic? Here are some signs and tips... read more here The post Are You in the Weeds? appeared first on Scheffey.
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • YouTube’s Ad Problems – What You Should Know About Brand Safety
    By: Luke Bunting By: Luke Bunting You may have read that large companies, like General Motors, Walmart, PepsiCo, AT&T and Verizon, are pulling their ads from YouTube. The move comes after their ads began appearing on channels with offensive content, such as hate or terrorism propaganda. Negative and offensive placements... read more here The post YouTube’s Ad Problems – What You Should Know About ...
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • Story Development Runs Deep at Scheffey
    Lucky 13. It’s hard to believe Scheffey has been in my blood for 13 years. And, while that also means I am 13 years older (on paper only), it also means I am 13 years better at doing what I do for Scheffey and our clients. I am a strategist,... read more here The post Story Development Runs Deep at Scheffey appeared first on Scheffey.
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • Positive Energy in the Workplace: Why It Really Matters
    By: Megan Scheffey I don’t mean to toot my own horn, but I thrive on creating positive energy in the workplace. And, I think I’m pretty great at it! I have been in many job reviews where that is one of the key attributes that I bring to a team.... read more here The post Positive Energy in the Workplace: Why It Really Matters appeared first on Scheffey.
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • Client Relationships Are Just That: Relationships
    By: Mark Tipton Relationships fill every aspect of our lives, both personal and professional. Some relationships you are born into, some blossom over time, and some even fade away if you don’t take the time to nurture them. In the advertising and marketing business, client relationships are everything to an... read more here The post Client Relationships Are Just That: Relationships appeared first...
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • What the 15 Second Page View Tells You
    By: Joy Beachy So you’ve launched a brilliant campaign. You’re driving fantastic, qualified leads to critical campaign landing pages. You expect your analytics to show happy customers reading all of your strategically prepared content. Instead, you see this: people are spending 15 seconds on your key landing pages. Yikes. The... read more here The post What the 15 Second Page View Tells You appear...
Scheffey Integrated Marketing
Scheffey Integrated Marketing
Blog Post

New blog articles detected.

  • Advantages of Working with a Small Marketing Agency
    By: Lisa Campbell  There are many options for businesses in need of marketing services – from the one-person shop to the large firm with an extensive client list. Of course, there are benefits to each, but for many businesses, it is the size in the middle that offers the best... read more here The post Advantages of Working with a Small Marketing Agency appeared first on Scheffey.
  • What I’ve Learned While on the Run
    By: Laura Segro One foot in front of the other: a nifty little phrase that’s been used in countless stories, even my own. My name is Laura Segro, and I am the Operations Coordinator here at Scheffey. I am also an avid runner. It’s been exactly one year since I... read more here The post What I’ve Learned While on the Run appeared first on Scheffey.
  • Preparing for Google’s Algorithm Change
    By: Joy Beachy Recently, the tech news was abuzz with Google’s next algorithm change: Mobile-first Indexing. As a result, there has been some anxiety about how businesses can prepare so they do not lose their rank on Google’s search results page. After doing a little digging, we can safely say... read more here The post Preparing for Google’s Algorithm Change appeared first on Scheffey.
  • A Look Ahead at Design Trends for 2017
    By Doug DeMarra:  New year, new look? Not exactly. We agree with Madeleine Morley of the American Institute of Graphic Arts when she says, “A trend never simply emerges for a single year and then disappears in a puff of smoke. Instead, an aesthetic becomes popular gradually, even mysteriously, over... read more here The post A Look Ahead at Design Trends for 2017 appeared first on Scheffey.
  • 5 Best Practices for Trade Show and Event Follow-Up
    By Joy Beachy:  If I were to ask you right now, what is your process for following up with leads after an event, would you be secure in your answer? According to Exhibitor Online, 70 percent of business leaders do not have a formalized plan or process for following up... read more here The post 5 Best Practices for Trade Show and Event Follow-Up appeared first on Scheffey.
  • 12 Indestructible Tips for Surviving and Thriving in Advertising
    By Doug Hershey: December 1st marks my 12-year work anniversary at Scheffey. That may not seem like a long time, but in a 37-year (and counting) career, it’s the longest I’ve ever worked at one place. And for someone who went to art school where we learned how to use... read more here The post 12 Indestructible Tips for Surviving and Thriving in Advertising appeared first on Scheffey.

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