SCION BRAND INCUBATION
SCION BRAND INCUBATION
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New blog articles detected.

  • My Travels in Vietnam
    I recently spent two weeks travelling across the beautiful country of Vietnam. I started in the high octane city of Ho Chi Minh. From there I went to the picturesque seaside town of Hoi An. Then on to Hue. From there I went south to the pristine island of Phu Quok, and ended my holiday… Continue reading → The post My Travels in Vietnam appeared first on Scion.
SCION BRAND INCUBATION
SCION BRAND INCUBATION
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New blog articles detected.

  • Branding tactics, kitchen antics
    Most migrants – such as me – in the city would starve without the active services of a cook. My cook has been with me for the past 5 years and is to me what Jeeves is to Bertie Wooster. An original inhabitant of Odisha, he claims (rather vehemently) to be an expert in culinary… Continue reading → The post Branding tactics, kitchen antics appeared first on Scion.
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Metronama: Namma metro
    The metro is a city’s lurch towards modernity. It’s the vehicle for the city to rise above its vast traffic problems. An oasis within a city that’s on the edge. As traffic crawls, and everyday commuters snarl, the metro unobtrusively hustles along in the comfort of elevated distance, providing fast transport to those who ride it.   Below is the city, in-your-face, on-its-toes, constantly confronti...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Nissan’s Association With the Champions League
    How do you give your brand a global reach? You hitch your wagon to a star. In this case, the ‘star’ is Europe’s biggest football competition, the UEFA Champions League. Initially known as the European Cup, the competition traces its roots back to 1955. But it was in 1992 that it re-branded itself and became… Continue reading → The post Nissan’s Association With the Champions League appeared first ...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Striking your branding goals… just like a sports club
    Today, sports brands are worth millions of dollars and are some of the most recognizable brands on the planet. They carefully craft their brand image and continue to evolve with the times. They leverage their successes, seek out opportunities for growth and create successful growth strategies. What makes branding in sport different from traditional branding?… Continue reading → The post Striking y...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
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New blog articles detected.

  • Lifting creative design from commodity to value-added service
      It is no secret that in recent years, advertising agencies have been progressively shrinking their costs while ensuring that every service they provide is intact. To make matters worse, defining and putting numbers to this service is easier said than done. In the new age of advertising and marketing, when clients and agencies vie… Continue reading → The post Lifting creative design from commodit...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
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New blog articles detected.

  • Running into insights
    What has running got to do with branding? Everything. Brand managers will vouch for what runners already know. That clarity is the cornerstone of branding. And is there any other activity that unburdens the mind, declutters the thought-process like running? Consumer insight, that all-pervasive, ever-elusive flash of brainwave that afflicts marketers often is best experienced… Continue reading → Th...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Cracking RCB’s winning strategy for 2018
    If you are a Royal Challengers fan, it has been a very strange IPL season, even surreal. From the dizzying heights of an IPL final to the harrowing lows of a last-place finish, we have come the full circle. The question is, where do we go from here? Or in marketing terms, what should be… Continue reading → The post Cracking RCB’s winning strategy for 2018 appeared first on Scion.
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Three times Brand IPL has gone against the grain, and succeeded wildly
    As IPL approaches its heady finale this Sunday, Rising Pune Supergiant has already booked its place, it’s a toss-up between Mumbai Indians and Kolkata Knight Riders for a place in the final, and brands are extracting the maximum mileage out of the last few days of the tournament. The true winner, though, is Brand IPL,… Continue reading → The post Three times Brand IPL has gone against the grain, a...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • How well do you know your spouse?
    Till a few decades ago, the Indian consumer’s life was very simple. There were hardly any brands to choose from, and every consumer pretty much knew what each of the few brands stood for. While buying a car, one could choose between an Ambassador, a Premier Padmini or a Standard Herald. Bikes meant the Yezdi,… Continue reading → The post How well do you know your spouse? appeared first on Scion.
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Propelling your brand to glory
    Casual conversations at our office revolve around the latest food-delivery outlet, a quick 3-a-side game of cricket, or the stories of our marquee brands. As we take breaks from the intense hours spent in brand strategy or market research for our clients, we also take the liberty of picking our Creative Director’s brain regarding our… Continue reading → The post Propelling your brand to glory appe...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Propelling your brand to glory
    Casual conversations at our office revolve around the latest food-delivery outlet, a quick 3-a-side game of cricket, or the stories of our marquee brands. As we take breaks from the intense hours spent in brand strategy or market research for our clients, we also take the liberty of picking our Creative Director’s brain regarding our… Continue reading → The post Propelling your brand to glory appe...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • The proof in the pudding’s label
    Especially for food companies, a poor brand image is like a terminal disease. It will sap energy out in a long and drawn-out process, before finally killing the brand. In the past, very few people had thought of checking the nutritional ingredients on a food pack before buying it. But the times are changing. Health-consciousness… Continue reading → The post The proof in the pudding’s label appeare...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • In the name of the brand…
    If brands names are curious entities, the process of selecting one is more intriguing still. On the face of it, the whole exercise of selecting a name seems like a creative one, brimming with wisecrack and wordplay. Everyone begins by donning their respective creative hats, secretly hoping, that by the end of the ordeal, they’d… Continue reading → The post In the name of the brand… appeared first ...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Uncovering the many layers of your brand story
    At Scion, we have a roadmap in place when offering our services in Brand Creation, Brand Extension and Brand Rejuvenation. We also believe this is our differentiator in the industry today. Our first step, the client onboarding, is one of the most important ones. Bringing a client on board means extensive hours of research at… Continue reading → The post Uncovering the many layers of your brand sto...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • In the Pink of Health: The Rise of the NutriBullet
      A new consciousness has quickly taken root within Scion’s hallowed walls. Over the last few months there has been a palpable change in our attitude towards food and healthy living. Earlier, our motto was ‘if it isn’t fried, we won’t eat it’. It wasn’t unusual for some of us to spend the afternoons in… Continue reading → The post In the Pink of Health: The Rise of the NutriBullet appeared first o...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Unsuitable Boy, Suitably Branded
    Karan Johar’s tell-all biography “An Unsuitable Boy” has become the new conversation point among Scion’s bibliophiles. While reactions to the book have been mixed, admirers and detractors alike are impressed with his marketing chops. And this got us thinking: as a branding consultancy, what would be our takeaways from Johar’s opus? Here’s what we got.… Continue reading → The post Unsuitable Boy, S...
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • When Branding turns Comic
    Ten years ago, if someone had mentioned the phrase ‘stand-up comic’ in India, nobody would have understood it. Worse still, people might have taken it to be a kind of vertically-positioned comic book. Cut to 2017. In our larger cities, stand-up comics are growing out of the woodwork (and the beer kegs). Half the kids… Continue reading → The post When Branding turns Comic appeared first on Scion.
SCION BRAND INCUBATION
SCION BRAND INCUBATION
Blog Post

New blog articles detected.

  • Behind the search for the Arana – stories, myths and accolades
    A few days ago, Team Scion caught up with Sunanda Bhat to talk about her award-winning documentary “have you seen the arana?” We’ve got her in a discussion about nature documentaries, the flesh and blood subjects of her documentary, and the accolades that came along with this labour of love. Where does your journey as… Continue reading → The post Behind the search for the Arana – stories, myths an...
  • Internal branding – four commandments to win the customer within
    A few years ago, one would have wondered, “What internal branding?” But today, you see it everywhere. Hastily-designed posters on glass walls. Small hand-bills passed around in the cafeteria. E-mails with pep-talk of varying levels of persuasion. Talks by visiting bosses on how great and employee-friendly the company is. Yes, everyone’s doing internal branding, whether… Continue reading → The post...

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