SCION BRAND INCUBATION

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 3 days ago

New blog articles detected

  • Three times Brand IPL has gone against the grain, and succeeded wildly

    As IPL approaches its heady finale this Sunday, Rising Pune Supergiant has already booked its place, it’s a toss-up between Mumbai Indians and Kolkata Knight Riders for a place in the final, and brands are extracting the maximum mileage out of the last few days of the tournament. The true winner, though, is Brand IPL,… Continue reading → The post Three times Brand IPL has gone against the grain, a...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How well do you know your spouse?

    Till a few decades ago, the Indian consumer’s life was very simple. There were hardly any brands to choose from, and every consumer pretty much knew what each of the few brands stood for. While buying a car, one could choose between an Ambassador, a Premier Padmini or a Standard Herald. Bikes meant the Yezdi,… Continue reading → The post How well do you know your spouse? appeared first on Scion.

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Propelling your brand to glory

    Casual conversations at our office revolve around the latest food-delivery outlet, a quick 3-a-side game of cricket, or the stories of our marquee brands. As we take breaks from the intense hours spent in brand strategy or market research for our clients, we also take the liberty of picking our Creative Director’s brain regarding our… Continue reading → The post Propelling your brand to glory appe...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Propelling your brand to glory

    Casual conversations at our office revolve around the latest food-delivery outlet, a quick 3-a-side game of cricket, or the stories of our marquee brands. As we take breaks from the intense hours spent in brand strategy or market research for our clients, we also take the liberty of picking our Creative Director’s brain regarding our… Continue reading → The post Propelling your brand to glory appe...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The proof in the pudding’s label

    Especially for food companies, a poor brand image is like a terminal disease. It will sap energy out in a long and drawn-out process, before finally killing the brand. In the past, very few people had thought of checking the nutritional ingredients on a food pack before buying it. But the times are changing. Health-consciousness… Continue reading → The post The proof in the pudding’s label appeare...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • In the name of the brand…

    If brands names are curious entities, the process of selecting one is more intriguing still. On the face of it, the whole exercise of selecting a name seems like a creative one, brimming with wisecrack and wordplay. Everyone begins by donning their respective creative hats, secretly hoping, that by the end of the ordeal, they’d… Continue reading → The post In the name of the brand… appeared first ...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Uncovering the many layers of your brand story

    At Scion, we have a roadmap in place when offering our services in Brand Creation, Brand Extension and Brand Rejuvenation. We also believe this is our differentiator in the industry today. Our first step, the client onboarding, is one of the most important ones. Bringing a client on board means extensive hours of research at… Continue reading → The post Uncovering the many layers of your brand sto...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • In the Pink of Health: The Rise of the NutriBullet

      A new consciousness has quickly taken root within Scion’s hallowed walls. Over the last few months there has been a palpable change in our attitude towards food and healthy living. Earlier, our motto was ‘if it isn’t fried, we won’t eat it’. It wasn’t unusual for some of us to spend the afternoons in… Continue reading → The post In the Pink of Health: The Rise of the NutriBullet appeared first o...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Unsuitable Boy, Suitably Branded

    Karan Johar’s tell-all biography “An Unsuitable Boy” has become the new conversation point among Scion’s bibliophiles. While reactions to the book have been mixed, admirers and detractors alike are impressed with his marketing chops. And this got us thinking: as a branding consultancy, what would be our takeaways from Johar’s opus? Here’s what we got.… Continue reading → The post Unsuitable Boy, S...

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • When Branding turns Comic

    Ten years ago, if someone had mentioned the phrase ‘stand-up comic’ in India, nobody would have understood it. Worse still, people might have taken it to be a kind of vertically-positioned comic book. Cut to 2017. In our larger cities, stand-up comics are growing out of the woodwork (and the beer kegs). Half the kids… Continue reading → The post When Branding turns Comic appeared first on Scion.

SCION BRAND INCUBATION

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Behind the search for the Arana – stories, myths and accolades

    A few days ago, Team Scion caught up with Sunanda Bhat to talk about her award-winning documentary “have you seen the arana?” We’ve got her in a discussion about nature documentaries, the flesh and blood subjects of her documentary, and the accolades that came along with this labour of love. Where does your journey as… Continue reading → The post Behind the search for the Arana – stories, myths an...

  • Internal branding – four commandments to win the customer within

    A few years ago, one would have wondered, “What internal branding?” But today, you see it everywhere. Hastily-designed posters on glass walls. Small hand-bills passed around in the cafeteria. E-mails with pep-talk of varying levels of persuasion. Talks by visiting bosses on how great and employee-friendly the company is. Yes, everyone’s doing internal branding, whether… Continue reading → The post...

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