Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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Scoop.it
Scoop.it
Blog Post
  • A few months ago, we had the pleasure to host a webinar with our friends at Sociabble (If you missed it, you can catch up here). At that time, we announced our exciting partnership to make curation an essential piece of your employee advocacy / social selling initiatives. Today, I’d like to show you how both [...] The post How to integrate Scoop.it with Sociabble appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested in your offer. You aren’t generating enough traffic to your opt-in pages. Refining your content marketing strategy can be the [...] The post 3 ways content can light a fire under your li...

Scoop.it
Scoop.it
Blog Post
  • Since being introduced decades ago, automation has become a staple in the manufacturing industries as well as marketing. With the advancement of recent technologies, that same tool can now be applied to more menial tasks. Through AI, office tasks can be automated now along with manufacturing and retail jobs. Many believe this turn to the [...] The post Five automated tools to make your business mo...

Scoop.it
Scoop.it
Blog Post
  • Content curation has so much going for it. Less content creation time. More authority. SEO benefits. Leads. The list goes on. And while we urge you to do more curation this year, we want you to do it right. Not just for us. For your readers. Your co-workers. Your boss. The internet in general. Because [...] The post How to avoid 5 big mistakes in content curation appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • When was the last time you read an article online from start to finish – no skimming or skipping paragraphs? For most of us, consuming an entire piece of content – especially of the long-form variety – is challenging. But if you want to get the most out of your content, you need to make [...] The post 5 ways to get your readers to actually finish your articles appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • Social selling. If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties. The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and [...] The post Content curation for social selling; how to get ev...

Scoop.it
Scoop.it
Blog Post
  • So you finally decided to embrace content marketing for 2018. That's great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works... success is proven, but some upfront investment is required. Of course, it will depend on what you're trying to achieve with content marketing (get better rankings, get more traffic etc.) The post G...

Scoop.it
Scoop.it
Blog Post
  • A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a problem for your reader. They should reduce pain and aggravation, positioning your products as the ultimate solution to their immediate [...] The post Learn to leverage clever headlines invol...

Scoop.it
Scoop.it
Blog Post
  • Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part. Lost? Step 1: content curation Not entirely. Thanks to content curation technology, the [...] The post Content intelligence: a new step in the S...

Scoop.it
Scoop.it
Blog Post
  • Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the perfect time to dig in and do a little discovery. Pricing, psychology, and authority “For many business leaders, pricing is [...] The post How the right content strategy can allow you to char...

Scoop.it
Scoop.it
Blog Post
  • Are you trying to become a better content writer? You’re not alone in those attempts. Every single person who’s dealing with content marketing is aiming for the same thing. Content makes a huge difference in every marketing campaign. Oh, this is not marketing for you? You’re just trying to become a better blogger? No problem, [...] The post Common mistakes in writing web content [infographic] appe...

Scoop.it
Scoop.it
Blog Post
  • Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your marketing efforts in case you don’t do it properly. Today, almost 90% of B2B marketers say they struggle to produce content [...] The post The reasons and essential steps for co...

Scoop.it
Scoop.it
Blog Post
  • In the world of content marketing, people want to read, engage with, and share, authentic brand stories. But behind the stories, lies cold hard cash in the form of sales and brand uplift. Research shows that content marketing increases the quality and quantity of marketing leads for 75% of companies. Creating content in-house, or commissioning [...] The post Why ignoring content marketing will cos...

Scoop.it
Scoop.it
Blog Post
  • I hope you’re getting dozens of clicks and comments on every post you share on LinkedIn. But probably, you’re not. If this goes on long enough, you might start questioning why you’re posting content on LinkedIn at all. It’s the end of the year, after all – a lot of us are thinking about our [...] The post How to dramatically improve your LinkedIn engagement appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • We live in a world with a myriad of distractions. That can make it a challenge to stay focused on a specific task for any length of time. This might be just annoying in certain areas of your life, but it can be financially costly and destructive to your career when you’re a content writer. [...] The post 5 ways to limit distractions when you’re a content writer appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle). Why? Because 70% of U.S adults (and counting) are on social networks. The data speaks for itself. But being on social media [...] The post How to take advantage of content curation to step up your social ga...

Scoop.it
Scoop.it
Blog Post
  • If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say they utilize some form of content marketing, only 30% of them have a consistent or integrated content strategy. So, while far [...] The post A guide for new content strategists: carving y...

Scoop.it
Scoop.it
Blog Post
  • I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” If you graphed this situation, it’d look like this: As you [...] The post Want more results from your visual content marketing? Do these 5 things a...

Scoop.it
Scoop.it
Blog Post
  • Facebook is undeniably the most popular social media network at the moment. As a matter of fact, 175 million individuals will log in every single day. So when Facebook introduced the option to advertise on their website, many companies saw it as an excellent opportunity to promote their products and expand the customer base. The [...] The post 11 tricks to create great facebook ad designs [infogra...

Scoop.it
Scoop.it
Blog Post
  • Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand steadfast and collect something valuable. The ocean’s currents offer a constant challenge, but also the opportunity that more oil may [...] The post 3 critical pillars for your blog’s foundation appeared first on Scoop.it Bl...

Scoop.it
Scoop.it
Blog Post
  • Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need [...] The post 3 landing page split-test principal...

Scoop.it
Scoop.it
Blog Post
  • “Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also in the hands of employees from now on. But organizing and sharing knowledge in a corporate environment is complex. Especially [...] The post Why and how to implement a collaborative...

Scoop.it
Scoop.it
Blog Post
  • Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership? Increase blog engagement in 5 easy steps Blog engagement [...] The post 5 tips for substantially improving blog enga...

Scoop.it
Scoop.it
Blog Post
  • As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall and can’t break through to the other side. In order to avoid these latter moments, you need to proactively pursue [...] The post 5 ways to boost your content marketing creativity this week appeared first on Sco...

Scoop.it
Scoop.it
Blog Post
  • Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content and spend more than 25% of their budget on content marketing. But it’s not just about creating relevant content and [...] The post 15 tools to me...

Scoop.it
Scoop.it
Blog Post
  • Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get. So where is all this traffic coming from? [...] The post How to get more traffic from Facebook appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • “Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year, we surveyed 1000+ marketers and here’s what we found out: only 20% of them managed to get their colleagues to share their [...] The post Is your employee advocacy program failing? Here’s to ho...

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