Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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Scoop.it
Scoop.it
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  • Artificial intelligence (AI) is the tech world’s golden goose. Machine learning’s incredible potential for task automation and productivity has a home in almost every industry, and companies all over the world are tapping into the technology. The integration of AI-powered chatbots and data-driven analytics can improve user experiences and reduce the workload on human service [...] The post How com...

Scoop.it
Scoop.it
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  • If you want to make relevant decisions, you need to listen. That’s what market intelligence is all about. Information and data (industry-related trends, competition, online reputation…) are very important assets for any company. If you check out the graph below, you’ll see that the amount of data created worldwide hasn’t stopped growing, and this growth will [...] The post Market intelligence: how...

Scoop.it
Scoop.it
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  • We always talk about targeted marketing. We try to create buyer’s persona that will be an almost-exact replica of the real buyer. With this, we track and monitor their activities and behavior, only to understand what they are looking for and when. We put all these information together to create unique content for each buyer’s [...] The post Why customer psychology is the key to successful content ...

Scoop.it
Scoop.it
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  • Measuring the impact of your actions is key in content marketing. We always advise here to design a strategy first so you can generate significant results. To do so, it’s important to define precise objectives and identify a few KPIs that you should keep track of. We revamped the analytics feature in Scoop.it Content Director, [...] The post [Scoop.it Content Director] Improve the way you measure ...

Scoop.it
Scoop.it
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  •   Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common mistakes and take appropriate steps to avoid them. Here are some of the most common project management mistakes that marketers [...] The post 4 project management fails every con...

Scoop.it
Scoop.it
Blog Post
  • Why did we create a new Content Monitoring feature? There are many ways you can find content to curate. Scoop.it’s mission is to help you find and publish the best content, whichever way works best for you. Want to scan the relevant web to find content on a specific topic? You can leverage Research Content, [...] The post How to keep track of your favorite sources with our new Content Monitoring f...

Scoop.it
Scoop.it
Blog Post
  • How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of the process, isn’t it? There’s also: Picking the blog post topic Planning the blog post’s phases of development Assigning the [...] The post How to free up your content creation workflow appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter keeps on redefining itself. A while back, it announced the latest update regarding the 280 character limit for tweets. The [...] The post How to write engaging tweets in 280 characters appeared first on ...

Scoop.it
Scoop.it
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  • The modern FAQ has evolved to become one of the most important pages of your site—both for new visitors and for returning customers. But if you’ve never created an FAQ page before, or if you don’t have a solid vision backing your FAQ strategy, the whole process can seem intimidating. While you may not be [...] The post The 10 do’s and don’ts of FAQ pages appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • Once a company grows beyond its initial team, it almost always hires a dedicated writer to handle various responsibilities. For example, technical writers specialize in writing manuals and other technical documents to be read and understood by non-experts, while copywriters focus on producing taglines and advertising material, and content writers produce blog posts and other marketing collateral. ...

Scoop.it
Scoop.it
Blog Post
  • Whatever type of online business you are engaged in, you should understand the importance of content marketing. 87% of buyers say that content affects their choice. And now imagine, what will happen if everybody from your target audience reads quality posts on your blog or social networks! In this article, I’ll try to explain how [...] The post 6 secrets of viral content appeared first on Scoop.it...

Scoop.it
Scoop.it
Blog Post
  • It’s no secret that one of the key factors in running a successful content marketing strategy is to feature exceptional visuals that draw in the reader and evoke certain emotions and actions. And since custom photography is the way to go, you might as well learn how to take your own stunning pictures. Customer photography: [...] The post 6 photography tips to bring your content marketing strategy ...

Scoop.it
Scoop.it
Blog Post
  • Content marketing has been one of digital marketing’s hottest topics for years. Here is the proof – you can see by yourself that, according to Google Trends, the interest in the term “content marketing” hasn’t stopped growing: It’s early 2018 and we decided to analyze 19 000 articles on the topic of content marketing, published [...] The post Content intelligence insights: the hottest content mark...

Scoop.it
Scoop.it
Blog Post
  • If you read content marketing blogs, many of them will recommend to focus on quality and not on quantity. The mantra is: less is more. Focus on doing a few great pieces of content rather than exhaust yourself or your team producing more and more. Of course, nobody ever recommended that you do low-quality content. [...] The post Is less more in content marketing? A data-driven answer appeared first...

Scoop.it
Scoop.it
Blog Post
  • According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their target audience, and what platforms work best for them, and that contributed to the successful 2017 they had. Undoubtedly, content [...] The post 4 major con...

Scoop.it
Scoop.it
Blog Post
  • What are the most popular social media tools? If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog posts – showing that a lot of people have an opinion on that topic. But what about the data? Most [...] The post Content intelligence insights: a look at the most popular social media tools appeared first o...

Scoop.it
Scoop.it
Blog Post
  • Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for good reason. Unlike its counterpart outbound marketing, inbound marketing does not shove products or services into people’s faces. Rather, with inbound marketing, you address customer problems, thereby creating awareness for your product or service and attracting customers to [...] The post...

Scoop.it
Scoop.it
Blog Post
  • Businesses that want to be competitive in today’s marketplace must invest in content. However, many brands fail to see a return on investment and, therefore, grow weary of putting more time and money into what they believe to be good strategies. As simple as it sounds, the solution to your content marketing woes is to [...] The post 7 content marketing tactics to help you engage your target audien...

Scoop.it
Scoop.it
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  • Do you want to get more reach to your content? You publish content You get some shares But it’s disappointing. Because… Your content is great We’ve all been there before. But if you change your tactics you can change your results. In this article, you’ll learn how to: Figure out the right type of content [...] The post How research and outreach can massively improve your content marketing results ...

Scoop.it
Scoop.it
Blog Post
  • In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it. Therefore, shortly after posting that article, I realized the ROI of a knowledge sharing solution was also a key element [...] The post What is the ROI of a knowledge sharing platform? appeared first on...

Scoop.it
Scoop.it
Blog Post
  • There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other. Especially this year. That’s because our CEO and Co-Founder, Guillaume Decugis, has named share of voice as the primary [...] The post Share of voice: what it is and how to increase yours appeared fi...

Scoop.it
Scoop.it
Blog Post
  • At the end of last year, we conducted a significant research on the way our Pro and Business plans were used alongside our free version and on the value perceived by our users and customers. As a result, we’ve decided on a number of changes that will go live in the next few weeks and [...] The post Upcoming changes to Scoop.it plans and pricing for individuals appeared first on Scoop.it Blog.

Scoop.it
Scoop.it
Blog Post
  • Which CMS is best for you? Nearly half of all websites use an established CMS to help better manage the content on their sites. It’s little wonder: content management systems (CMS) can make having a portfolio, blog, or eCommerce site a much simpler affair. Separating presentation from content, as CMSes often do, makes updating design, posting [...] The post Choosing which CMS is best for you appea...

Scoop.it
Scoop.it
Blog Post
  • Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. The post Content curation: the complete g...

Scoop.it
Scoop.it
Blog Post
  • Everyone starts somewhere. I want you to be super successful. There are so many pitfalls in content marketing, but if you follow the advice below, you’ll enjoy a smoother start than I did! 1. Starting from scratch in a crowded space. Warren Buffet offers some amazing investment advice, and it applies to a lot more [...] The post 5 content marketing mistakes that scream amateur appeared first on Sc...

Scoop.it
Scoop.it
Blog Post
  • Does your content marketing need an upgrade? If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results. In fact, one of the reasons they’re doing well [...] The post 5 ways content intelligence can make you a smarter marke...

Scoop.it
Scoop.it
Blog Post
  • When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer might surprise you. 4 reasons print still has value The internet has permanently altered marketing. And [...] The post Is print the missing piece to yo...

Scoop.it
Scoop.it
Blog Post
  • According to the 2017 Content Marketing Benchmark report, 58% of marketers use webinars as a content marketing tactic. And this isn’t putting into consideration other studies that show webinars are effective, especially for business-to-business (B2B) marketers. Webinars are fairly popular  Jon Morrow describes how beneficial webinars have been for his business in these words: “On average, each web...

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