Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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Scoop.it

Category: Content
Type: Blog Article

Generated 2 days ago

New blog articles detected

  • Beyond excel: modernize your content marketing

    Excel is undoubtedly an extremely useful product. Everyone uses it. It can help you organize and analyze data, map out your quarterly achievements, and keep track of important statistics. But excel alone is not sufficient for strategic content marketing. A shockingly high number of marketers still use excel as their primary content marketing organizational tool. [...] The post Beyond excel: modern...

Scoop.it

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • How to organize a workflow that keeps content marketing on track

    A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team, that it’s not up to scratch, has been rushed, or just never materializes. The tips in this article should help you to [...] The post How to organize a workflow that keeps content marketing on track appear...

Scoop.it

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Hollywood storytelling techniques every content marketer should know

    Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this:   Or I could write you a technical whitepaper. It would be written in “proper” dry business lingo, with convoluted sentences, laboriously [...] The post Hollywood storytelling techniques every content marketer should know app...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Build your content marketing machine for effective lead generation – Scoop.it Webinar

    In our last webinar, we provided techniques and tools to help you design an effective, high-converting content strategy. If you missed it and got 20 minutes spare time, you can catch up and watch the replay here. Even though a documented content marketing strategy is the #2 key success factor for B2B marketers (according to the [...] The post Build your content marketing machine for effective lead...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • A 5-step blueprint for lead generation through content marketing – Podcast series

    Want to finally generate leads from content marketing? You’re in good hands! Content marketing, when done properly, gives birth to leads. And it’s proven! According to a study by Impactbnd, “B2B marketers who use blogs generate 67% more leads per month than those who do not.” Yet, many marketers still don’t believe content works for [...] The post A 5-step blueprint for lead generation through con...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Does your audience actually want to read the content you’re producing?

    It’s one thing to think you know what your audience wants to read. It’s another to actually take the time to figure out what they want and strategically craft content around these cravings. Are you doing the former or the latter? Who are you pleasing? If you spend enough time in entrepreneurial circles, you’ll come [...] The post Does your audience actually want to read the content you’re producin...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • 6 surprisingly simple ways to become a more confident writer

    There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend. You may assume [...] The post 6 surprisingly simple ways to become a more conf...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Can content marketing increase your website’s conversion rate?

    You know content marketing can bring your site more traffic. But could it actually improve the conversion rate of that traffic? Yes. And there’s quite a lot of evidence to prove it. But it’s not 100% conclusive. Some of the evidence tying content marketing to conversion rate lifts is a bit … circumstantial. Content marketing [...] The post Can content marketing increase your website’s conversion r...

Scoop.it

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Teasing content: how leading readers on can produce big results

    Nobody likes a tease in real life, but it can be quite powerful in the world of digital marketing. By teasing content, you can ignite curiosity and draw people in who otherwise wouldn’t give your content a second look. It’s a powerful technique that today’s leading content marketers are using with tremendous results – and [...] The post Teasing content: how leading readers on can produce big resul...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How to assemble a killer content team

    So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term. First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And [...] The post How to assemble a killer content team appeared first on Scoop.it Blog...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • This is what to do before and after you hit “Publish”

    A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether you’re just trying to educate people, build a contact list, generate revenue, or build backlinks to your website through guest [...] The post This is what to do before and after you hit “Publish” appeared first on Scoo...

Scoop.it

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Best of content marketing articles, Q1 2017

    It’s already the end of the quarter! Let’s have a quick look at our top 5 content marketing articles written in the last 3 months. Let us know if you like them in the comments! Want to be a successful content marketer? Do these 10 things Want to be a successful content marketer? No problem. [...] The post Best of content marketing articles, Q1 2017 appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to create actionable content that has practical value

    Sometimes all you need to do is spend some time on social media studying what people are sharing to get an idea of what type of content currently works best online. What you’ll discover is that people crave actionable content that has practical value. Are you delivering content that meets these expectations? The content people [...] The post How to create actionable content that has practical valu...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Content curation for agencies – how to get started

    When a business hires a marketing agency, they are only interested in one thing: results. Whether it be more leads, better SEO, more traffic, or improved social engagement, agencies can offer these businesses peace-of-mind when it comes to common marketing challenges. Here at Scoop.it, we work with dozens of marketing agencies who offer their clients [...] The post Content curation for agencies – ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Start documenting your content strategy with Scoop.it Content Director

    Content marketing success cannot be reached without a well-designed, clear and detailed strategy – yet a lot of marketers skip this process. According to this article from Content Marketing Institute, a documented strategy is actually the #2 key success factor for b2b marketers. Top performing marketers document their #ContentMarketing strategy via @cmicontentClick To Tweet So far, [...] The post ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Here’s how I get my weekly content inspiration (in a few minutes)

    Finding relevant content inspiration can be a true struggle for marketers, most certainly because of the huge amount of content created everyday – and this is not going to decrease anytime soon! Have you ever felt lost while going through your search engine results? Let me reassure you – you are not alone. As a result, [...] The post Here’s how I get my weekly content inspiration (in a few minutes...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Will written content ever become fully automated?

    The infinite monkey theorem states that a group of monkeys hitting random keys on a typewriter for an infinite amount of time will eventually produce Macbeth in its entirety. It turns out there’s no need for such foolishness: rather than wait around for chimps to pen classics, we now have robots writing the news, and [...] The post Will written content ever become fully automated? appeared first o...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to design a content strategy that generates leads from day one – Scoop.it webinar

    If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should [...] The post How to design a content stra...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 4 hard truths nobody will tell you about content marketing

    Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals know the real truths covered from untrained eyes. Here are those four truths every marketer can turn into significant conversion [...] The post 4 hard truths nobody will ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Here’s why marketers need to rely on data and analytics

    In the past, many marketers made key decisions based on intuition or a small sample size of information. Over the past few years, this has slowly changed. Thanks to an influx of analytics tools, it’s now possible for marketers to invest in technical analysis and make more educated decisions that drive better results. The value [...] The post Here’s why marketers need to rely on data and analytics ...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Choosing the best format for your next content piece

    If you’ve been using content marketing for any length of time, then you’re probably knee-deep in a solid scheduling routine. As you’ve learned, article posts are effective in generating leads and sending people to other pages on your website. But, if you only post essay articles, you may be missing out on potential website traffic. [...] The post Choosing the best format for your next content piec...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Why employers should promote healthy living to their employees

    Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at an office can mean all of the difference in a business’s performance. Encouraging improved health practices amongst employees can result [...] The post Why employers...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Headlines matter. Here’s how to get yours right.

    How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask the opinion of an old-school copywriter. Many of them would recommend spending half of your writing time on the headline. [...] The post Headlines matter. Here’s how to get yours right. appeared first on Scoop.it Blo...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 3 strategies for making your website’s content easier to consume

    If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the most frequently overlooked elements is “readability.” How easy is it for your website visitors to find and read your content? [...] The post 3 strategies for making your website’s content easier to c...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How to grow your email list faster with lead magnets

    Most of your first-time website visitors leave without buying. And few come back. You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s not. Even great sites convert newbies to customers at a low rate. There’s no shame in it. But there is [...] The post How to grow your email list faster with lead magnets appeared first on Scoop.it Blog.

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • This week in content marketing: tips, AI & video marketing

    What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go! 4 content marketing things that turn off your audience by Neil Patel, Content Marketing Institute “The farther you get from [...] The post This week in content marketing: tips, AI & video marke...

Scoop.it

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 4 unique ways to connect with customers through content

    The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out and connect with customers. The question is, are you seizing the opportunities you have to create meaningful connections through custom [...] The post 4 unique ways to connect with customers throug...

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