Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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  • How to get more traffic to your blog with influencer outreach
    Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means [...] The post How to get more traffic to your blog wit...
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  • 4 tips to help you simplify your content strategy
    Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are you supposed to do? The state of content marketing If you aren’t careful, content marketing can become a buzzword within [...] The post 4 tips to help you simplify your content str...
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  • Seven tools to improve readability of your blog
    It is every blogger’s dream to churn content that people love reading. In addition, good content gets you followers which in turn gets you more sales. Writing great content is not everyone’s cup of tea. To be a good writer, your content should be crisp and readable. Fortunately, there are easy mathematical formulae to check [...] The post Seven tools to improve readability of your blog appeared fi...
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  • Content marketing agencies: a practical look at landing your first client
    The content marketing industry is as active and lucrative as it’s ever been. But along with steady growth has come an increase in the overall level of competition. As a new content marketing agency, you’ll have to work hard to land your first client. Content marketing by the numbers According to research conducted at the [...] The post Content marketing agencies: a practical look at landing your f...
Scoop.it
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  • Content marketing automation explained
    If you're a marketer, odds are you don't have to do it all. We found a way to help you manage all of your content marketing tasks while leveraging intelligent content marketing automation to find new opportunities for improvement you can leverage in seconds!
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  • Webinar: How to Master Your Content Marketing
    We’ve all heard that content is king, but generating enough content to have an impact on success is a constant struggle–which begs the question: is content the bottleneck of your marketing efforts? Webinar presented by Sprout Social & Scoop.it
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  • Scoop.it Content Director - The Lean Content Marketing Solution for ROI
    Marketers struggle with content marketing: with limited time, resources, and budget, it's hard for them to scale their content strategy to get impacting results. Scoop.it Content Director helps them publish more quality content, save time and generate positive ROI. More info at: http://business.scoop.it/
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Scoop.it
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  • Content Strategy of disruptors: Open Garden's mesh networks
    Changing the world not only takes a great idea but also takes building momentum around it. The team at Open Garden, a San Francisco based startup - who could be to mobile data what Skype was to telephone calls - understood from the beginning how important it was to build a community around its disruptive idea. But how can you do this when you're also running a startup, coding a product and maki...
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  • Scoop.it: It just works!
    Scoop.it is clever publishing that helps individuals and businesses shine on the Web by sharing ideas that matter. This video shows you how you can quickly and easily discover, enrich and share content from Scoop.it to your topic page, website and all of your social networks. Engage and build your audience and grow your community of interest by connecting with others who have a similar passion or ...
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  • Scoop.it for the iPad
    Scoop.it, a leading social curation publishing platform, launched an app for the iPad today that merges content consumption and creation through content curation. The app can be used to discover, organize and share relevant content to topic pages on the Web. Now, Scoop.it users can easily publish from the iPad to their topic pages and build a smarter online presence anywhere and anytime they are i...
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  • 5 ways to make the most of the freelance content marketer lifestyle
    Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility, and the respect accorded to a contractor over an employee. Despite all the possibilities, I feel that many freelancers aren’t [...] The post 5 ways to make the most of the freelance content ...
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  • How to develop an eBook that stands out and generates leads
    You may think that eBooks are done. The marketplace is totally saturated and it’s almost impossible to find a topic that hasn’t been covered. However, this isn’t the case. What you really need to do is understand what a successful eBook looks like and shift the way you create and polish your content. How to [...] The post How to develop an eBook that stands out and generates leads appeared first o...
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  • Outsourcing your content: the Dos and Don’ts
    It’s a phenomenon. Over 60% of businesses are now outsourcing their content to freelancers and agencies. This is probably a good move: content creation requires a particular set of skills, and it’s often best to leave to those with expertise. At the same time, knowing how to outsource your content needs effectively remains an inexact science. [...] The post Outsourcing your content: the Dos and Do...
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  • Our best content marketing articles, Q2 2017
    Time flies! It’s already the end of the quarter. Let’s have a look at our top 5 content marketing articles written in the past 3 months. Let us know what you think in the comments section! Content curation for agencies – how to get started by Gina Tucker If you strive to save precious time and [...] The post Our best content marketing articles, Q2 2017 appeared first on Scoop.it Blog.
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Page Design Update
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  • Content marketing for agencies – get started with Scoop.it Content Director!
    Content marketing is hard: 60% fail to produce the right type of content consistently 57% fail to measure content consistently 30% only are effective with content marketing What does that mean for agencies? Well, content marketing is definitely bringing new opportunities but the challenges are real: Scaling is hard: There are lots of moving parts [...] The post Content marketing for agencies – get...
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  • Content marketing for agencies – get started with Scoop.it Content Director!
    Content marketing is hard: 60% fail to produce the right type of content consistently 57% fail to measure content consistently 30% only are effective with content marketing What does that mean for agencies? Well, content marketing is definitely bringing new opportunities but the challenges are real: Scaling is hard: There are lots of moving parts [...] The post Content marketing for agencies – get...
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  • Weekdays or weekends? What’s the best time to send your emails
    Just like ‘timing is important’ in comedy so is it in email marketing. The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is [...] The post Weekdays or weekends? What’s the best time to send your emails appeared first on Scoop.it Blog.
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  • Rethinking content marketing in the age of big data
    Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a few tidbits of information to enhance your content. That’s hardly worth the time and resources spent. If this sounds like [...] The post Rethinking content marketing in the a...
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  • Curation: the secret to writing high-converting content
    There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content. The post Curation: the secret to writing high-converting content appeared first on Scoop.it Blog.
Scoop.it
Scoop.it
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  • Teach a man to fish: moving from facts to wisdom in marketing
    In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these posts, though, is that they break a basic rule of teaching: offering the “how” without helping your readers understand the [...] The post Teach a man to fish: moving from facts to wisdom in marketing appeared fir...
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  • The 4 most important things to remember when setting up experiential marketing
    In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event specifically dedicated to brand immersion or an engaging experience as part of a larger event, like a trade show or [...] The post The 4 most important things to remember when setting up experiential ma...
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  • 6 ways to skyrocket your ROI with content marketing automation – Scoop.it webinar
    Content marketing is hard – it’s definitely much more than hitting “publish” after creating a good piece of content, and wait for things to magically happen. Content marketing is a methodology, and it’s truly rewarding when done right.  That being said, too many marketers still struggle with content marketing (only 30% of them feel they’re [...] The post 6 ways to skyrocket your ROI with content m...
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  • 5 habits that inspire creative thinking
    As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business, our life, and the world. While some people are just born beautiful freaks, others (like me) have to discover and [...] The post 5 habits that inspire creative thinking appeared first on...
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Scoop.it
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  • Why content marketing leads are not what you think they are
    Ask anyone about one of the most important digital marketing tools out there and you are bound to get “content marketing” as the reply sooner or later. Of course, this is quite the no-brainer indeed. Pretty much anyone and everyone used it in some form or the other. Image courtesy: https://due.com/ According to various studies out there, content marketing not only accounts for 28% of most B2B M...
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  • An infographic design guide for content marketing DIYers
    Infographics are red hot. If you want to develop better content for your brand, you need to be devoting some of your resources towards infographic creation. But what are you supposed to do if you have little or no experience? It doesn’t make a whole lot of sense to spend thousands of dollars hiring a [...] The post An infographic design guide for content marketing DIYers appeared first on Scoop.it...
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Scoop.it
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  • 4 types of blogs that gain traction
    Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t give much forethought to what people want to read. As a result, nobody visits, the blogger gets frustrated, and things [...] The post 4 types of blogs that gain traction appeared first on Scoop.it Blog.

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