Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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  • Weekdays or weekends? What’s the best time to send your emails
    Just like ‘timing is important’ in comedy so is it in email marketing. The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is [...] The post Weekdays or weekends? What’s the best time to send your emails appeared first on Scoop.it Blog.
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  • Rethinking content marketing in the age of big data
    Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a few tidbits of information to enhance your content. That’s hardly worth the time and resources spent. If this sounds like [...] The post Rethinking content marketing in the a...
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  • Curation: the secret to writing high-converting content
    There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content. The post Curation: the secret to writing high-converting content appeared first on Scoop.it Blog.
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  • Teach a man to fish: moving from facts to wisdom in marketing
    In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these posts, though, is that they break a basic rule of teaching: offering the “how” without helping your readers understand the [...] The post Teach a man to fish: moving from facts to wisdom in marketing appeared fir...
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  • The 4 most important things to remember when setting up experiential marketing
    In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event specifically dedicated to brand immersion or an engaging experience as part of a larger event, like a trade show or [...] The post The 4 most important things to remember when setting up experiential ma...
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  • 6 ways to skyrocket your ROI with content marketing automation – Scoop.it webinar
    Content marketing is hard – it’s definitely much more than hitting “publish” after creating a good piece of content, and wait for things to magically happen. Content marketing is a methodology, and it’s truly rewarding when done right.  That being said, too many marketers still struggle with content marketing (only 30% of them feel they’re [...] The post 6 ways to skyrocket your ROI with content m...
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  • 5 habits that inspire creative thinking
    As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business, our life, and the world. While some people are just born beautiful freaks, others (like me) have to discover and [...] The post 5 habits that inspire creative thinking appeared first on...
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  • Why content marketing leads are not what you think they are
    Ask anyone about one of the most important digital marketing tools out there and you are bound to get “content marketing” as the reply sooner or later. Of course, this is quite the no-brainer indeed. Pretty much anyone and everyone used it in some form or the other. Image courtesy: https://due.com/ According to various studies out there, content marketing not only accounts for 28% of most B2B M...
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  • An infographic design guide for content marketing DIYers
    Infographics are red hot. If you want to develop better content for your brand, you need to be devoting some of your resources towards infographic creation. But what are you supposed to do if you have little or no experience? It doesn’t make a whole lot of sense to spend thousands of dollars hiring a [...] The post An infographic design guide for content marketing DIYers appeared first on Scoop.it...
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  • 4 types of blogs that gain traction
    Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t give much forethought to what people want to read. As a result, nobody visits, the blogger gets frustrated, and things [...] The post 4 types of blogs that gain traction appeared first on Scoop.it Blog.
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  • 6 marketing services every startup should be using
    The time to launch your startup is now. Over $15 billion in venture capital was invested into startups in the second quarter of 2016 alone. There’s never been so much money pumped into the startup ecosystem, and there’s no sign of its growth slowing. Entrepreneurs everywhere have a golden opportunity to turn their dream business into a [...] The post 6 marketing services every startup should be us...
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  • How to improve your business writing skills
    Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing isn’t very good, it can slow us down – a lot. A recent study estimates that 6% of all U.S. [...] The post How to improve your business writing skills appeared first on Scoop.it Blog.
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  • A guide to creating and monetizing your first online course
    Online courses are more popular than ever before. But what few on the outside know is just how profitable they can be for the brands and entrepreneurs producing them. If you’re looking for a new way to monetize content, this may be the best option you can pursue moving forward. The popularity of online courses [...] The post A guide to creating and monetizing your first online course appeared firs...
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  • Chatbots: How are they helping to improve marketing?
    Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for answering questions, bots have also played a significant role in retaining important data regarding user activity. Today, more busin...
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  • 3 ways to get the most out of your blog content
    A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous. It’s often said that content blogging has different goals than traditional advertising. But if that’s true, then how is it [...] The post 3 ways to get the most out of your blog conte...
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  • Essential tips for consistent content marketing success
    Content marketing is not dead; it is one of the most effective strategies you can implement. According to some estimates, 60% of marketers create at least one piece of content each day while 57% reported custom content is their top marketing priority. What’s more, content marketing costs 62% less than traditional marketing but generates 3 times [...] The post Essential tips for consistent content ...
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  • 4 options for managing your subscriptions better right now
    There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get a subscription from a customer, it’s easy to count on that regular income. You might even get a few subscriptions [...] The post 4 options for managing your subscriptions be...
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  • 5 content curation examples so good they’ll make you jealous
    You know how “a picture is both a thousand words”, right? Well, sometimes just showing an example is the best way to illustrate an idea. In that spirit, it seemed about time for a round up of some great examples of content curation. And while we might not have deliberately set out to do a [...] The post 5 content curation examples so good they’ll make you jealous appeared first on Scoop.it Blog.
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  • What’s the secret to developing content that stands out?
    There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to fight for a portion of your customers’ dwindling attention span. Content clutter abounds Noisy is the only way to describe [...] The post What’s the secret to developing conte...
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  • The 5 crucial steps to measure content performance – Scoop.it Webinar
    Is your content marketing really effective? Here’s the truth: most marketers are unable to answer that question. Yes, 56% of them admit either failing or lacking clarity on whether they are successful or not. Why? Because measuring the ROI of content marketing has never been an easy task. Yet analyzing your content efforts is vital [...] The post The 5 crucial steps to measure content performance ...
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  • How to maximize content exposure without watering down your message
    It’s not always easy to create a piece of content that reflects well on your brand and resonates with your target audience. So when you’re able to create content like this, you want to make sure you get the most out of it. That’s why leading brands spend so much time focusing on ways to [...] The post How to maximize content exposure without watering down your message appeared first on Scoop.it Bl...
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  • Here’s why you should consider a career in content marketing
    You are looking for a job or you have just started your career path? You should definitely pay attention to the industry of content marketing, where the number of vacancies grew by 350% during just the last year? The post Here’s why you should consider a career in content marketing appeared first on Scoop.it Blog.
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  • 5 content marketing apps that will grow your productivity
    Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs vivid, tables comprehensible, infographics – vocal. With target audiences of businesses shifting online and getting more and more educated, top-notch [...] The post 5 content marketing apps that will grow yo...
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  • 5 steps for entering the social media jungle
    Let’s face it, social media is a world of its own. From viral videos of animals to brash tweets from celebrities, the social sphere is impossible to escape. But more than that—it’s hard for new brands to make headway in an already overcrowded jungle. Yet whether you are B2B or B2C, a mom and pop [...] The post 5 steps for entering the social media jungle appeared first on Scoop.it Blog.
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  • Beyond excel: modernize your content marketing
    Excel is undoubtedly an extremely useful product. Everyone uses it. It can help you organize and analyze data, map out your quarterly achievements, and keep track of important statistics. But excel alone is not sufficient for strategic content marketing. A shockingly high number of marketers still use excel as their primary content marketing organizational tool. [...] The post Beyond excel: modern...
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  • How to organize a workflow that keeps content marketing on track
    A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team, that it’s not up to scratch, has been rushed, or just never materializes. The tips in this article should help you to [...] The post How to organize a workflow that keeps content marketing on track appear...
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  • Hollywood storytelling techniques every content marketer should know
    Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this:   Or I could write you a technical whitepaper. It would be written in “proper” dry business lingo, with convoluted sentences, laboriously [...] The post Hollywood storytelling techniques every content marketer should know app...

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