Scoop.it is a Content marketing software company based in San Francisco, California. The company operates the Scoop.it platform, a Content curation service, and markets its content marketing software to businesses.

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  • Lead generation hacks: 5 strategies that will grow your leads by 3X
    Lead generation is not a child’s play. In fact, it’s really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails. However, most often than not, these accustomed methods are not properly utilized. There [...] The post Lead generation hacks: 5 strategies...
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  • 7 things to do when a blog post goes viral
    Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes your total website traffic to spike. But do you know how to respond if it actually happens? Got viral content? [...] The post 7 things to do when a blog post goes viral appeared first on Scoop.it Blog.
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  • 8 blog posts any business can (and should) write
    If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand your customers, increase acquisitions, boost SEO, and drive content marketing efforts. Of course, it’s not enough to throw together a [...] The post 8 blog posts any business can (and should) write appeared firs...
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  • Here’s how these 9 successful marketers generate leads through content
    Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy. And yes, it works for leads too! To the point where lead generation has become the most important goal for [...] The post Here’s how these 9 successful marketers generate lead...
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  • 5 ways to get colleagues excited to write for your blog
    As a content strategist, the more team members you can get to write for the company blog, the better. When done right, your colleague’s pieces will help your company blog to become more revered internally and deliver more value to your readers. This is because every piece written from someone in a different department across [...] The post 5 ways to get colleagues excited to write for your blog ap...
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  • Which Scoop.it product is best for you?
    Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from each other, their users and their purposes. Scoop.it! the free content curation platform Our most famous Scoop.it platform, the content [...] The post Which Scoop.it product is best for you? appeared first...
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  • 4 ways to diversify your content strategy
      It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic. The modern content marketer is (I hope) a little savvier, a little more sophisticated. Part of this is a [...] The post 4 ways to diversify your content strategy appeared first on Scoop.it Blog.
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  • 10 content writing tools that will increase sales in your online business
    In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are unlimited possibilities regarding online business. Most businesses are founded on sales. Therefore, the chase for profits and revenues is extreme. [...] The post 10 content writing ...
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  • Killing marketing: what if marketing was a profit center?
    Two of the most prominent marketers in the world are coming out with a plan to… kill marketing. In their upcoming book, Content Marketing Institute’s Joe Pulizzi and Robert Rose are sharing a thought-provoking and ambitious plan for marketers to adapt or die. Behind the catchy headline, the main idea of the book is to turn marketing [...] The post Killing marketing: what if marketing was a profit ...
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  • 5 proven benefits of editorial calendars
    Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without [...] The post 5 proven benefits of editorial calendars appeared first on Scoop.it ...
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  • What sets good listicles apart from the average ones?
    On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to compose listicles, you ought to understand what separates the good ones from the bad. The value of listicles “Listicle” is [...] The post What sets good listicles apart from the average ones? appeared first on S...
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  • 6 ways to improve engagement on Twitter
    Your company has been on Twitter for a while now. Things are ok, but now you’re wondering how to engage more with your followers. You did everything right – shared content over and over, kept a steady number of followers… and yet your engagement rates still aren’t good enough. Sounds familiar? If yes, this post [...] The post 6 ways to improve engagement on Twitter appeared first on Scoop.it Blog....
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  • How are copywriting and content marketing different?
    How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeably—in fact, many offices and professionals do. But in reality, they’re very different concepts—and if you want to make the most of either one, you need to know why it’s distinct from the other. Copywriting Copywriting is [...] The post How are copywriting and content mar...
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  • 9 ways to smash your creative blocks
    If you create for a living—whether you write, design, craft or develop–you know how difficult it is to continually produce new, groundbreaking work. But harder still are the moments when you come up empty-handed. Indifferent to the depths of your brilliance and the charm of your artsy Warby Parker glasses, reality will hit you with [...] The post 9 ways to smash your creative blocks appeared first...
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  • Are you making these 4 reader persona mistakes?
    In an effort to humanize your audience and give your content a specific voice, you’ve probably taken the time to develop your very own reader personas. But have you done it the right way? There are lots of myths and misconceptions on this topic. If you want to create crisp reader personas that actually allow [...] The post Are you making these 4 reader persona mistakes? appeared first on Scoop.it ...
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  • The 9 features of a perfect content writing environment
    If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production. Ideally, you’ll be able to find, in [...] The post The 9 features of a perfect content writing environment...
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  • How to use blogging as a powerful promotional tool for small businesses
    Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive. Most businesses are developing their [...] The post How to use bl...
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  • Interactive content: how to make it work for you
    Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content. Every single year, we create more and more content. The “more is better” strategy can work – to an extent. [...] The post Interactive content: how to make it work for you appeared ...
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  • What is sales enablement?
    Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams be informed and prepared. This is how the term “sales enablement” was born. In a nutshell, sales enablement means improving [...] The post What is sales enablement? appeared first on Scoop.it ...
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  • 5 tips for creating high-converting video reviews
    It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are many different formats, video reviews consistently deliver high returns. Video reviews consistently deliver high returns. @Number1AnnaJoClick To Tweet Understanding the [...] The post 5 tips for cre...
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  • 5 ways the “Research Content” feature can improve your content marketing
    You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use [...] The post 5 ways the “Research Content” feature can improve your content mark...
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  • Why your blog needs more images (and how to get them)
    How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, it’s also been the best way to get pages of your site indexed in search engines. But now that there’s an overabundance [...] The post Why your blog needs more images (and how to get them) appeared first on Scoop....
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  • How to get more traffic to your blog with influencer outreach
    Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means [...] The post How to get more traffic to your blog wit...
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  • 4 tips to help you simplify your content strategy
    Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are you supposed to do? The state of content marketing If you aren’t careful, content marketing can become a buzzword within [...] The post 4 tips to help you simplify your content str...
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  • Seven tools to improve readability of your blog
    It is every blogger’s dream to churn content that people love reading. In addition, good content gets you followers which in turn gets you more sales. Writing great content is not everyone’s cup of tea. To be a good writer, your content should be crisp and readable. Fortunately, there are easy mathematical formulae to check [...] The post Seven tools to improve readability of your blog appeared fi...
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  • Content marketing agencies: a practical look at landing your first client
    The content marketing industry is as active and lucrative as it’s ever been. But along with steady growth has come an increase in the overall level of competition. As a new content marketing agency, you’ll have to work hard to land your first client. Content marketing by the numbers According to research conducted at the [...] The post Content marketing agencies: a practical look at landing your f...
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  • Content marketing automation explained
    If you're a marketer, odds are you don't have to do it all. We found a way to help you manage all of your content marketing tasks while leveraging intelligent content marketing automation to find new opportunities for improvement you can leverage in seconds!
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  • Webinar: How to Master Your Content Marketing
    We’ve all heard that content is king, but generating enough content to have an impact on success is a constant struggle–which begs the question: is content the bottleneck of your marketing efforts? Webinar presented by Sprout Social & Scoop.it

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