Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Shrinking Attention Spans, and What It Means for Video
    Today, more than ever, marketers are struggling to keep the attention of consumers. Satya Nadella, the CEO of Microsoft, has said, “The true scarce commodity is increasingly human attention.” He’s right. According to Statistic brain, the average human attention span was 12 seconds in 2000. By 2013, it had dropped to 8 seconds—a second less […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • What’s SEO and Why Should I Care?
    Every once in a while, I’ll be talking to friends about websites and will mention something about SEO. In return, I get several blank stares. Although SEO is a well-known acronym in the marketing world, it is still a mystery to many outside of the field. So, What is SEO? SEO, or search engine optimization, […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • 5 Things Baking Taught Me About Marketing
    I have a sweet tooth the size of Texas. From a young age, I’ve always found my way to the dessert table (and then found a reason to stay there). Now, I find myself experimenting in the kitchen, trying to whip up new, tasty treats for my husband and myself. As it turns out, I […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • What to do When You Don’t Like a Design
    Although designers have an eye for aesthetic and usability, there’s a good chance you won’t always be on board with their design proposal. When that happens, what do you do? Likely, you tell them, “I don’t like it.” Not liking the design is fine, but never let this be your final answer! Speak Up (with […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • How to Choose a CRM That’s Right for You
    Using a Customer Relationship Management tool (CRM) is extremely beneficial, allowing you to manage, track, and analyze interactions with your customers. When used correctly, they nurture the customer relationship, aid in customer retention, and drive sales. But with all of the options on the market, how do you know which CRM is right for your […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • You Can Judge a Website by its Homepage
    You’ve heard the saying that you can’t judge a book by its cover. That saying does not apply to websites. People can—and do—judge websites by their homepage, and for good reason. Here’s what a well-designed, mobile-responsive website can tell your potential customers. “We Care About Your Experience” Frequently, potential customers “meet” you through your website, […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Unique Ways We Support Trade Shows
    Many of our clients go to trade shows each year and we support many of them. Here are some of the things we do: Mobile and Desktop AdWords Campaigns These deliver online ads within a 5-mile radius of the venue during the trade show. In the case where the trade show is very large (DRUPA, […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Better Than an Elevator Pitch
    The assumption of an elevator pitch is that the “pitchee” is stuck in the elevator and has to listen to your spiel. In the real world, that doesn’t happen, especially when your message has to be delivered online or in print. Here’s a better way to accomplish the same thing, which will positively impact your […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • 5 Ways Gardeners Nail Marketing Concepts
    Although marketers may not spend their days in the sun, getting their hands dirty in the soil, we share quite a few similarities with gardeners. In fact, gardeners have perfected some very important marketing concepts. Prune Good marketers and good gardeners both know the importance of pruning. If there is a part of your project […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Mobile Website Success 2.0
    Most business owners know the value of having a mobile-friendly website. They help attract visitors during Google’s “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I want-to-buy” moments. However, it’s not enough have a mobile-friendly site. Performance now rules the day. According to Google: As visitors wait for your website to load, bounce rate increases. For example, out of […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Be in the Right Place, at the Right Time, with Google AdWords
    Have you ever had a “missed connection?” One of those moments when you were in the right place, but at the wrong time. These missed connections can happen in marketing, too. With Google AdWords, you can be where you need to be (online), at the moment you need to. How? With phrases that trigger your […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • How to Write Blogs Your Customers Will Read
    Blogging is probably the last thing you want to do — or have time for. Your company could use that time to prospect or work with clients. But writing a blog for your organization is more important now than ever before. Aside from the fact that there really are interesting things to say about your […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • What I Learned About Marketing From Being a Fraternity Rush Chairman
    When I joined my fraternity in the late 1970s, we were one of the smaller houses on the University of Minnesota campus with 26 members. And then we started the next year with six members, and three of us were brand new. As the youngest member, I was awarded the position of rush chairman (“Joe […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Expand Your Business by Virtual Partnering
    Eighty percent of the industry’s promotional products distributors are small businesses with annual sales of less than $250,000. To make those sales, most call on other small businesses (those with annual revenues of less than $5 million) to help them with projects as needed. Many companies at this size cannot afford to employ a full-time […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Use “Little Data” to Build Your Business
    “Big data” is big news and is extolled as the cure for what ails big organizations. What about the rest of us? Enter “little data,” which is making sense of potential customer interactions with your emails and website. Little data is generated by software that connects the IP address of a potential customer’s device to […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • 7 Things Retailers Can Learn From Ikea
    The Ikea store has been across from the Mall of America for 10 years, but I finally decided to go there and get some Christmas gifts. Both of our children had recently purchased homes, so my wife and I thought it a good idea to buy them some furniture. Frankly, I hate shopping. I’m the […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Six Ways to Bolster Your Career Using LinkedIn
    LinkedIn is the best social media platform for your career. I should know, I started out using it incorrectly, remedied my faulty technique, and now use it to get 37 percent of our new business. Enlarge LinkedIn is the best social media platform for your career. Here are five ways to use the… more PHOTOGRAPHER: […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • What I Learned About Marketing from Fleetwood Mac
    One of the benefits of trade association volunteerism is getting small-group time with the keynote speakers. As such, I had the chance to listen to a few tales told by Mick Fleetwood. For those unfamiliar with Fleetwood’s branding and business chops, he has led one of a few rock groups now touring with their best-known […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Consider Off-Boarding Your Boomer Employees Before They Retire
    Recently I was participating in a discovery session with a potential client (OK, we had lunch). We discussed a number of topics, including what will happen when boomers retire and there aren’t enough workers to fill the available jobs. And, secondly, how will technology play a role as a solution? There is also another issue: […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Good Content is Like Silly Putty
    It’s been said that content is king. I say that content is Silly Putty. Once you know the formula, you can do a lot with it over a long period of time. If you have not experienced the product, it can be sticky, stretched, broken into pieces, put back together in different ways, molded into […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

New blog articles detected.

  • Chanhassen Family Dentistry
    Industry: Dental Practice Website: chandent.com 30 years ago, when Chanhassen Family Dentistry first opened, there were only two other dentists in their trade area. Now, there are 12. We help them keep their chairs full and their dentists, hygienists, and dental assistants busy. Design Applied consistent branding to various direct mail and print advertisement designs to […]
  • Davis Cabinetry
    Industry: Cabinet sales & installation Website: daviscabinetry.com The options of cabinet manufacturers, woods, configurations, designs, finishes, hardware run into the hundreds of thousands. Instead of creating a huge and unwieldy website for our client, we made judicious use of data and images from suppliers’ websites and packaged them into an easy-to-use format. Website Created second-generatio...
  • Flexmation
    Industry: Manual and LEAN production equipment Website: flexmation.com / shop.flexmation.com The owners had a five-year growth plan that necessitated an updated web presence and and sales tools. We contributed to their success by garnering a larger audience for their products. Website Created second-generation website and ecommerce store. Created written content for website. Worked closely with […...
  • Quantum Controls
    Industry: Electronic control assembly manufacturing Website: quantum-controls.com Quantum Controls was interested in updating their online look, and message, to attract new clients. Of primary importance was to differentiate themselves by promoting their “all under one roof” design, prototyping, and manufacturing capability. They have garnered a number of new clients because of our partnership. Br...
  • VanTech
    Industry: Mobile hydraulic systems integration Website: vantechcorp.com VanTech wanted to “up their game” by increasing their profile in their marketplace. We remade their branding, created a website with client testimonials, and streamlined their marketing materials. Since first working with them, they have doubled their employee count and tripled their office space. They have also been […]
  • Welcyon
    Industry: Fitness club Website: welcyon.com We began this relationship by creating and implementing Facebook advertising for their franchisees. When one of their marketing employees left, we were given their responsibilities at a savings of 25%. We helped them grow their franchisee count grew by 100% and member count by 157%. Website Maintained website content with […]
  • Websites
    Building a Place Where Visitors Turn into Leads Websites are much more than a landing place for online advertising. We design sites that help visitors choose you by presenting relevant information in simple, concise ways.
  • Design
    Turning Ideas into Memorable Images Good design makes people feel good about you. We help you portray your organization’s ideas, services, and products with memorable and compelling designs for print ads, marketing materials, and online advertising.
  • Afinia Label
    Industry: Commercial label printing and finishing equipment Website: afinialabel.com / afinialabel.co.uk This relationship began with the purchase of a few embroidered shirts, and grew into responsibility for lead generation in 55 countries. Over time, we absorbed the duties of three of their marketing employees (due to attrition) and helped increase their equipment sales revenue by 461% for the A...
  • Afinia 3D
    Industry: 3D printing and scanning equipment and supplies Website: afinia.com We began working with Afinia 3D during their non-disclosure phase. They were created by their parent company as part of a diversification and growth strategy. By liberal use of social media and testimonial creation we are able to assist in growing their sales to become […]
Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Article

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