Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • I think we all agree that every company needs a website. The question is, “Why?” In our opinion, a website needs to cause visitors to take some action, the most common ones are: Compel a visitor to identify themselves Sell products But what about other objectives? Here are some examples. Reposition a Company A client […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • We’ve heard a number of people say, “We’ve tried Google AdWords and it doesn’t work.” When we ask questions about how they used the platform, we have found these to be the most common mistakes. Not Using A Certified Google Partner Anyone can create an AdWords campaign, but few know how to do it properly. […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Most people don’t enjoy writing, so when we recommend blogging as a way to improve business, we’re often faced with the reply, “but does my company really need a blog?” Our short answer is yes. Blogging isn’t just a task to keep your fingers busy. When done correctly, it has important advantages. To name a […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • I guess I like merit badges. I had so many of them as a Cub Scout that my mom sewed them down the tail of my shirt, which I wore untucked. Google Certification was next, and I’m certified in Search, Display, Video, Mobile, and Shopping advertising. Also, certified in Google Analytics. Facebook Blueprint certification was […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Email can be an effective way to generate inbound contacts if, and only if, your messages are not considered to be spam. The question is, “How do I create emails that are not spam? Here are some guidelines: Invest in a Robust Email Platform There are a number of good ones on the market. Here […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post

Knowledge is Power

  • Imagine if you knew what your customers were thinking, wanting, and doing. Imagine the impact it could have on your marketing efforts. The good news is, with the right CRM, you can know what your customers are doing, and get a good feel for the area and intensity of their interests. With a CRM, you […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post

The Joke’s On Us!

  • Our favorite marketing one-liners. In celebration of “National Tell a Joke Day,” we thought we’d share some laughs with the marketing-minded folk out there. Why did the Johnny ask Susie on a date? They just clicked. A. Knock Knock. B. Who’s there? A. Boo. B. Boo who? A. Enter your email to download the punch […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Google AdWords is the leading online advertising platform and is based upon Google’s Chrome browser, which processes 3.5 billion searches per day, world wide. This scope allows advertisers to piggyback their ads on top of relevant searches. A common question that advertisers ask us is: “How do I carve-out a relevant portion of those 3.5 […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • In a world of flooded inboxes, it can be difficult to be seen. But by no means is it impossible. If you’re struggling with low open and click-through rates, here are a few reasons that might be to blame. They Aren’t Receiving Them An email marketer’s worst nightmare: you’re landing in the recipient’s spam or […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • There are a lot of ways to make sure your visitors have a good experience on your website, but we believe these are some of the most important ones. Does your website reflect these attributes? Easy Navigation Don’t lose potential customers to a poorly laid out design! How often have you been looking for something […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Every website owner wants their URL to be at the top of Google’s search rankings, and inboxes are rife with folks you’ve never heard of promising to quickly get you there. Take such advice (illicit practices) at your own peril. In a recent post in Google Webmaster Guidelines: “We strongly encourage you to pay very […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post

Go Green, and Be Seen!

  • The Case for Promotional Products You’ve been on both sides of the fence. You’ve sent out direct mail to folks in hopes of them becoming a customer, and you’ve received direct mail from folks in hopes of you becoming their customer. If you’re anything like me, odds are that piece of direct mail had a […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Today, more than ever, marketers are struggling to keep the attention of consumers. Satya Nadella, the CEO of Microsoft, has said, “The true scarce commodity is increasingly human attention.” He’s right. According to Statistic brain, the average human attention span was 12 seconds in 2000. By 2013, it had dropped to 8 seconds—a second less […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Every once in a while, I’ll be talking to friends about websites and will mention something about SEO. In return, I get several blank stares. Although SEO is a well-known acronym in the marketing world, it is still a mystery to many outside of the field. So, What is SEO? SEO, or search engine optimization, […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • I have a sweet tooth the size of Texas. From a young age, I’ve always found my way to the dessert table (and then found a reason to stay there). Now, I find myself experimenting in the kitchen, trying to whip up new, tasty treats for my husband and myself. As it turns out, I […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Although designers have an eye for aesthetic and usability, there’s a good chance you won’t always be on board with their design proposal. When that happens, what do you do? Likely, you tell them, “I don’t like it.” Not liking the design is fine, but never let this be your final answer! Speak Up (with […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Using a Customer Relationship Management tool (CRM) is extremely beneficial, allowing you to manage, track, and analyze interactions with your customers. When used correctly, they nurture the customer relationship, aid in customer retention, and drive sales. But with all of the options on the market, how do you know which CRM is right for your […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • You’ve heard the saying that you can’t judge a book by its cover. That saying does not apply to websites. People can—and do—judge websites by their homepage, and for good reason. Here’s what a well-designed, mobile-responsive website can tell your potential customers. “We Care About Your Experience” Frequently, potential customers “meet” you through your website, […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Many of our clients go to trade shows each year and we support many of them. Here are some of the things we do: Mobile and Desktop AdWords Campaigns These deliver online ads within a 5-mile radius of the venue during the trade show. In the case where the trade show is very large (DRUPA, […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • The assumption of an elevator pitch is that the “pitchee” is stuck in the elevator and has to listen to your spiel. In the real world, that doesn’t happen, especially when your message has to be delivered online or in print. Here’s a better way to accomplish the same thing, which will positively impact your […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Although marketers may not spend their days in the sun, getting their hands dirty in the soil, we share quite a few similarities with gardeners. In fact, gardeners have perfected some very important marketing concepts. Prune Good marketers and good gardeners both know the importance of pruning. If there is a part of your project […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Most business owners know the value of having a mobile-friendly website. They help attract visitors during Google’s “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I want-to-buy” moments. However, it’s not enough have a mobile-friendly site. Performance now rules the day. According to Google: As visitors wait for your website to load, bounce rate increases. For example, out of […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Have you ever had a “missed connection?” One of those moments when you were in the right place, but at the wrong time. These missed connections can happen in marketing, too. With Google AdWords, you can be where you need to be (online), at the moment you need to. How? With phrases that trigger your […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Blogging is probably the last thing you want to do — or have time for. Your company could use that time to prospect or work with clients. But writing a blog for your organization is more important now than ever before. Aside from the fact that there really are interesting things to say about your […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • When I joined my fraternity in the late 1970s, we were one of the smaller houses on the University of Minnesota campus with 26 members. And then we started the next year with six members, and three of us were brand new. As the youngest member, I was awarded the position of rush chairman (“Joe […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • Eighty percent of the industry’s promotional products distributors are small businesses with annual sales of less than $250,000. To make those sales, most call on other small businesses (those with annual revenues of less than $5 million) to help them with projects as needed. Many companies at this size cannot afford to employ a full-time […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • “Big data” is big news and is extolled as the cure for what ails big organizations. What about the rest of us? Enter “little data,” which is making sense of potential customer interactions with your emails and website. Little data is generated by software that connects the IP address of a potential customer’s device to […]

Scott & Associates, Inc.
Scott & Associates, Inc.
Blog Post
  • The Ikea store has been across from the Mall of America for 10 years, but I finally decided to go there and get some Christmas gifts. Both of our children had recently purchased homes, so my wife and I thought it a good idea to buy them some furniture. Frankly, I hate shopping. I’m the […]

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