SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Welcome to 2018 and for our first podcast of the year, I’m looking at some of the important updates we are going to see from the leading platforms. The key players make many changes through the year, but some of those to come are likely to have the biggest impact on your business. We have […] The post Important Marketing Changes From Google, Facebook & LinkedIn in 2018 appeared first on Clark St. ...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • According to the Q4 2017 SME Growth Tracker, a report by Capital Economics commissioned by Amazon UK and Enterprise Nation, 2018 is set to be a big year for e-commerce in the UK. The report is comprised of an in-depth YouGov survey of over 1,000 small and medium-sized enterprises (SMEs), and provides an assessment of […] The post UK SMEs Set to Enjoy Increased Growth by Boosting E-Commerce Presenc...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Why does one website perform better than another in the search results? How can I ensure your website stands the best chance of ranking for your chosen target phrases? These are the questions anyone involved with search engine optimisation is always being asked. The issue is that the answer is never straightforward. Google certainly won’t tell […] The post SEO Ranking Factors for 2018 appeared fir...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Have you ever wondered why your Facebook ads don’t give you a return on investment? Yet other people are always raving about their success with them. Or do you continually see competitors bidding on generic terms on Google AdWords in your industry and wonder how they afford to do it? Rather than placing ads in The post Improve Your Pay Per Click ROI With Audience Lists appeared first on Clark St. ...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • As 2017 draws gradually to a conclusion, we thought we’d ask a group of hand-picked, industry experts, what digital marketing channels they’ve seen the most success on throughout the year. The response was overwhelming, with 44 respected marketers taking time out of their busy days to share thoughtful, insightful and in some cases surprising observations. The post 44 Experts Reveal The Best Digita...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • There are a few different approaches to search engine optimisation, dependant on your objective. It goes without saying that the first stage is always to carry out an SEO Site Audit. You need to maximise your advantage and having a search friendly website is critical. If your objective is to drive organic traffic to your The post How To Rank Number 1 In Search For A Competitive Keyword appeared fi...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Marketing videos when done well look simple and effective, but we’ve all been subjected to the “boring” corporate talking head. This week on the show we have an expert in video creation and animation, Michael Stiff, co-founder and Director of All is Flux. I’ve known Michael for a few years now and he’s produced amazing The post 5 Video Marketing Mistakes to Avoid with Michael Stiff appeared first ...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • If you’re a Facebook ads user you may have noticed that Facebook has been pushing its video ads quite hard in recent months. In fact, the entire platform has been drifting more and more towards video for some time now. There’s a good reason for that; Facebook, like Google, is concerned primarily with providing its The post Facebook Video Ads Reduces Cost Per Sale by 83% appeared first on Clark St....

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, US department store merchant (1838 – 1922). For many years we believed online marketing went a long way to counter this statement. To some degree we were right. In a much simpler environment, before multi-device usage, The post Understand Which Keywords Really Convert in Google AdWords appe...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Online consumption of video has seen a rapid growth in the past few years. As mobile becomes the go to device for browsing the web, video becomes the platform’s default content. So moving images are becoming ubiquitous amongst consumers. As marketers, we are always fighting for our audiences attention. Competing in a world crowded with The post Video Advertising Brings New Life To Online Marketing...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • We often focus so much on getting more and more people to our website, we often overlook their experience when they get there. Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion The post Improving User Experience Through UX Design & Usability with Tom Haczewski appeared firs...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • On the podcast this week I talk with musician, entrepreneur and social media strategist Damian Keyes. Damian founded The British Institute of Modern Music (BIMM) at age 18, which is now valued at over £50M. He then went on to build and invest in several other businesses including DK Music Management, DK Music Academy & The post How To Build An Audience On Social Media with Damian Keyes appeared fi...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • On this week’s show Rob Tyson, former co-host, pays us a visit. Rob has been working on some new projects and gives us some insight into the future of online course and information products. Rob has 12 years experience of running online course and membership websites. In this time the landscape has seen some big The post Why Your Online Course Is Not Selling appeared first on Clark St. James AdWor...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • What if you could set up an online lead generation system that ran by itself? A lead generation process that consistently brought in a steady stream of leads morning, noon and night, while you work and while you sleep? With our automated online lead generation system you can do just that, and in this guide The post How To Setup an Online Lead Generation System appeared first on Clark St. James AdW...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • In this week’s show, I interview Rebecca Lieb, author of the newly released book, Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy. Rebecca is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialisation are digital marketing and media, with a concentration in content strategy, The post Content: The Atomic ...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Why do some startups ideas become a stellar success? Whilst other seemingly more deserving startup ideas fold way before their potential is realised. A lot of this is down to marketing, or lack of it in the case of the failures. If you don’t pay as much attention to marketing your startup as you do The post How To Market Your Startup appeared first on Clark St. James AdWords Agency, Social Media M...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Audience research is a crucial part of any serious marketing campaign. It enables brands to gather information on the people who are already buying their products or services, and to incorporate this information into their overall marketing strategy. With information gathered from audience research, businesses are better able to understand the mentality and behaviour of The post 4 Awesome Audience...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation. In this episode of the podcast, we’ll look at The post Local SEO Marketing Fundementals appeared first on Clark St. Jame...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • A marketing SWOT analysis is a critical review of your business’s strengths, weaknesses, opportunities and threats. Strengths Weaknesses Opportunities Threats Although the concept of a SWOT analysis is relatively well known, very few businesses take the time to actually undertake take one. Conducting a SWOT analysis will enable you to think more clearly about your The post How to Conduct a Marketi...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • In this week’s podcast, we chat with Mark Samms, co-founder of Ninja Outreach. Ninja Outreach is a blogger and influencer outreach platform, which allows you to manage your campaign from end to end. With influencer marketing taking off and SEOs in constant need of quality links, outreach is more important than ever. As any marketer The post Performing Outreach Like A Pro with Mark Samms co-founder...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • In previous podcast episodes, we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content? Whilst we would never advocate putting a stop to your content production The post Optimising Your Existing Content for Improved SEO Results...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • If your business is eCommerce, then conversions are your lifeblood. Conversions are what count on the bottom line, they are the metric by which eCommerce success is defined. If you’re seeing substantial traffic coming to your site and leaving without converting then you may want to think about implementing some conversion optimisation methods. The essence The post How to Optimise Your eCommerce We...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Buyer personas are a potent combination of research and creativity. They enable you to distil your amorphous ‘target audience’ into a concrete and clearly defined individual ‘persona’. This will enable you to market your product or service to a carefully researched, and intelligently created, ‘persona’, who embodies the broad demographics and characteristics of your audience. The post How to Creat...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • Are you looking to market your charity or not for profit online? Did you know that you can do this for free on the Google AdWords platform? The Google Ads Grant provides free AdWords advertising of up $10,000 per month. What is AdWords? AdWords is a form of online marketing commonly referred to as paid The post Market Your Charity Online With a Google Ads Grant appeared first on Clark St. James Ad...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • In this episode of the show, we look at off-site search engine optimisation. Up to now, we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle. Optimising your website won’t get you ranking on its own. Especially if you are The post A Beginners Guide to Off-Site SEO & Link Building appeared first on Clark St. James AdW...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post

New blog articles detected.

  • The Ultimate 5-Step AdWords Audit

    Are your AdWords campaigns over-budget and underperforming? Is your cost per click too high and are your conversions too low? Then maybe it is time for an AdWords Audit. An AdWords Audit enables business owners and marketers to review their ad campaigns in order to identify areas that need improvement. Our 5-Step AdWords Audit will The post The Ultimate 5-Step AdWords Audit appeared first on Clark...

  • A Beginners Guide to Technical SEO

    This is part 2 of our podcast show on Onsite SEO. In this episode, we are looking at the more technical issues. Last week we looked at the tools we use and some content based SEO. Now it’s time to get a little more technical with Onsite SEO and look at some of the other issues The post A Beginners Guide to Technical SEO appeared first on Clark St. James AdWords Agency, Social Media Marketing & SEO...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post
  • In this show, we are going to cover the first part of series talking about Search Engine Optimisation. This episode is about onsite SEO. I’ll take you through running your own site audit: The tools we use Site structure Title Tags Meta Descriptions Header Tags Duplicate Content In the next show, we’ll get a little The post A How To Guide to Onsite SEO appeared first on Clark St. James AdWords Agen...

SeanClark.com Ltd
SeanClark.com Ltd
Blog Post

New blog articles detected.

  • How to Increase your AdWords ROI in 3 Steps

    AdWords is a numbers game. That’s the beauty of it. Calculating your ROI is as easy as totting up your net total profit at the end of the month, dividing it by the monthly investment, and timesing it by 100 to get your percentage. The art of AdWords often lies in increasing that ROI month The post How to Increase your AdWords ROI in 3 Steps appeared first on Clark St. James AdWords Agency, Social ...

  • How to Launch a Winning AdWords Campaign in 4 Steps

    AdWords can be a potential goldmine for advertisers, offering the kind of audience targeting and return on investment (ROI) that few other advertising platforms can match. The platform can be daunting however, particularly when it comes to setting up your first campaign. If you get things wrong at the start, then you’re going to have The post How to Launch a Winning AdWords Campaign in 4 Steps app...

  • How To Use Google Analytics Goals For Improved Business Insight

    This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it? To help your business make better decisions based on real data, you need actionable insight. Using Goals within Google Analytics can do just that. Sean will walk you The post How To Use Google Analytics Goals For Improved Business Insight appeared first on ...

  • How to Create Super Shareable Content for LinkedIn

        LinkedIn is a social network like no other, geared towards networking, and offering unparalleled opportunities to develop B2B relationships. The uniqueness of LinkedIn can also make it a challenge, however, as the content which most engages here is often quite different to what works on Twitter and Facebook. That’s why Steve Rayson’s recent The post How to Create Super Shareable Content for Li...

  • Google AdWords Quality Score Questions & Answers

    Following on from Tom’s recent blog post on How to Improve Your AdWords ROI Sean answers your questions on Google AdWords Quality Score in this week’s Click & Convert podcast. Improving the quality score on Google AdWords can not only result in more clicks. It can also reduce the cost of your overall campaign, as The post Google AdWords Quality Score Questions & Answers appeared first on Clark St....

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