Sefati Consulting

Sefati Consulting

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • How to Avoid the Google Fred Update

    Google’s algorithms are not set in stone. Actually, they change quite frequently—usually in minor ways that hardly warrant mentioning. Every now and then, though, Google changes its inner workings in a way that has a major impact on Web gurus and digital marketers—and one such update has happened just recently. It’s been called the Google […] The post How to Avoid the Google Fred Update appeared f...

Sefati Consulting

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Is Search Experience Marketing Replacing SEO?

    For a long time, online marketing has effectively been dominated by SEO—where the benefits are numerous but the basic goal is fairly straightforward: Getting your website to rank so that it can be found by online search engine users. Nobody denies that search engine visibility is important—imperative, even. Increasingly, though, digital advertising professionals view it […] The post Is Search Expe...

Sefati Consulting

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What is Integrated Digital Marketing?

    Increasingly, the conversation about online marketing is turning toward the concept of integration—specifically, of developing an integrated marketing strategy. Certainly, every business needs its own integrated marketing strategy, but exactly what does this mean, and what makes it so indispensable? Simply put, integrated digital marketing rests in the idea of cross-channel effectiveness—that is, ...

Sefati Consulting

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Is Donald Trump Right About CNN Being Fake News? A Digital Marketer’s Perspective

    Fake news.If you’ve paid any kind of attention to recent headlines, you’ve heard the term before. Long before ascending to the presidency, or even winning the election, US President Donald Trump made far-reaching allegations about fraudulent news sources—including even mainstream news outlets such as CNN. Meanwhile, Facebook has pushed against the idea of fake news, […] The post Is Donald Trump Ri...

Sefati Consulting

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Why Outsourcing is Good – 5 Reasons Smart CMOs Choose Distributed Teams

    There was a time when all the members of a professional team would work together in the same office—but the workplace is changing, and it’s changing fast. In today’s world, it is increasingly common to have distributed teams, including not only virtual employees but also vendors to whom you outsource key responsibilities. Thanks to major […] The post Why Outsourcing is Good – 5 Reasons Smart CMOs ...

Sefati Consulting

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Boost Your Results in Amazon Search Engine Optimization

    You may not think of Amazon.com as a search engine—but it is one, and a significant one, at that.  Consider it this way: When people need to find an answer to their question, they tend to use Google, the world’s largest search engine. But when... The post Boost Your Results in Amazon Search Engine Optimization appeared first on Al Sefati.

  • Amazon Continues Domination as Product Search Engine of Choice

    Where do you turn when you’re looking for information? For most of us, the answer is simple: Google. Though Bing commands a respectable market share, there’s no questioning that Google is the search engine of choice. But what about when you’re looking for products? The... The post Amazon Continues Domination as Product Search Engine of Choice appeared first on Al Sefati.

  • What is Hermit Crab SEO?

    Search engine optimization is full of unusual practices and trends—and many of them seem to wind up with animal-themed names.  Maybe you have heard of barnacle SEO, a term coined for the practice of using the rankings of a larger site to win rankings for... The post What is Hermit Crab SEO? appeared first on Al Sefati.

  • SEO on a Budget: Tips for Your Small Business

    Large enterprises can sink similarly large sums of money into their SEO endeavors—leaving smaller companies wondering how they can possibly compete. The good news about SEO is that it doesn’t have to be unaffordable. There are steps you can take to boost your company’s search... The post SEO on a Budget: Tips for Your Small Business appeared first on Al Sefati.

  • Remember, Not All Content is Created Equal

    You’ve probably heard it said that creating and distributing solid content is a great way to boost brand visibility and enhance search engine standings. This is true, but perhaps also a bit misleading: You see, not all content is created equal, and not all marketers... The post Remember, Not All Content is Created Equal appeared first on Al Sefati.

  • How Small Businesses Can Dramatically Improve Their AdWords Results

    Anyone who works in SEO is used to this question: Will AdWords help me grow my small business? The answer to the question is… possibly. Certainly, a well-run AdWords campaign can yield amazing results for any small or local business, but that’s a pretty high... The post How Small Businesses Can Dramatically Improve Their AdWords Results appeared first on Al Sefati.

  • Inbound Marketing and its Impact on SEO in 2016

    Inbound marketing and search engine optimization are not the same thing, but neither are they unrelated. Inbound marketing is an important part of any viable search engine optimization endeavor; it’s fair to say that, without inbound marketing mechanisms in play, it’s becoming increasingly difficult to... The post Inbound Marketing and its Impact on SEO in 2016 appeared first on Al Sefati.

  • 6 SEO Predictions for 2017

    The more things change, the more they stay the same. That’s our prediction for 2017, at least on an SEO front. While SEO, as a field, seems like it’s constantly shifting, squirming, and changing, many of the biggest trends that we expect for the coming... The post 6 SEO Predictions for 2017 appeared first on Al Sefati.

  • Local SEO Tips for Practitioners

    Different industries and niches have their own unique requirements for local SEO. Today, we’re going to turn our attention to practitioners, and show how they can boost their visibility on Google by implementing the best local SEO principles. What is a Practitioner Listing? When we... The post Local SEO Tips for Practitioners appeared first on Al Sefati.

  • What is Semantic Search?

    It’s easy for us to think of Google as a sentient entity—almost as a person. We talk about how smart Google is. We praise Google for helping us. We view Google as a trusted friend. It can be difficult for us to remember that, for... The post What is Semantic Search? appeared first on Al Sefati.

Sefati Consulting

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • How to Write Great Local Content

    Local SEO—like any other search-related endeavor—is contingent upon quality content. Unfortunately, many local businesses are lacking in this regard, there is content perfunctory at best. This is a significant problem. For Google to provide a solid ranking, it first has to identify the value your site offers to the local consumer—and without compelling content, Google’s […] The post How to Write G...

Sefati Consulting

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Ecommerce SEO Tips for 2016

    Marketers have always faced the same basic challenges, starting with this one: Before you can even start the process of closing a sale, you have to get customers into your store. This holds true even today, in the age of ecommerce. The difference is that, instead of attracting customers to a physical location, the marketer’s […] The post Ecommerce SEO Tips for 2016 appeared first on Sefati Consult...

Sefati Consulting

Category: Content
Type: Blog Article

Generated 8 months ago

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