SendGrid is a Denver, Colorado-based customer communication platform for transactional and marketing email. The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the TechStars accelerator program. As of 2017, SendGrid has raised over $81 million and has offices in Denver,CO, Boulder,CO, Orange,CA, Redwood City, CA and London.

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SendGrid
SendGrid
Blog Post
  • Manual testing has been around since the conception of software development. It is used to drive improved customer experience and satisfaction. So why can’t we replace manual testing with automation testing? Read more to find out. The post 6 Ways That Manual Testing Drives Improvements in Automation appeared first on SendGrid.

SendGrid
SendGrid
Blog Post
  • Do you ever feel like creating an email is a bit like playing a game and winning is a moving target? To help you reach the finish line, we’ve put together a training plan we’re calling "Play the Game of Email" that takes you through 3 levels of email marketing optimization. The post How to Play (and Win) the Email Marketing Game appeared first on SendGrid.

SendGrid
SendGrid
Blog Post
  • Creating a drip series using SendGrid Marketing Campaigns is as simple as identifying the flow of emails you want to send, who to send to, and at what cadence. This post will show how you can build a nurture series in Marketing Campaigns today The post How to Create an Email Drip Campaign in Marketing Campaigns appeared first on SendGrid.

SendGrid
SendGrid
Blog Post
  • A strong, effective lead generation campaign isn’t about clicks and impressions, it’s about the money and value that it generates. Read about 5 tactics every marketer should focus on when implementing a pay-per-click (PPC) program and email nurture program. The post Lead Generation: 5 Tactics Every Marketer Should Focus On appeared first on SendGrid.

SendGrid
SendGrid
Blog Post
  • A strong, effective lead generation campaign isn’t about clicks and impressions, it’s about the money and value that it generates. Read about 5 tactics every marketer should focus on when implementing a pay-per-click (PPC) program and email nurture program. The post Lead Generation: 5 Tactics Every Marketer Should Focus On appeared first on SendGrid.

SendGrid
SendGrid
Blog Post
  • Read about SendGrid's latest diversity and inclusion figures. For the past four years, we've released these numbers so that we can measure and report on our progress. We’re committed to sharing our journey, both our success and where we have fallen short, so that others can learn from our experiences. The post Our People, Our Story: Diversity and Inclusion at SendGrid appeared first on SendGrid.

SendGrid
SendGrid
Blog Post
  • Interested in adding automated email in your email marketing program, but don’t know where to start or are unsure how sophisticated you want to get? Our newest guide, Best Practices for Email Automation: A How-To Guide, has got you covered so you can learn more about automation and how to start using it in your […] The post New Best Practice Guide: Automated Email Strategies appeared first on Send...

SendGrid
SendGrid
Blog Post
  • If you're an email marketer in the travel industry, you might be wondering how long should subject lines be? And what’s more effective—all caps or lowercase? Are emojis cool, or annoying? You're in luck because we've got answers for you! The post Email Subject Line Insights for the Travel Industry appeared first on SendGrid.

SendGrid
SendGrid
Blog Post
  • Implementing a sunset policy for your email program is a great way to boost overall engagement metrics and improve your reputation score. This post will walk you through the mechanics involved with sunsetting recipients from a list using SendGrid Marketing Campaigns. The post How to Create and Execute an Email Sunsetting Strategy appeared first on SendGrid.

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