Sensor Tower
Sensor Tower
Blog Post
  • 自去年秋季苹果公司正式推出全面改版的iOS 11 App Store商店以来,iOS开发者一直对更新的App Store内容结构、滚动新闻形式的Today标签、以及Apps与Games的分离等抱有极大的好奇心。而最主要的盲点在于,如果你的App被App Store推荐到不同页面、不同位置,到底对下载量有什么样的影响?Sensor Tower的最新研究报告现在便能你解答这项疑问。根据对Sensor Tower商店情报Store Intelligence平台数据的详细分析,美国iOS 11 App Store所推荐的iPhone应用在被选中之后,下载量飙升可达800%。 Today标签带来最显著的增长 在这篇分析中,我们研究了2017年9月至今的iOS 11 App Store推荐数据。在此期间,Today标签中”游戏今日亮点”(Game of the Day)所推荐的手游增幅最大:被...

Sensor Tower
Sensor Tower
Blog Post
  • Since Apple introduced its completely redesigned App Store last fall, iOS developers have been eager to learn what impact its introduction of the feed-like Today Tab and segmentation of apps into games and non-games would have on new installs of their products. Now we have the first decisive answers, including the fact that iPhone apps receive download boosts of up to 800 percent by being featur...

Sensor Tower
Sensor Tower
Blog Post
  • 在腾讯网易称霸中国手游市场的同时,国产游戏主宰的中国App Store上有哪些从欧美进口的游戏最受国人青睐呢?Sensor Tower商店情报Store Intelligence平台监测到,刚过去的2018年第一季度期间,美国暴雪娱乐旗下经典作品《炉石传说》和德国开发商Chill Fleet去年底出品的《Kick the Buddy》分别登顶中国App Store西方手游吸金量及下载量TOP10榜单。同时,下载榜上的领衔作品所代表的西方开发商相比收入榜更加多样,国家和开发商数量均更多。 来自美国、俄罗斯、芬兰的手游作品在中国吸金量领先,下载榜上代表国家更多样 收入榜单上,除了《狙击3D刺客》来自巴西开发商Fun Games For Free以外,中国玩家最偏好在美国、俄罗斯、和芬兰开发商旗下的作品中氪金。暴雪娱乐经典巨作《炉石传说》拿下冠军;更值得注意的是,2014年上线的《炉石传...

Sensor Tower
Sensor Tower
Blog Post
  • U.S. iPhone users spent 23 percent more on in-app purchases (IAP) and premium apps in 2017 than the year before, Sensor Tower Store Intelligence data reveals. The average amount spent per active iPhone increased to an estimated $58 last year, up from $47 in 2016. This spending does not include purchases made in shopping apps such as Amazon or payments to ride sharing apps like Uber, for example....

Sensor Tower
Sensor Tower
Blog Post
  • 根据对Sensor Tower商店情报Store Intelligence平台最新数据的分析,这篇报告中揭露了2018年3月期间,哪些国产手游作品在中国大陆以外的海外App Store及Google Play商店中,出海吸金量及下载量名列前茅。我们的数据及分析揭示,网易去年底出海的《荒野行动》国际版《Knives Out》上月海外收入飙增,从2月的第五名上升三位,拿下上月亚军头衔,仅次于长期出海巨作《王国纪元》。下载量角度,腾讯上月中旬才发布全球的《PUBG Mobile》仅凭约两周的下载量直冲榜首,代替了登顶2月榜单的另一款出海吃鸡手游《Rules of Survival》;而这款网易佳作上月排名第二。 收入排名TOP30:《荒野行动》海外版赢在日本,岛国玩家3月氪金量占比超过95% 除了继续冠军位置的《王国纪元》,上月期间尤其值得关注的为亚军作品《荒野行动》国际版(英文《Kni...

Sensor Tower
Sensor Tower
Blog Post
  • 腾讯旗下吃鸡巨作《PUBG Mobile》上线全球快一个月了,在与《堡垒之夜》同时争夺全球玩家之时,《PUBG Mobile》在西方市场的称霸程度从一项重要指标的角度来看超越了《堡垒之夜》,以及其他所有积极出海西方市场的国产手游。Sensor Tower应用情报App Intelligence平台监测到,在我们所跟踪的50个西方国家及地区App Store商店当中,《PUBG Mobile》曾登顶达49个App Store的手游类单日免费榜,是2017年初以来称霸了最多西方iOS商店的国产手游。 腾讯网易吃鸡手游是蹿红最多西方市场的国产作品,《PUGB Mobile》成绩最耀眼 自2017年初以来,出海的国产手游不乏走红西方市场的作品。而这些受西方玩家喜爱的中国手游中,《PUBG Mobile》曾占领的西方iOS市场下载榜数量可谓遥遥领先:50个西方国家或地区的App Store中...

Sensor Tower
Sensor Tower
Blog Post
  • Earlier this week, Epic Games threw open the gates to its previously invite-only mobile version of Fortnite, allowing all iOS users to not only download, but actually play the game—and, most importantly, start spending money in its item shop. Sensor Tower Store Intelligence data shows that lifting the invite requirement resulted in a 197 percent, or approximately three times increase in player e...

Sensor Tower
Sensor Tower
Blog Post
  • 刚刚结束的2018年第一季度期间,中国iOS用户在App Store消费总量约224亿元人民币,同比去年Q1的174亿元上升29%。其中,手游类App虽然收入占比最高(达79%),同比去年增长仅18%,远远小于涨幅冠军娱乐类iOS应用的138%同比增长率。Sensor Tower商店情报Store Intelligence平台同时监测到,中国iOS吸金量上季度占全球App Store的32%,继续保持过去一年半以来的收入冠军优势。我们在接下来的分析中,一一揭晓收入与下载量最大,以及增幅最显著的App类别。 中国App Store吸金量Q1继续称霸全球,手游占比79%,娱乐App增幅第一 自2016年第三季度开始,中国iOS用户花费便持续超越日本和美国两大iOS市场,保持全球第一位置已超过一年半。而全国上季度224亿元的应用内花费中,游戏氪金量不出意料占比最大,达177亿元,同比20...

Sensor Tower
Sensor Tower
Blog Post
  • iPhone and iPad users worldwide have installed more than 13 million augmented reality apps built expressly using Apple’s ARKit framework since they debuted on September 19 of last year, Sensor Tower Store Intelligence data shows. As the following charts reveal, these downloads have been heavily concentrated around a few key App Store categories, including Games, Utilities, and Lifestyle. In add...

Sensor Tower
Sensor Tower
Blog Post
  • Fewer than two weeks after it hit iOS devices as an invite-only “event” and only 10 days after it began offering cosmetic in-app purchases to players, Fortnite from Epic Games has grossed approximately $5.3 million worldwide, according to Sensor Tower Store Intelligence estimates. The chart below shows how this compares to the first 10 days of gross revenue from Fortnite’s largest monetizing co...

Sensor Tower
Sensor Tower
Blog Post
  • 正式上线上海市场不到一个星期的美团打车,iPhone版单日下载量目前已连续超过滴滴出行六天,目前排名中国App Store免费榜第八名。Sensor Tower应用情报App Intelligence平台监测到,不仅乘客App本身猛增,美团打车司机App也在单日下载量方面持续超越滴滴车主。虽然滴滴多年主宰中国共享打车市场,且被科技部选定为2017年中国第二大超级独角兽企业,美团打车正在以飞速的上涨和针对乘客司机的各种福利,向滴滴宣战。 美团在乘客和司机群体中持续升温 自美团打车上周三正式登陆上海,其iPhone应用在中国App Store免费榜迅速上升,目前单日下载量超过滴滴已有六天。虽然滴滴在共享打车领域已存在多年,致使其近期的单日免费榜排名处在平稳状态,但美团打车仅凭来自南京和上海两座城市的乘客下载量,反超滴滴近一周。美团打车推出的乘客优惠券、好友邀请红包、和微信病毒式营销潜力...

Sensor Tower
Sensor Tower
Blog Post
  • 自去年底的吃鸡战打响开始,腾讯网易便频繁在海内外高调上线多部同类作品。而在吃鸡风口开启之前,两大移动领域的巨头在国内发布App的频率一向很高。根据Sensor Tower商店情报Store Intelligence及应用情报App Intelligence数据,腾讯为2017年在中国App Store商店上线App数量最多的发行商,共发布71款专门针对中国地区用户的应用产品。而网易紧随其后,产量共68款。其他打入2017年产量前十强的发行商各具特色,我们将在接下来的分析中一一揭晓。 腾讯网易2017年产量数一数二,过去两年波动不大 分析揭示,去年最多产的十家App发行商规模其实大不相同。除了巨头网易腾讯打破了70款App的产量外,其余八家由独立开发者、游戏公司、和医疗科技公司等各类发行商组成的上榜发行商去年上线中国App Store、针对中国市场的App均在20款和50款之间。 ...

Sensor Tower
Sensor Tower
Blog Post
  • In less than a week, Fortnite has become a bona fide sensation on mobile, topping the iPhone download charts in more than 40 countries despite still being invite-only. Now, thanks to Sensor Tower Store Intelligence data, we have a first measure of how successful the game has been so far on the revenue front. According to our estimates, Fortnite has already grossed more than $1.5 million worldwid...

Sensor Tower
Sensor Tower
Blog Post
  • Epic Games is having the kind of launch most mobile game developers dream of — only its overnight hit, Fortnite, isn’t even technically playable by the vast majority of App Store users who are downloading it. As first reported by Sensor Tower, the (for now) iOS-only version of the company’s immensely popular console and PC survival-focused action game Fortnite Battle Royale, became the No. 1 app...

Sensor Tower
Sensor Tower
Blog Post
  • 有没有注意到你的iPhone近几个月更频繁地提示你手机内存不够了?你的苹果手机里除了照片、录像、iMessage等所占空间极大以外,App其实也在不断扩大体积。Sensor Tower应用平台App Intelligence最新数据揭示,2017年间全国iPhone用户下载最多、并在2014年二月以前上线的10款App所需容量从四年前的260MB上升到今年二月的2.84GB,涨幅达992%。哪些App体积增幅最大?手游App的扩张是否存在相似的形式?我们在接下来的分析中一一揭晓。 最显著的体积增长开启于2016年夏季 以上走势图清晰呈现了10款最受国人欢迎的iPhone应用在过去四年期间的膨胀。自2014年二月期,最显著的上涨出现在2016年八月至九月期间,正好赶上iOS 10发布之时。2015年六月到七月也经历了一次小规模的上升。 从我们整理的数据能够看出,这些App在2016...

Sensor Tower
Sensor Tower
Blog Post
  • 根据对Sensor Tower商店情报Store Intelligence平台最新数据的分析,这篇报告中揭露了2018年2月期间,哪些国产手游作品在中国大陆以外的海外App Store及Google Play商店中,出海吸金量及下载量成绩卓越,排名TOP30。我们的分析发现,FunPlus旗下《火枪纪元》出海成绩卓越,从今年1月份的第五名直冲前三。网易两款吃鸡作品海外版《荒野行动》和《Rules of Survival》(《终结者2》国际版)出海成绩卓越;《荒野行动》从1月份的第24名上升到上月的第五名,而《Rules of Survival》一月份甚至并未打入TOP30。下载量角度来看,《Rules of Survival》登顶榜单,电魂网络出品的《BarbarQ》是值得关注的新作,上线全球第二个整月便直接打入了下载榜前五强。 收入排名TOP30:网易为2月海外吸金大赢家,三款作品...

Sensor Tower
Sensor Tower
Blog Post
  • According to Sensor Tower Store Intelligence data, Snapchat has a history of increasing first-time U.S. installs after unpopular updates. Last month, Sensor Tower noticed that first-time U.S. installs of Snapchat increased 55 percent week-over-week after launching a major redesign, despite an outpouring of negative reviews. We analyzed Snapchat’s reviews and estimated downloads following previo...

Sensor Tower
Sensor Tower
Blog Post
  • 继春节档一周开始的第二天到目前(3月7日),抖音已持续霸占中国App Store单日下载量榜首共17天,不仅是其上线以后保持榜首最长时间的佳绩,更是打破了自2017年初以来其他所有非游戏类App所创下的冠军位持续天数的纪录。若把游戏类App包括其中,抖音目前的No. 1持续天数仅次于《王者荣耀》去年七月初创造的18天最好成绩。根据对Sensor Tower应用情报App Intelligence平台最新数据的分析,今日头条旗下这款风靡全国的短视频App自今年2月20日居高不下,同时也与直接竞品快手App的单日新下载量逐渐拉开距离,但收入榜上还有很多上升空间。 抖音节后继续发威,称霸持续性破纪录 由以上中国App Store单日下载量排名走势图可见,抖音iPhone版在春节档一周初期便开始登顶单日下载量榜单,持续击败QQ、微信、淘宝等传统的大型App产品,甚至相比于风口吃鸡手游《绝地...

Sensor Tower
Sensor Tower
Blog Post
  • 狗年开启之际,你在继续吃鸡吗?去年底开启的全民吃鸡热引发了一项中国手游市场的新看点。以《荒野行动》、《终结者2: 审判日》、和《光荣使命》等佳作为代表的一系列吃鸡手游短时间内陆续上线。春节年假前期,腾讯终于高调发布了两款酝酿已久的《绝地求生》正版手游,《绝地求生: 刺激战场》和《绝地求生 全军出击》。Sensor Tower应用情报App Intelligence平台最新数据显示,春节档期间到目前,《刺激战场》在吃鸡混战中逐步展现出优势,与《全军出击》和其他同类作品逐渐拉开了距离。 正版PUBG手游发威,节后优势持续 腾讯赶着春节档在今年二月初爆出两款正版《绝地求生》吃鸡手游。在Sensor Tower上周出炉的《春节档一周中国App Store吸金近21亿元人民币》分析文章中,我们发现两部《绝地求生》在大年初一当天均打入单日下载量前十强。节后的趋势呢? 由以上中国App Sto...

Sensor Tower
Sensor Tower
Blog Post
  • Sensor Tower Store Intelligence data reveals that Snapchat saw a 55 percent week-over-week increase in first-time U.S. app installs across the App Store and Google Play for the seven days following its recent redesign. This growth comes despite a dramatic increase in the volume of negative user ratings for the app, as well as headline-making social media backlash to the changes. A the chart abo...

Sensor Tower
Sensor Tower
Blog Post
  • 刚刚结束的春节年假期间,回家陪伴家人之余,你在手机App中花了多少钱?根据Sensor Tower商店情报Store Intelligence平台的最新数据,自除夕起的一周内,中国iOS用户在App Store商店中一共花费了21亿元人民币,同比2017年春节同期上涨了约40%。同时,同期的App下载量也从去年的1.6亿次上升至今年的2.1亿次。 在大年初一当天,中国用户们最热捧哪些App和手游呢?我们也会在下文为你一一揭晓。 非手游类App吸金量涨幅更大,娱乐App花费增长约200% 狗年春节档一周高达21亿元的总花费中,81%不出意料来自手游,全国iOS玩家氪金一共近17亿元。虽然用户在非手游App中付费仅占19%,相比去年却上升了132%,远远大于手游类28%的收入涨幅。 值得注意的是,在非手游类App中,娱乐App不但吸金量最大,收入涨幅也最为显著。从去年除夕算起的一周...

Sensor Tower
Sensor Tower
Blog Post
  • 在《人民日报》近日发布的《中国游戏 世界着迷》专题文章中,不仅肯定了中国在全球作为游戏输出大国的地位,更是大力点赞了多家手游及端游厂商的出海代表作品。今天的这篇分析报告中,我们继续围绕中国移动应用出海的主题来探索。我们从手游出发,延伸到非手游APP,揭示出刚刚过去的2018年1月份期间,哪些中国研发的手游及APP作品在海外市场上成绩突出,排名TOP30强。 我们分析了Sensor Tower应用情报Store Intelligence的最新数据,除了继续2017年的势头的三款出海巨作《王国纪元》、《列王的纷争》、及《阿瓦隆之王》在意料之中占据1月份海外收入冠亚季军以外,《碧蓝航线》和《火枪纪元》表现突出,排名第四与第五位。而非手游APP角度,海外下载量成绩突出的TOP30中国产品中,工具类APP占比最大,共14款;其次为各五款的视频播放编辑与摄影类的移动应用。总体来看,这三类中国研发...

Sensor Tower
Sensor Tower
Blog Post
  • Nintendo’s Fire Emblem Heroes is the Kyoto-based gaming giant’s most successful mobile game to date, earning an estimated $295 million in worldwide player spend during its first year of availability, according to Sensor Tower Store Intelligence data. While this is substantially more than the company’s first smartphone title, Super Mario Run, took in during its first year, our data reveals that N...

Sensor Tower
Sensor Tower
Blog Post
  • Uncover the largest U.S. mobile app install advertisers from the fourth quarter of 2017 in Sensor Tower’s newest Mobile Advertising Atlas, now available. This free report ranks the top 20 app install advertisers on the Facebook, Google AdWords/AdMob, Instagram, and Pinterest networks for Q4 2017, complete with indexed impressions and market insights. The report utilizes data from Sensor Tower’s...

Sensor Tower
Sensor Tower
Blog Post
  • Tinder was the world’s top grossing non-game mobile app in January 2018 across the App Store and Google Play, according to Sensor Tower’s Store Intelligence chart data. Consumers spent more than $68 million in the IAC-owned dating app, which took the top spot from Netflix, the top earning non-game app for all of 2017. Sony’s Fate/Grand Order was the top grossing mobile game on the two platforms...

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