Sensor Tower
Sensor Tower
Blog Post
  • Having brought in more than $25 million during its first month on mobile, Fortnite increased its revenue generating momentum to surpass $50 million by its 45 day mark. Now, three months since its March 15 launch, Sensor Tower Store Intelligence data reveals that the game—which debuted on Nintendo’s Switch console last week—has reached $100 million in worldwide player spending on Apple’s mobile p...

Sensor Tower
Sensor Tower
Blog Post
  • 腾讯推出的吃鸡巨作《PUBG Mobile》在今年3月出海欧美市场以后,蓝洞旗下PUBG Corporation随即在两个月后同时上线《PUBG Mobile》至日韩市场。Sensor Tower应用情报平台数据显示,打入日韩一个月以来,《PUBG Mobile》在韩国本土市场上呈现出持续的强势,iPhone版免费榜排名在韩国App Store上一直保持前二名;而日本市场的下载量排名则呈明显下滑趋势。从App Store畅销榜排名走势来看,韩国玩家的氪金势头也强于日本。 《PUBG Mobile》同时上线日韩,或更受本土玩家青睐 如下图所示,在维持了大约两周的免费榜前二名,《PUBG Mobile》iPhone版从5月底开始在日本App Store上下载量排名持续下跌,与其在韩国的强势拉开距离。而韩国市场热度不减,iPhone玩家每天的新下载量一直处于全国冠亚军,高于韩国App S...

Sensor Tower
Sensor Tower
Blog Post
  • Last month, Sensor Tower published a study analyzing App Store download sources. According to our latest follow-up analysis looking at Google Play store download sources, 88 percent of game downloads came from organic search and browse, compared to only 80 percent of App Store downloads. Games Rely on Search and Browse for the Bulk of Their Google Play Downloads According to our analysis of ap...

Sensor Tower
Sensor Tower
Blog Post
  • 根据对Sensor Tower商店情报平台最新数据的分析,这篇报告中揭露了2018年5月期间,哪些国产手游作品在中国大陆以外的海外App Store及Google Play商店中,出海吸金量及下载量名列前茅。我们的数据及分析揭示,网易吃鸡巨作《荒野行动》国际版自去年11月变现以来,首次占领出海收入榜首,5月期间吸金几乎全部来自日本玩家。收入榜上也出现了近期上线的新作品,如盛大游戏和腾讯合作出海东南亚市场的《龙之谷》,以及网易与盖娅互娱合作推出的《光明大陆》韩国版。而下载榜上,Super Tapx旗下休闲小游戏《Love Balls》走红大洋彼岸,排名首次超过《PUBG Mobile》,拿下5月出海下载量第一。 收入排名TOP30:《荒野行动》首次夺冠,新作多款值得关注,出海亚洲市场亮点不断 上月收入榜上最大亮点之一要属变现半年多的《荒野行动》国际版首次登顶出海收入榜。根据Senso...

Sensor Tower
Sensor Tower
Blog Post
  • Tencent’s Honor of Kings—known internationally as Arena of Valor—has now spent nine consecutive months as the world’s top earning mobile game on the App Store and Google Play. In this look at May 2018’s highest grossing titles on mobile, we’ll reveal the rest of last month’s worldwide top 10 money makers on both platforms and overall, including the resurgence of a longtime chart topper and the c...

Sensor Tower
Sensor Tower
Blog Post
  • 今年的中国App Store免费榜首似乎意外甚少,基本由抖音或《绝地求生》交替占领。而扩展到免费榜上前十强的iPhone应用,我们所观察到的App似乎也都是那些众人皆知、来自于大型多产发行商的产品,如支付宝、滴滴出行、QQ等。然而,纵观过去多年的中国App Store,Sensor Tower应用情报平台数据却揭示了一个有趣的现象:自2014年初以来,旗下至少有一部App打入中国App Store免费榜TOP10的多产发行商中,有81%均昙花一现,即所推出的诸多App产品中仅有一部曾挤进前十强,其他产品从未入过榜。虽然腾讯、网易、字节跳动等大型厂商有能力持续推出多部风口App,对于绝大多数发行商来说,这是一项可望而不可即的成绩。 四年半以来,80%以上的多产发行商昙花一现,近一半为手游公司 对于昙花一现的发行商,我们的定义如下:我们首先分析2014年初以来中国App Store单日...

Sensor Tower
Sensor Tower
Blog Post
  • Earlier this week, Zynga announced that it was acquiring Gram Games (1010!, Merge Dragons!, Six!) for $250 million. This is Zynga’s second meaningful acquisition in the last eight months, as the publisher purchased Peak Games’ casual card portfolio for $100 million in November 2017. These recent acquisitions have dramatically reshaped Zynga’s portfolio. Based on Sensor Tower Store Intelligence ...

Sensor Tower
Sensor Tower
Blog Post
  • 随着国产吃鸡巨作《PUBG Mobile》称霸西方市场超过两个月,中国手游出海欧美的热潮在今年达到了一个新的制高点。Sensor Tower商店情报平台数据揭露,今年第一季度期间,国产手游在整个西方iOS市场创下了过去两年以来的新高,无论从下载量和收入值角度,还是在西方市场的市场份额角度来看。 国产手游下载量增速为整个西方市场的三倍,Q1市场份额直逼10% 如下图所示,从下载量角度观察过去两年中国手游出海西方的走势,我们发现国产作品每季度下载量不仅持续上升,更是在今年第一季度达到了西方市场份额的最高点。 纵观整个西方iOS市场每季度下载量最高的250部领先手游,中国出品的作品在上季度下载量近5400万次,占比TOP250手游总量的9.2%,为过去两年以来最高市场份额。同时,中国iOS作品在西方市场的Q1下载量同比增长达108%,是TOP250手游整体涨幅(约34%)的三倍以上。 ...

Sensor Tower
Sensor Tower
Blog Post
  • Uncover the largest U.S. mobile app install advertisers from the first quarter of 2018 in Sensor Tower’s newest Mobile Advertising Atlas, now available. This free report ranks the top 20 app install advertisers on the Facebook, Google AdWords/AdMob, Instagram, and Pinterest networks for Q1 2018, complete with indexed impressions and market insights. The report utilizes data from Sensor Tower’s ...

Sensor Tower
Sensor Tower
Blog Post
  • Last month, we produced a report on the impact of featuring on the iOS 11 App Store—but how does this compare to Google Play Store featuring? Sensor Tower’s App Intelligence data reveals that Android apps featured on the Google Play Store can receive download increases of nearly 200 percent. Games Receive the Largest Download Boosts Our analysis examined two years of Google Play Store featurin...

Sensor Tower
Sensor Tower
Blog Post
  • Last month, Sensor Tower published a first-of-its-kind analysis looking into the impact that being featured on the App Store can have on mobile games. In it, we found that games can see an up to 800 percent increase in downloads if chosen by Apple to appear in one of the store’s editorially curated tabs. Now, our latest research into app discovery shows that these types of features account for a...

Sensor Tower
Sensor Tower
Blog Post
  • 谷歌公司每年举办的Google I/O大会刚刚结束,以AI为主题的年会中展示了诸多的技术更新。其中,Google Lens的更新添加了对多家中国智能设备开发商的支持,包括小米和华硕。谷歌过去几年在中国一直保持相对低调的态度,但扩展市场的趋势越来越明显。从移动应用角度来看,近一年最值得关注的要属Google翻译重返中国大陆App Store,国内用户可直接使用的消息。而根据Sensor Tower商店情报的数据,Google旗下的App在中国刚刚经历了一个最高峰季度,全国iOS下载量近800万次。其中,Google翻译及图片处理应用Snapseed起到了主要的推进作用。Google翻译App尤其飙增,为上季度中国iOS用户下载量最高的Google应用,近180万次,同比Google翻译正式重返中国App Store的去年年第一季度增长了117%。 谷歌App中国下载量持续扩展,上季度达...

Sensor Tower
Sensor Tower
Blog Post
  • Apple has long maintained that 65 percent of downloads on the App Store come from search—but is this the same for games and apps, and what about the other 35 percent? New Sensor Tower Store Intelligence data reveals that the means by which iOS users discover games and apps vary drastically, and that browsing the App Store has become more important to app discovery following the introduction of i...

Sensor Tower
Sensor Tower
Blog Post
  • Recently, Sensor Tower revealed through our research into iOS 11 featuring impact that mobile games can see an up to 450 percent increase in installs from appearing on the App Store’s dedicated Games Tab. Today, our latest Store Intelligence data shows that publishers of non-game apps can also experience significant benefits from being featured on the store’s Apps Tab. According to our research...

Sensor Tower
Sensor Tower
Blog Post
  • 根据对Sensor Tower商店情报平台最新数据的分析,这篇报告中揭露了2018年4月期间,哪些国产手游作品在中国大陆以外的海外App Store及Google Play商店中,出海吸金量及下载量名列前茅。我们的数据及分析揭示,易幻网络专门针对韩国市场所推出的《三国志M》收入飙增,从3月份的第25名冲入前十,拿下上月出海吸金榜第七名的成绩;而相对3月份来看,收入TOP30榜单上的前六强排名全部不变,《王国纪元》继续占领冠军位置。下载量角度,腾讯吃鸡巨作《PUBG Mobile》保持第一的排名。 收入排名TOP30:前六排名不变,新作《三国志M》赢在大韩民国,玩家氪金量飙升 收入榜单上可观测到继续保持强势的六部领先作品:除了长期出海的巨作《王国纪元》、《列王的纷争》、《阿瓦隆之王》、和《Mobile Legends》以外,最近一年内上线的《火枪纪元》和《荒野行动》在大洋彼岸持续进步...

Sensor Tower
Sensor Tower
Blog Post
  • 从两周前的UP2018腾讯新文创生态大会,《王者荣耀》和《绝地求生》霸占全球App Store商店Q1吸金量及下载量冠军地位,到天天P图在五四青年节推出的红热《我的前世青年照》活动,腾讯最近新闻不断,备受瞩目。腾讯旗下的App及手游在中国市场到底有多强势?根据对Sensor Tower应用情报数据的分析,我们挖掘出一项反映了腾讯规模之庞大的惊人数据:在过去一年的365天期间,中国App Store单日免费榜的冠军位置有197天被腾讯App或游戏拿下,占比一年中54%的时间。腾讯不仅在过去一年占据了App Store半壁江山,相比前一年引领免费榜共96天的成绩来看,进步突出,短短一年期间天数翻倍。 腾讯以12款App和游戏独占一年内App Store免费榜首197天 腾讯在国内外的影响众所周知。作为移动App及手游巨头,腾讯过去一年在全国iOS市场可谓是风生水起,大有作为。以下图表清...

Sensor Tower
Sensor Tower
Blog Post
  • After pulling in more than $25 million in its first 30 days on mobile, Fortnite has just reached another major milestone. Sensor Tower Store Intelligence data reveals that the game has already more than doubled its first month’s revenue in just over two weeks, with players worldwide having spent more than $50 million in the title since its March 15 launch. Fortnite was sent soaring over the $50...

Sensor Tower
Sensor Tower
Blog Post
  • 腾讯在中国推出红热吃鸡手游《绝地求生》后,几乎在Epic Game旗下《堡垒之夜》三月中旬上线同时高调推出国际版《PUBG Mobile》。然而,与其直接竞争作品不同,《PUBG Mobile》在大约一周以前才开始商业化,添加游戏内购买(in-app purchases)。Sensor Tower商店情报平台现在为你揭晓《PUBG Mobile》变现第一周的成绩。 根据我们的估算,海外玩家在《PUBG Mobile》iOS版始变现的第一个周期间中,一共氪金约70万美元(我们仅分析iOS版是为了直接与《堡垒之夜》比较分析,因《堡垒之夜》目前仅推出了iOS版本)。此首周收入成绩是《堡垒之夜》开始变现第一周370万美元吸金佳绩的约五分之一。如观察App Store加Google Play商店综合收入,《PUBG Mobile》变现首周在海外市场共囊获了近100万美元的收入。 目前看来,《...

Sensor Tower
Sensor Tower
Blog Post
  • Tencent’s mobile version of the hit PC and Xbox One “battle royale” game PlayerUnknown’s Battlegrounds (PUBG) debuted outside China around the same time as Epic Games’ Fortnite in mid-March—however, unlike its rival, it only began offering in-app purchases a week ago. Now Sensor Tower Store Intelligence data offers the first glimpse at how the game is monetizing compared to its largest competito...

Sensor Tower
Sensor Tower
Blog Post
  • Global mobile app installs on Apple’s App Store and Google Play grew 7.6 percent in the first quarter of 2018 to 25.4 billion, according to Sensor Tower Store Intelligence estimates. Growth of first-time app downloads on the App Store outpaced Google Play at 13 percent versus 5.4 percent, totaling 7.8 billion in all, compared to 17.6 billion. Read on for our full top 10 charts and download our ...

Sensor Tower
Sensor Tower
Blog Post
  • For most mobile developers—especially small studios and independent game makers—having their app featured by Apple on the App Store is considered a pinnacle of success. It’s also known to have potentially enormous impact on how many people actually download the featured apps, something our recent analysis of iOS 11 App Store featuring confirmed. In that report, we showed the effect of featuring...

Sensor Tower
Sensor Tower
Blog Post
  • 直播类App最近所经历的起伏不断,从腾讯上月投资斗鱼虎牙,后者近期递交招股书即将赴美IPO,到诸多直播平台所需的内容整改。Sensor Tower商店情报平台监测到,虽然直播App已经度过了2016年的高峰期,整体类别依旧处于上升走势:今年第一季度期间,全国下载量最大的十部直播iOS应用总体下载量约2050万次,同比去年Q1的1690万次上升21%左右。此增长速度是中国App Store上所有非游戏类应用11%增幅的近两倍。 今年Q1为去年初以来十大直播App下载量最佳季度 数据显示,今年第一季度最受国人喜爱、下载量最大的十部直播App同时也是过去四个季度排名TOP10的产品,可见领先直播应用产品在过去一年的固定性和直播App产业的相对成熟度。这十部最受欢迎的直播App上季度全国iOS下载量排名依次为斗鱼直播,虎牙直播,MOMO陌陌,花椒直播,YY,熊猫直播,腾讯NOW直播,企鹅电...

Sensor Tower
Sensor Tower
Blog Post
  • 正如我们上周发布的iOS 11美国App Store推荐App分析文章所揭示,被苹果公司推荐的精选App周下载量环比增长可高达800%。而全新App Store所推荐的App到底具有哪些特征呢?Sensor Tower应用情报平台为你浮现一系列从未揭晓的洞察信息。 被推荐最多的要属免费App 我们观测到,从去年九月份正式亮相以来,iOS 11 App Store美国商店推荐过的所有App中有高达72%的应用为免费产品。这些App要不完全免费,要不便存在应用内购买(in-app purchases)。其余28%的精选App为付费应用,例如付费游戏作品。虽然28%看起来占比较小,但依旧高于目前App Store上所有付费App的比例(16%)。 过半的精选App上线已超过一年 我们同时从数据中观察到,65%的精选App存在时长超过一年。仅有20%的应用是在被推荐前的一个月到一年之间...

Sensor Tower
Sensor Tower
Blog Post
  • As revealed in our recent analysis of featuring on the iOS 11 App Store, apps placed in the spotlight by Apple can see up to an 800 percent increase in downloads week-over-week. But what apps are being selected? Sensor Tower’s App Intelligence data revealed some never-before-seen facts. Most Featured Apps Are Free Looking at the characteristics of apps chosen for U.S. iOS11 App Store features ...

Sensor Tower
Sensor Tower
Blog Post
  • 自去年秋季苹果公司正式推出全面改版的iOS 11 App Store商店以来,iOS开发者一直对更新的App Store内容结构、滚动新闻形式的Today标签、以及Apps与Games的分离等抱有极大的好奇心。而最主要的盲点在于,如果你的App被App Store推荐到不同页面、不同位置,到底对下载量有什么样的影响?Sensor Tower的最新研究报告现在便能你解答这项疑问。根据对Sensor Tower商店情报Store Intelligence平台数据的详细分析,美国iOS 11 App Store所推荐的iPhone应用在被选中之后,下载量飙升可达800%。 Today标签带来最显著的增长 在这篇分析中,我们研究了2017年9月至今的iOS 11 App Store推荐数据。在此期间,Today标签中”游戏今日亮点”(Game of the Day)所推荐的手游增幅最大:被...

Sensor Tower
Sensor Tower
Blog Post
  • Since Apple introduced its completely redesigned App Store last fall, iOS developers have been eager to learn what impact its introduction of the feed-like Today Tab and segmentation of apps into games and non-games would have on new installs of their products. Now we have the first decisive answers, including the fact that iPhone apps receive download boosts of up to 800 percent by being featur...

Sensor Tower
Sensor Tower
Blog Post
  • 在腾讯网易称霸中国手游市场的同时,国产游戏主宰的中国App Store上有哪些从欧美进口的游戏最受国人青睐呢?Sensor Tower商店情报Store Intelligence平台监测到,刚过去的2018年第一季度期间,美国暴雪娱乐旗下经典作品《炉石传说》和德国开发商Chill Fleet去年底出品的《Kick the Buddy》分别登顶中国App Store西方手游吸金量及下载量TOP10榜单。同时,下载榜上的领衔作品所代表的西方开发商相比收入榜更加多样,国家和开发商数量均更多。 来自美国、俄罗斯、芬兰的手游作品在中国吸金量领先,下载榜上代表国家更多样 收入榜单上,除了《狙击3D刺客》来自巴西开发商Fun Games For Free以外,中国玩家最偏好在美国、俄罗斯、和芬兰开发商旗下的作品中氪金。暴雪娱乐经典巨作《炉石传说》拿下冠军;更值得注意的是,2014年上线的《炉石传...

Sensor Tower
Sensor Tower
Blog Post
  • U.S. iPhone users spent 23 percent more on in-app purchases (IAP) and premium apps in 2017 than the year before, Sensor Tower Store Intelligence data reveals. The average amount spent per active iPhone increased to an estimated $58 last year, up from $47 in 2016. This spending does not include purchases made in shopping apps such as Amazon or payments to ride sharing apps like Uber, for example....

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