Moz is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to SEO software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools.

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  • Posted by ErinMcCaulHave you been wanting to come to MozCon but just can’t swing the budget? Want to take a selfie with Roger, meet like-minded friends at our afterparties, and learn from leading industry experts? I’m thrilled to announce that you can do it all by winning a free ticket to join us at MozCon this July! Those front-row seats look awfully cushy.I’m one of the behind-the-scenes house e...

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  • Posted by WallStreetOasis.comMy name is Patrick Curtis, and I'm the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006 with over 2 million visits per month. User-generated content and long-tail organic traffic is what has built our business and community over the last 12+ years. But what happens if you wake up one day and realize that your growt...

SEOmoz
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  • This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them. Read post here: https://moz.com/blog/tribute-to-eric-ward

SEOmoz
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  • One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today's Whiteboard Friday, Rand explains the concept of the "keyword universe" ...

SEOmoz
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  • Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. Read post here: https://moz.com/blog/links-headers-footers-navigation-impact-seo

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SEOmoz
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  • Posted by ErinMcCaulI have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby po...

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  • Posted by RobBeirneDigital marketers have always had one drum they loudly beat in front of traditional advertising channels: "We can measure what we do better than you." Now, we weren't embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But it's not perfect. Multichannel digital marketing teams alwa...

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SEOmoz
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  • Posted by randfishThe lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version ...

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  • Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Read the post ...

SEOmoz
SEOmoz
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  • Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's a few ways around it. In today's Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms. ...

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  • Posted by MiriamEllis Image credit: Abraham Williams If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets? Before I started working for Moz in...

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  • Posted by zeehjDoes your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway? I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact,...

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SEOmoz
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  • Posted by Paddy_MooganLink building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click...

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  • Posted by Danielle_LaundersMozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers. What is a community speaker, you ask? MozCon sessions are by invite only, meaning we reach out to select speakers for...

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  • Posted by purna_vLet’s start off with a quick “True or False?” game: “By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting. And when Facebook’s Mark Zuckerberg says “messaging is one of the few things that people do more than...

SEOmoz
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  • Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won't do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch's traffic and results. In today's Whiteboard Friday, we're welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tacti...

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  • Posted by rjonesx.It's happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn't available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense their site on mobile screens without needing to strip features or content that would othe...

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About Moz: What We Do and How We Got Here. | Moz

Before About Moz: What We Do and How We Got Here. | Moz
After About Moz: What We Do and How We Got Here. | Moz
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  • Posted by Tom-AnthonyDuring a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding. The short version is that Google is now using performance data...

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  • Posted by randfishWhat goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it's important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actiona...

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SEOmoz
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  • Posted by Dom-WoodmanMy current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad r...

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SEOmoz
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  • Posted by Claudia0428For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, and they build real local connections for both l...

SEOmoz
SEOmoz
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  • What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about. Read post here: https:/...

SEOmoz
SEOmoz
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  • How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of a...

SEOmoz
SEOmoz
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  • Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares p...

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