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  • How to Prevent and Mitigate Backlash from Loyalty Program Changes
    A number of notable brands, including Sephora, Target and Pampers have recently rolled out changes to their loyalty programs. These changes have not been received positively by consumers. Many members of Sephora’s Beauty Insider Rewards Program have threatened to take their business to Sephora competitors like Ulta. Consumers took to Facebook to voice their frustration with Pampers’ ne...
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  • 4 Benefits of Having A Single View of the Customer
    Whether you call it the “single view”, the “golden record” or the “canonical source of truth”, the idea that you can deliver a better experience to your customers if you have a better holistic sense of who they are, how they’re engaging right now and what they’ve done in the past is passed debate. No one can seriously contest it. The level of effort required, how to get there, and so o...
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  • 4 Signs You Might Need A New Customer Engagement Platform
    Most brands are collecting a ton of customer data, but are facing a number of limitations related to what they can do with that data due to the shortcomings of their current legacy technology stack. Exploring and deploying new technology is a big production though. There are so many vendors vying for your attention and saying such similar things, it’s hard to distinguish what actually ...
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  • How CPG Brands Can Increase Sales & Build Loyalty
    CPG brands face the challenge of having their products sold across the shelves and online sites of many different retailers, creating a difficult task of piecing together the journey of a customer that purchases a product from the brand. But there is much success to be had for those brands that can capitalize on the challenges. One driving factor in the quest for increasing CPG sales a...
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  • Value of Customer Driven Data: Declared, Observed, Calculated
    The definition of customer data has evolved immensely over the last few years. With companies finally cracking the code behind “Big Data”, they are now trying to define and understand the power behind the customer data they can now tap into. Known customer-driven data is by far the most valuable. SessionM identifies this type of data into three different categories: declared, observed ...
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  • Amazon Prime Day Reveals the Future of Loyalty
    Amazon Prime Day Reveals the Future of Loyalty In just a couple of years, Amazon has turned its one-day anniversary sale into arguably the most successful loyalty campaign ever created. From its humble beginnings in 2015, Prime Day has amplified July 10 th and 11 th into retail’s mid-year equivalent of Black Friday and Cyber Monday. And while this new holiday is difficult to...
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  • How Sports Teams Can Increase Revenue with Personalized Engagements
    Your fans may have a love of the game in common, but in order to sell tickets, merchandise and concessions, you can’t treat them all the same. Season ticket members are a different breed than partial season ticket members and non-members are different still. The key to gaining the most revenue out of each segment of your fanbase is to deliver the best, most relevant engagement on the b...
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  • The Consumer Engagement Revolution
    It’s the beginning of the glorious Independence Day weekend. Here in Boston, it’s particularly poignant. As I’m typing this I can look out the window on the Boston Harbor and easily imagine crates and crates of tea happily bobbing up and down in defiance. 
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  • Getting Your Customers to Raise Their Hand
    Here at SessionM, our clients want to engage and nurture their customers in timely and meaningful ways. There are several key requirements to do this. One of them is to collect all the actions and events that your clients take across channels, such as transactions at the POS, video views on your website, or sharing content from your mobile app. Each action--however large or small--is a...
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  • How Grocers Can Increase Profit Margins with Actionable Customer Data
    Last week’s news that Amazon acquired Whole Foods for $13.7 billion sent retail stocks plummeting and left many to wonder about the future of the grocery industry. The downward trend isn't new, however. Grocers have been experiencing profit losses due to increasing competition from online vendors and discount stores. According to Forbes, grocery stores and grocery wholesalers are “wide...
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  • Customer Engagement Examples for Breweries
    Many people have a favorite beer they’ve been drinking for years, but unfortunately most breweries really have no way of knowing who those people are. If you don’t know your customers, then you can’t understand your customers and if you can’t understand your customers then you can’t engage your customers and if you can’t engage your customers you can’t build loyalty. In this blog post,...
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  • 5 Business Needs A Customer Data & Engagement Platform Solves for Fast Casuals
    Fast casual restaurants face steep competition and high consumer expectations for great food, service and overall experience. We’ll admit we don’t know how to find a talented chef or train a friendly wait staff, but we understand what it takes to deliver an exceptional guest experience in an omnichannel world. Many of the most common business challenges fast casual marketers are up aga...
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  • How Fast Casuals Can Create An Impactful Messaging Strategy
    As a fast casual marketer, you likely think about how to drive foot traffic, decrease wait times and increase AOV. Messaging can help you influence these measurables. However, without the right data to inform the content of those messages, you cannot predictably influence their outcome. In this blog post, we’re taking a look a how to leverage data to create a messaging strategy that’s ...
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  • 4 Problems A Customer Data & Engagement Platform Solves for Retailers
    Consumer sentiment is clear: the current loyalty model is not working. There is an expectation that brands will engage with customers in a highly personalized manner at the time and channel of the customer’s preference. And despite knowing this expectation exists, most companies are nowhere near delivering on it. This is in part due to many of these offending companies lacking the tech...
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New blog articles detected.

  • How to Forge Stronger Customer Relationships through Smarter Engagement
    Consumers demand personalized, relevant experiences. Marketers know they have to deliver or risk losing business to competitors and leaving significant money on the table. And yet, many brands continue to struggle to orchestrate customer interactions across channels or understand the customer journey. In this post, we’ll address those challenges by taking a closer look at how smarter e...
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New blog articles detected.

  • 4 Customer Data Management Use Cases for Sports Teams
    Sports teams are collecting a ton of customer data from all types of channels. However, putting that data to action is a major challenge for many of them. In this blog post, we’ll take a closer look at how an advanced customer data management solution can help address some of the most common limitations holding sports teams back from achieving a single customer view to deliver personal...
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New blog articles detected.

  • 5 Customer Data Management Use Cases for Hotels
    The hospitality industry faces several challenges due to a lack of unified, actionable data. Alas, this means no delivering real-time offers during a guest’s stay or sending a customized survey shortly after checkout. Happily though, the days of marketers forced to rely on IT teams to achieve their customer data and engagement initiatives can be put in the past thanks to a burgeoning c...
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New blog articles detected.

  • 5 Customer Data Platform Use Cases for Quick Service Restaurants
    The quick service restaurant industry is up against a mounting number of challenges from greater costs and lower margins to consumer demands for higher quality, more options and increased expectations for how they interact and engage with brands. It’s no easy feat to deliver that one-of-a-kind customer experience that consumers have come to expect in an omnichannel world, especially wh...
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New blog articles detected.

  • Applying Agile Methodologies to Help SaaS Integrations to Be More Predictable
    In the realm of software development, agile methodologies have firmly overtaken outdated waterfall techniques for designing, developing, and releasing new software products to the market.  Agile software development consists of a set of principles for which requirements and solutions evolve throughout the course of a product’s life.  For SaaS based software models, however, a large maj...
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New blog articles detected.

  • 5 Customer Data Platform Use Cases for Retailers
    In an omni-channel world, retailers are under immense pressure to differentiate themselves from competitors and deliver a consistent customer experience across all channels at every stage of the buyer’s journey. That’s a tall order for marketers that are limited by legacy technology that can’t distinguish between Customer A and Customer B in time to trigger a tailored response to each ...
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New blog articles detected.

  • Right Time Marketing in Hospitality
    The hospitality industry recognizes that understanding the guest and reacting to her behaviors at the right time with the right message over the right channel is critical to building customer engagement and loyalty. Serving a multitude of service options to multiple guests every day results in a lot of customer interaction points. Hotels increasingly have large amounts of data about cu...
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New blog articles detected.

  • 4 Ways Loyalty Can Help Retailers Succeed at Customer Identification
    According to a recent Forbes article, 70% of retailers indicate customer identification as their top customer engagement priority. Retailers are struggling to identify customers as they enter their stores and continue to rely on customers providing information at point of checkout. Customers are wary of giving up their contact details as they consider the subsequent generic email blast...
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New blog articles detected.

  • Top QSR Loyalty Program Roundup
    Loyalty programs in the U.S. are seeing a sharp decline in active participation that doesn’t coincide with the high number of program signups. More people are signing up, especially for that initial discount or reward, but not returning after the fact. On average, each American is a member of 13.4 loyalty programs, but is only actively engaged with 6.7% of them.. With 2.6 billion total...
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New blog articles detected.

  • Turning on the Faucets: Decisions in the Data Streams
    Time kills all deals. Or more correctly, time delays all deals. This is why in retail the impulse buy section is placed less than five feet away from the checkout counter. This is why when there are more than three people in line at a store, clerks are instructed to call for additional help. And this is why ecommerce sites like Amazon have had a laser focus on reducing the number of cl...
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New blog articles detected.

  • 4 of the Best Loyalty Tactics to Build Emotional Connections with Customers
    Loyalty program membership may be up, but “Consumers’ overall engagement in traditional loyalty programs has declined consistently over the past four years,” according to Retail TouchPoints. This is largely due to the fact that the traditional loyalty tactics that most companies are still relying on merely encourage transactional behaviors, which generally doesn’t help brands move the ...
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New blog articles detected.

  • 4 Problems Loyalty Marketing Automation Solves for Retailers
    Consumer sentiment is clear: the current loyalty model is not working. There is an expectation that brands will engage with customers in a highly personalized manner at the time and channel of the customer’s preference. And despite knowing this expectation exists, most companies are nowhere near delivering on it. This is in part due to many of these offending companies lacking the tech...

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