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  • It is no secret that the $800 billion dollar US grocery industry has been experiencing a period of upheaval since Amazon’s acquisition of Whole Foods last year. Angela Spivey, a food and beverage attorney at McGuireWoods LLP who is advising clients on how to quickly change their packaging and marketing to sell at Amazon-Whole Foods explained that the deal has been, “shaking up the food industry...

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  • Brian Andersen, an investment banker at Luma Partners (the leading investment bank in the digital media and marketing space), was one of the first to discuss a new, somewhat nascent category of marketing technology - the customer data platform (CDP).  Specifically, Andersen said:

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  • Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air Max technology, we can help them be more like Nike when it comes to the way they engage customers. Keep reading to learn four tacti...

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  • Customers interact with your brand on an ongoing basis; as a marketer, it’s highly valuable to know when significant events or actions have occurred. By using tags you can begin to understand and take action in real time when those events and behaviors are happening -- not sometime in the future, but right now!

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  • Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet, some brands seem to be ignoring all the tell-tale signs that they need to rethink their approach. In this blog post we’re calling out some of the most common loyalty mistakes and challenges brands face and talking abo...

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  • I recently made a career move and joined SessionM. Several of my old companies sat on an aging, legacy tech stack with years of technical debt. I recognized that in order to achieve my career goals, I needed to make a move to a company on the cutting edge of technology whose approach to cloud computing and software development was smart, thoughtful and differentiated. I knew that this was the t...

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  • Looking out my window here at SessionM in Boston’s ever-changing Seaport, I glimpse a bit of everything. At this exact moment I see cars move along left and right on Seaport Boulevard. A few pedestrians come and go to and from lunch and appointments. An enormous DHL plane is taking off at Logan. An Aer Lingus plane with its distinctive kelly green markings is landing. A massive cargo ship is pu...

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  • Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for beauty brands to track marketing efficacy across channels and prove a product’s worth to retailers. In this blog post we’re taking a closer look at s...

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  • Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds of conversations with restaurant brands, there are a few common challenges we’ve heard repeatedly. These are the roadblocks preventing chains from providing the type ...

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  • Grocers have always been a low margin business, but this poses a greater challenge than ever before when they’re up against a new set of competitors in online services, meal kits etc. and customers whose expectations cannot be met without the help of technology, investments in which must be made with caution. According to MarketWatch, only 47% of grocery shoppers said they shopped at one primar...

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  • The retail landscape is evolving. Companies like Walmart, Sears, JC Penney and Macy’s are closing stores left and right. It’s alarming but it’s actually a good thing. They’re getting back to their roots by paying more attention to each and every store and to each and every customer. By doing things like making sure inventory isn’t picked over, the window displays are on point and the customer s...

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  • Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post, we’re taking a closer at some alternative strategies for luxury brands to leverage in order to motivate their customers to spend more and more frequently.

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  • Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program from another’s when the action required to receive rewards is pretty much the same across the board. But the industry is ready for a change. Skift recently publish...

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  • A lot of marketers keep making the same mistakes over and over -- forgetting who they’re dealing with, not considering their customers’ perspectives, making it a one way relationship. To avoid everyday frustration and achieve real fulfillment marketers need to realize what Phil Connors did and make it about the other person. Here are four of the failed Philisms marketers keep committing and wha...

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