SMTP, Inc. is a provider of transactional email relay services.

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  • Until recently, digital marketing has seemed out of reach for small businesses. Once upon a time, mom-and-pop retail stores or other small brick-and mortars could only dream of competing online with the “big guys.” But now that more affordable marketing automation solutions have become available, it opens the door for more revenue opportunities for those... The post Bring Digital Marketing to Your...

SharpSpring
SharpSpring
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  • In 1996, Bill Gates declared that “content is king.” Over 20 years later, marketers continue to adhere to his prophetic statement. Why is content still king? Is it because 93% of B2B marketers use content marketing? Yes. Is it because content marketing costs 62% less than traditional marketing, and generates 3x as many leads, according... The post Top Tips for Automating Your Content Marketing app...

SharpSpring
SharpSpring
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  • Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given. When sales and marketing aren’t working together, you’ll always struggle to meet your conversion goals. And because the internet has transformed the... The post Close the Loop: Align Your Sales ...

SharpSpring
SharpSpring
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  •   You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliath”s  of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources. How can they keep... The post 3 Reasons Why Small Businesses Need Market...

SharpSpring
SharpSpring
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  • We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well. Each year, brands lose an average of 25% of their email list, and between 25-50% of customers become inactive. Yes, to be a marketer is to know loss. The big challenge... The post The Best Re-Engagement Tactics for Your Marketing Campaigns appea...

SharpSpring
SharpSpring
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  • You wouldn’t ask someone you just met how much money they make, right? Or if you were on a first date… you probably wouldn’t ask the person how many kids they want unless you were trying to scare them away. The same rules apply when it comes to your web forms. You don’t want to... The post What Is Progressive Profiling and Why Do You Need It? appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • Do you ever get frustrated with ads popping up that have absolutely nothing to do with what you’re interested in? We’ve all been on the receiving end of bad marketing. Whether you’re a young professional getting email ads for a retirement home, or you’re married with kids and getting pop-ups for a dating site –... The post 7 Easy Ways to Use Dynamic Content appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • In the age of technology, it’s easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter –... The post The 10 Commandments of Email Marketing appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the... The post Lead Nurturing for All: An Affordable HubSpot Alternative appea...

SharpSpring
SharpSpring
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  • In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for? How do they navigate through your site? Who’s more likely to convert? Luckily, Google Analytics is here to help. In short, it lets you keep track of every... The post Your Definitive Guide to Google Analytics appeared first on SharpSpring...

SharpSpring
SharpSpring
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  • We’re happy to announce that as of today, PieSync is natively integrated within SharpSpring. This native integration will allow users to sync their contacts two-way and in real time – all without leaving the SharpSpring platform. The integration gives SharpSpring customers direct access to PieSync’s point-and-click interface to easily build integrations with more than 80... The post SharpSpring’s ...

SharpSpring
SharpSpring
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  • Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day. These days, we’re exposed to an estimated 5,000 ads per day. Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough. The challenge facing modern marketers is delivering evocative and... The post 6 of the Best Ads of 2017 (And Why They Work) a...

SharpSpring
SharpSpring
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  • Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow... The post Accelerate Lead Generation With Content appea...

SharpSpring
SharpSpring
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  • Attending a trade show is expensive. Very expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to... The post Mobile Geo-Targeting: How to Attract More Visitors to Your Trade Show...

SharpSpring
SharpSpring
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  • “We need more video.” – CEO That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. (VidYard) People spend on average 2.6x more time... The post Video & Marketing Automation: One Marketer’s Tale appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • Coming up with the right marketing budget for your business (or guiding a client on the subject) can be a real struggle. What works one year might not work the next. What works for one type of campaign might not work for another. It might be tempting to lump everything into your sales budget and... The post The Secret Formula for a Marketing Budget appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • Are you the Cheesecake Factory of agencies? Does your menu of services have so many options that people coming to your site don’t even know where to begin?  This is a mistake that many agencies make when publishing their services online. It’s easy to get carried away with how much you’d like to offer – but actually... The post Slim Down Your Offering, Bulk Up Your Revenue [Webinar] appeared first ...

SharpSpring
SharpSpring
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  • Imagine it’s 1953. You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. What happens next? Most likely, a friendly salesperson will walk you through the entire buying process. She’ll enthusiastically explain all the features and benefits of a home television set. You’ll leave the store feeling... The post 5 Ways Marketing Automation Enhances Customer Loy...

SharpSpring
SharpSpring
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  • SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning. Point and click to build and expand automation tasks with branching logic. Clearly visualize the workflows that drive your... The post Visualize the Buyer’s Journe...

SharpSpring
SharpSpring
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  • When you were a kid, what did your mom tell you every time you asked her what a word meant? “Just look it up in the dictionary.” Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary.... The post The Marketing Automation Terms You Need to Know appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts? Like the best surfers, the leading marketers have developed an eye for big movements in their space.... The post Top 5 Inbound Marketing Trends of 2017 appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down... The post Get Out of the Spam Folder and Into the Inbox app...

SharpSpring
SharpSpring
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  • Has your boss or a client ever said to you: “Show me the money!”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind. One of the easiest ways to show the ROI of each customer is to accurately... The post Show Me the Money: Proving ROI With the SharpSpring CRM appeared first on Shar...

SharpSpring
SharpSpring
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  • Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See... The post 6 Client Acquisition Tips for Agencies appeared first on ...

SharpSpring
SharpSpring
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  • 7 Ways to Implement an Effective Omni-Channel Strategy      Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center... The post Sample Post | Omni-Channel Marketing appeared first on SharpSpring.

SharpSpring
SharpSpring
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  • Automation and mobile are two big marketing buzzwords these days – and for good reason. Mobile is growing rapidly and now represents 51% of internet searches, as compared with 42% of searches made on a desktop computer. With mobile on the rise, savvy businesses are catering more and more to the mobile customer through apps,... The post Mobile Marketing Automation Tricks for Lead Generation appeare...

SharpSpring
SharpSpring
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  • If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users... The post Is Marketing Automation Right For You? appear...

SharpSpring
SharpSpring
Blog Post
  •   Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the... The post 7 Ways to Implement an Effective Omni-Channel Strategy appeared first on SharpS...

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