Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • The thickness of a publication determines whether or not the publisher has an option between saddle stitching the spine of their publication (typically three staples) or perfect binding (where the pages are trimmed and glued to the cover).read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • The thickness of a publication determines whether or not the publisher has an option between saddle stitching the spine of their publication (typically three staples) or perfect binding (where the pages are trimmed and glued to the cover).read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices, multiplying the unit printing costs by eight (a formula created by Dan Poynter), or pricing their book at what “feels right.” These choices may negatively impact your operating income (OI). Instead, ba...

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Deciding upon the price of your book may have more impact on your sales and profits than any other marketing decision. Some authors and publishers determine the price by matching competitive prices, multiplying the unit printing costs by eight (a formula created by Dan Poynter), or pricing their book at what “feels right.” These choices may negatively impact your operating income (OI). Instead, ba...

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Labor Day marks the unofficial end of summer, and as such, the time for retailers to fill their shelves with all things fall. Some retailers go the extra mile and roll out the red and green displays at this time too. While many folks don’t appreciate the early reminder that days are getting shorter and the cold is just around the corner, there are also those that welcome the opportunity to get an ...

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Labor Day marks the unofficial end of summer, and as such, the time for retailers to fill their shelves with all things fall. Some retailers go the extra mile and roll out the red and green displays at this time too. While many folks don’t appreciate the early reminder that days are getting shorter and the cold is just around the corner, there are also those that welcome the opportunity to get an ...

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • It’s been a great decade for the International Society of Managing and Technical Editors, otherwise known as ISMTE. Celebrating its tenth anniversary, the society held their 2017 North American Conference on August 10th and 11th in Denver, CO. And now, without further ado, let me share my top takeaways:read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • It’s been a great decade for the International Society of Managing and Technical Editors, otherwise known as ISMTE. Celebrating its tenth anniversary, the society held their 2017 North American Conference on August 10th and 11th in Denver, CO. And now, without further ado, let me share my top takeaways:read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most journal printers will apply a notation to their quote specifying their “overs and unders” policy when producing your journal. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most journal printers will apply a notation to their quote specifying their “overs and unders” policy when producing your journal. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most printers will apply a notation to their quote specifying their “overs and unders” policy when producing your publication. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most printers will apply a notation to their quote specifying their “overs and unders” policy when producing your publication. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most printers will apply a notation to their quote specifying their “overs and unders” policy when producing your publication. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Most printers will apply a notation to their quote specifying their “overs and unders” policy when producing your publication. What exactly does that mean? And why are “overs” and “unders” necessary?read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Do you think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies, and tactics? Strictly speaking, this is correct. However, there is another approach to strategic marketing planning if your goal is to create a functional device to help you succeed.read more

Sheridan Magazine Services
Sheridan Magazine Services
Blog Post
  • Do you think of the word plan as a document beginning with your mission statement followed by an analysis of your business and a description of your markets, competition, strategies, and tactics? Strictly speaking, this is correct. However, there is another approach to strategic marketing planning if your goal is to create a functional device to help you succeed.read more

Sheridan Magazine Services
Sheridan Magazine Services
YouTube Video
Sheridan Magazine Services
Sheridan Magazine Services
YouTube Video

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